Hey, this is pretty nifty. CT-based Shift Control Media, which builds casual games for marketers, has relaunched its website with help from Vancouver's mod7.
The site vibes like an RPG game: You're an alien exploring human behavior and interning at a Madison Avenue agency. The reading's a little heavy compared with the few instances of action, but then again you get to hear bullshit words like "synergy" from alien ears.
The alien also observes that "all the attractive humanoids work in marketing." Hell yes, little green man.
Sucking helium solely for the effect it has on your voice is a time-honored tradition among kids, and probably the only instance of substance abuse you won't get vilified for.
Couple that with an effort like Elf Yourself, and you've got a bonafide interactive promotion for Alvin and the Chipmunks, the feature film based on our favourite childhood show. (Next to Shera and He-Man, anyway.)
Hit Munk Yourself to get "munked," (Get it? Chipmunks?) without the helium. It's definitely safer, even if it cuts the fun in half.
Catch our munked rendition here. And read more about the customizable viral craze, and how it relates to our old buddies Alvin, Simon and Theodore, at Brandweek.
The Choice is Yours is a UK-based effort to get people to have fun, but drink responsibly. Site sponsors include Diageo and other labels like Smirnoff, Bell's, Bailey's, Gordon's and Guinness.
The site dragged us through an average party-goer's night. Lots of pretty people, seeing double and spilling drinks.
We're not really sure what the point is but we're sure it's profound.
ad:tech has announced its call for entries for its 2008 Awards Show which will take place during ad:tech San Francisco April 15-17. The awards focus on the best online work from affiliate programs to email to branding to mobile to social media to word of mouth to search engine marketing to ecommerce and, yes, even to the banner. Also part of the show will be a people's choice award and industry achievement awards. Entries are due January 18 so get yourself over to the entry form and sign up your best work.
zig, Chicago built this playful, tamely sadistic little site, Dino Central Park, to get kids to watch Dino Death Trap, which airs on the National Geographic Channel this Sunday.
The rules are simple, the results entertaining: pick a dinosaur. Embody the dinosaur. You're presented with a nighttime view of Central Park, and every time somebody walks by, you push the ROAR button!
We forgot how much we liked dinosaurs.
Adrants reader Matt pointed us in the direction of this strange site for Mizuno's Demo the Difference campaign.
Those little golf club capsules are amusingly phallic. And we love those beams of light that shoot into the air when you mouse over one. Way to draw eyeballs!
For many, nothing ushers in the holidays like the story of Mary and Joseph's return to Bethlehem, right before the birth of Jesus.
But in Green Thing's version of the story, Mary and Joseph are selling a new kind of salvation: environmental awakening.
Looking to sip a pop while engaging in island frivolity? Look no further than CC Metro, an entertainment-filled virtual isle on There.com, courtesy of Coca-Cola.
The island will be Coke bottle-shaped and features music, games and other piped-in stuff that execs think will draw hipsters to the flame. Better yet, they've come up with a new buzzword (because "virtual island" is so passe): "realistic environment."
That sounds almost like something that wants to be confused for real life, except it can't be, because it isn't.
There's a new one for the bullshit dictionary.
Now this is cool. We've already got contextual ads. We've already got behavioral ads. But we all know how much fuckery can sometimes come from those automated solutions. Wouldn't it be cool if the content of banners were matched to the content of the page by an actual, intelligent human being as opposed to a garbage in/garbage out, brainless computer?
Crowdsourcing meets sci-fi meets a quasi-virtual world in Mountain Dew's exploding head-inducing campaign, DEWmocracy.
Supported by traditional advertising, DEWmocracy paints a dismal future filled with corporate suits that travel in the backs of pick-up trucks, and where high fructose corn syrup is considered a magical elixir capable of overthrowing big brother.
Through the site, the Dew ultimately aims to put consumers on an adventure to come up with its newest flavor and packaging, while grabbing as much marketing data on its brave virtual freedom fighters.
Fresh with ideas from his performance in Battlefield Earth, Forest Whitaker helped entertainment concept firm Protagonist in creating this brave dew world.