"And the people of Iowa heard him, and chose to roll the dice," wrote Arianna Huffington last night, in a tone slightly reminiscent of the Old Testament.
Having dived headfirst into the choppy seas of political advertising (with help from Silverstein) in November, Huffington triumphantly positions Barack Obama's Iowa win as reason one and all should celebrate.
Yet another contextual (or badly demo-segmented) ad fart. Here's a funny little Flickr discussion sparked by a guy bamboozled by Facebook's poke at his fidelity.
Where is that $15 billion going? (It's not us asking. But we're sure the users are starting to.)
Right now AMC TV is pushing Breaking Bad, an online campaign to help promote a new series by the same name. It debuts on January 20 and has something to do with a chemistry teacher who "breaks bad," raises hell and changes the equation.
You can do your part in changing the equation by downloading all sorts of show swag from the site. Granted, we have no idea what equation they're referring to, and most of the time you'll be staring at a cube with symbols of the elements on it because the site lags so much, but hey. Neat site. Hope it generates tons of viewers.
For you so-called PPC "marketers" who write "intuitive" ad text and bid just as intuitively (read: wastefully), a thoughtful guy named Ian Fernando put together a Google Docs tool to (quantitatively!!!!) determine who clicks on what keywords, and how keywords convert.
It is useful. So use it.
Read his explanation.
Cracked.com posted a list of the 10 Most Laughably Misleading Ads. It's scored 3439 diggs so far. The description:
"So you're an inventor, and you've just created a product that actually sucks quite a bit more than the ones people are already using. How do you sell it?
"Why, by creating a cornball TV ad that portrays everyday tasks as being next to impossible without your product. As we'll see, the results range from ridiculous to downright sad."
Sassy bloggers, take note: Gawker might be down to drop you a few thou if you can raise traffic amongst its sites, which include Gizmodo, Valleywag and Defamer.
Jason Calacanis, the golden child of Weblogs Inc., looks at the compensation process as whoring for ratings. And we know from experience that whoring of any kind sets blows against sector quality.
"People are coming to blogs because they are NOT playing the ratings game! What difference does it make if a blog gets 10% or 20% traffic [spikes] if it alienates the core audience by playing the ratings game?" he says.
Something for the true ad junkies: Ad Tunes' Top Ad Music of '07! Show-stoppers in the more musical component of advertising include Beyonce, who made appearances in ads from Armani, AmEx, DirecTV and Samsung; the Beatles, which enjoyed a revival via Target and Luvs; and retailers who whored their brick-and-mortar brands out with poppy jingles.
Songs that benefited media this year included Just Like You Imagined off the 300 movie trailer, and Dirty Laundry by Bitter:Sweet for the ABC network.
If you're just that bored, up your ad music quotient with the TV jingles quiz.
Muck about with Muck About, a Match.com game for UK residents more interested in beer and french fries than "icky" things like flowers and chocolate, courtesy of TAMBA.
Because yobs need love too.
To bribe -- oops, drive -- people to wordherinnerd.be, a campaign subsite for Bongo gift coupons, Duval Guillaume gives us "There are better ways to be remembered!"
Here's a taste. Back at the subsite, users can upload humiliating videos of their own design. For best results, dub it with your own lame narrative. Painfully depressed host not included.
Does anyone read the DrudgeReport anymore? Apparently they do because Mediabistro's FishbowlNY called our attention to an ad that appeared on the front page of Drudge Sunday, December 30. Viewing the screenshot FishbowlNY took you might ask "what ad?" Your query would make perfect sense since the ad looks exactly like an editorial entry.
The ad, promoting a Portfolio magazine article, does carry a disclaimer of sorts which reads, "Support The DrudgeReport; Visit Our Advertisers." Nice, but the disclaimer doesn't specifically point out the editorial just above it is, seemingly, a paid placement. Display ads have appeared before with the disclaimer but ads created to look exactly like an editorial piece begin to straddle the line (if there still is one) between advertising and editorial.