Simple Scare Tactic May Sow Seeds for 'Dino Death Trap'

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zig, Chicago built this playful, tamely sadistic little site, Dino Central Park, to get kids to watch Dino Death Trap, which airs on the National Geographic Channel this Sunday.

The rules are simple, the results entertaining: pick a dinosaur. Embody the dinosaur. You're presented with a nighttime view of Central Park, and every time somebody walks by, you push the ROAR button!

We forgot how much we liked dinosaurs.

by Angela Natividad    Dec- 6-07    
Topic: Good, Online, Promotions



Never in Our Lives Have We Equated Golf with Sex. Not Recently, Anyway

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Adrants reader Matt pointed us in the direction of this strange site for Mizuno's Demo the Difference campaign.

Those little golf club capsules are amusingly phallic. And we love those beams of light that shoot into the air when you mouse over one. Way to draw eyeballs!

by Angela Natividad    Dec- 6-07    
Topic: Campaigns, Online, Promotions



Bible Tales Repurposed to Guilt Gluttons into Conscious Consumption

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For many, nothing ushers in the holidays like the story of Mary and Joseph's return to Bethlehem, right before the birth of Jesus.

But in Green Thing's version of the story, Mary and Joseph are selling a new kind of salvation: environmental awakening.

more »

by Angela Natividad    Dec- 6-07    
Topic: Cause, Online, Video



Oh Yes, It's True, Coke Goes There(.com)

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Looking to sip a pop while engaging in island frivolity? Look no further than CC Metro, an entertainment-filled virtual isle on There.com, courtesy of Coca-Cola.

The island will be Coke bottle-shaped and features music, games and other piped-in stuff that execs think will draw hipsters to the flame. Better yet, they've come up with a new buzzword (because "virtual island" is so passe): "realistic environment."

That sounds almost like something that wants to be confused for real life, except it can't be, because it isn't.

There's a new one for the bullshit dictionary.

by Angela Natividad    Dec- 6-07    
Topic: Brands, Online



Contextual Fuckery Solved by Actual Humans (Who Knew?)

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Now this is cool. We've already got contextual ads. We've already got behavioral ads. But we all know how much fuckery can sometimes come from those automated solutions. Wouldn't it be cool if the content of banners were matched to the content of the page by an actual, intelligent human being as opposed to a garbage in/garbage out, brainless computer?

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by Steve Hall    Dec- 5-07    
Topic: Agencies, Good, Online, Tools



To Find New Flavor, the Dew Launches Dystopian Virtual World

Crowdsourcing meets sci-fi meets a quasi-virtual world in Mountain Dew's exploding head-inducing campaign, DEWmocracy.

Supported by traditional advertising, DEWmocracy paints a dismal future filled with corporate suits that travel in the backs of pick-up trucks, and where high fructose corn syrup is considered a magical elixir capable of overthrowing big brother.

Through the site, the Dew ultimately aims to put consumers on an adventure to come up with its newest flavor and packaging, while grabbing as much marketing data on its brave virtual freedom fighters.

Fresh with ideas from his performance in Battlefield Earth, Forest Whitaker helped entertainment concept firm Protagonist in creating this brave dew world.

by Albert Kugel    Dec- 5-07    




Vodafone Transforms Idle Time into Extraordinary Moments

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Here's a Vodafone ad by BBH, London. The premise is that Vodafone can turn our accumulated in-between time into something truly meaningful.

We're pleased to say the ad itself surprised us. Not in that ostentatious way where you're like, "Hey, I thought there was sex involved but it was just somebody getting tattooed!" or "Hey, I never would have guessed that sex scene was going to devolve into slapstick comedy about sensitive teeth!"

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by Angela Natividad    Dec- 5-07    
Topic: Brands, Good, Online



Post-Beacon, Facebook Still Snooping

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Even though Facebook has backed off its Beacon advertising system which many people called invasive, a recent Computer Associates study finds Facebook still snoops into user's affiliate site activity. Computer Associates PestPatrol Research Engineer, writing on the company's blog said, "Facebook is collecting information about user actions on affiliate sites regardless of whether or not the user chose to opt out, and regardless of whether or not the user is logged into Facebook at that time."

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by Steve Hall    Dec- 5-07    
Topic: Bad, Online, Research, Social, Tools



Shoe Fetish? Go Shoetube

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We heard about this guy at our local mall who, under the guise of shoe shopping for his wife, convinced women to let him examine their shoes up close. Then, while they were primping and posing for him, he'd tear their shoes off and start sucking on their toes.

Eventually, this man was caught.

We're bringing this up because in early '08, Shoetube.tv will be launching.

more »

by Angela Natividad    Dec- 5-07    
Topic: Brands, Online



Other People's Germs Get Camera Eye for Sonicare Toothbrush

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For the Philips Sonicare UV Sanitizer toothbrush, Tribal DDB, NY gives us an opportunity to explore somebody else's bathroom. To scavenge its germs.

Sexy stuff.

by Angela Natividad    Dec- 5-07    
Topic: Brands, Online










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