Ian Fernando Docs Tool Helps PPC Marketers Determine Keyword Quality

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For you so-called PPC "marketers" who write "intuitive" ad text and bid just as intuitively (read: wastefully), a thoughtful guy named Ian Fernando put together a Google Docs tool to (quantitatively!!!!) determine who clicks on what keywords, and how keywords convert.

It is useful. So use it.

Read his explanation.

by Angela Natividad    Jan- 3-08    
Topic: Online, Tools



Cracked Posts List of Seductive Ads for Crap Items

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Cracked.com posted a list of the 10 Most Laughably Misleading Ads. It's scored 3439 diggs so far. The description:

"So you're an inventor, and you've just created a product that actually sucks quite a bit more than the ones people are already using. How do you sell it?

"Why, by creating a cornball TV ad that portrays everyday tasks as being next to impossible without your product. As we'll see, the results range from ridiculous to downright sad."

more »

by Angela Natividad    Jan- 3-08    
Topic: Online, Opinion, Packaging, Trends and Culture



Gawker Editorial to Compensate Big-Traffic Bloggers with Big-Ass Bonuses

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Sassy bloggers, take note: Gawker might be down to drop you a few thou if you can raise traffic amongst its sites, which include Gizmodo, Valleywag and Defamer.

Jason Calacanis, the golden child of Weblogs Inc., looks at the compensation process as whoring for ratings. And we know from experience that whoring of any kind sets blows against sector quality.

"People are coming to blogs because they are NOT playing the ratings game! What difference does it make if a blog gets 10% or 20% traffic [spikes] if it alienates the core audience by playing the ratings game?" he says.

more »

by Angela Natividad    Jan- 2-08    
Topic: Online, Publishing, Trends and Culture



Ad Tunes Releases Top Ad Music of 2007

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Something for the true ad junkies: Ad Tunes' Top Ad Music of '07! Show-stoppers in the more musical component of advertising include Beyonce, who made appearances in ads from Armani, AmEx, DirecTV and Samsung; the Beatles, which enjoyed a revival via Target and Luvs; and retailers who whored their brick-and-mortar brands out with poppy jingles.

Songs that benefited media this year included Just Like You Imagined off the 300 movie trailer, and Dirty Laundry by Bitter:Sweet for the ABC network.

If you're just that bored, up your ad music quotient with the TV jingles quiz.

by Angela Natividad    Jan- 2-08    
Topic: Online, Opinion, Trends and Culture



Match.com Dabbles in Cupid, Fate and Online Gaming to Draw Mucky Clients

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Muck about with Muck About, a Match.com game for UK residents more interested in beer and french fries than "icky" things like flowers and chocolate, courtesy of TAMBA.

Because yobs need love too.

by Angela Natividad    Jan- 2-08    
Topic: Games, Good, Online



One Reason We'll Remember Bob Saget More Fondly than He Deserves

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To bribe -- oops, drive -- people to wordherinnerd.be, a campaign subsite for Bongo gift coupons, Duval Guillaume gives us "There are better ways to be remembered!"

Here's a taste. Back at the subsite, users can upload humiliating videos of their own design. For best results, dub it with your own lame narrative. Painfully depressed host not included.

by Angela Natividad    Jan- 2-08    
Topic: Online, Promotions



Drudge Ad Looks Like Editorial, Adrants Seeks Comment

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Does anyone read the DrudgeReport anymore? Apparently they do because Mediabistro's FishbowlNY called our attention to an ad that appeared on the front page of Drudge Sunday, December 30. Viewing the screenshot FishbowlNY took you might ask "what ad?" Your query would make perfect sense since the ad looks exactly like an editorial entry.

The ad, promoting a Portfolio magazine article, does carry a disclaimer of sorts which reads, "Support The DrudgeReport; Visit Our Advertisers." Nice, but the disclaimer doesn't specifically point out the editorial just above it is, seemingly, a paid placement. Display ads have appeared before with the disclaimer but ads created to look exactly like an editorial piece begin to straddle the line (if there still is one) between advertising and editorial.

more »

by Steve Hall    Jan- 2-08    
Topic: Online



Quintura Rounds Up Russian Internet Deals

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Nothing like the threat of a rising new economy to get the blood flowing (thanks, Vlad!). Internet-wise, there's a lot happening in Russia: Mail.ru became its first billion-dollar online company, Blackberries plan to invade, LiveJournal was sold to a Russian firm that aspires to go global -- starting with the US, and in September Russia led total growth in European internet adoption.

The Quintura blog put together a short list of significant deals that occurred in December amongst Russian internet companies.

Russia's urban middle class has expensive taste and money to spare. Time to start thinking eastward, da?

by Angela Natividad    Dec-22-07    
Topic: Online, Research, Trends and Culture



Dancing Robots Bring Retro Appeal to (Endless, Endless!) Holiday Activity

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If hanging out with the warm-blooded doesn't get you all aglow, build an Exorobot that dances to Daft Punk.

Check out the hula skirt on our fancy new friend.

Courtesy of the strange and magical folk at Exopolis.

by Angela Natividad    Dec-21-07    
Topic: Agencies, Online



VML Says Happy Holidays with Handbell Hero

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Blondie is long gone, so it's rare nowadays that we get asked to ring somebody's bell.

Perceiving our growing sense of injustice, VML invited us to ring its bells with Handbell Hero. It's kind of like Guitar Hero -- WITH BELLS!

This was way funner than that ornery virtual account manager that Burns left us (to die!) with.

by Angela Natividad    Dec-21-07    
Topic: Agencies, Games, Online










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