People like to over-care about stuff. That's why we have the PC police monitoring everything movie stars say, and Arianna Huffington.
But if saving toast seems like too futile a mission for you, try your hand at saving tile.
Save the Tile is a Delta Faucet campaign by Young & Laramore. The idea is to promote quality tile that's aesthetically friendly (so you don't hammer it all away at your first opportunity).
The campaign includes print ads narrated by disgruntled bathroom items. See Scent Stick (who owns these?), Loofah and Toothbrush.
Or, you know, go out and try saving something you actually care about. (Like puppies or hungry kids.) But who actually does that?
With virtually no load or lag time whatsoever, today we blew two hours of our workday watching Sideways online.
We didn't need to pay for, illegally download, or sacrifice precious computer space for it.
And while the occasional :15 or :30 ad cuts through our experience, we're willing to deal. The content is worth the trouble.
This is all part and parcel of Hulu beta, a valiant joint effort between News Corp. and NBC Universal.
This brainteaser killed about 45 seconds of our time. It is part of a new effort called Save the Toast, where a bunch of characters try saving toast by defaming stick butter.
The campaign, for Country Crock, is orchestrated Presidential election-style and only slightly less ridiculous than Election '08. Each animated character has a MySpace. See Bobby Biscuit's.
A petition and -- more to the point -- digital coupons are available at the website.
If the Guinness ad scavenger hunt actually sparks your curiosity, we've got news for you: Guinness Tipping, the official campaign site, has been launched, courtesy of iChameleon Group.
The plot thickens with the inclusion of dominoes and mystery numbers. There are also people in an unfiction forum calling the ad-hunt a "beer ARG" comparable to a previous Stella Artois effort which we thought was interesting but never heard about again.
Happy hunting. We're getting curious about the treasure on the other side of this rainbow.
If for no other reason than to talk about pissing, this Agency.com-created game for Meaty Bone, Mark Your Territory, lets you empty your doggy bladder all over various objects as they float by. Just don't piss on the cat and you'll be OK.
It's not often you see a financial institution engage in bathroom humor but ING has gone all the way with i-needtogo.com, a site that let's you choose what you need to do in the stall and then hear from the madame pipi why you do not need to pay her. Yea, we didn't get it at first either but in Europe, as it was explained, these madame pipis are like bathroom attendants. The keep the bathrooms clean and get paid with change from those who use the bathrooms.
Created by Belgian agency Emakina, the site uses an interesting side to side sliding technique which allows one to move back and forth between the promotional bathroom site and the bank's site. In fact, as the madame pipi is explaining the ING account, the ING site slides in and out automatically so you can see what she's talking about. Nifty
Fans of the long-running PG Tips chimp ads will be happy to know the simian is back. (As a sock puppet, sure, but CAPS may call this innovation.)
Founder Duncan Richardson of JDI Integrated Advertising told us that the PG Tips chimps are among the most beloved ad icons in the UK, with campaigns running 20 years deep, give or take a little.
Now the monkey's got an up-to-date left-field wit, a broader sense of drama, and a strange kind of innocence that can only be conjured by braided cotton and beaded eyes -- all of which you can see in The Return.
Monkey (or triangle teabag?) fans can hit PG Tips' Monkey Store to buy shirts, or monkeys wearing shirts, with stuff like "Mr. Shifter?," "3% invisible" and "Monkeh!" printed on them -- none of which we understand, but that only makes it funnier. (And we're not even high!)
We are leaning toward the flirty pink "Back to mine for a cuppa?" That monkey is raunchy.
The internet, coupled with a war that's making everyone crazy, makes politicians out of the most unexpected people.
And no, we're not talking about Stephen Colbert.
In this case we're talking about Pittsburgh Paints, which allegedly sponsored the ad at left to take a poke at homeland security while advertising its soothing and well-named series of colors.
Honey Pot would look nice on the ammo den we just built under our living room tables. Thanks to our chum Brian A. for pointing it out.
Today, the European Union has launched an anti-smoking campaign consisting of several videos that highlight the nastiness of smoking such as brown teeth, gray skin, raspy voice and smoky stench. Several videos mock these side effect of smoking by making them the price of entry and acceptance by creating products that actually create these side effect.
A man who tries to enter a saloon is turned away until he used a product that browns his teeth. A singer's producer doesn't like what he hears until she sprays her through that makes her sound like an old lady who'd been smoking for 40 years. A woman who looks too healthy uses skin cream to mask her skin with a seemingly more attractive gray color.
We like checking up on the BBC, mainly because its home nation seems really nervous about the internet (whose merits and demons we were comparably quick to embrace).
In the last few weeks, the BBC has furnished vigilant parents with terror-stricken warnings about Cyber Bullying and ID theft (social networking's mainly to blame), the "worsening" state of child porn, and the denigration of basic human values resulting from virtual worlds. (Well, we could've told you that.)
But we can't hate that hard. NY state is home to investigators that posed as kids to tempt sex predators on Facebook. Nice.