Travelocity Gnome Joins Chatroulette

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Chatroulette, a random video chat service that's similar to speed dating, now has the Travelocity Gnome jumping aboard the chat-fest. It's not the first brand to try the service. French Connection did that early last month.

Travelocity agency McKinney mans the gnome who holds up signs with various messages including "This would be more fun if we were in Rio." Hmm. How long before some enterprising hacker invents an "auto-next" feature so everyone can avoid chatting with a brand while they are busy having cybersex (remember that term?)?

Regarding some people's natural inclination to work sex into every media form, Travelocity's Joel Frey told AdWeek, "If we run across that type of person we're not going to engage we him. We'll leave it at that. It's something that's a concern with a new and different form like this. As long as we're being disciplined, we can overcome that and keep it to conversations with people who should be thinking about trips."

So here we have a yet another new "social media" service and within months, brands are all over it. Is this a good thing? Is there a place for brands on Chatroulette? Do people really want to chat with a brand? Thoughts?

by Steve Hall    Apr- 1-10    
Topic: Brands, Online, Social, Video



Axe Pranks You Into Smelling Better

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Becky and Jesse. BJ. Get it? Yea. Only from Axe. It's the Axe Fixer Show. It's like a talk show with all the nastiness and stench of a high school locker room crossed with a septic tank. Yea. It's all about human stench and how Axe can reduce it. That along with the usual bevy of hot chicks tossed in for eye candy. Hey, if we're gonna be gross we're gonna need some delicious distraction to keep our attention.

Oh. And in case you were wondering. Pranking rhymes with spanking.

by Steve Hall    Mar-31-10    
Topic: Online



Magner's Method, Stop the Sag, Politics Crowdsourced

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- There's method in the Magner's.

- New York Senator Eric Adams says "Stop the Sag" in hopes youth will collectively pull up their pants.

- Adland says, "Really now, a user generated campaign for a political party? Yeah, that'll end well. Actually, it just might - it's being overseen by Saatchi & Saatchi after all."

- Pepsi has partnered with Eva Longoria Parker to direct and produce a documentary based on the most inspiring stories posted on YO SUMO, a site which will highlight the contributions Latinos have made to the United States.

- Blogging for shrimp lovers. Yes, it's as strange as it sounds. Even stranger knowing Taco Bell is behind it.

by Steve Hall    Mar-30-10    
Topic: Online, Outdoor, Strange



Earth Hour Wants You to Webcam

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The Viral Factory is seeding a video and flash website that aim to call attention to World Wide Fund's Earth Hour this Saturday when, for one hour, people are asked to turn their lights off to save energy.

There are two versions of the video. Both are animated and take you through a guy's daily activities. The website, using you computer's camera senses whether or not it's light out and changes what you see.

by Steve Hall    Mar-22-10    
Topic: Cause, Online, Video



SXSW An Orgasm of Epic Digital Awesomeness

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SXSW. Oh, SXSW. Where to begin? Well, Bob Garfield was there. AgencySpy was there. Ashton Kutcher was there. Twitter Founder Evan Williams was there. iJustine was there. Everyone was there. Some loved it. Some hated it. Some of the content was good. Some of the content was truly terrible. Here, in no particular order, are some of our notes from the five day conference. Not unsurprisingly, most of them do not have to do with panels.

- Sixth Street is a panalopy of late night entertainment. Pizza. Half-dressed women with strange body paint. Hot college women in hot pants and boots.

- Amanda Coolong is in a LOT of pictures.

- The Driskill Hotel is where all the (self?) important people can be found later in the evening.

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- The Foursquare guys are really nice.

- Coloblow says poopin' is good.

- Booth babes can be found on the sidewalk.

- Joe Jaffe still never shaves.

- Lisa Bettany and Sarah Austin are really pretty.

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- Bob Garfield still thinks the entire advertising business is going to end in chaos.

- Cute dancers dressed in sexy lingerie still the main source of entertainment at ad conferences.

- Allie Sullivan knows how to rock a boa.

- Not all keynote interviewers are qualified to interview.

- Some tables will always hold a special place in the heart.

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- Krista Neher never fails to strike a perfect pose.

- In Austin you can find really strange looking creatures on the sidewalk.

- Some people like to wear lettuce on their head during lunch.

- There's always a pretty girl working alone oblivious to all the people staring at her.

more »

by Steve Hall    Mar-21-10    
Topic: Industry Events, Online



Dentyne's Pocket Ammo Butt Stuck in Limbo

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On the internet shit happens. People get stalked. Racy photos of underage celebrities appear. Viruses wreak havoc. And sites go down...but not usually for an entire week as is the case with Dentyne's Pocket Ammo promotional site which has been down since Monday, March 1.

Oops. The Realtime Media Blog has the story.

by Steve Hall    Mar- 5-10    
Topic: Bad, Online



Affiliate 'Ripped Off' by Panties.com Program Manager

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Want to know how cheap and slimy some marketers can be? Look no further than Panties.com. The online purveyor of panties, thongs and other lingerie ripped of one of its affiliates.

In a recent campaign, Panties.com stated, "We are so confident you'll make a sale that we'll pay you $50 if you put one of our new panties.com banners on your website and do not make a sale by February 28th!"

Eric Nagel took them up on their offer. But, as he explains on his blog, at the last minute, Panties.com Program Manager Lila swooped in and made a purchase negating the $50 bonus netting Nagel the usual cut which, in this case, was $7.50.

by Steve Hall    Mar- 4-10    
Topic: Online, Worst



Victoria's Secret Wants to Know if You Love Your Body

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Ladies, do you love your body? Victoria's Secret wants to know. So watch this ad with Chanel Iman, Rosie Huntington-Whiteley, Candice Swanepoel, Lindsay Ellingson, Erin Heatherton and Alessandra Ambrosio and then head over to I Love My Body. Answer a few questions and be matched with your perfect Victoria's Secret bra. Sound pretty simple, huh?

by Steve Hall    Mar- 4-10    
Topic: Brands, Online



Too Much Sex Bad, Wonderbra Magnifies, Interns Twisted

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- PETA has latched on the to the Tier Woods saga with a billboard telling us too much sex can be a bad thing.

- Why do we still care about anything Donny Deutsch has to say?

- Want to hire some interns? Olson has an interesting way of doing it.

- If you're crossing the Canadian border, make sure you wear the right clothes.

- Like staring at women in lingerie? Then you'll love the latest from Wonderbra.

- ISO 9000 accreditation increased a Rochester New York's creative output. Who knew a decidely manufacturing-centric accreditation could do such a thing?

- DIxie Bones is going social. It's new "social" site launches March 1. Before March 1, that URL displays an old website and the new may be viewed, temporarily, here. The Republik created.

by Steve Hall    Feb-25-10    
Topic: Agencies, Cause, Celebrity, Online, Outdoor



Autotopsy Explores Car Crash Details

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Like to witness graphically horrific car accidents? Well there's a TV show just for you and a website to go with it. While not as violent as it could be, this work from Toronto-based Jam3 for Showcase's Cra$h and Burn takes you inside the gritty details of a car accicent. From approach to impact to aftermath, all angles and characters are explored.

by Steve Hall    Feb-22-10    
Topic: Online










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