Check out this subsite, "Who is Fermin?" It reminds us a lot of that Don Fielding thing we loathed so much.
Put together by GrupoW, the subsite is the continuation of a "Let's Save Fermin!" campaign released in August, which Adverblog covered.
The site brings us to the dusty streets of Pamplona. There's a man running for his life (Fermin!). The object is to drag a rope backward with your cursor to find out what's chasing him (which includes a bear, a pack of wolves, a psychotic butcher, a rhino, etc).
Confusingly, once you get to the very end of the rope, the scene changes to an ad for Rexona for Men, which supposedly has a million molecules of antiperspirant protection.
We don't get it. So would Rexona's millions of protective molecules put off Fermin's pursuers, or just ensure him amazingly dry 'pits while he runs for his fucking life?
We can't think of many gamers that cream their pants for box art, but for GTA IV -- which will generate drools anyway -- Rock Star Games decided to turn box art into an event unto itself.
The firm hired four mural artists to paint the art mural-size, a process that took about two days. The work was video-taped, sped up and edited for effect (you know, like Dove Evolution).
Liquid Liquid's "Optimo" helped add veneer to the finished product, and voila.
The video's cool and all, but in the end, the success of these things depends on where the spot appears and how fast it moves between gamers. (It definitely ain't this.) But hey, GTA IV will probably fly off the shelves at whiplash speed anyway (we're getting a copy), so if nothing else, this is a nice gesture in the direction of street art, and maybe it'll open up some interesting promotional doors.
We're a little late to the chase on this one, but we thought it was worth mentioning that Cyber Monday traffic increased 26 percent this year. The top 100 retail websites received about 5.07 percent of all US visits, and expectedly, Amazon topped the retail charts.
That means either fewer people have qualms about online shopping, or more people are getting lazier about leaving home. (We actually went out on Black Friday, and the workout in patience and marathon running we got is no joke.)
Remember that one time we thought a serial killer was out to get us, but the threat turned out to be a customizable online promotion for Showtime's Dexter?
That promotion just won Best use of Viral Marketing at the BIMAs this year. Put together by Ralph & Co., London, it generated 300,000 unique Dexter emails and over 750,000 pageviews.
See the UK campaign, Ice Truck, or the US campaign, Slice of Life TV.
Gotta love a viral campaign that makes your friends feel like they're the targets of an unhinged, virtually un-catchable sociopath. We know it gave us a happy rise.
Ooh, fun. Heat, SF shot us this ad for Speed ProStreet, a game by EA Games.
The spot glides between real video imagery and gritty animation, which still exhibits a dull gleam of reality. And the music brings you back to the first time you watched Rebel without a Cause, when so much was on the line in that one game of chicken. You know, before James Dean started crying and shit.
The agency hoped to leave gamers with the sense that "every battle counts" on both real or virtual streets. (We're sure mom will love that manifesto when it's spouted over her kid's next speeding ticket.)
The spots will run on ESPN and other gamer-friendly stations.
For reasons having mainly to do with the writers strike, which is slowly sucking all the life and vigor out of TV (even online TV!), we ended up watching The Breakfast Club on Hulu last night.
We're not really sure what in hell Hulu is doing. We heard somewhere that they're trying to make their ads more intuitive and more in line with the online viewing experience. So tell us why the entire fucking film was jam-packed with the same mind-numbing ad for Chevy hybrid SUVs.
In said ad, unfortunate users witness the creation of an ice cream sundae. And it's ugly and horrifying. Everything from the elevator music, to the pallid vanilla, to the badly-poured chocolate, to the artificial whipping cream, filled us with glorious disdain for everything Chevy. (Especially the Lumina.) And, somehow, John Hughes, too.
Sex sells everything, from knit stockings to cheese to deodorant.
So why not 3D avatars, too?
Hey Heinz, remind all the women in Pittsburgh why football fills them with resentment, why don't you.
This spot was created by Garrison Hughes, Pittsburgh for the Heinz History Center. Its purpose is to generate traffic for the Heinz History Center's Western Pennsylvania Sports Museum.
Here's another spot from the same campaign. We don't feel super turned-on by them, but maybe we'd feel differently if we saw the spots from the Jumbotron in Heinz field, which is one of the places these ads will be airing.
We do love a broken record.
Seriously though, this spot is for World AIDS Day '07, which happens tomorrow. It reminded us of candles being lit in a church -- nice mental contrast.
The VP at Blattner Brunner assures us thus, and we thought we'd use it to assure you too:
"33,200,000 cases. Represented by one shot/one second. 86400 seconds in a day. Don't worry, though, the thing is only a minute long."
Far cry from the King of Condoms approach.
Did anyone really think they'd get away with plastering people's images alongside ads as mini-endorsements? 50,000 people didn't and signed a petition forcing the company to change is Beacon system so people have control over whether or not they participate in it.
Why, in the first place, they thought everyone would willingly become a buzz agent is mystifying. Is there a social network out there that can can the right mix of human interaction and capitalistic commerce?