Contextual Sadness.
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Green Eyed World, PhotoBucket's Delusions of Relevance, Adweek v AdAge - Sprite + YouTube + Facebook + pop star = Green Eyed World, an orgy of Entirely Too Much BS. - How to nail an interview. (Complete with hidden camera footage!) - "It's not the shape of the thing, I just like the perfect blend of tech-speak and contraception." - Pharma popped in PPC prevarication shakedown. - PhotoBucket tries breaking TwitPic territory. Good fucking luck. - Adweek v AdAge. - Mattel, please keep your silicone-stained hands off Dora the Explorer. Oh no, too late.
by Angela Natividad
Apr-17-09
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Topic: Brands, Campaigns, Celebrity, Online, Trends and Culture, Video Candystand Makes Mah Jongg Game for Toyota Venza. Because that makes perfect sense, yeah? Tap those old marmies where they like it best: on their itchy little gambling fingers. Better that they play under the warm glow of Internets and not in the garage -- which should really be housing a Toyota Venza, not a cheap green foldout poker table. VideoEgg Introduces Expand-O-Matic Ad Unit Twig "New Ad Stays in View While Users Scroll, Making Content Work Harder for Brand Advertisers" Well that, from a VideoEgg press release, ought to go over well. Um, no. So, yea, everyone has to make money and ads, though becoming less important, are part of that equation. Enter Twig. VideoEgg CMO Troy Young explains, "Twig addresses a key challenge in the online media environment--ads that aren't in frame long enough to drive user engagement. By offering a unit that's always in view, VideoEgg provides bloggers and publishers with a powerful new way to monetize content. Like everything we do, Twig is performance based and expands to a highly rich full-page experience, so brands love it as well." We were all ready to hate this new ad unit until we saw it in action. It's very subtle. it sits at the top (or the bottom) of the page much like the Google Friend Connect bar does here on Adrants. When you roll over it, it expands to a full page unit with video. For sure, many will hate it. But there are far worse ad units out there compared to this one. Thoughts? Homeless Frank Gets a Grand to Sniff Out PCs Microsoft's objectively douchey "Laptop Hunters" was overripe for parody from moment of launch, hence this spoof featuring Homeless Frank, who's offered a grand to buy a PC. He's surprisingly savvier than the ever-certain Giampaolo -- who, as you recall, gets all wiggy about computers with built-in cameras. In contrast, the discerning Homeless Frank is all, "Second-rate Korean components. Terrible anti-virus software." He also manages to give Apple its props without calling the laptops "sexy." Sucks about that chronic cough though. Just a wee bit o' magic, brought to you by Landline TV. Trump Lends Moody Scowl to Lifelock Campaign Lifelock touts its identity theft protection capabilities with this online video about the biggest identity theft scandal in the world. The premise: one person has won the chance to meet "the Donald." (I like how he's now so important, he's preceded by an article.) As a result, hundreds of thousands of people are claiming to be the person named. Cracked-Out Rabbits Spot-Check New Grand Scenic Renault's launched a microsite for the Nouveau Grand Scenic et Les Tests Cretins des Lapins Cretins, which translates to "The New Grand Scenic -- and Moronic Tests by Moronic Rabbits." Resulting spots -- in which hyperactive buck-toothed rabbits quality-test Grand Scenics en masse and sans inhibition -- don't need any translating. The effort reminds us of Scion's Little Deviants, except more frenetic and somehow scarier.
by Angela Natividad
Apr-15-09
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Topic: Brands, Campaigns, Online, Strange, Trends and Culture, Video Volvo's In-Ad Twitter Feed, Linds Spoofs Self, BK Upsets the Mex - Volvo embeds Twitter feed into YouTube ad. (Via.) - The Domino's YouTube brand bust. - Lindsay Lohan spoofs self -- and eHarmony -- for Funny or Die. Hey, that's almost (but not quite) as funny as... - Manifesto on how Gaia made users love branded stuff that's not real. (Via.) - Burger King pisses Mexico off. *condescending sigh.* What else is new.
by Angela Natividad
Apr-15-09
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Topic: Brands, Campaigns, Celebrity, Online, Political, Social, Spoofs Crawl Sydney's Pubs Without Getting Drunk If you've ever been on a pub crawl, you realize after a while you're unlikely to actually remember which pubs you (literally) crawled to. Lovells Lager can help with that. Working with Tequila, Lovells Lager has launched the Hangover Free Pub Crawl. Mashing together Google Street maps, geo-targeting and informatively witty commentary, the Hangover Free Pub Crawl lets you - soberly and from the comfort of the internet - check out the finest pubs in Sydney. A pub crawl isn't just about getting drunk. It's learning interesting facts about where you get drunk. OK, so yea, it really is about getting drunk but after taking the Hangover Free Pub Crawl, at least some of you will be able to drop a bit of trivia the next time you're in Sydney. Suitehotel Courts Best Bed-Jumping Photos With help from Vincenzo Castrogiovanni of The Viral Factory, Accor's Suitehotel orchestrated The Suite Jump Games -- the largest international bed-jumping contest ever held. The Suite Jump Games launched on April 4th at the Stade de France near Paris. Five villages were arranged in front of the stadium and equipped with beds for anyone achin' to do some mattress-leaping. (At the time, a rugby match was taking place between Stade Francais and Clermont-Ferrand, so 80,000 spectators were on-hand to both watch the festivities and potentially convert into bed-jumping contest entrants.) This is the kind of thing that gives us chills, even if we cracked our heads open as kids while engaged in this specific activity. (12 stitches! But for the joy of the jump, possibly worth it.) 
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Source: Viral Video Chart
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