Delta May Shortchange You at the Counter, But Hey, Wanna Laugh About It?


What do you get when you mash up the quirky language spots proffered by Berlitz, and self-deprecating animations for Virgin America?

You get Planeguage by Delta. (Or more accurately, by CAA.)

See the spot entitled "Middleman" here.

The music's a little jarring but the scenes -- unrestrained kids, the woman who keeps opening and closing her shade, the little dance you do when you've been holding your pee -- are too close to home not to crack a smile.

Nice to see airlines spending money on advertising again. Now, if only they could pull their CRM act together. Some watchers have commented a company like Delta should hold off on making jokes about their crap airline experience -- when it's you that gets stranded, and you that gets aisle-bumped, you're not laughing.

A cute campaign does not a great experience make.

by Angela Natividad    Nov- 1-07    
Topic: Brands, Commercials, Online

eBay Kidnaps St. Nick. Does this Mean We Have to Bid for Presents?


Okay, this is only slightly horrifying. Watch your friends at eBay kidnap Santa.

This was part of an unbranded guerrilla campaign that went live last week.

The kidnapper's manifesto is stated at Santa Kidnap. Naturally, it's all in our best interest. (Kind of like Abu Ghraib?)

Credits: Total for digital and media work; Tequila for creative (man, we don't like most things they do, do we?); and LAVA comm for seeding.

by Angela Natividad    Oct-31-07    
Topic: Brands, Guerilla, Online

The Cookie May Crumble With 'Do Not Track' List


Today, a group of privacy groups declared war on advertisers by asking the Federal Trade Commission to establish an online Do Not Track list similar to the offline Do Not Call list. The Consumer Federation of America and the World Privacy Forum, among others, want marketers to stop using cookies which enable behavioral targeting.

There has been much debate on the merit of cookies and their use to track online behavior. Marketers argue it makes the online experience better because ads are more closely targeted to the individual. Privacy advocates claim advertisers have no business collecting information about where on the internet someone has gone unless consent has been given.

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by Steve Hall    Oct-31-07    
Topic: Online, Opinion, Policy, Tools

Pomade = Sex? You Got2B Kidding


There's little chance that pomade is going to affect how a member of the opposite sex feels about you. But Got2B claims its new Magnetik pomade and gel are infused with pheromones and scientifically proven to "positively influence the psychology of attraction."

It's more or less like believing underarm deodorant turns noncommittal girls into man-fucking hyenas, right?

Hit the Magnetik subsite, where you can make your own sex molecule. It's not super-exciting but the little bubble noises in the background are fun.

Put together by BBDO West.

by Angela Natividad    Oct-31-07    
Topic: Bad, Brands, Online, Strange

Dan Fielding Domestic God Mystery to Be Solved Soon


Remember that Domestic God promotion where you have to consume all the Dan Fielding stuff and try to guess who the sponsor is? (We don't either.)

On Monday, November 5, when his last video clips are released, Dan is going to reveal all on his MySpace.

"The mystery surrounding Dan and his sponsor has baffled online communities," the pressie swears. "Dan has built up an online following with over 100,000 people watching his video clips on domestic life."

If you happen to be one of those people, tune in at Dan's MySpace. The winner of the scavenger hunt gets a prize "worth 700 quid." It will probably be something (or many somethings) that you don't want.

by Angela Natividad    Oct-31-07    
Topic: Games, Online, Promotions

One Could Do Worse than Having Roberto Carlos for a Slave


For client Garanti Bankasy -- an online bank in Turkey -- agency Rabarba created this site that we can't even begin to pronounce, so we aren't even going to try: Yazik Degil Mi Carlos'a.

The slogan: "Sending the fastest left back on the planet to the bank takes at least 40 minutes, doing it online takes 1." Playing on that, soccer star Roberto Carlos runs a series of user-selected errands while trying to navigate Istanbul.

We weren't really sure what was happening most of the time but we liked the dismayed look that flashed across Roberto's eyes when we picked a new task. (Strangely, watching him accomplish them never actually revealed to us what we set him off to do.)

by Angela Natividad    Oct-30-07    
Topic: Celebrity, Online, Promotions

Disney Sponsors...Uh...Webcam Strippers?


Adrants reader Steve from Brand Canada Blog tips us to yet another contextual/text advertising oddity. Squeaky clean Disney site Disney Family has found itself hovering over a video of the stunningly curvaceous and undeniably hot "Andrea" as she fondles her (clothed) breasts, removes her shorts and tantalizingly plays with her thong while swinging her impossibly perfect booty in front of her webcam for horny guys to admire.

While we're sure guys who occasionally get horny and occasionally view racy webcam videos are also be fine, upstanding students, professionals, parents and role models, we're thinking this isn't exactly the mood Disney was hoping its potential target audience would be in when viewing its family-focused ads. After all, moods like horny tend to distract people quite a bit from just about everything except matters directly in hand. A captive audience for sure but captivated by something entirely other than an annoying text ad. Besides, thoughts of family fun aren't likely to be top of mind at this particular moment.

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by Steve Hall    Oct-30-07    
Topic: Brands, Online, Racy, Worst

Ty Takes Pains to Prove Dolls Care About Real Issues


Ty's Ty Girlz hit us with their latest effort, Ty Girlz Q&A. Watch a doll ask members of the general public questions about shoes, Obama and hybrid cars. It's a little like Sesame Street's Word on the Street, except ditzier and less funny.

We think this is Ty's way of telling us the Ty Girlz care about what matters.

Anywho, thanks out to Animax for sharing it.

by Angela Natividad    Oct-30-07    
Topic: Online, Promotions

Even Google Isn't Above Creative Ripping


Eric over at SmashLab thinks Google copied his logo for its new SearchMash offering.

And while some may be quick to remark a font is a font is a font, Eric gets down and dirty, geek-style: "Back in 2000, when we started our firm, we created the smashLAB wordmark.

"It presented a few technical problems, including the marriage of two styles/cases, and an 'h' with an awkward counter and a tricky ascender. I think we resolved the issues well by condensing that counter's horizontal space, cranking the x-height on the lower-case glyphs and a few other tweaks."

Check out the comparison at left to decide for yourself.

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by Angela Natividad    Oct-30-07    
Topic: Bad, Brands, Online

Rabbit Spam Leaves Much to Be Desired


Some spam out of the Adrants mailbag:

Experience the most mind blowing muliple orgasms ever with the one and only.... Jack Rabbit Vibrator!

Check out the vibrator made famous by Charlotte on Sex and the City.

Discover why Charlotte wouldn't leave her room for days until Sarah Jessica Parker burst in and wrestled it away from her.

We're going to be honest. Shortly after seeing the Sex and the City episode mentioned, we bought a Rabbit. This is one instance in which the hype is sadly misguided.

by Angela Natividad    Oct-30-07    
Topic: Bad, Online, Opinion, Packaging

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