Zippo Lighter Game Eases Turkey Coma

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This is just what we need and about all we can handle after a long Thanksgiving holiday break: a mindless match game from Zippo. Created by Blattner Brunner, It's your standard pair match thing: click, flip, click, flip. That's it. Nothing else to it. Oh, you can buy a Zippo lighter after you win if you want. Maybe this is perfect therapy to work off the Turkey coma as you sit at your desk this morning trying - but failing - to get yourself motivated for the week no less the day.

by Steve Hall    Nov-26-07    
Topic: Games, Online



Sumo Wrestlers Invite MySpacers to Check Credit Scores

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Hey look, another ad whose imagery has nothing at all to do with what it's promoting. No wonder people hate us.

Credit scores, degrees, mortgages... it's like, "Let's take some really important stuff and try to promote it as inanely as possible!"

This cheap tomfoolery fills us with venom. The unfortunate paradox is, the ads do jump out. So we guess it's all in keeping with whether or not you believe all advertising is good advertising if it resonates -- however badly.

by Angela Natividad    Nov-25-07    
Topic: Bad, Online



Because How Often Do You Want to Go, 'What Does Pwn Mean...?'

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Dooce, the go-to blog for pink slip-toting bloggers and bad-ass baby's mamas, pointed us to this boardroom parody about comment flame wars.

It's worth a few LOLs, especially when the spam starts getting involved.

by Angela Natividad    Nov-25-07    
Topic: Good, Online, Spoofs, Video



Barilla Brings Pasta Fiends on Nostalgic Trip to Italy

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Euro RSCG, Chicago has awakened pasta brand Barilla from its seemingly long ad-sleep with a new campaign called "Discover Italy. Discover Barilla."

The microsite (disable your pop-up blocker) fuses Italian culture with regional -- and totally pasta-centric -- recipes. While salivating for pesto you can explore Cinque-Terre and Parma, with more locations to come in '08.

Here's a print from the campaign. Just the look of it makes us hungry, and a little lonely for a warm Italian mother clutching a rolling pin.

It's always scary when an ad imbibes you with fond memories that aren't actually yours.

by Angela Natividad    Nov-25-07    
Topic: Brands, Good, Magazine, Online



Think Joost is Too Ad-Heavy? Wait'll You Start Getting Bubbles

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Coca-Cola has just released the first commercial widget for Joost. It's called Coke Bubbles and you can get it on the Coke Bubbles website. It enables people to share and comment on Joost programming -- with Coke bubbles!

Bubbles can be sent to members of your address book. The idea is to generate spontaneous conversation around TV. You know, the way people used to when they actually hung out and didn't just hole up with their laptops, working on that sexy pallor.

Innovation at its best? You tell us.

by Angela Natividad    Nov-25-07    
Topic: Online, Sponsorship



Subservient Santa Gets Souped-Up with Kid-Friendly, Pig Latin Variants

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Signature Marketing Solutions has brought back the Subservient Santa from last year. We asked him to kill his reindeer friend and we enjoyed his pretended adamance.

This year Santa comes in kid-friendly and naughty versions. Knowing what we know about kids, we hope they made the "naughty" one kid-friendly.

A slew of new languages also includes Pig Latin. Glad that version of Latin never went out of style.

by Angela Natividad    Nov-20-07    
Topic: Campaigns, Online



WooMe Blends 'Net Flirts in Speedy (Sponsored!) Fervor

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New take on the speed-dating thing. We give you speed introductions, courtesy of WooMe.

Hoping to drag the power of the first impression outside the domain of quick-fix courting, WooMe users join little clusters of users segmented by interest, sex and age -- not necessarily for romantic reasons. (There are "ladies' night" and sports fan groups, for example.)

When the music starts, you've got about a minute to video chat each group member, one at a time. After that, you decide which users you dug and click "I'm Woo'd." If you're woo'd by somebody who's been woo'd by you, the pair of you drop a dollar for contact info.

more »

by Angela Natividad    Nov-20-07    
Topic: Good, Online, Social, Sponsorship



Loose Identities on MySpace Compared to Handing Predators 'Loaded Guns'

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Here's another cautionary tale for the MySpace scandal scrapbook. Last year, a girl named Megan Meier met a boy on the social network, fell in love, then killed herself after he told her the world would be better without her.

A year later, Megan's parents have come forward to say a couple months after their daughter's death they discovered the boy was the invention of some neighbors they know -- not other kids, mind you, but other adults, trying to find out whether Megan herself spreads rumors about their own spawn.

The incident naturally sparked talk about whether MySpace and the 'net in general should endure more regulation.

more »

by Angela Natividad    Nov-20-07    
Topic: Bad, Online, Policy



Converse Dresses Down for High Impact User Campaign

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Tomorrow on VH1, MTV and Comedy Central, among others, Converse will be launching the first leg of "Disruption."

Guided by Anomaly, the campaign consists of nine :15 and :30 spots that marry "disruptive" -- or at least interesting -- messages to a passel of new artists.

We dig its simplicity, lack of major time investment on users' parts, and the jam-pack of little factoids. For a taste, see Three Chords. It's powerful, in its own little way. The featured little girl is from a band called Care Bears On Fire.

A contender for the Velvet Underground? Why not -- at least post-Nico.

by Angela Natividad    Nov-20-07    
Topic: Campaigns, Good, Online, Video



Notebook of Napkins Stretches Limits of Logic

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Euro RSCG has created spiral bound notebooks with pages made of actual napkins because, as we all know, great ideas usually come when we're not in the office and are away from our computers and scratch pads and having a pad made out of napkin pages would solve that problem, right?

Well, it might if you had the actual notebook with you which you wouldn't because you left it in the office with all your other stuff which is why all you have to write on is an unbound napkin laying on the bar.

more »

by Steve Hall    Nov-20-07    
Topic: Online, Specialty, Strange








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