Ronzoni Gives Cows A Day Off With New Calcium-Infused Pasta

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PETA's gonna love this one. Ronzoni Smart Taste which contains as mush calcium as an 8 ounce glass of milk is celebrating its new pasta with the launch of Cow's Day Off, a site on which people can give seemingly overburdening cows a day off. There's just one big problem. If the creators of this had done their homework, they'd know taking a cow off its daily milking schedule would make it quite sick. You see, cows make milk. Cows have to be milked. Regularly. They can't just not be milked for one day. It just doesn't work that way.

And yea, yea, yea, we know it's just a fun little ad concept that only offers the cows a "virtual" day off but, much like cow tipping, it's just one more little thing that spreads mis-information about our bovine friends.

by Steve Hall    Jan- 8-08    
Topic: Online



Contextual Advertising Adds Color to Matching Smarts

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We all know contextual advertising has it's ups and downs. Well, mostly downs. At least here on Adrants. We've had Do we really need killer values from supermarkets offered next to articles about Amish killings. We've had turpentine ads next to bits about a teen drinking turpentine to abort a pregnancy. We've had Anna Nicole Smith's dead son put up for sale. And we've had "card shark" credit card copy next to an article about a woman killed by a shark.

So it's refreshing to see, thanks to Adrants reader Sarah, contextual advertising progress to the point where it can now match not only contextual messaging but, in some sort of new fashion fixation, match colors...and the need for new hair. In this case, we have a story featuring a balding prisoner in orange prison garb and an ad seemingly sympathetic to the prisoner's hair-challenged status. So sympathetic that the model in the ad is also wearing an orange shirt as if to say, "I identify with you man. Don't worry. We have hair for you here on the outside."

by Steve Hall    Jan- 8-08    
Topic: Online, Strange



Emails Awarded, Whipple Squeezed, Conference Engages, Lynx Mobilizes

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- January 11 is the deadline for entering MarketingSherpa'a 2008 Email Summit Awards which "recognize email campaigns that have outstanding measurable results."

- The Association of Independent Commercial Producers (AICP), announced today that entries are now being accepted for the 2008 AICP Show, The Art & Technique of the American Commercial. Entries may be submitted online here. The Show debuts on June 3rd at The Museum of Modern Art in New York.

- GSDM Creative Director Luke Sullivan has released the third edition of his book, Hey Whipple, Squeeze This.

- The Custom Publishing Council has announced its first custom content conference, Content '08: Re-thinking Branded Content in the Age of Engagement, held March 9-11 at the New Orleans Marriott.

more »

by Steve Hall    Jan- 8-08    
Topic: Industry Events, Online, Publishing



What Do the Battle of Thermopylae and Chippendales Have in Common? SPARTANS!

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Those who watched 300 in a theatre full of high school kids know it was just a matter of time before the film sparked an epic spoof with a disco king-meets-Bring it On kind of feel.

And no, we're not talking about this.

The wait's over. Meet the Spartans. The trailer's almost as guffaw-inducing as 300 itself.

by Angela Natividad    Jan- 8-08    
Topic: Online, Promotions



PETA Rides UGC for Big In on Open Apps Craze

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Loath to miss out on the open applications hype but too lazy (or busy hunting?) to build one, PETA is hosting a contest for people keen to develop a Facebook or OpenSocial app promoting PETA or its campaigns. (Does striptease State of the Union mean anything to you?)

"Remember: We're PETA, so don't be afraid to be racy, provocative, shocking, or even controversial if you want to," the contest info reads.

Winners get a $500 Apple gift card, which can get you an iPod touch or one-fifth of a 17-inch Macbook Pro. Entries due Jan 25 so if you're really into animal salvation, or just hate the crap out of KFC (which is as good an incentive as any), you better get crackin'.

by Angela Natividad    Jan- 7-08    
Topic: Brands, Cause, Online, Promotions



ABC's 'Lost' Launches Yet Another Alternate Reality Game

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There is just way too much complexity to ABC's Lost and everything that goes with it to actually attempt to describe and explain everything. However, while trolling Flickr, we found some images of billboards for Oceanic Airlines, the name of the airline that is featured in the series. A new alternate reality game, Find815, has been launched which features videos of a person, Sam Thomas, who is supposed to work for Oceanic and whose girlfriend Sonya was one of the flight attendants.

You have to be really obsessive about the show to like this sort of thing but we spent some time with it and found it to be quite interesting and comprehensive. So that you can all start where we did, here's the link to one of the billboard photos on Flickr. They are actual billboards which appear in seven American cities, Seoul, South Korea and Sydney Australia. Here's a link to a very minimal press release. And here's a link to a blog that appears to be tracking or is part of the campaign itself. Have fun.

by Steve Hall    Jan- 4-08    
Topic: Good, Online, Strange, Video



POTUS Encumbents Get Street Fighter Makeover

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High on politics, or just not into presidential paintball? Play Kung-Fu Election by Atom Films. It's an online fighting game a la Street Fighter, except Chun Lee's less easy on the eyes.

Unless you're into Hillary like that.

You'll start out battling Romney, who in the hierarchy of fighting games is the weakest player. He still kicked our ass, though.

by Angela Natividad    Jan- 4-08    
Topic: Games, Online, Trends and Culture



Keep Shocks Sharp; a Squirrel Has So Much to Live For

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Check your shocks. You'd hate to kill a squirrel, wouldn't you?

For client Monroe Shocks and Struts, Cramer-Krasselt is banking on it. Watch this web drama about a young squirrel with a bright future, nearly scraped on the roadside by a cruel and insensitive duff who has crappy shock absorbers. (This time, we're sure the star of the ad is a squirrel.)

Wait a sec. Wouldn't better shock absorbers make you less likely to notice the body rolling under your tires?

by Angela Natividad    Jan- 4-08    
Topic: Brands, Online, Video



Obama Win Repositions 'Fearful America' as 'Young, Optimistic Country'

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"And the people of Iowa heard him, and chose to roll the dice," wrote Arianna Huffington last night, in a tone slightly reminiscent of the Old Testament.

Having dived headfirst into the choppy seas of political advertising (with help from Silverstein) in November, Huffington triumphantly positions Barack Obama's Iowa win as reason one and all should celebrate.

more »

by Angela Natividad    Jan- 4-08    
Topic: Campaigns, Good, Online, Opinion, Trends and Culture



Facebook Ads Push 30+ Women at Happily Married Men

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Yet another contextual (or badly demo-segmented) ad fart. Here's a funny little Flickr discussion sparked by a guy bamboozled by Facebook's poke at his fidelity.

Where is that $15 billion going? (It's not us asking. But we're sure the users are starting to.)

by Angela Natividad    Jan- 3-08    
Topic: Online










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