For you so-called PPC "marketers" who write "intuitive" ad text and bid just as intuitively (read: wastefully), a thoughtful guy named Ian Fernando put together a Google Docs tool to (quantitatively!!!!) determine who clicks on what keywords, and how keywords convert.
It is useful. So use it.
Read his explanation.
Cracked.com posted a list of the 10 Most Laughably Misleading Ads. It's scored 3439 diggs so far. The description:
"So you're an inventor, and you've just created a product that actually sucks quite a bit more than the ones people are already using. How do you sell it?
"Why, by creating a cornball TV ad that portrays everyday tasks as being next to impossible without your product. As we'll see, the results range from ridiculous to downright sad."
Sassy bloggers, take note: Gawker might be down to drop you a few thou if you can raise traffic amongst its sites, which include Gizmodo, Valleywag and Defamer.
Jason Calacanis, the golden child of Weblogs Inc., looks at the compensation process as whoring for ratings. And we know from experience that whoring of any kind sets blows against sector quality.
"People are coming to blogs because they are NOT playing the ratings game! What difference does it make if a blog gets 10% or 20% traffic [spikes] if it alienates the core audience by playing the ratings game?" he says.
Something for the true ad junkies: Ad Tunes' Top Ad Music of '07! Show-stoppers in the more musical component of advertising include Beyonce, who made appearances in ads from Armani, AmEx, DirecTV and Samsung; the Beatles, which enjoyed a revival via Target and Luvs; and retailers who whored their brick-and-mortar brands out with poppy jingles.
Songs that benefited media this year included Just Like You Imagined off the 300 movie trailer, and Dirty Laundry by Bitter:Sweet for the ABC network.
If you're just that bored, up your ad music quotient with the TV jingles quiz.
Muck about with Muck About, a Match.com game for UK residents more interested in beer and french fries than "icky" things like flowers and chocolate, courtesy of TAMBA.
Because yobs need love too.
To bribe -- oops, drive -- people to wordherinnerd.be, a campaign subsite for Bongo gift coupons, Duval Guillaume gives us "There are better ways to be remembered!"
Here's a taste. Back at the subsite, users can upload humiliating videos of their own design. For best results, dub it with your own lame narrative. Painfully depressed host not included.
Does anyone read the DrudgeReport anymore? Apparently they do because Mediabistro's FishbowlNY called our attention to an ad that appeared on the front page of Drudge Sunday, December 30. Viewing the screenshot FishbowlNY took you might ask "what ad?" Your query would make perfect sense since the ad looks exactly like an editorial entry.
The ad, promoting a Portfolio magazine article, does carry a disclaimer of sorts which reads, "Support The DrudgeReport; Visit Our Advertisers." Nice, but the disclaimer doesn't specifically point out the editorial just above it is, seemingly, a paid placement. Display ads have appeared before with the disclaimer but ads created to look exactly like an editorial piece begin to straddle the line (if there still is one) between advertising and editorial.
Nothing like the threat of a rising new economy to get the blood flowing (thanks, Vlad!). Internet-wise, there's a lot happening in Russia: Mail.ru became its first billion-dollar online company, Blackberries plan to invade, LiveJournal was sold to a Russian firm that aspires to go global -- starting with the US, and in September Russia led total growth in European internet adoption.
The Quintura blog put together a short list of significant deals that occurred in December amongst Russian internet companies.
Russia's urban middle class has expensive taste and money to spare. Time to start thinking eastward, da?
If hanging out with the warm-blooded doesn't get you all aglow, build an Exorobot that dances to Daft Punk.
Check out the hula skirt on our fancy new friend.
Courtesy of the strange and magical folk at Exopolis.
Blondie is long gone, so it's rare nowadays that we get asked to ring somebody's bell.
Perceiving our growing sense of injustice, VML invited us to ring its bells with Handbell Hero. It's kind of like Guitar Hero -- WITH BELLS!
This was way funner than that ornery virtual account manager that Burns left us (to die!) with.