When we think Cheetos, we think Chester Cheetah, who vibes like an old guy in shades that hangs out at high schools, says hip phrases and eats cheesy snacks.
Chester is fucking creepy. Plus, he was always trying to get his (presumably Cheetos-stained) fingers on other people's food.
Probably because Frito Lay has finally caught on to the creepiness that is Chester, it gives us Orange Underground (not to be confused with Weather Underground, the radical leftist terrorist org), courtesy of Goodby Silverstein.
Is there such a thing as tanking a press release, hoping no one will pick it up and make fun of it? No luck of that here today folks. It might be Martin Luther King day but we're still strapped to our crappy, back-breaking, sorry-ass chair dishing out content for the rest of you unlucky souls working today while your bosses are enjoying the day off.
Anyway. here we go. Firebrand (the hottest spots from the coolest brands, ya know) is pleased to announce what it's dubbed "The Holiest Day in Advertising," occurring February 4th. On that day, Firebrand will showcase the best of this year's Super Bowl spots.
A girl named Mandy promised this video would reveal the COOLEST ROBOT EVER! We were skeptical but later decided she was right. Sure it won't shave your balls and get you off, but it will do a silly little dance. And it looks cuddly.
Here's another spot where robotics author Daniel Wilson, the star (and creator) of both videos, gets smack-talked by an automated phone system named Diane. We think it's just a cheesy way for him to represent his alma mater and show off his iPhone.
If you find yourself moved by the Carnegie Mellon alumnus' emotional subservience to robots, check out RoboU. CM's robotics unit could apparently use some new junkies.
We really like when business to business advertising leave behind the idiotic metaphors that so pervasively fill their advertising and, instead, opt for something, well, more fun. For power plant and air traffic control software developer QNX, Fuel Industries created The Pocket Geek, an online game whereby the player acts as manager to a developer for a five day project. In the game, a set of management tools helps the manager keep the developer fed and his productivity up. Between each day, there's an IQ quiz. Unfortunately, we blew the pocket geek up after just two days. Guess we suck as a manger. It was fun though.
After spending some time with Cheetos' new Orange Underground, a full blown movement "committed to transforming sterile order into messy mayhem," its primary purpose of urging people to do wacky Random Acts of Cheetos that don't involve eating makes perfect sense. After all, Cheetos aren't even food. They're just a bunch of man-made chemicals mixed together and placed in a bag. This campaign is much like the Mentos/Diet Coke thing whereby people were urged to perform all manner of chemical wizardry as opposed to actually consuming the products, both questionable, at best, as to whether or not they, too, are actual foods.
We used to be fans of Michel Gondry, the father of lush Levi's commercials and Eternal Sunshine of the Spotless Mind. But then he came out with The Science of Sleep and shattered our childlike faith in his ability to do no wrong.
We're willing to forgive him, though. Check out the website for Be Kind Rewind, his latest oeuvre, created by Sydney and Tequila Australia.
We're not really sure who Rascal Flatts is. But they think milk rocks, and that's cool with us.
"Milk Rocks" is a contest that will be promoted online and on milk cartons nationwide, as well as on school lunchroom posters. Impressions are expected to hit one billion.
Oh, yeah. The terms of the contest: starting March 1, fans can hit milkrocks.com and upload videos of themselves karaoke-slaughtering a Rascal Flatts song of their choice. The winner gets a private meet-and-greet, a webcast concert with the band, and a meeting with a Lyric Street Records A&R rep.
UK-based Five.tv and FIAT Automobiles have joined forces to promote the FIAT 500 online and outdoors. This may not be a huge deal Stateside, but it's a big deal in the UK, where OFCOM recently relaxed regulations for terrestrial channel sponsorship.
Fiat seized the moment and blew a wad for a whole evening on Five. Its FIAT 500 will also be unveiled at the British Airways London Eye on January 21st at 8pm.
The launch was timed to occur exactly 500 hours into 2008, which will be docked on a countdown clock on Five.tv via 10" and 20" commercials.
Now please. Are we really supposed to believe the only phrase the oh-so-witty copywriter had in mind when developing the BFD acronym for this Domino's Pizza website was Big Fantastic Deal? Oh to have been a fly on the wall in that concepting session. We can almost hear the high school boy humor through the conference room door as the dudes at Crispin Porter + Bogusky crafted this beauty.
Aside from all that, this pizza builder site is pretty cool. It's simple to use. It gives a great visual representation of the pizza you are creating. And, after you've finished playing around, you can get the thing delivered to your door. Not that that's anything new or anything but it's a whole lot more fun than just selecting from a printed menu.
If you've ever fantasized about a trip to Scotland, now may be the time to enter what may be the mother of all UGC contests: the Current and T-Mobile VCAM ("viewer-created ad messages") Assignment. We just watched an entry called "Leader of the Pack," which bored us stupid. But it did have bagpipe music.
Entries are accepted 'til Feb 25. If your video is worthy of Current airtime, you could win $1,000 -- slave wages in the ad industry, but who are we to judge.
If the sponsors want to air your ad elsewhere, you could get anywhere between $5,000 to $50,000. And yeah, somewhere in there is a free trip to Scotland. So start recording, squares.