Euro RSCG, Chicago has awakened pasta brand Barilla from its seemingly long ad-sleep with a new campaign called "Discover Italy. Discover Barilla."
The microsite (disable your pop-up blocker) fuses Italian culture with regional -- and totally pasta-centric -- recipes. While salivating for pesto you can explore Cinque-Terre and Parma, with more locations to come in '08.
Here's a print from the campaign. Just the look of it makes us hungry, and a little lonely for a warm Italian mother clutching a rolling pin.
It's always scary when an ad imbibes you with fond memories that aren't actually yours.
Coca-Cola has just released the first commercial widget for Joost. It's called Coke Bubbles and you can get it on the Coke Bubbles website. It enables people to share and comment on Joost programming -- with Coke bubbles!
Bubbles can be sent to members of your address book. The idea is to generate spontaneous conversation around TV. You know, the way people used to when they actually hung out and didn't just hole up with their laptops, working on that sexy pallor.
Innovation at its best? You tell us.
Signature Marketing Solutions has brought back the Subservient Santa from last year. We asked him to kill his reindeer friend and we enjoyed his pretended adamance.
This year Santa comes in kid-friendly and naughty versions. Knowing what we know about kids, we hope they made the "naughty" one kid-friendly.
A slew of new languages also includes Pig Latin. Glad that version of Latin never went out of style.
New take on the speed-dating thing. We give you speed introductions, courtesy of WooMe.
Hoping to drag the power of the first impression outside the domain of quick-fix courting, WooMe users join little clusters of users segmented by interest, sex and age -- not necessarily for romantic reasons. (There are "ladies' night" and sports fan groups, for example.)
When the music starts, you've got about a minute to video chat each group member, one at a time. After that, you decide which users you dug and click "I'm Woo'd." If you're woo'd by somebody who's been woo'd by you, the pair of you drop a dollar for contact info.
Here's another cautionary tale for the MySpace scandal scrapbook. Last year, a girl named Megan Meier met a boy on the social network, fell in love, then killed herself after he told her the world would be better without her.
A year later, Megan's parents have come forward to say a couple months after their daughter's death they discovered the boy was the invention of some neighbors they know -- not other kids, mind you, but other adults, trying to find out whether Megan herself spreads rumors about their own spawn.
The incident naturally sparked talk about whether MySpace and the 'net in general should endure more regulation.
Tomorrow on VH1, MTV and Comedy Central, among others, Converse will be launching the first leg of "Disruption."
Guided by Anomaly, the campaign consists of nine :15 and :30 spots that marry "disruptive" -- or at least interesting -- messages to a passel of new artists.
We dig its simplicity, lack of major time investment on users' parts, and the jam-pack of little factoids. For a taste, see Three Chords. It's powerful, in its own little way. The featured little girl is from a band called Care Bears On Fire.
A contender for the Velvet Underground? Why not -- at least post-Nico.
Euro RSCG has created spiral bound notebooks with pages made of actual napkins because, as we all know, great ideas usually come when we're not in the office and are away from our computers and scratch pads and having a pad made out of napkin pages would solve that problem, right?
Well, it might if you had the actual notebook with you which you wouldn't because you left it in the office with all your other stuff which is why all you have to write on is an unbound napkin laying on the bar.
Over the course of this online video for Samsung, we got uncomfortably intimate with a hairy stranger's body. And so did somebody with a ballpoint pen.
Sketchy feelings aside, "How We Met" is a story about how two lovers met. It's part of Samsung's Zoom in to See effort. According to The Viral Factory, it's earned 31 YouTube honors and has been favorited 9,646 times.
Guess Samsung felt the need to bust out with the YouTube numbers after LG got all competitive with theirs.
Anyway, cute spot. We would never have guessed it was a teaser for the G800 camera phone (with "unique 3x optical inner zoom," OMG!!!11111), and well, neither would we have cared.
Here's another one of those for-charity games. Developed by Koko Digital, it's called Lamb Chop Drop and is raising money for the Make a Wish Foundation. All donations get handled by Just Giving.
The game involves sky-diving sheep. You're supposed to slam the falling sheep into little colorful stars and try to earn as many pounds (that is, the British currency) as possible before the sheep hits the ground. We don't really understand why and will probably go back to playing Headcase shortly after this.
One charity game we really liked was that rice/vocab thing, though we feel mildly suspicious about its actual ties to a charitable organization.
Because dividing us from our workday routine isn't ambitious enough, Wrigley's Candystand is doing its best to keep us from Thanksgiving family fun time too.
The new game is called Headcase. It's got an old-school Nintendo feel and you gather coins and break stuff with your head. Plus, you're pretty much walked through every level by helpful little information bubbles. It's not super challenging but if you're the type of person who enjoys the cheap high that follows immediate gratification, you will easily become a fan of Headcase.
Shit, we wrote too soon. A series of spikes surprised us and now we're dead.