The Viral Factory is seeding a video and flash website that aim to call attention to World Wide Fund's Earth Hour this Saturday when, for one hour, people are asked to turn their lights off to save energy.
There are two versions of the video. Both are animated and take you through a guy's daily activities. The website, using you computer's camera senses whether or not it's light out and changes what you see.
SXSW. Oh, SXSW. Where to begin? Well, Bob Garfield was there. AgencySpy was there. Ashton Kutcher was there. Twitter Founder Evan Williams was there. iJustine was there. Everyone was there. Some loved it. Some hated it. Some of the content was good. Some of the content was truly terrible. Here, in no particular order, are some of our notes from the five day conference. Not unsurprisingly, most of them do not have to do with panels.
- Sixth Street is a panalopy of late night entertainment. Pizza. Half-dressed women with strange body paint. Hot college women in hot pants and boots.
- Amanda Coolong is in a LOT of pictures.
- The Driskill Hotel is where all the (self?) important people can be found later in the evening.
- The Foursquare guys are really nice.
- Coloblow says poopin' is good.
- Booth babes can be found on the sidewalk.
- Joe Jaffe still never shaves.
- Lisa Bettany and Sarah Austin are really pretty.
- Bob Garfield still thinks the entire advertising business is going to end in chaos.
- Cute dancers dressed in sexy lingerie still the main source of entertainment at ad conferences.
- Allie Sullivan knows how to rock a boa.
- Not all keynote interviewers are qualified to interview.
- Some tables will always hold a special place in the heart.
- Krista Neher never fails to strike a perfect pose.
- In Austin you can find really strange looking creatures on the sidewalk.
- Some people like to wear lettuce on their head during lunch.
- There's always a pretty girl working alone oblivious to all the people staring at her.
On the internet shit happens. People get stalked. Racy photos of underage celebrities appear. Viruses wreak havoc. And sites go down...but not usually for an entire week as is the case with Dentyne's Pocket Ammo promotional site which has been down since Monday, March 1.
Oops. The Realtime Media Blog has the story.
Want to know how cheap and slimy some marketers can be? Look no further than Panties.com. The online purveyor of panties, thongs and other lingerie ripped of one of its affiliates.
In a recent campaign, Panties.com stated, "We are so confident you'll make a sale that we'll pay you $50 if you put one of our new panties.com banners on your website and do not make a sale by February 28th!"
Eric Nagel took them up on their offer. But, as he explains on his blog, at the last minute, Panties.com Program Manager Lila swooped in and made a purchase negating the $50 bonus netting Nagel the usual cut which, in this case, was $7.50.
Ladies, do you love your body? Victoria's Secret wants to know. So watch this ad with Chanel Iman, Rosie Huntington-Whiteley, Candice Swanepoel, Lindsay Ellingson, Erin Heatherton and Alessandra Ambrosio and then head over to I Love My Body. Answer a few questions and be matched with your perfect Victoria's Secret bra. Sound pretty simple, huh?
- PETA has latched on the to the Tier Woods saga with a billboard telling us too much sex can be a bad thing.
- Why do we still care about anything Donny Deutsch has to say?
- Want to hire some interns? Olson has an interesting way of doing it.
- If you're crossing the Canadian border, make sure you wear the right clothes.
- Like staring at women in lingerie? Then you'll love the latest from Wonderbra.
- ISO 9000 accreditation increased a Rochester New York's creative output. Who knew a decidely manufacturing-centric accreditation could do such a thing?
- DIxie Bones is going social. It's new "social" site launches March 1. Before March 1, that URL displays an old website and the new may be viewed, temporarily, here. The Republik created.
Like to witness graphically horrific car accidents? Well there's a TV show just for you and a website to go with it. While not as violent as it could be, this work from Toronto-based Jam3 for Showcase's Cra$h and Burn takes you inside the gritty details of a car accicent. From approach to impact to aftermath, all angles and characters are explored.
Remember back in the day when the click was king and animated banners were all the rage? Back when Geocities sites ruled? Yea, they were quaint times. Thankfully, we've come a long way since then. Well, some of us have. Not the Council of Responsible Advertisers Promoting Accepted Digital Solutions or C.R.A.P.A.D.S. No. C.R.A.P.A.D.S. thinks it's still all about the click and all this rich media stuff is, well, crap. After all, who wants bloated images floating across the screen?
C.R.A.P.A.D.S. wants us to appreciate the "beauty and effectiveness of traditional ad banners. Company Chairman Charles Letchwell says they're reliable and "better suited for real internet people."
C.R.A.P.A.D.S. Creative Director Eldred Tosveck says rich media is "gratuitous and obscene" and "only 98 percent of the web browsers are enable with The Flash. Who's looking out for the other two?"
You'll be surprised when the responsible party behind this campaign is outed. We know who it is but we're not saying. After all, that would take the fun out of the hunt, right?
And now...FULL DISCLOSURE: This company advertises on Adrants. And they pay us money to do so. OK? We good?
Now come on, who can be the first to name the company?
That agency with our favorite name, Wexley School for Girls, has developed Everyone Deserves a Snow Day, a site that offers employers, employees and the unemployed tools to petition their boss, co-workers, supervisors, husbands, wives, girlfriends, boyfriends that they really, really need a day off to go skiing.
On the site you can, like making your porn start name, create your ski patrol name. And amont the many other available goodies, there's a Snow Day Soundboard tool that makes "sick noises" such as a cough, hack or sneeze among others, you can click on while in your office to spoof your boos into thinking you need a sick day. Which you, of course, will use to go skiing at Copper Mountain.
So if you like to ski, give this site a visit and let us know if it works.
Adverlicious points to an interesting ad for LowerMyBills which features a collection of vanity license plates that, supposedly, riff off the reputation of individual states. Some more biting than others. Here's a look at a few.