The online advertising company Etology has announced it will cease to serve ads to BitTorrent sites on December 1 claiming the sites pose a risk to their advertisers. In a letter to their customers, Etology wrote, "Due to the legal implications involved with sponsoring torrent sites, our management team has made the decision to remove from our network torrent sites that promote copyrighted content."
At issue is advertiser association with sites that host/deliver/enable the sharing of copyrighted material and the potential lawsuits that might arise from such associations. The whole file sharing/borrowing/streaming/downloading thing is certainly a slippery slope and one that will likely see moves like this occur from time to time.
This ad is for UbiSoft's RayMan. For reasons we don't understand, a burping bunny invades the real world and gets lazy couch-welded human beings to get off their asses and pour shaken carbonated drinks into their mouths.
It was on the front page of YouTube and we've watched it at least eight times already. This does not bode well for the future of the world.
Toma Leche? -- the Hispanic Got Milk? campaign -- conducted its own UGC campaign to celebrate the relaunch of that one ad with the giggling islanders. Entrants had to videotape themselves laughing. Or something.
The winner, Steve Josefson from Sherman Oaks, won $1,000 and 100 gallons of milk. He also gets a starring role in some future ad.
Banking on last year's success, Starbucks is recycling its Pass the Cheer campaign and last year's microsite, It's Red Again.
A Wieden+Kennedy-orchestrated print campaign, which by now should look pretty familiar, will be running in the December issues of Bon Appetit, CN Traveler, Esquire, InStyle, Lucky, O, and The New York Times Magazine. See more cavity-sweet creative: Mint Messenger and What is Cheer?
If we didn't know better, we'd say the copywriters consisted of elves. Or, at the very least, Paul McCartney. (Come on. He wrote Silly Love Songs, didn't he?)
Red Bull isn't the only thing that gives you wings. Now, Visit Britain and UK airline BMI do too. (Funny how an airline isn't the first thing that comes to mind when you phrase the words "It gives you wings!")
Check out The Perfect Flight, an advergame composed by CherryandCake. Draw your own BMI-based flight route, then try coming closest to the real-life flight duration. Winnings include all-paid stays in London, Yorkshire, Scotland and the East Midlands.
After the success of last year's Elf Yourself campaign, Toy New York and EVB have revived it for this year's OfficeMax holiday effort. (The URL is, helpfully, the same.)
Apparently it generated over 11 million self-made elves and -- get this -- "kept users glued to the site for the equivalent of over 600 years," says the pressie.
This year we get more elves (up to four self-made dancing elves at a time; make stunted green-garbed children out of your whole family!) -- and a grizzled, miserable man, too. Check out Scrooge Yourself. Pretty self-explanatory, that.
We can't wait until Facebook, web two-dot-oh's Marsha Brady, gets dropped by fawning advertisers like a bad habit. In the meantime, here's the story on a new Digg-style feature they added to the Stalker Feed while we were all gorging ourselves for a tryptophan high.
Freezing Hot also posted statistics on Facebook's users. Age, edu level, gender and political affiliation are also thoughtfully graphed. Big users are mostly liberal, mostly college-educated and mostly women. The majority is also single and between ages 18 and 24.
We can almost hear the chops-licking in the 'netosphere. Guess Marsha won't be going out of style anytime soon.
We weren't really sure what we were expecting when we clicked on this link to check out the new campaign for Led Zeppellin's Mothership. But suddenly we heard some kinky Zep music and saw our personalized Google page get invaded by black and red dildos, which seemed to be growing.
With time we realized they were just Mothership dirigibles, which proceeded to blow holes through our portal. Uh, thanks, Zep.
NetDisaster.com is helping Led Zeppellin fans take over the 'net, one site at a time. According to the pressie, "Over 100,000 sites have been Zeppelised so far." Well, that's only mildly disturbing.
Not cute. You mean we have to go through it twice? And apparently the second time around yields less pleasant fruit than the first time -- which generously bestowed us with about an inch in a half of boobage.
This is part of Philips' ongoing Shave Everywhere campaign.
Sigh. According to a Huffington Post rep, Madame Arianna met co-chairman Rich Silverstein of Goodby, Silverstein and Partners -- allegedly single-handedly responsible for "Got Milk?", and asked him how the Democrats could get people to respond to their finger-pointing and whining -- er, issue framing.
Silverstein suggested a "visual blog" that metaphorically TiVos the last six years and plays them back "without comment" so the American people can connect the devastating dots.
With Silverstein's help, Huffington gives us three posters that consist of, well, finger-pointing and whining. Granted, in a very sassy typeface. See creative: Names, Slogans and Events. The tagline is, "Haven't we had enough?"