Vibrisse Libri -- if You Can Spell That -- Helps Publish Hopeless Writers (We Think)

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We're not really sure what these cheesy and somewhat sonically taxing videos (silent film version; red pill; blue pill) are about, but we do know they were put together by Grenar Labs for a company called Vibrisse Libri.

As far as we can tell, those people publish books. Bad ones, if the ads are any indication. And possibly online. Possibly.

by Angela Natividad    Nov-13-07    
Topic: Online, Strange, Video



'Mariah Carey' Winner of Photobucket Celebrity Chick Contest

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Photobucket has announced the winner of its month long Celebrity Chick contest which asked people to send in images of themselves if they thought they looked like a celebrity. It was a promotion for the record label Disturbing Tha Peace and the label's recent single, Celebrity Chic with Ludacris, Chingy, Steph Jones and Small World.

Laura Pasqualoni was the winner with judges deeming her the best look-a-like to Mariah Carey. You can check out all the contestants here as well as the Celebrity Chick single.

by Steve Hall    Nov-13-07    
Topic: Good, Online, Promotions, Social, Video



Firebrand Goes Beta, Still Leaves Us Flummoxed

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Maybe we're stupid. Maybe we're dumb. Maybe we're old school but we simply can't understand why the creators of Firebrand believe it will amount to anything more than a great resource for the ad community to see each other's commercials. Really. Do you know anyone outside of advertising that would actively seek out a website or a cable channel to view commercials, the very thing they are so blissfully skipping with their DVRs? Please. Tell us. We want to meet one of these gluttons for punishment.

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by Steve Hall    Nov-13-07    
Topic: Cable, Commercials, Online, Worst



In the Year 2033, Svedka Vodka Will Make You a Monster!

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We continue to feel confused about Svedka Vodka's interpretations of the future. But confusion from arm's length is way better than getting dragged headlong into Svedka's Fem-bot world, which is exactly they're trying to do with Find Your Future You, a bewildering new marketing effort.

Grow Interactive, the interactive agency that put the site together, said we can upload our pictures and find out what we'll look like in the future. Our future selves can also send us witty text messages lending insight on what all's going down beyond the realms of trackable time.

Messages include the following example: "Hey It's Gender Bender You, mostly we date republican senators and televangelists now."

WTF, Svedka?

Anyway, we were having a little trouble finding pictures that matched the criteria for the site so we have no examples to show you. But the agency guy did send us this future-shot of a person called Chrystal.

by Angela Natividad    Nov-13-07    
Topic: Brands, Campaigns, Online, Strange



Shoe Designer Gives Poetic License to Customers

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Adhering to its company mantra, "Any company that takes poetic license with its shoe designs ought to allow consumers poetic license with its website," UK-based woman's shoe company, Poetic Licence, has handed over website design responsibilities to site visitors who, with a set of tools, can craft a personalized version of the site which can also be used as the person's desktop.

Durhan, NC-based The Republik did the work for the U.S. launch of the shoe company

by Steve Hall    Nov-12-07    
Topic: Consumer Created, Good, Online



TomTom Reveals Totally Inaccessible Book of Secrets

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This is a little maddening. Black Magic Marker brought our attention to TomTom's latest effort, a book of secrets that "highlights the unexpected features of their device."

That all sounds promising but after blowing eight minutes waiting for the TomTom Secrets site to load, we're convinced we can do without this particular mystery.

by Angela Natividad    Nov-12-07    
Topic: Bad, Online



Pen Cures Restless Mind Syndrome, Reveals Office Secrets

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So you're sitting in the lecture hall listening to the professor drone on endlessly about some inane topic that you'll never have use for during your lifetime. All good, right? Just rest your head on your hand and take a little nap until it's all over, right?

Yet another pointless class you have to take just for credit until...wait...what was that? Was that a thong? A thong?? The professor wearing a thong? OMG, that just doesn't happen. And a strategically placed tattoo...that talks? That never happens. Well, except, of course, in commercials which is exactly what this is; a promotional video for the Livescribe pen which promises to cure Restless Mind Syndrome otherwise known as thong-induced blackouts.

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by Steve Hall    Nov-12-07    
Topic: Good, Online, Video



Red Bull Launches Writing Contest in Britain

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Red Bull has added yet another promo to its growing line of user-created forrays.

The company that brought us the annual flying wonder-ridden Flugtag and Art of Can contests is now asking UK consumers to write its next TV ad.

Called the Red Bull Tall Story Contest, the brand artfully positions yet another CGM pandering campaign as an a kind of literary contest, by asking consumers to write a "witty short story."

Entries should follow in the spirit of its long-running cartoon spots, where someone gets wings after downing a Red Bull.

Adverblog says Red Bull will be promoting the contest with half a million pounds using radio, print and online advertising, in addition to on-campus student promos.

by Albert Kugel    Nov-12-07    
Topic: Campaigns, Consumer Created, Online, Promotions, Television



Strangely, Hitler's Star Shines at ad:tech

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Hitler Gets Banned, or the best XBox ad never made, had execs and journalists alike laughing to tears in the press room at ad:tech.

Its three-minute length made us iffy about watching it but we're glad we did. It gets really funny when he starts talking crap about Super Mario and spitting all over the place.

If the responses on YouTube are any indication, Hitler tapped a prominent fear when he lamented being left with only "a shitty N64" to comfort him.

by Angela Natividad    Nov-11-07    
Topic: Good, Online, Spoofs, Video



LG "Life's Good" Contest Approaches Deadline, Entries Could Use Some Sparkle

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The deadline for the LG "Life's good when..." video contest is fast approaching. In fact, it's Saturday at midnight. If you think you can beat a dancing baby and a Lego man that can't read packaging instructions, you have a pretty good chance of winning $18K in electronics.

The clock's ticking. Ready, set, record.

Submit 11th-hour oeuvres here.

by Angela Natividad    Nov- 9-07    
Topic: Games, Online, Video








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