BFGoodrich Tracks Baja 1,000 Racers With GPS-Enabled Site


Part documentary, part GPS-enabled tracking system, this Martin Agency-created website for BFGoodrich celebrates the 40th anniversary of the Baja 1000. The GPS-enabled component of the site lets people track the position and stats of drivers as the traverse the thousand mile course. It's pretty simple and strait forward but we're sure there's some interesting technology behind the site powering the GPS component. If you're into this race, this seems to be one of the ways to stay in touch with the action

by Steve Hall    Nov-14-07    
Topic: Good, Mobile/Wireless, Online

Cigs: Good for One Thing and One Thing Only


McCann Digital in Israel launched a campaign called Sigi Tabak to get Israeli youth to stop smoking.

The accompanying music video, translated from Hebrew to English, depicts a depressed blonde cigarette reminiscing about the man who most recently dumped her. This is a tribute to a local music genre called "depression songs," which we figure is Israel's response to emo.

The cigarette's flashbacks never actually show the guy smoking; rather, he's pushing her on swings and sharing ice cream cones with her.

We'll always have the memories. To be fair, a blonde smoke isn't really someone you want to bring home to mother.

by Angela Natividad    Nov-14-07    
Topic: Cause, Online, Video

Dutch Teen Gets Jailtime for Boosting Virtual Furniture


Word from the Habbo Hotel, a virtual destination with a moderate following: virtual stuff is purchased with real money, so theft is liable for real consequences.

Guess that makes sense.

by Angela Natividad    Nov-14-07    
Topic: Online, Policy, Strange

Quirky 'Twin Peaks' Gets Quirky DVD Promotion


Twin Peaks was a great show but it's been gone for 17 years. Yes, it's been that long but CBS and Paramount seem to think fans can't get enough of Agent Cooper and Laura Palmer and have asked Mammoth Advertising to help promote the release of the Twins Peaks Definitive Gold Box Edition.

The agency came up with The Twin Peaks Coffee Brew Competition which asks people to create coffee-focused video mashups. Show creator and legendary director David Lynch, himself, will select the winner who will receive a...year's supply of Signature Cup coffee? Uh, yea, the dude brands his own coffee. The winner will also get the DVD set, of course.

If you didn't watch the show, it was truly great. Well, at least the first ten episodes or so were. Then the show took an aimless nosedive off a cliff. Sort of like the contest entries we've seen so far.

- If you're into weird sunglass ads, this one's for you.

by Steve Hall    Nov-14-07    
Topic: Consumer Created, Online, Promotions, Video

Geeks Attack Facebook Ads


Geeks need things to do to keep their skills up to date and marketers give them plenty of opportunity to fulfill their coding fixations. In this case, with the onslaught of ads on Facebook, the geek squad has developed several Firefox add ons which will remove ads from Facebook pages. These tools allow for the removal of Sponsored News Lisitngs, Feeds Ads or, if one is so inclined, everything. Ah, but what's a Facebook experience without a little commerce plunked right in the middle of your friends newly added pictures, recent pokes and iLike queries? Come on, geeks, we want to be part of the Facebook party too. Don't hate on us.

by Steve Hall    Nov-14-07    
Topic: Online, Tools

Love Comes a-Calling on Halo 3


Shake Well Before Use pointed us to a proposal that took place on Halo 3. To win over his girlfriend, some dude spelled "Will you marry me?" out with weapons.

Everybody heard those geeky but true stories about people proposing to each other and getting married over that Halo 2 "i love bees" scavenger hunt orchestrated by 42 Entertainment. So it's probably fair to say love has always been always been part of Halo's architecture.

by Angela Natividad    Nov-13-07    
Topic: Consumer Created, Games, Online

Facebook is No Friend to Daft White Collar Slackers


Under the banner "Your privacy is an illusion," ValleyWag published this story about a careless intern at Anglo Irish Bank. After frequent absences from work, the kid requested off for Halloween weekend due to an issue at home.

That same night the intern posted a bunch of pictures on Facebook of the Halloween party he apparently ditched work for. The next day, his boss responded to his email and attached an incriminating image of him in costume, then BCC'ed the rest of the office.

"Cool wand," he added in parenthesis.

Burn, baby, burn. But at least his fashion sense didn't go unnoticed.

by Angela Natividad    Nov-13-07    
Topic: Online, Strange, Word of Mouth

Vibrisse Libri -- if You Can Spell That -- Helps Publish Hopeless Writers (We Think)


We're not really sure what these cheesy and somewhat sonically taxing videos (silent film version; red pill; blue pill) are about, but we do know they were put together by Grenar Labs for a company called Vibrisse Libri.

As far as we can tell, those people publish books. Bad ones, if the ads are any indication. And possibly online. Possibly.

by Angela Natividad    Nov-13-07    
Topic: Online, Strange, Video

'Mariah Carey' Winner of Photobucket Celebrity Chick Contest


Photobucket has announced the winner of its month long Celebrity Chick contest which asked people to send in images of themselves if they thought they looked like a celebrity. It was a promotion for the record label Disturbing Tha Peace and the label's recent single, Celebrity Chic with Ludacris, Chingy, Steph Jones and Small World.

Laura Pasqualoni was the winner with judges deeming her the best look-a-like to Mariah Carey. You can check out all the contestants here as well as the Celebrity Chick single.

by Steve Hall    Nov-13-07    
Topic: Good, Online, Promotions, Social, Video

Firebrand Goes Beta, Still Leaves Us Flummoxed


Maybe we're stupid. Maybe we're dumb. Maybe we're old school but we simply can't understand why the creators of Firebrand believe it will amount to anything more than a great resource for the ad community to see each other's commercials. Really. Do you know anyone outside of advertising that would actively seek out a website or a cable channel to view commercials, the very thing they are so blissfully skipping with their DVRs? Please. Tell us. We want to meet one of these gluttons for punishment.

more »

by Steve Hall    Nov-13-07    
Topic: Cable, Commercials, Online, Worst

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