Hangman: It's Never a Bad Time for a Cautionary Tale

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Here's the story of little Pipkin Puddyfoot, the boy who was allergic to electricity, brought to us by Hangman Studios.

For Christmas, Pipkin gets a visit from a special guest, who gives him a special gift, which enables him to fool with all the electronics he likes, which leads to a most maudlin little lesson.

Gee, thanks, Hangman. (We're not sure what we were expecting, considering the last time they contacted us they gave us this.)

by Angela Natividad    Dec-14-07    
Topic: Agencies, Online



OfficeMax Justifies Reuse of Elf Yourself Campaign ... with Quantitative Figures!

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Here's a crazy notion -- demonstrating the success of your online "viral" with real-live numbers. Vague claims of "brand resonance" be damned!

For its uber-creepy Elf Yourself campaign -- enjoying a souped-up second year run -- OfficeMax has listed the following figures that (maybe?) demonstrate its success.

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by Angela Natividad    Dec-13-07    
Topic: Campaigns, Online, Research, Viral



Copyright Nazis Come A-Hunting for Parody on YouTube

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Here's a bummer of significant proportions. SF group Richter Scales posted a parody video on YouTube about the impending pop of our rancidly ripe Web 2.0 bubble. It's a shame. We would've liked to see it.

The group used a bunch of images found online, mashed up to Billy Joel's We Didn't Start the Fire.

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by Angela Natividad    Dec-13-07    
Topic: Bad, Online, Spoofs, Video



MoveOn Calls Bush Legacy a Calling Card for WWIII

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Since its debatable* big win over Facebook's Beacon, we've developed an almost unhealthy interests in other ad campaigns it's trying to drum up money for.

Here's the latest one. (If it's too big for your browser, just click on the image and scroll down with your arrows.) We like how it says "dramatization" in the corner. As if!

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by Angela Natividad    Dec-13-07    
Topic: Cause, Online, Policy, Spoofs



The Harry Situation Gets Hairy

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On Shake Well Before Use, Social Media Insights Consultant Ariel Waldman has written a detailed analysis and review of a campaign hair care company Garnier has launched which involves blog briber PayPerPost (now hiding behind the walls of social media company IZEA) and what is purported to be a new TV show called The Harry Situation. On the show's website, clips highlight the sexual innuendo and double entendre-laden theme of the show. It also covers what's being sold as dispute between the show's creators and Garnier who pulled their sponsorship because of the show's racy content.

Of course, the controversy isn't real. Either is the show. It's all part of an elaborate ad campaign complete with what appear to be paid blog posts and a YouTube video featuring Garnier SVP of Sales Steve Lutz who explains why the company pulled their sponsorship.

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by Steve Hall    Dec-13-07    
Topic: Bad, Online, Opinion, Social, Video, Weblogs



Because Nothing Says 'Power Trading PRO' Like a Manly Manly Man

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Learn the secrets to making seven million dollars in two years -- all for just $6.95 S&H! "How's this for a super trade?" the site gushes.

And while you're power trading, how about some PowerThirst? We're sure the Power Trading guy will appreciate the only energy drink augmented with TURBO PUNS.

by Angela Natividad    Dec-12-07    
Topic: Online



Election Encumbents Play Paintball for Presidency

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Why strain the dancing girls for votes when the 2008 presidential candidates can play paintball instead?

On Miniclip, they can. And thank heavens. Nothing says POTUS like a paintball ass-kicker. (We'd say Hillary's got the competitive advantage there. We bet she's loaded with quiet rage!)

by Angela Natividad    Dec-12-07    
Topic: Campaigns, Games, Online



iStudio Do-Not-Want Ads Provide Chance to Unload Tasteless Holiday Offerings

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There's a streak of sadism in this year's holiday efforts (observe 1 and 2). We blame it on the hell CGM has wreaked on our psyches.

To illustrate this devolution in goodwill, last year iStudio was all about helping people on their holiday consumer journeys. This year, loud and clear, they DO NOT WANT to deal with you. Or your crappy gifts!

The "greeting" lets voyeurs sift through a bunch of weird shit the agency's been sent. If you like something (we kind of dug the zodiac thong), highlight it in red and send the agency a note about why you deserve it.

Flippin' awesome.

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by Angela Natividad    Dec-12-07    
Topic: Agencies, Good, Online



Microsoft's 'Hey Genius!' Tries Luring New Minds, Fresh Faces into Same Ol' Same

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LOL. To help big, stodgy Microsoft reinvent itself for the creative kiddies, Wexley presents Hey Genius.

Hey Genius includes a jobcuzzi (for steamy interview de-stressing), a genius transporter, and brain massage stations for geniuses suffering from finals week.

If only these attempts to make Microsoft cool actually coincided with one another. (See Zune and Vista efforts.) And if only Apple didn't already have a Genius training program.

And how much do you want to bet that even if Microsoft did draw young, sexy (bedraggled?) talent away from Google or Facebook, those same kids would still feel a little jipped upon walking into Corporate? Uh, it ain't exactly Californication in the Pacific Northwest.

by Angela Natividad    Dec-12-07    
Topic: Brands, Online, Packaging



Staffblaster Makes Hard-Partying Cogs Look Lively Upon Entry

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In lieu of a season's greeting, AIS, London gives us a holiday tool we'd actually like to use.

The Staffblaster attacks dronelike employees -- likely sleepy, hungover and shoddily dressed -- right as they walk through the door (typically between nine and 10 AM).

Must do wonders for morale.

by Angela Natividad    Dec-12-07    
Topic: Agencies, Good, Online, Spoofs








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