- Check out this collection of ads for products and retail outlets in Second Life. Yes, marketers, the place still exists.
- While the rest of the world seems to hate the Tiger/Earl Woods ad, some ad execs wished they had thought of the idea.
- It's finally out. KFC's bunless fried chicken sandwich. With bacon. And cheese. And an ad to pimp it.
- Hadji Williams, Peter Shankman and Adweek's Tim Nudd take on Tiger's Adness, why the internet sucks for selling stuff, the iAd revolution (it is, no, for real), and why nobody cares if Yelp lies about reviews or not.
Latching on to the popularity of Chatroulette, Publicis France created a look-a-like video chat service, Do You Chat, that, for a few minutes, looks very much like the actual Chatroulette. That is until a wife beater-wearing dickhead walks in and begins to beat the crap out of a girl on camera. The work was done for Neither Whores Nor Submissives.
Following the beating, the chat window fills with:
> In this case, you can't help her.
> But if it happens to your sister, your neighbor or a friend, there is something you can do.
> Contact your local organization.
> Ni putes ni soumises, french organization against domestic violence.
It's a powerful message and it's delivered in a unique manner.
Chatroulette, a random video chat service that's similar to speed dating, now has the Travelocity Gnome jumping aboard the chat-fest. It's not the first brand to try the service. French Connection did that early last month.
Travelocity agency McKinney mans the gnome who holds up signs with various messages including "This would be more fun if we were in Rio." Hmm. How long before some enterprising hacker invents an "auto-next" feature so everyone can avoid chatting with a brand while they are busy having cybersex (remember that term?)?
Regarding some people's natural inclination to work sex into every media form, Travelocity's Joel Frey told AdWeek, "If we run across that type of person we're not going to engage we him. We'll leave it at that. It's something that's a concern with a new and different form like this. As long as we're being disciplined, we can overcome that and keep it to conversations with people who should be thinking about trips."
So here we have a yet another new "social media" service and within months, brands are all over it. Is this a good thing? Is there a place for brands on Chatroulette? Do people really want to chat with a brand? Thoughts?
Becky and Jesse. BJ. Get it? Yea. Only from Axe. It's the Axe Fixer Show. It's like a talk show with all the nastiness and stench of a high school locker room crossed with a septic tank. Yea. It's all about human stench and how Axe can reduce it. That along with the usual bevy of hot chicks tossed in for eye candy. Hey, if we're gonna be gross we're gonna need some delicious distraction to keep our attention.
Oh. And in case you were wondering. Pranking rhymes with spanking.
- There's method in the Magner's.
- New York Senator Eric Adams says "Stop the Sag" in hopes youth will collectively pull up their pants.
- Adland says, "Really now, a user generated campaign for a political party? Yeah, that'll end well. Actually, it just might - it's being overseen by Saatchi & Saatchi after all."
- Pepsi has partnered with Eva Longoria Parker to direct and produce a documentary based on the most inspiring stories posted on YO SUMO, a site which will highlight the contributions Latinos have made to the United States.
- Blogging for shrimp lovers. Yes, it's as strange as it sounds. Even stranger knowing Taco Bell is behind it.
The Viral Factory is seeding a video and flash website that aim to call attention to World Wide Fund's Earth Hour this Saturday when, for one hour, people are asked to turn their lights off to save energy.
There are two versions of the video. Both are animated and take you through a guy's daily activities. The website, using you computer's camera senses whether or not it's light out and changes what you see.
SXSW. Oh, SXSW. Where to begin? Well, Bob Garfield was there. AgencySpy was there. Ashton Kutcher was there. Twitter Founder Evan Williams was there. iJustine was there. Everyone was there. Some loved it. Some hated it. Some of the content was good. Some of the content was truly terrible. Here, in no particular order, are some of our notes from the five day conference. Not unsurprisingly, most of them do not have to do with panels.
- Sixth Street is a panalopy of late night entertainment. Pizza. Half-dressed women with strange body paint. Hot college women in hot pants and boots.
- Amanda Coolong is in a LOT of pictures.
- The Driskill Hotel is where all the (self?) important people can be found later in the evening.
- The Foursquare guys are really nice.
- Coloblow says poopin' is good.
- Booth babes can be found on the sidewalk.
- Joe Jaffe still never shaves.
- Lisa Bettany and Sarah Austin are really pretty.
- Bob Garfield still thinks the entire advertising business is going to end in chaos.
- Cute dancers dressed in sexy lingerie still the main source of entertainment at ad conferences.
- Allie Sullivan knows how to rock a boa.
- Not all keynote interviewers are qualified to interview.
- Some tables will always hold a special place in the heart.
- Krista Neher never fails to strike a perfect pose.
- In Austin you can find really strange looking creatures on the sidewalk.
- Some people like to wear lettuce on their head during lunch.
- There's always a pretty girl working alone oblivious to all the people staring at her.
On the internet shit happens. People get stalked. Racy photos of underage celebrities appear. Viruses wreak havoc. And sites go down...but not usually for an entire week as is the case with Dentyne's Pocket Ammo promotional site which has been down since Monday, March 1.
Oops. The Realtime Media Blog has the story.
Want to know how cheap and slimy some marketers can be? Look no further than Panties.com. The online purveyor of panties, thongs and other lingerie ripped of one of its affiliates.
In a recent campaign, Panties.com stated, "We are so confident you'll make a sale that we'll pay you $50 if you put one of our new panties.com banners on your website and do not make a sale by February 28th!"
Eric Nagel took them up on their offer. But, as he explains on his blog, at the last minute, Panties.com Program Manager Lila swooped in and made a purchase negating the $50 bonus netting Nagel the usual cut which, in this case, was $7.50.
Ladies, do you love your body? Victoria's Secret wants to know. So watch this ad with Chanel Iman, Rosie Huntington-Whiteley, Candice Swanepoel, Lindsay Ellingson, Erin Heatherton and Alessandra Ambrosio and then head over to I Love My Body. Answer a few questions and be matched with your perfect Victoria's Secret bra. Sound pretty simple, huh?