42Below Vodka Gets Wicked with Would-Be Virals We Want to Watch

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We're crazy about these new spots for 42Below vodka. Mainly because they feel the same way we do about slavery. ("And MACHINES!")

See Good Thought, Canada, Bestest, Wallaby (flippin' awesome), Feijoa (New Zealand's claim to fame?), and Cows (a message about drinking responsibly).

If we didn't already have a vodka to snuggle close to us at night, we'd pick you, 42.

by Angela Natividad    Nov-29-07    
Topic: Brands, Good, Online, Video



Reality Rejects Segregate Candies to Win Hearts

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Catch Sweet Child O' Mine, episode two of Insurance.com's Reality Rejects. Here, hypothetical rejects from reality TV separate candy colors at the request of a girl with big-ass hair.

Observing that there's nothing interesting about insurance (besides maudlin statistics, uptight salesman and these ads), Insurance.com decided instead to start an online series loaded with mediocre characters, catty comebacks and competitive fervor.

In other words, it's everything we love about modern TV, minus the flying boy.

by Angela Natividad    Nov-29-07    
Topic: Brands, Online, Promotions, Spoofs



Snow, Piss and Marriage Proposal Make For Stupid Fun

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Of course you know exactly what's going to happen in this Keta Keta-created video for James Allen Jeweler five seconds into it but there's nothing like a mixture of snow, piss and a marriage proposal to bring at least half a chuckle to your morning. And there's nothing really new about a contest that asks people to submit videos of marriage proposal ideas because, after all, absolutely everything that has to do with getting married is fodder for endless idiocy, wackiness and humor. So if you plan to make a marriage proposal soon why not at least enter the contest for a chance to win a $3,000 diamond engagement ring. After all, you're cheap and you know it.

by Steve Hall    Nov-29-07    
Topic: Good, Online, Promotions, Video



Etology Ceases to Serve Ads to BitTorrent Sites

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The online advertising company Etology has announced it will cease to serve ads to BitTorrent sites on December 1 claiming the sites pose a risk to their advertisers. In a letter to their customers, Etology wrote, "Due to the legal implications involved with sponsoring torrent sites, our management team has made the decision to remove from our network torrent sites that promote copyrighted content."

At issue is advertiser association with sites that host/deliver/enable the sharing of copyrighted material and the potential lawsuits that might arise from such associations. The whole file sharing/borrowing/streaming/downloading thing is certainly a slippery slope and one that will likely see moves like this occur from time to time.

by Steve Hall    Nov-28-07    
Topic: Online, Policy



UbiSoft Bunny Burps, and ... Yeah, that's About It

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This ad is for UbiSoft's RayMan. For reasons we don't understand, a burping bunny invades the real world and gets lazy couch-welded human beings to get off their asses and pour shaken carbonated drinks into their mouths.

It was on the front page of YouTube and we've watched it at least eight times already. This does not bode well for the future of the world.

by Angela Natividad    Nov-28-07    
Topic: Brands, Online, Strange, Video



'Toma Leche' Rewards Gregarious Gigglers With Milk and Money

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Toma Leche? -- the Hispanic Got Milk? campaign -- conducted its own UGC campaign to celebrate the relaunch of that one ad with the giggling islanders. Entrants had to videotape themselves laughing. Or something.

The winner, Steve Josefson from Sherman Oaks, won $1,000 and 100 gallons of milk. He also gets a starring role in some future ad.

by Angela Natividad    Nov-27-07    
Topic: Campaigns, Online



Starbucks to Pass Cheer with Big Reach, Drink Generosity

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Banking on last year's success, Starbucks is recycling its Pass the Cheer campaign and last year's microsite, It's Red Again.

A Wieden+Kennedy-orchestrated print campaign, which by now should look pretty familiar, will be running in the December issues of Bon Appetit, CN Traveler, Esquire, InStyle, Lucky, O, and The New York Times Magazine. See more cavity-sweet creative: Mint Messenger and What is Cheer?

If we didn't know better, we'd say the copywriters consisted of elves. Or, at the very least, Paul McCartney. (Come on. He wrote Silly Love Songs, didn't he?)

by Angela Natividad    Nov-27-07    
Topic: Campaigns, Magazine, Online



Scouting for a UK Vacay? BMI Gives You Wings!

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Red Bull isn't the only thing that gives you wings. Now, Visit Britain and UK airline BMI do too. (Funny how an airline isn't the first thing that comes to mind when you phrase the words "It gives you wings!")

Check out The Perfect Flight, an advergame composed by CherryandCake. Draw your own BMI-based flight route, then try coming closest to the real-life flight duration. Winnings include all-paid stays in London, Yorkshire, Scotland and the East Midlands.

by Angela Natividad    Nov-27-07    
Topic: Games, Online



Dancing Elf Makes Scroogey New Friend

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After the success of last year's Elf Yourself campaign, Toy New York and EVB have revived it for this year's OfficeMax holiday effort. (The URL is, helpfully, the same.)

Apparently it generated over 11 million self-made elves and -- get this -- "kept users glued to the site for the equivalent of over 600 years," says the pressie.

This year we get more elves (up to four self-made dancing elves at a time; make stunted green-garbed children out of your whole family!) -- and a grizzled, miserable man, too. Check out Scrooge Yourself. Pretty self-explanatory, that.

by Angela Natividad    Nov-26-07    
Topic: Campaigns, Online



Facebook, Facebook, Facebook!

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We can't wait until Facebook, web two-dot-oh's Marsha Brady, gets dropped by fawning advertisers like a bad habit. In the meantime, here's the story on a new Digg-style feature they added to the Stalker Feed while we were all gorging ourselves for a tryptophan high.

Freezing Hot also posted statistics on Facebook's users. Age, edu level, gender and political affiliation are also thoughtfully graphed. Big users are mostly liberal, mostly college-educated and mostly women. The majority is also single and between ages 18 and 24.

We can almost hear the chops-licking in the 'netosphere. Guess Marsha won't be going out of style anytime soon.

by Angela Natividad    Nov-26-07    
Topic: Online, Research, Trends and Culture








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