Shoe Fetish? Go Shoetube


We heard about this guy at our local mall who, under the guise of shoe shopping for his wife, convinced women to let him examine their shoes up close. Then, while they were primping and posing for him, he'd tear their shoes off and start sucking on their toes.

Eventually, this man was caught.

We're bringing this up because in early '08, will be launching.

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by Angela Natividad    Dec- 5-07    
Topic: Brands, Online

Other People's Germs Get Camera Eye for Sonicare Toothbrush


For the Philips Sonicare UV Sanitizer toothbrush, Tribal DDB, NY gives us an opportunity to explore somebody else's bathroom. To scavenge its germs.

Sexy stuff.

by Angela Natividad    Dec- 5-07    
Topic: Brands, Online

eBillme Confessions Contest is Funny as Hell!


eBillme's been emailing us off the hook about this CGA contest they conducted awhile back. They claim they're beating all the big guys like Home Depot and Pepto Bismol, who (scoff) have to pay for sponsorship and still don't win the hearts and minds of the body public.

Okay. But seriously, it doesn't take much nudging to get some emo kid to make a YouTube confession. Wave some cash in his face, and he'll probably air his family's dirty laundry, too.

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by Angela Natividad    Dec- 4-07    
Topic: Online, Promotions

AMEX Urges People to Become Creepy Avatars, Sing Karaoke

Trying to capitalize on the success OfficeMax has had with ElfYourself, American Express' new Holiday Rockstar campaign invites users to turn themselves into one of Oddcast's "virtual characters."

If you're not familiar, Oddcast creates those creepy characters whose eyes follow your cursor and start blabbing away without first asking permission.

Though songs from Mariah Carey's holiday album are strangely missing, the service also allows you to sing one of three holiday songs by calling a number. You can then send your holiday greeting to a loved one, most likely resulting in uncomfortable laughter.

However, when we tried uploading two different headshots, it ended in the window crashing, immediately evoking the disastrous SimpsonizeMe tool. Good thing there are back-up characters.

by Albert Kugel    Dec- 4-07    

Range Rover's Gates Softly Soothes


If you're sick of winding mountain road car commercials, check out this mountainous region road car website for Land Rover. Really, it's different. As you wind your way through beautiful vistas while an orchestrally supported piano swells in the background, you can stop at various points to check out the vehicles features. It's all very Zen. And slow. And visually beautiful. And slow. And soothing. And slow. And...zzzzz...oh, sorry, we fell asleep there for a minute.

OK, now that we've downed our grande, non-fat, extra hot, extra shot, no whip, no foam, white mocha latte, we feel better and can you the site also offers you the ability to select the features you are interested in and create a customized, downloadable PDF for your offline viewing pleasure which is a good thing because you're going to need to lay down in bed to read it as you drift gently into a restful sleep, soothed by the site's relaxing music and...zzz...

by Steve Hall    Dec- 4-07    
Topic: Creative Commentary, Good, Online

You Mean Fermin's Just an Ass in Need of Some Spritz?


Check out this subsite, "Who is Fermin?" It reminds us a lot of that Don Fielding thing we loathed so much.

Put together by GrupoW, the subsite is the continuation of a "Let's Save Fermin!" campaign released in August, which Adverblog covered.

The site brings us to the dusty streets of Pamplona. There's a man running for his life (Fermin!). The object is to drag a rope backward with your cursor to find out what's chasing him (which includes a bear, a pack of wolves, a psychotic butcher, a rhino, etc).

Confusingly, once you get to the very end of the rope, the scene changes to an ad for Rexona for Men, which supposedly has a million molecules of antiperspirant protection.

We don't get it. So would Rexona's millions of protective molecules put off Fermin's pursuers, or just ensure him amazingly dry 'pits while he runs for his fucking life?

by Angela Natividad    Dec- 4-07    
Topic: Bad, Online

GTA IV Tries Turning Box Art into Promotional Tool


We can't think of many gamers that cream their pants for box art, but for GTA IV -- which will generate drools anyway -- Rock Star Games decided to turn box art into an event unto itself.

The firm hired four mural artists to paint the art mural-size, a process that took about two days. The work was video-taped, sped up and edited for effect (you know, like Dove Evolution).

Liquid Liquid's "Optimo" helped add veneer to the finished product, and voila.

The video's cool and all, but in the end, the success of these things depends on where the spot appears and how fast it moves between gamers. (It definitely ain't this.) But hey, GTA IV will probably fly off the shelves at whiplash speed anyway (we're getting a copy), so if nothing else, this is a nice gesture in the direction of street art, and maybe it'll open up some interesting promotional doors.

by Angela Natividad    Dec- 3-07    
Topic: Brands, Good, Online, Promotions

Cyber Monday Traffic Increases 26 Percent, Says Hitwise


We're a little late to the chase on this one, but we thought it was worth mentioning that Cyber Monday traffic increased 26 percent this year. The top 100 retail websites received about 5.07 percent of all US visits, and expectedly, Amazon topped the retail charts.

That means either fewer people have qualms about online shopping, or more people are getting lazier about leaving home. (We actually went out on Black Friday, and the workout in patience and marathon running we got is no joke.)

by Angela Natividad    Dec- 3-07    
Topic: Online, Trends and Culture

Serial Killer Threats Win Best Viral at BIMA


Remember that one time we thought a serial killer was out to get us, but the threat turned out to be a customizable online promotion for Showtime's Dexter?

That promotion just won Best use of Viral Marketing at the BIMAs this year. Put together by Ralph & Co., London, it generated 300,000 unique Dexter emails and over 750,000 pageviews.

See the UK campaign, Ice Truck, or the US campaign, Slice of Life TV.

Gotta love a viral campaign that makes your friends feel like they're the targets of an unhinged, virtually un-catchable sociopath. We know it gave us a happy rise.

by Angela Natividad    Dec- 3-07    
Topic: Industry Events, Online, Promotions, Strange, Viral

Speed ProStreet Calls Online, Offline Turf Wars Equally Crucial


Ooh, fun. Heat, SF shot us this ad for Speed ProStreet, a game by EA Games.

The spot glides between real video imagery and gritty animation, which still exhibits a dull gleam of reality. And the music brings you back to the first time you watched Rebel without a Cause, when so much was on the line in that one game of chicken. You know, before James Dean started crying and shit.

The agency hoped to leave gamers with the sense that "every battle counts" on both real or virtual streets. (We're sure mom will love that manifesto when it's spouted over her kid's next speeding ticket.)

The spots will run on ESPN and other gamer-friendly stations.

by Angela Natividad    Dec- 3-07    
Topic: Good, Online, Promotions, Television

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