Can't Read Your Kids? Ask a Celebrity, Courtesy of Best Buy

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To help parents understand what their teenagers want for the holidays, Best Buy launched an online campaign called Wow the Un-Wowable featuring Nickelodeon's Drake Bell, a teen star who's really good at looking bummed.

In a series of videos, Drake "interprets" what teens want. Ideas include a laptop, a Lexus and a horse named iPod. (Yeah.)

In our expert view, the videos straddle parody and condescension. We haven't decided which halves of our emotional selves to give in to yet.

Whatever happened to the unfailing cash-and-card model? $20 may not buy a Lexus, but the recipient may score some fragrant pot.

Nothing says "I love you" like money with no strings!

by Angela Natividad    Dec-16-07    
Topic: Brands, Campaigns, Celebrity, Online



Putin on Call of Duty 4: 'Silent but Deadly, Like a Boris Yeltsin Fart'

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For Call of Duty 4: Modern Warfare, DDB, LA ran a campaign where real-life warmongers become video game reviewers.

We've been putting off covering it because watching all the spots (:60 EACH!) seems so labor-intensive. After sitting through all five, we've concluded they are less funny versions of this Hitler Xbox spoof.

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by Angela Natividad    Dec-15-07    
Topic: Campaigns, Online, Trends and Culture, Video



Animation, Exercise, Rodents, Charity Theme Holiday Messages

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Here it comes... Here it comes... Here it comes... No, not Dove's Onslaught. The ad industry onslaught of holiday cards. We know there will be many more but for now we have a few to share.

First up is Damashek Consulting which went green with its wildlife and environmentally focused approach that actually involves selling holiday-themed art created by artist Diane Grappasonno. All proceeds from the 200 signed prints will be donated to the World WildLife Fund. Nice. After all, Christmas is all about giving, right?

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by Steve Hall    Dec-14-07    
Topic: Agencies, Cause, Good, Online



Gnomes. Yeah, Become a Gnome, Too

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Nothing says jackpot like a slew of copycats. So if (like us) you wondered about the success of the Elf Yourself campaign by OfficeMax, look no further than this moody spoof by Dunder Mifflin.

DM also built a website called Gnome Yourself, which features characters from The Office.

by Angela Natividad    Dec-14-07    
Topic: Agencies, Online, Spoofs



Hangman: It's Never a Bad Time for a Cautionary Tale

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Here's the story of little Pipkin Puddyfoot, the boy who was allergic to electricity, brought to us by Hangman Studios.

For Christmas, Pipkin gets a visit from a special guest, who gives him a special gift, which enables him to fool with all the electronics he likes, which leads to a most maudlin little lesson.

Gee, thanks, Hangman. (We're not sure what we were expecting, considering the last time they contacted us they gave us this.)

by Angela Natividad    Dec-14-07    
Topic: Agencies, Online



OfficeMax Justifies Reuse of Elf Yourself Campaign ... with Quantitative Figures!

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Here's a crazy notion -- demonstrating the success of your online "viral" with real-live numbers. Vague claims of "brand resonance" be damned!

For its uber-creepy Elf Yourself campaign -- enjoying a souped-up second year run -- OfficeMax has listed the following figures that (maybe?) demonstrate its success.

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by Angela Natividad    Dec-13-07    
Topic: Campaigns, Online, Research, Viral



Copyright Nazis Come A-Hunting for Parody on YouTube

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Here's a bummer of significant proportions. SF group Richter Scales posted a parody video on YouTube about the impending pop of our rancidly ripe Web 2.0 bubble. It's a shame. We would've liked to see it.

The group used a bunch of images found online, mashed up to Billy Joel's We Didn't Start the Fire.

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by Angela Natividad    Dec-13-07    
Topic: Bad, Online, Spoofs, Video



MoveOn Calls Bush Legacy a Calling Card for WWIII

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Since its debatable* big win over Facebook's Beacon, we've developed an almost unhealthy interests in other ad campaigns it's trying to drum up money for.

Here's the latest one. (If it's too big for your browser, just click on the image and scroll down with your arrows.) We like how it says "dramatization" in the corner. As if!

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by Angela Natividad    Dec-13-07    
Topic: Cause, Online, Policy, Spoofs



The Harry Situation Gets Hairy

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On Shake Well Before Use, Social Media Insights Consultant Ariel Waldman has written a detailed analysis and review of a campaign hair care company Garnier has launched which involves blog briber PayPerPost (now hiding behind the walls of social media company IZEA) and what is purported to be a new TV show called The Harry Situation. On the show's website, clips highlight the sexual innuendo and double entendre-laden theme of the show. It also covers what's being sold as dispute between the show's creators and Garnier who pulled their sponsorship because of the show's racy content.

Of course, the controversy isn't real. Either is the show. It's all part of an elaborate ad campaign complete with what appear to be paid blog posts and a YouTube video featuring Garnier SVP of Sales Steve Lutz who explains why the company pulled their sponsorship.

more »

by Steve Hall    Dec-13-07    
Topic: Bad, Online, Opinion, Social, Video, Weblogs



Because Nothing Says 'Power Trading PRO' Like a Manly Manly Man

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Learn the secrets to making seven million dollars in two years -- all for just $6.95 S&H! "How's this for a super trade?" the site gushes.

And while you're power trading, how about some PowerThirst? We're sure the Power Trading guy will appreciate the only energy drink augmented with TURBO PUNS.

by Angela Natividad    Dec-12-07    
Topic: Online










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