Microsoft's 'Hey Genius!' Tries Luring New Minds, Fresh Faces into Same Ol' Same

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LOL. To help big, stodgy Microsoft reinvent itself for the creative kiddies, Wexley presents Hey Genius.

Hey Genius includes a jobcuzzi (for steamy interview de-stressing), a genius transporter, and brain massage stations for geniuses suffering from finals week.

If only these attempts to make Microsoft cool actually coincided with one another. (See Zune and Vista efforts.) And if only Apple didn't already have a Genius training program.

And how much do you want to bet that even if Microsoft did draw young, sexy (bedraggled?) talent away from Google or Facebook, those same kids would still feel a little jipped upon walking into Corporate? Uh, it ain't exactly Californication in the Pacific Northwest.

by Angela Natividad    Dec-12-07    
Topic: Brands, Online, Packaging



Staffblaster Makes Hard-Partying Cogs Look Lively Upon Entry

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In lieu of a season's greeting, AIS, London gives us a holiday tool we'd actually like to use.

The Staffblaster attacks dronelike employees -- likely sleepy, hungover and shoddily dressed -- right as they walk through the door (typically between nine and 10 AM).

Must do wonders for morale.

by Angela Natividad    Dec-12-07    
Topic: Agencies, Good, Online, Spoofs



Fur-Wearing Olsens Get 'Hairy Kate and Ashley' Lashing

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Back in the day there were these two cute little girls named Ashley an Kate Olsen. They stole the hearts of Americans for years with their oh-so-huggable antics on Full House. All was well in America.

Then, they turned 18 and all hell broke loose. All the Olsen Twins legal clocks struck 18 making it OK for every guy to "enjoy" the twins without moral repercussions. All their movies started to suck. They became fashion-clueless potato sack wearers. And...OMG...they wore fur!!!

more »

by Steve Hall    Dec-11-07    
Topic: Celebrity, Online, Strange



Alcoholic Beverage Raises Hopes, then Pisses on Our Parade

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Here's a message we've never seen before.

Dude. Is this the same drink that's been promoted as the life of 11 countries? You'd think they'd have a fairly agnostic site.

WTF, Pisang Ambon? Is this some sort of joke? Your PR guy promised us cross-media, karaoke and webcam delights. WHY CAN'T WE ROCK THE PALACE?!!

Update: PisangAmbon.com does what its subsite won't. Check it out for videos of a cute blonde bartender mixing drinks. It's all very exciting and green.

And yes! There's karaoke. (Click on the clipcaster.tv icon.)

by Angela Natividad    Dec-11-07    
Topic: Bad, Online, Promotions



Virtual Account Manager Takes Questions -- or Not -- in Absence of Humans

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Meet the good for nuffin' Virtual Account Manager for Burns Marketing. He's great at looking like a douche bag and making "What the fuck?" faces when you ask him questions. We despise him because he's essentially a subservient chicken that isn't subservient. He doesn't even try.

The purpose of the VAM is to make people feel like they're being helped, even while Burns Marketing is away for the holidays. Ha ha fuckin' ha!

by Angela Natividad    Dec-11-07    
Topic: Agencies, Online



Shift Control Goes RPG on Second-Gen Company Site

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Hey, this is pretty nifty. CT-based Shift Control Media, which builds casual games for marketers, has relaunched its website with help from Vancouver's mod7.

The site vibes like an RPG game: You're an alien exploring human behavior and interning at a Madison Avenue agency. The reading's a little heavy compared with the few instances of action, but then again you get to hear bullshit words like "synergy" from alien ears.

The alien also observes that "all the attractive humanoids work in marketing." Hell yes, little green man.

by Angela Natividad    Dec-10-07    
Topic: Agencies, Games, Good, Online



Not Into Elves? Become a Chipmunk

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Sucking helium solely for the effect it has on your voice is a time-honored tradition among kids, and probably the only instance of substance abuse you won't get vilified for.

Couple that with an effort like Elf Yourself, and you've got a bonafide interactive promotion for Alvin and the Chipmunks, the feature film based on our favourite childhood show. (Next to Shera and He-Man, anyway.)

Hit Munk Yourself to get "munked," (Get it? Chipmunks?) without the helium. It's definitely safer, even if it cuts the fun in half.

Catch our munked rendition here. And read more about the customizable viral craze, and how it relates to our old buddies Alvin, Simon and Theodore, at Brandweek.

by Angela Natividad    Dec- 7-07    
Topic: Good, Online, Promotions



'Choices' Effort Says Drink Responsibly. Maybe

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The Choice is Yours is a UK-based effort to get people to have fun, but drink responsibly. Site sponsors include Diageo and other labels like Smirnoff, Bell's, Bailey's, Gordon's and Guinness.

The site dragged us through an average party-goer's night. Lots of pretty people, seeing double and spilling drinks.

We're not really sure what the point is but we're sure it's profound.

by Angela Natividad    Dec- 7-07    
Topic: Cause, Online



ad:tech Announces Call For Entry For 11th Annual Awards

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ad:tech has announced its call for entries for its 2008 Awards Show which will take place during ad:tech San Francisco April 15-17. The awards focus on the best online work from affiliate programs to email to branding to mobile to social media to word of mouth to search engine marketing to ecommerce and, yes, even to the banner. Also part of the show will be a people's choice award and industry achievement awards. Entries are due January 18 so get yourself over to the entry form and sign up your best work.

by Steve Hall    Dec- 7-07    
Topic: Industry Events, Online



Simple Scare Tactic May Sow Seeds for 'Dino Death Trap'

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zig, Chicago built this playful, tamely sadistic little site, Dino Central Park, to get kids to watch Dino Death Trap, which airs on the National Geographic Channel this Sunday.

The rules are simple, the results entertaining: pick a dinosaur. Embody the dinosaur. You're presented with a nighttime view of Central Park, and every time somebody walks by, you push the ROAR button!

We forgot how much we liked dinosaurs.

by Angela Natividad    Dec- 6-07    
Topic: Good, Online, Promotions










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