Just as it happened with the Million Dollar Homepage and Forehead advertising, Alec Brownstein's $6 Google AdWord buy, where he bought the names of creative directors and delivered a customized text message, has an imitator.
Before Brownstein has even had his 15 minutes of fame, Art Director Stacy Mann has copied the idea with an ad targeting David Droga that reads, "Looking for a great creative? A great creative is looking for you. hiremefroga5.blogspot.com."
The ad leads to a blog on which Mann has placed a portfolio of her work. Are you listening, David?
JWT New York created Mustrash Talk with with Keith Hernandez to promote Bloomberg Sports fantasy baseball package. There's talk. There's trash. And there's a mustache.
Oh, Chatroulette, how we used to love you so. Back in the day before anyone had heard of you. Back before people could pleasure themselves in peace before everyone found out that's all anyone does on Chatroulette. And back before every brand in the world decided Chatroulette is the new Second Life.
Here we have Amsterdam-based condom shop Condomerie using a "topless" hottie holding a sign which, at first, lets the viewer think they've struck masturbatory gold. Then the young lady holds the sign up and the viewer is presented with, "You are now in touch with a HIV infected person. Don't play Russian roulette in real life." Way to bring a guy down.
Of course this is completely stupid and the targeting is idiotic. First of all, no one needs a condom to masturbate. And, second, no matter how prolific a person's Chatroulette orgasm may be, there will never be an exchange of bodily fluids and, hence, no chance of becoming infected with HIV.
Can we move on from Chatroulette now?
Unicorns. They're mystical. They're in dreams. They're in movies. They form the basis for an entire product line of toys or girls. And they're probably in porn videos too but we can't really confirm that. So it's not surprising a unicorn can now be found on a Juicy Fruit-sponsored website lip-syncing Boyz II Men, Michael Bolton and Culture Club. No, seriously. Would we lie?
The work was created by EVB with the Jim Henson Creature Shop giving birth to the serenading unicorn.
- Check out this collection of ads for products and retail outlets in Second Life. Yes, marketers, the place still exists.
- While the rest of the world seems to hate the Tiger/Earl Woods ad, some ad execs wished they had thought of the idea.
- It's finally out. KFC's bunless fried chicken sandwich. With bacon. And cheese. And an ad to pimp it.
- Hadji Williams, Peter Shankman and Adweek's Tim Nudd take on Tiger's Adness, why the internet sucks for selling stuff, the iAd revolution (it is, no, for real), and why nobody cares if Yelp lies about reviews or not.
Latching on to the popularity of Chatroulette, Publicis France created a look-a-like video chat service, Do You Chat, that, for a few minutes, looks very much like the actual Chatroulette. That is until a wife beater-wearing dickhead walks in and begins to beat the crap out of a girl on camera. The work was done for Neither Whores Nor Submissives.
Following the beating, the chat window fills with:
> In this case, you can't help her.
> But if it happens to your sister, your neighbor or a friend, there is something you can do.
> Contact your local organization.
> Ni putes ni soumises, french organization against domestic violence.
It's a powerful message and it's delivered in a unique manner.
Chatroulette, a random video chat service that's similar to speed dating, now has the Travelocity Gnome jumping aboard the chat-fest. It's not the first brand to try the service. French Connection did that early last month.
Travelocity agency McKinney mans the gnome who holds up signs with various messages including "This would be more fun if we were in Rio." Hmm. How long before some enterprising hacker invents an "auto-next" feature so everyone can avoid chatting with a brand while they are busy having cybersex (remember that term?)?
Regarding some people's natural inclination to work sex into every media form, Travelocity's Joel Frey told AdWeek, "If we run across that type of person we're not going to engage we him. We'll leave it at that. It's something that's a concern with a new and different form like this. As long as we're being disciplined, we can overcome that and keep it to conversations with people who should be thinking about trips."
So here we have a yet another new "social media" service and within months, brands are all over it. Is this a good thing? Is there a place for brands on Chatroulette? Do people really want to chat with a brand? Thoughts?
Becky and Jesse. BJ. Get it? Yea. Only from Axe. It's the Axe Fixer Show. It's like a talk show with all the nastiness and stench of a high school locker room crossed with a septic tank. Yea. It's all about human stench and how Axe can reduce it. That along with the usual bevy of hot chicks tossed in for eye candy. Hey, if we're gonna be gross we're gonna need some delicious distraction to keep our attention.
Oh. And in case you were wondering. Pranking rhymes with spanking.
- There's method in the Magner's.
- New York Senator Eric Adams says "Stop the Sag" in hopes youth will collectively pull up their pants.
- Adland says, "Really now, a user generated campaign for a political party? Yeah, that'll end well. Actually, it just might - it's being overseen by Saatchi & Saatchi after all."
- Pepsi has partnered with Eva Longoria Parker to direct and produce a documentary based on the most inspiring stories posted on YO SUMO, a site which will highlight the contributions Latinos have made to the United States.
- Blogging for shrimp lovers. Yes, it's as strange as it sounds. Even stranger knowing Taco Bell is behind it.
The Viral Factory is seeding a video and flash website that aim to call attention to World Wide Fund's Earth Hour this Saturday when, for one hour, people are asked to turn their lights off to save energy.
There are two versions of the video. Both are animated and take you through a guy's daily activities. The website, using you computer's camera senses whether or not it's light out and changes what you see.