Today, Skype announce the launch of an advertising program - it's first ever - which will place ads on the Home tab of Skype for Windows. Groupon, Nokia, Universal and Visa and some of the initial advertisers.
The Home page ad unit will measure 650 X 170 and will expand to 650 X 340. It will also include the ability to embed audio and video. Each ad will contain a Click to Call button and sharing functionality with Facebook and Twitter.
One of CarMax's Super Bowl commercials last night led to a site entitled A Brief History of Bad Customer Service. Beginning with the Romans dropping the thread count of their togas from 500 to 400 to the invention of Bait and Switch to the pioneering of hold music, the site highlights some of the more negative aspects of the customer experience.
Of course the scroll ends with CarMax's revolutionized customer service in 1993. Whatever that is. And for the geeks, CarMax really wants you to know the site was done in css/html5/jquery and not Flash.
The Barbarian Group, in partnership with Super Size Me creator Morgan Sprulock and creativity tools company Aviary, has created NoAd: New York, an internet-based effort to remove all advertising from New York's Times Square.
Spurlock was inspired by Sao Paulo's ban on all outdoor advertising since 2007. He then contacted The Barbarian Group to develop NoAd: New York.
Using the tool, all of the ads in Times Square can be edited out. Of course, this has no effect on the real world ads that plaster Times Square and show no signs of disappearing anytime soon. After all, as much as Spurlock tried to convince us fast food is bad for us, have we really seen an reduction at all in the proliferation of McDonald's or Burger King?
- The Bees Awards, celebrating successes in international social media, is looking for sponsors for its upcoming awards event.
For Johnson& Johnson's Pepcid AC, Barbarian Group, along with JWT New York, has launched Max My Dream, a site which transforms a visitor's dreams into an animated experience that can be shared. To do so, the agency built a custom language processor capable of recognizing more than 16 thousand keywords and how they relate to one another.
Much like the agency's famed Subvervient Chicken it created for Burger King, a visitor simply responds to the phrase, "I dreamed that...," and waits for the dream to be transformed into an animation. Some interpretations are better than others.
After waiting several eons for the site to load, we are treated to a lengthy choose your own adventure video featuring Dita Von Teese. It's for Perrier and somehow, though we have no idea, it's supposed to get us to buy the brand's water. We could have driven to the store, purchased a few hundred cases and driven back before this long, drawn out distraction reached some sort of conclusion.
Yea, we get that the brand is going for entertainment as advertising but when absolutely nothing happens, it shouldn't be called advertising. But...maybe Europeans love this sort of thing. Which is a good thing because that's the focus of the campaign.
This work is an extension of earlier Ogilvy-created work for the brand which we featured here.
An ad on Craig's List seeks additional models for a commercial that's being shot for a Chicago area lingerie brand. The ad promises no nudity or provocative photography will be taken. Say what? This is a lingerie shoot isn't it? How do you shoot a lingerie commercial without being at least a tint bit provocative?
The only thing we can come up with is that Sears is coming out with a line of lingerie for women who don't want to feel sexy while wearing it. Maybe targeted towards the over 75 set?
And on top of all of this, the gig is unpaid. But no worries, ladies. The ad promises the "material will be seen by ad execs and is a great way to be seen." The question is, seen by ad execs for what purpose? We're not going to ponder the answer to that question because it can only go south from here.
180LA is out with new work for Sony's new Bloggie Touch. Launching this week, the campaign is going after 18-25 year olds. The campaign will include a contest and Facebook application, with webcam upload and video editor built in, that lets consumers create their own "You had to be there" video.
Running until January 10, participants will have a chance to win Sony Bloggie Touch cameras with the Grand Prize Winner getting a VIP package for two to SXSW Music in March 2011.
Bruce Willis has signed a year-long deal with Trust Bank and will front the financial institution's ad campaign for the next year. Messaging will include the headline, "Trust is just like me, but a bank." How did Willis get the gig? Well, the previous frontman for the bank, weight-lifter Vladimir Turchinsky, unexpectedly died at the young age of 46. ANd the bank called WIllis.
Billboards carrying Willis' image will be placed in 170 cities across the country. Promotional and online efforts will be part of the campaign as well.
Well this is pretty stupid. 180LA and B-Reel created a "technological first." Dubbed the Mitsubishi Live Drive, the companies created a way for people to test drive an Outlander Sport online. Or, "Live over the internet" as they like to say.
So let's just ponder this for a second. While it might be nice to play with a vehicle online like it was a motorized toy, what idiot would buy a car without physically touching the car and giving it a real world test drive?
This is the sort of work that makes headlines but does nothing for the car buying experience. Apparently the real reason they did it was to get into the Guinness Book of World records. Nice. But again, will this sell any cars?
Bloggers are a lonely bunch. People don't comment enough. The internet isn't happy enough. Well, at least that's how Desigual sees it. And they've set out to make a change. A new campaign called Happy Hunters asks people to leave "happy" comments on selected blogs which are then picked up by the campaign and turned into...wait for it...a digital flashmob.