Guinness Generates Online 'Beer ARG,' Launches Mystery Site

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If the Guinness ad scavenger hunt actually sparks your curiosity, we've got news for you: Guinness Tipping, the official campaign site, has been launched, courtesy of iChameleon Group.

The plot thickens with the inclusion of dominoes and mystery numbers. There are also people in an unfiction forum calling the ad-hunt a "beer ARG" comparable to a previous Stella Artois effort which we thought was interesting but never heard about again.

Happy hunting. We're getting curious about the treasure on the other side of this rainbow.

by Angela Natividad    Oct-29-07    
Topic: Games, Guerilla, Online, Promotions



Meaty Bone Game Competes With Sexy Intern

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If for no other reason than to talk about pissing, this Agency.com-created game for Meaty Bone, Mark Your Territory, lets you empty your doggy bladder all over various objects as they float by. Just don't piss on the cat and you'll be OK.

more »

by Steve Hall    Oct-29-07    
Topic: Games, Good, Online



If You Need to Go, ING Has A Toilet For You

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It's not often you see a financial institution engage in bathroom humor but ING has gone all the way with i-needtogo.com, a site that let's you choose what you need to do in the stall and then hear from the madame pipi why you do not need to pay her. Yea, we didn't get it at first either but in Europe, as it was explained, these madame pipis are like bathroom attendants. The keep the bathrooms clean and get paid with change from those who use the bathrooms.

Created by Belgian agency Emakina, the site uses an interesting side to side sliding technique which allows one to move back and forth between the promotional bathroom site and the bank's site. In fact, as the madame pipi is explaining the ING account, the ING site slides in and out automatically so you can see what she's talking about. Nifty

by Steve Hall    Oct-29-07    
Topic: Good, Online, Strange



Tea-Sipping Monkey Channels Plush Socks in New PG Tips Ads

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Fans of the long-running PG Tips chimp ads will be happy to know the simian is back. (As a sock puppet, sure, but CAPS may call this innovation.)

Founder Duncan Richardson of JDI Integrated Advertising told us that the PG Tips chimps are among the most beloved ad icons in the UK, with campaigns running 20 years deep, give or take a little.

Now the monkey's got an up-to-date left-field wit, a broader sense of drama, and a strange kind of innocence that can only be conjured by braided cotton and beaded eyes -- all of which you can see in The Return.

Monkey (or triangle teabag?) fans can hit PG Tips' Monkey Store to buy shirts, or monkeys wearing shirts, with stuff like "Mr. Shifter?," "3% invisible" and "Monkeh!" printed on them -- none of which we understand, but that only makes it funnier. (And we're not even high!)

We are leaning toward the flirty pink "Back to mine for a cuppa?" That monkey is raunchy.

by Angela Natividad    Oct-28-07    
Topic: Commercials, Good, Online, Trends and Culture



Levels of Homeland Security are Easily Illustrated with Paint Swatches

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The internet, coupled with a war that's making everyone crazy, makes politicians out of the most unexpected people.

And no, we're not talking about Stephen Colbert.

In this case we're talking about Pittsburgh Paints, which allegedly sponsored the ad at left to take a poke at homeland security while advertising its soothing and well-named series of colors.

Honey Pot would look nice on the ammo den we just built under our living room tables. Thanks to our chum Brian A. for pointing it out.

by Angela Natividad    Oct-26-07    
Topic: Good, Online, Spoofs



Anti-Smoking Campaign Offers Products to Make You Gross

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Today, the European Union has launched an anti-smoking campaign consisting of several videos that highlight the nastiness of smoking such as brown teeth, gray skin, raspy voice and smoky stench. Several videos mock these side effect of smoking by making them the price of entry and acceptance by creating products that actually create these side effect.

A man who tries to enter a saloon is turned away until he used a product that browns his teeth. A singer's producer doesn't like what he hears until she sprays her through that makes her sound like an old lady who'd been smoking for 40 years. A woman who looks too healthy uses skin cream to mask her skin with a seemingly more attractive gray color.

more »

by Steve Hall    Oct-26-07    
Topic: Campaigns, Good, Online, Video



UK: 'Net Harms Homegrown Values, Nurtures Bullying and Child Porn

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We like checking up on the BBC, mainly because its home nation seems really nervous about the internet (whose merits and demons we were comparably quick to embrace).

In the last few weeks, the BBC has furnished vigilant parents with terror-stricken warnings about Cyber Bullying and ID theft (social networking's mainly to blame), the "worsening" state of child porn, and the denigration of basic human values resulting from virtual worlds. (Well, we could've told you that.)

But we can't hate that hard. NY state is home to investigators that posed as kids to tempt sex predators on Facebook. Nice.

by Angela Natividad    Oct-25-07    
Topic: Online, Policy, Trends and Culture



Pow Pool is Really Not that Great. So There!

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To promote either 5 Gum or Orbit (because those are the ads that pop up), Candystand gives us Pow Pool, where you shoot little time-bombs into holes before they explode.

The game was developed by Stimunation in Germany. Like any pool tourney it's a matter of getting your angles just right.

But we're not engineers, and we're really bad at this game, so in our minds it possesses absolutely no value at all in the known universe.

by Angela Natividad    Oct-25-07    
Topic: Games, Online, Promotions



Jedi Mind Tricks (Don't Quite) Help Promote Criss Angel's 'Phenomenon'

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Phenomenon, a crappy '90s movie with John Travolta, is now a crappy 21st-century TV show with Criss Angel.

Play the promotional game. Criss and minion Uri Geller will try to convince you they are reading your mind with a little numbers game.

It's pretty clever if you're in the 5th grade, but at the very least it gets you to play so you can be all cynical about it afterward.

We recommend you turn your sound off unless you're into that whole Universal Studios feel.

by Angela Natividad    Oct-25-07    
Topic: Celebrity, Games, Online, Promotions



Strange Detective Tales to Premiere Oct 30 on Hungry Man TV

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HungryManTV is coming out with a new web series called Strange Detective Tales: Dead on Stage this Oct 30th.

The series stars Dracula's Renfield and Frankenstein's Dr. Igor Vorlic -- in Hollywood. And because it's ironic social commentary, the monsters are trying to stop big bad humans. Kind of like X-Men.

This is an adaptation of a comic book called Strange Detective Tales: Dead Love by Jesse Bausch and James Callahan.

Check out character animation and set designs at the Dead Stage blog.

Hungry Man TV is building a reputation for "poignant social commentary," at least according to Shoot Magazine. Essentially, it's SpikeTV with spectacles. Other shows include Phistophicles, Danimal's Late Nite Cartoons (this is for people who don't have Cartoon Network), The Biggs (which also premieres on the 30th) and Undercover Cheerleaders, which is ... exactly what it sounds like.

by Angela Natividad    Oct-25-07    
Topic: Online, Promotions










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