In the Year 2033, Svedka Vodka Will Make You a Monster!


We continue to feel confused about Svedka Vodka's interpretations of the future. But confusion from arm's length is way better than getting dragged headlong into Svedka's Fem-bot world, which is exactly they're trying to do with Find Your Future You, a bewildering new marketing effort.

Grow Interactive, the interactive agency that put the site together, said we can upload our pictures and find out what we'll look like in the future. Our future selves can also send us witty text messages lending insight on what all's going down beyond the realms of trackable time.

Messages include the following example: "Hey It's Gender Bender You, mostly we date republican senators and televangelists now."

WTF, Svedka?

Anyway, we were having a little trouble finding pictures that matched the criteria for the site so we have no examples to show you. But the agency guy did send us this future-shot of a person called Chrystal.

by Angela Natividad    Nov-13-07    
Topic: Brands, Campaigns, Online, Strange

Shoe Designer Gives Poetic License to Customers


Adhering to its company mantra, "Any company that takes poetic license with its shoe designs ought to allow consumers poetic license with its website," UK-based woman's shoe company, Poetic Licence, has handed over website design responsibilities to site visitors who, with a set of tools, can craft a personalized version of the site which can also be used as the person's desktop.

Durhan, NC-based The Republik did the work for the U.S. launch of the shoe company

by Steve Hall    Nov-12-07    
Topic: Consumer Created, Good, Online

TomTom Reveals Totally Inaccessible Book of Secrets


This is a little maddening. Black Magic Marker brought our attention to TomTom's latest effort, a book of secrets that "highlights the unexpected features of their device."

That all sounds promising but after blowing eight minutes waiting for the TomTom Secrets site to load, we're convinced we can do without this particular mystery.

by Angela Natividad    Nov-12-07    
Topic: Bad, Online

Pen Cures Restless Mind Syndrome, Reveals Office Secrets


So you're sitting in the lecture hall listening to the professor drone on endlessly about some inane topic that you'll never have use for during your lifetime. All good, right? Just rest your head on your hand and take a little nap until it's all over, right?

Yet another pointless class you have to take just for credit until...wait...what was that? Was that a thong? A thong?? The professor wearing a thong? OMG, that just doesn't happen. And a strategically placed tattoo...that talks? That never happens. Well, except, of course, in commercials which is exactly what this is; a promotional video for the Livescribe pen which promises to cure Restless Mind Syndrome otherwise known as thong-induced blackouts.

more »

by Steve Hall    Nov-12-07    
Topic: Good, Online, Video

Red Bull Launches Writing Contest in Britain

red balls.jpeg
Red Bull has added yet another promo to its growing line of user-created forrays.

The company that brought us the annual flying wonder-ridden Flugtag and Art of Can contests is now asking UK consumers to write its next TV ad.

Called the Red Bull Tall Story Contest, the brand artfully positions yet another CGM pandering campaign as an a kind of literary contest, by asking consumers to write a "witty short story."

Entries should follow in the spirit of its long-running cartoon spots, where someone gets wings after downing a Red Bull.

Adverblog says Red Bull will be promoting the contest with half a million pounds using radio, print and online advertising, in addition to on-campus student promos.

by Albert Kugel    Nov-12-07    
Topic: Campaigns, Consumer Created, Online, Promotions, Television

Strangely, Hitler's Star Shines at ad:tech

Hitler Gets Banned, or the best XBox ad never made, had execs and journalists alike laughing to tears in the press room at ad:tech.

Its three-minute length made us iffy about watching it but we're glad we did. It gets really funny when he starts talking crap about Super Mario and spitting all over the place.

If the responses on YouTube are any indication, Hitler tapped a prominent fear when he lamented being left with only "a shitty N64" to comfort him.

by Angela Natividad    Nov-11-07    
Topic: Good, Online, Spoofs, Video

LG "Life's Good" Contest Approaches Deadline, Entries Could Use Some Sparkle


The deadline for the LG "Life's good when..." video contest is fast approaching. In fact, it's Saturday at midnight. If you think you can beat a dancing baby and a Lego man that can't read packaging instructions, you have a pretty good chance of winning $18K in electronics.

The clock's ticking. Ready, set, record.

Submit 11th-hour oeuvres here.

by Angela Natividad    Nov- 9-07    
Topic: Games, Online, Video

ad:tech's Over, Playing Catch Up


OK, OK, are you sick of it? What? How dare you? The show rocks, dudes! Don't be hating on it. OK, OK, so yea, four days of ad:tech and all of the puffery and pontification from the endless list of companies that continuously claim to the be the first, best and only at what they do when just two booths down, another company is shoveling the same sales sales spiel as if the other company doesn't exist. There really should be an odds game where we could place bets on which of the hundred companies that claim to do the same thing will still be around when the next ad:tech happens.

Since the Adrants "to be published" inbox is is about to explode from press release insanity, we're going to recap some of the news that occurred over the past few days so you can get up to speed since Adrants is the only advertising publication you read and you couldn't possibly have heard this news from any other source, right? OK, we can only hope. So here it is:

- Bill Green launched PayPerDiss, an not so subtle slam on Pay Per Post which recently change its name because it's sick of taking shit from everyone about its business model. Oh, come on, You know it's true. Remember Gator changing its name to Claria?

- Someone thinks a recent Canadian car ad that centers around a man raised by lions is a bit too similar to an older Honey comb cereal ad that centers around a boy raised by bees.

- The California Department of Public Health launched a video contest called Be a Reel Hero which asks people to submit videos with the winner's becoming part of the organization's ongoing anti-smoking campaign. Has the entire ad industry decided to take a nap and hand the keys over to amateurs?

more »

by Steve Hall    Nov- 9-07    
Topic: Industry Events, Online

Orange Enlists Poke, Which Launches Never-Ending Web Paaaagge...


UK mobile telecom Orange hired Poke to come up with a never-ending take on the microsite.

The Good Things Should Never End site includes "100s of wind-up phone chargers [...] as giveaways," hidden in its nooks and crannies, says Poke's Iain Tait, putting method to the madness of spending your workday descending this flash-based world of wonder.

Kudos for the Easter Eggs. They're so under-used.

by Albert Kugel    Nov- 8-07    
Topic: Campaigns, Online, Promotions, Strange

Facebook Ad Announcement Leaves One a Little Wanting


Yesterday Facebook unveiled its online ad plan to New York advertisers hither and yon. Here's the scheme prematurely hearkened as a contender to AdWords: advertisers can make their own branded pages!

For free!

And that's not all.

You can also buy banner ads -- LINKING TO YOUR PROFILE PAGE!

Overwhelming? Something like that. But it would be wrong to say Facebook disappointed its masses. It did toss in an analytics feature, after all, and friends can actually endorse stuff they recently bought, which then appears in news feeds.

That last part might be the most meaningful aspect of the announcement. If there's anything the inception of WOMMA taught us, it's that word of mouth has been a wildly underrated resource that fuels the success of any company. Our industry has been hard-pressed to generate WOM in a way that doesn't alienate buyers -- or worse, ring inauthentic.

So kudos to the Facebook team for thinking outside the box. We'll see how this simple idea affects the online ad mix.

by Angela Natividad    Nov- 7-07    
Topic: Announcements, Events, Good, Online, Social, Word of Mouth

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