The Cookie May Crumble With 'Do Not Track' List

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Today, a group of privacy groups declared war on advertisers by asking the Federal Trade Commission to establish an online Do Not Track list similar to the offline Do Not Call list. The Consumer Federation of America and the World Privacy Forum, among others, want marketers to stop using cookies which enable behavioral targeting.

There has been much debate on the merit of cookies and their use to track online behavior. Marketers argue it makes the online experience better because ads are more closely targeted to the individual. Privacy advocates claim advertisers have no business collecting information about where on the internet someone has gone unless consent has been given.

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by Steve Hall    Oct-31-07    
Topic: Online, Opinion, Policy, Tools



Pomade = Sex? You Got2B Kidding

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There's little chance that pomade is going to affect how a member of the opposite sex feels about you. But Got2B claims its new Magnetik pomade and gel are infused with pheromones and scientifically proven to "positively influence the psychology of attraction."

It's more or less like believing underarm deodorant turns noncommittal girls into man-fucking hyenas, right?

Hit the Magnetik subsite, where you can make your own sex molecule. It's not super-exciting but the little bubble noises in the background are fun.

Put together by BBDO West.

by Angela Natividad    Oct-31-07    
Topic: Bad, Brands, Online, Strange



Dan Fielding Domestic God Mystery to Be Solved Soon

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Remember that Domestic God promotion where you have to consume all the Dan Fielding stuff and try to guess who the sponsor is? (We don't either.)

On Monday, November 5, when his last video clips are released, Dan is going to reveal all on his MySpace.

"The mystery surrounding Dan and his sponsor has baffled online communities," the pressie swears. "Dan has built up an online following with over 100,000 people watching his video clips on domestic life."

If you happen to be one of those people, tune in at Dan's MySpace. The winner of the scavenger hunt gets a prize "worth 700 quid." It will probably be something (or many somethings) that you don't want.

by Angela Natividad    Oct-31-07    
Topic: Games, Online, Promotions



One Could Do Worse than Having Roberto Carlos for a Slave

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For client Garanti Bankasy -- an online bank in Turkey -- agency Rabarba created this site that we can't even begin to pronounce, so we aren't even going to try: Yazik Degil Mi Carlos'a.

The slogan: "Sending the fastest left back on the planet to the bank takes at least 40 minutes, doing it online takes 1." Playing on that, soccer star Roberto Carlos runs a series of user-selected errands while trying to navigate Istanbul.

We weren't really sure what was happening most of the time but we liked the dismayed look that flashed across Roberto's eyes when we picked a new task. (Strangely, watching him accomplish them never actually revealed to us what we set him off to do.)

by Angela Natividad    Oct-30-07    
Topic: Celebrity, Online, Promotions



Disney Sponsors...Uh...Webcam Strippers?

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Adrants reader Steve from Brand Canada Blog tips us to yet another contextual/text advertising oddity. Squeaky clean Disney site Disney Family has found itself hovering over a video of the stunningly curvaceous and undeniably hot "Andrea" as she fondles her (clothed) breasts, removes her shorts and tantalizingly plays with her thong while swinging her impossibly perfect booty in front of her webcam for horny guys to admire.

While we're sure guys who occasionally get horny and occasionally view racy webcam videos are also be fine, upstanding students, professionals, parents and role models, we're thinking this isn't exactly the mood Disney was hoping its potential target audience would be in when viewing its family-focused ads. After all, moods like horny tend to distract people quite a bit from just about everything except matters directly in hand. A captive audience for sure but captivated by something entirely other than an annoying text ad. Besides, thoughts of family fun aren't likely to be top of mind at this particular moment.

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by Steve Hall    Oct-30-07    
Topic: Brands, Online, Racy, Worst



Ty Takes Pains to Prove Dolls Care About Real Issues

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Ty's Ty Girlz hit us with their latest effort, Ty Girlz Q&A. Watch a doll ask members of the general public questions about shoes, Obama and hybrid cars. It's a little like Sesame Street's Word on the Street, except ditzier and less funny.

We think this is Ty's way of telling us the Ty Girlz care about what matters.

Anywho, thanks out to Animax for sharing it.

by Angela Natividad    Oct-30-07    
Topic: Online, Promotions



Even Google Isn't Above Creative Ripping

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Eric over at SmashLab thinks Google copied his logo for its new SearchMash offering.

And while some may be quick to remark a font is a font is a font, Eric gets down and dirty, geek-style: "Back in 2000, when we started our firm, we created the smashLAB wordmark.

"It presented a few technical problems, including the marriage of two styles/cases, and an 'h' with an awkward counter and a tricky ascender. I think we resolved the issues well by condensing that counter's horizontal space, cranking the x-height on the lower-case glyphs and a few other tweaks."

Check out the comparison at left to decide for yourself.

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by Angela Natividad    Oct-30-07    
Topic: Bad, Brands, Online



Rabbit Spam Leaves Much to Be Desired

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Some spam out of the Adrants mailbag:

Experience the most mind blowing muliple orgasms ever with the one and only.... Jack Rabbit Vibrator!

Check out the vibrator made famous by Charlotte on Sex and the City.

Discover why Charlotte wouldn't leave her room for days until Sarah Jessica Parker burst in and wrestled it away from her.

We're going to be honest. Shortly after seeing the Sex and the City episode mentioned, we bought a Rabbit. This is one instance in which the hype is sadly misguided.

by Angela Natividad    Oct-30-07    
Topic: Bad, Online, Opinion, Packaging



Playtex Airs Bunch of Bra-Sporting Bloopers on YouTube

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Look: a bunch of women making noises. And they seem to have forgotten their shirts. See more at the Playtex Fits YouTube channel.

One actually pulls a harmonica out of her bra and starts to play it.

Until we did more research, we thought these (bra) ads were for tampons. Boy were we confused.

If you happen to have a funny bra story lying around, you can upload it here.

by Angela Natividad    Oct-30-07    
Topic: Brands, Online, Promotions, Video



Out of Stuff to Rescue? Try Tile

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People like to over-care about stuff. That's why we have the PC police monitoring everything movie stars say, and Arianna Huffington.

But if saving toast seems like too futile a mission for you, try your hand at saving tile.

Save the Tile is a Delta Faucet campaign by Young & Laramore. The idea is to promote quality tile that's aesthetically friendly (so you don't hammer it all away at your first opportunity).

The campaign includes print ads narrated by disgruntled bathroom items. See Scent Stick (who owns these?), Loofah and Toothbrush.

Or, you know, go out and try saving something you actually care about. (Like puppies or hungry kids.) But who actually does that?

by Angela Natividad    Oct-29-07    
Topic: Brands, Magazine, Online, Promotions










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