'BootB is a Republica, Built Around ... Creativity'

bootb.png

Looking for a cheap and easy way to poach talent worldwide? Look no further than BootB, a "creative marketplace" for doing just that.

Register on BootB and publish your "creative needs" and budget on the site. Your brief is translated into 12 languages and pushed across the globe. You buy the idea you like, and BootB guarantees payment to your contractors.

The company's got a short testimonial list that, nonetheless, includes execs from Peugeot and LEO. But why listen to us harp on? Learn about BootB from the horse's mouth.

If it's any indication if its quality, BootB's got a pretty spiffy website.

by Angela Natividad    Dec-20-07    
Topic: Agencies, Online



Ever Wonder Why People Top Their Trees with Angels?

chrissymas_tale.png

If you're on the hunt for creepy new fables, find out how the Christmas tree fairy came to be. It's twisted.

by Angela Natividad    Dec-20-07    
Topic: Good, Online, Spoofs, Strange, Video



Trace Adkins aka 'The Love Doctor' (WTF?) Hypes Album With Overlay Ad

trace_adkins.jpg

Don't you just love online ads that appear out of nowhere, blocking the content you are trying to read and distracting you with sound? Of course you do which is why you'll love this Innovate Ads overlay ad appearing on 25 radio station websites featuring Trace Adkins hyping his new album and single, Love Doctor. Could the dude droll on the country shtick any thicker? I guess you just might also have to love country to love this ad.

by Steve Hall    Dec-19-07    
Topic: Bad, Online



Thanks to 'Net, 'Don't Tase me, Bro!' Becomes the Stuff of Pop Culture

don't tase me.png

Remember that YouTube video of the college kid getting repeatedly Tased for hassling John Kerry? His repeated cry, "Don't Tase me, bro!" has become the most memorable quote of '07.

Editor Fred Shapiro of the Yale Book of Quotations calls it a "symbol of pop culture success," beating out Imus' "nappy-headed hos" comment.

Can you guess what the second-most-memorable quote on the list was? We'll give you a hint: "I personally believe..."

by Angela Natividad    Dec-19-07    
Topic: Online, Publishing, Trends and Culture



Nothing Says Naughty Like a Sackful of Coal

eco-villain.png

EarthJustice is conducting a poll for the biggest eco-Grinch of '07. Contenders for a lump of (virtual) coal include Bush's climate change negotiators, Earl Watkins of Sunflower Electric, Shell, and a couple of governors who hate wolves. (Well, they weren't our favorite fairy tale character either.)

Once you've voted, you can send virtual lumps of coal to anybody you happen to dislike.

Or you can do like we do, and just leave a burning paper bag of shit on their porch.

by Angela Natividad    Dec-19-07    
Topic: Cause, Online



If the Holiday Message Deluge Weren't Enough...

christmas_games.png

...we give you a menagerie of holiday games, courtesy of Miniclip -- the same people who brought us presidential paintball.

by Angela Natividad    Dec-19-07    
Topic: Games, Online



Digitas Health Brings Snowflake-Shaped Hope to Cancer Patients

hope_lodge_digitas.jpg

What do you give the person who's got everything? A snowflake full of hope, courtesy of Digitas Health.

The Hope Lodge is a campaign to bring holiday cheer and free shelter (at 22 different locations) to people undergoing cancer treatment.

by Angela Natividad    Dec-19-07    
Topic: Cause, Online



Promotional Hack Loses Footing, Stumbles Across Snapple Site

Snapple_site_redesign.jpg

[16:55] meeboguest722271: Hi there.
[16:56] meeboguest722271: I'm trying to get the word out about a great site redesign I stumbled across and as an avid reader I thought this would be a great place to start. How do you recommend I do that? The site is www.snapple.com

Why do people do this? Do they think we are dumb? Are we to believe someone actually "stumbled across" the website of a tiny little company called Snapple? By accident? Do they think we are so stupid as to not see through their lame promotional efforts? Is it so hard to simply say "we were involved in the redesign of" or "we are helping promote" Snapple's new site and we'd love to take a look at it."

more »

by Steve Hall    Dec-19-07    
Topic: Bad, Good, Online, Opinion



Publicis Macedonia, Vision Firm Show Love For Same Stock Photo

publicis_ultralase_stock_photo.jpg

We've had fun over the years enjoying the pitfalls of stock photography and the seeming inability of those using it to, when warranted, sign for exclusive use. So it is with great pleasure we bring you yet another stock photography goof courtesy of Publicis Macedonia...or BlueStepStudio which had a hand in developing the Publicis site...or Ultralase, the laser eye treatment company that used the same photo.

Yesterday, we were tipped to the striking resemblance (um, identical match) of a model used in an Ultralase ad found on an AOL UK page and another used as the background image of the Publicis Macedonia homepage. Yup, there she is. Looming large, peering out from behind a frame created by her fingers akin to a film director framing a shot.

more »

by Steve Hall    Dec-18-07    
Topic: Agencies, Bad, Online, Opinion, Strange



Harley Davidson's Biker Claus Approves of Infidelity

barley_biker_claus.jpg

While it took us about ten tries, "I slept with my friend's wife" finally got Harley Davidson's Subservient Chicken-style Biker Clause to award us a place on the Naughty list. It's slow, not very smart but it's Harley so I guess we have to like it.

There also a Holiday Album recored by Hype client BWN that brings a biker rock, eighties hair band style of music to the MySpace page audio player. Yes, this whole thing's hosted on a MySpace page. And here we thought marketer's use of MySpace had gone the way of Second Life.

But don't listen to us. Despite what we may say about MySpace, it's still the big boy in the social networking neighborhood so it must be doing something right and marketers who see value in that must be at least sort of smart.

by Steve Hall    Dec-18-07    
Topic: Online, Social










Featured FREE Resource: