Looking to sip a pop while engaging in island frivolity? Look no further than CC Metro, an entertainment-filled virtual isle on There.com, courtesy of Coca-Cola.
The island will be Coke bottle-shaped and features music, games and other piped-in stuff that execs think will draw hipsters to the flame. Better yet, they've come up with a new buzzword (because "virtual island" is so passe): "realistic environment."
That sounds almost like something that wants to be confused for real life, except it can't be, because it isn't.
There's a new one for the bullshit dictionary.
Now this is cool. We've already got contextual ads. We've already got behavioral ads. But we all know how much fuckery can sometimes come from those automated solutions. Wouldn't it be cool if the content of banners were matched to the content of the page by an actual, intelligent human being as opposed to a garbage in/garbage out, brainless computer?
Crowdsourcing meets sci-fi meets a quasi-virtual world in Mountain Dew's exploding head-inducing campaign, DEWmocracy.
Supported by traditional advertising, DEWmocracy paints a dismal future filled with corporate suits that travel in the backs of pick-up trucks, and where high fructose corn syrup is considered a magical elixir capable of overthrowing big brother.
Through the site, the Dew ultimately aims to put consumers on an adventure to come up with its newest flavor and packaging, while grabbing as much marketing data on its brave virtual freedom fighters.
Fresh with ideas from his performance in Battlefield Earth, Forest Whitaker helped entertainment concept firm Protagonist in creating this brave dew world.
Here's a Vodafone ad by BBH, London. The premise is that Vodafone can turn our accumulated in-between time into something truly meaningful.
We're pleased to say the ad itself surprised us. Not in that ostentatious way where you're like, "Hey, I thought there was sex involved but it was just somebody getting tattooed!" or "Hey, I never would have guessed that sex scene was going to devolve into slapstick comedy about sensitive teeth!"
Even though Facebook has backed off its Beacon advertising system which many people called invasive, a recent Computer Associates study finds Facebook still snoops into user's affiliate site activity. Computer Associates PestPatrol Research Engineer, writing on the company's blog said, "Facebook is collecting information about user actions on affiliate sites regardless of whether or not the user chose to opt out, and regardless of whether or not the user is logged into Facebook at that time."
We heard about this guy at our local mall who, under the guise of shoe shopping for his wife, convinced women to let him examine their shoes up close. Then, while they were primping and posing for him, he'd tear their shoes off and start sucking on their toes.
Eventually, this man was caught.
We're bringing this up because in early '08, Shoetube.tv will be launching.
For the Philips Sonicare UV Sanitizer toothbrush, Tribal DDB, NY gives us an opportunity to explore somebody else's bathroom. To scavenge its germs.
eBillme's been emailing us off the hook about this CGA contest they conducted awhile back. They claim they're beating all the big guys like Home Depot and Pepto Bismol, who (scoff) have to pay for sponsorship and still don't win the hearts and minds of the body public.
Okay. But seriously, it doesn't take much nudging to get some emo kid to make a YouTube confession. Wave some cash in his face, and he'll probably air his family's dirty laundry, too.
Trying to capitalize on the success OfficeMax has had with ElfYourself, American Express' new Holiday Rockstar campaign invites users to turn themselves into one of Oddcast's "virtual characters."
If you're not familiar, Oddcast creates those creepy characters whose eyes follow your cursor and start blabbing away without first asking permission.
Though songs from Mariah Carey's holiday album are strangely missing, the service also allows you to sing one of three holiday songs by calling a number. You can then send your holiday greeting to a loved one, most likely resulting in uncomfortable laughter.
However, when we tried uploading two different headshots, it ended in the window crashing, immediately evoking the disastrous SimpsonizeMe tool. Good thing there are back-up characters.
If you're sick of winding mountain road car commercials, check out this mountainous region road car website for Land Rover. Really, it's different. As you wind your way through beautiful vistas while an orchestrally supported piano swells in the background, you can stop at various points to check out the vehicles features. It's all very Zen. And slow. And visually beautiful. And slow. And soothing. And slow. And...zzzzz...oh, sorry, we fell asleep there for a minute.
OK, now that we've downed our grande, non-fat, extra hot, extra shot, no whip, no foam, white mocha latte, we feel better and can you the site also offers you the ability to select the features you are interested in and create a customized, downloadable PDF for your offline viewing pleasure which is a good thing because you're going to need to lay down in bed to read it as you drift gently into a restful sleep, soothed by the site's relaxing music and...zzz...