RCRD LBL Means Free MP3s -- Sponsored by You, Of Course

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We just found out about an online music label called RCRD LBL, which lets users download MP3 tracks from new and seasoned artists for free.

This is a decent contender to what's already out there for the following three reasons:

- It's legitimately sponsored, and sponsors don't mess with the tracks
- It's not all ad-heavy and slow like OHHLA.com
- It's gritty and cool without feeling seedy as hell like AllofMP3.com before it got pwned by The Man

On iTunes, just below the album art and above the artist name, you get a little line of text that says, "Get free music at RCRDLBL.com." That's something we can live with.

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by Angela Natividad    Nov-15-07    
Topic: Good, Online, Radio, Sponsorship



E.ON Energy Champions Ensures You'll See Janitors with New Eyes

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Here's a fun little game. E.ON Energy Champions is a simple effort by TAMBA in which you have to pick up the trash of careless employees and recycle them in the proper bins.

What makes it tricky is the speed and the stacking of trash when you get too slow, and the wildcard trash bags that could contain anything.

We tried a few times, improved our scores by mere pennies on the dollar, and ultimately decided we like it.

by Angela Natividad    Nov-15-07    
Topic: Cause, Games, Online



Stanley Works Wants You to F#@k Things Up

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Without really saying it because, after all, what marketer really can in their ad campaigns, Stanley Works is telling us to fuck things up or, more precisely, to fuck things up beyond all repair using its Stanley Fubar site. So if you want to get your aggression out smashing toilets, sinks, pianos, armoires and even a bunny (well, not really) with the strangest tool you've ever seen, Stanley provides you those items and a burly construction crew to aid you with your destructive tendencies.

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by Steve Hall    Nov-15-07    
Topic: Creative Commentary, Games, Good, Online



Oprah to Fight Genocide, AIDS, Poverty with Bracelets

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We can't think of anybody more media-savvy than Oprah. At this point in time, it's only Oprah that could revive the idea behind the Lance Armstrong wristband. Except her version is dotted with rocks from Rwanda and guaranteed to help a woman in need.

Snatch a limited edition (of course) O Bracelet at Macy's. And check out this email campaign they're sending out. It's practically a work of art -- from the genocide survivor quote at top (you know, near Oprah's head) to the woven "path to peace" baskets that modestly ornament the bottom.

We can really only shake our heads in quiet wonder.

by Angela Natividad    Nov-14-07    
Topic: Celebrity, Online, Promotions



Google Debuts Contextual Email Security. Hrm.

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Postini just released a few updates that include contextual email security. If your email, or an attachment to it, has a social security or credit card number in it, the message will be automatically gobbledy-gooked as it wizzes through the tubes.

If this all doesn't go to shit, Google will probably debut Postini-esque security offerings for wikis, blogs and instant messages, says Google rep Adam Swidler to Internet News.

We know Google's really married to this "contextual" thing but we just wanted to point out "contextual" can give rise to both appropriate and inappropriate algorithmic activities. Observe the dumb-fuckery resulting from bad (or maybe just inopportune?) contextual advertising: 1, 2, 3, 4 (and we could go on).

by Angela Natividad    Nov-14-07    
Topic: Brands, Online, Opinion



BFGoodrich Tracks Baja 1,000 Racers With GPS-Enabled Site

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Part documentary, part GPS-enabled tracking system, this Martin Agency-created website for BFGoodrich celebrates the 40th anniversary of the Baja 1000. The GPS-enabled component of the site lets people track the position and stats of drivers as the traverse the thousand mile course. It's pretty simple and strait forward but we're sure there's some interesting technology behind the site powering the GPS component. If you're into this race, this seems to be one of the ways to stay in touch with the action

by Steve Hall    Nov-14-07    
Topic: Good, Mobile/Wireless, Online



Cigs: Good for One Thing and One Thing Only

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McCann Digital in Israel launched a campaign called Sigi Tabak to get Israeli youth to stop smoking.

The accompanying music video, translated from Hebrew to English, depicts a depressed blonde cigarette reminiscing about the man who most recently dumped her. This is a tribute to a local music genre called "depression songs," which we figure is Israel's response to emo.

The cigarette's flashbacks never actually show the guy smoking; rather, he's pushing her on swings and sharing ice cream cones with her.

We'll always have the memories. To be fair, a blonde smoke isn't really someone you want to bring home to mother.

by Angela Natividad    Nov-14-07    
Topic: Cause, Online, Video



Dutch Teen Gets Jailtime for Boosting Virtual Furniture

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Word from the Habbo Hotel, a virtual destination with a moderate following: virtual stuff is purchased with real money, so theft is liable for real consequences.

Guess that makes sense.

by Angela Natividad    Nov-14-07    
Topic: Online, Policy, Strange



Quirky 'Twin Peaks' Gets Quirky DVD Promotion

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Twin Peaks was a great show but it's been gone for 17 years. Yes, it's been that long but CBS and Paramount seem to think fans can't get enough of Agent Cooper and Laura Palmer and have asked Mammoth Advertising to help promote the release of the Twins Peaks Definitive Gold Box Edition.

The agency came up with The Twin Peaks Coffee Brew Competition which asks people to create coffee-focused video mashups. Show creator and legendary director David Lynch, himself, will select the winner who will receive a...year's supply of Signature Cup coffee? Uh, yea, the dude brands his own coffee. The winner will also get the DVD set, of course.

If you didn't watch the show, it was truly great. Well, at least the first ten episodes or so were. Then the show took an aimless nosedive off a cliff. Sort of like the contest entries we've seen so far.

- If you're into weird sunglass ads, this one's for you.

by Steve Hall    Nov-14-07    
Topic: Consumer Created, Online, Promotions, Video



Geeks Attack Facebook Ads

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Geeks need things to do to keep their skills up to date and marketers give them plenty of opportunity to fulfill their coding fixations. In this case, with the onslaught of ads on Facebook, the geek squad has developed several Firefox add ons which will remove ads from Facebook pages. These tools allow for the removal of Sponsored News Lisitngs, Feeds Ads or, if one is so inclined, everything. Ah, but what's a Facebook experience without a little commerce plunked right in the middle of your friends newly added pictures, recent pokes and iLike queries? Come on, geeks, we want to be part of the Facebook party too. Don't hate on us.

by Steve Hall    Nov-14-07    
Topic: Online, Tools








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