For Guinness, BBDO decided that instead of freely disseminating ads online or on TV, it would turn its media messages into prizes.
There's a Guinness ad hidden somewhere on the 'net and it is your job to find and launch it. ("Why us?" we wonder.) To do this, you have to unravel a mixed bag of clues, codes and puzzles.
The campaign involves a village of some sort. This is the mayor, Juan Ramon. (We like how you can hear sinister background laughter at the end.)
If the idea of hunting down a Guinness ad is irresistible and you're ready to jump on and go, you may also want to "peruse" (their words) this letter.
A college kid named Will is working with KFC to promote the company's Triple Dip Strips. See the challenges on Will It Spill.
The idea is the packaging will protect eaters from spills while enabling them to dip on the go. True to form, the package doesn't hold while Will rides a mechanical bull. Did we really expect it to? Well, kind of.
"Yup ... that's a spill," Will concludes, lying facedown and observing the mess he made all over the padded floor.
This is what Tupperware is for.
Facebook's up to something and we're not even going to speculate other than to say, "Facebook, Meet MySpace. May you both have a fine time languishing on the digital nursing home veranda awaiting certain death."
BoingBoing via Beppe Grillo reports that Italian politician Ricardo Franco Levi has proposed a law that requires anyone with a blog or website to register with the government and produce certificates or pay a tax.
This holds even if the publisher has no intention of making money with the site.
The draft was approved by the Council of Ministers on October 12th.
Grillo vows, "My blog won't close. If I have to, I'll transfer lock stock, barrel and server to a democratic State." There's the hot-bloodedness we know and love.
In a thoughtful post-script, he provides Levi's email address to "anyone wishing to express their opinion" about the draft law.
No, you don't have to move to Nevada. Durex is conducting a cattle call for condom testers, ostensibly -- MBP wryly adds -- to find out how its products are performing.
"Sexual intercourse enthusiasts" who volunteer at the Condom Tester site get a handy-dandy toolkit with vibrating rings, condoms and lubricants. One volunteer gets $1,000.
Try explaining that one to mom and dad.
Anyway, we of course have registered because we're always good sports where a noble cause is concerned. Post-registration, the brave are invited to The Pants Whisperer -- which we've seen -- and Propose the Ring -- which we wish we'd caught earlier, because damned if a vibrating ring isn't a better take on the De Beers manifesto.
At first we thought 4:30 for an online homage was way too long, but after the first few seconds of The Internet Stars are Viral we leaped up repeatedly and went "ohmigod!" like a bunch of kids. It includes: ask a ninja, Miss South Carolina, the Western Whoppers campaign, Vote for Pedro, the Sony Bravia bunnies, the Thriller prison dance, LonelyGirl15, o rly? bird, Chris Crocker, i love bees, box in a box...
Neat stuff from Cakke. But hey, where's how do I shot web?
Levi's has just launched a virtual world in Hong Kong and China. It has the amazing effect of chafing both our American and Asian sensibilities.
Way to go, Tequila\TBWA.
"Want degree but can't quit job?"
We love that. Guess where we found it? MySpace.
Get diploma in two years while toss donuts at Nicole Richie!
MediaBuyerPlanner points us to a military recruitment ad campaign that accidentally appeared on GLEE.com (Gay, Lesbians and Everyone Else).
The armed forces still operate on a "don't ask, don't tell" basis, so it was with surprise when recruiters for the Army, Navy and Air Force discovered they've been pushing ads on a site so flamboyantly ... out.
The ads came from Community Direct -- GLEE's parent company -- as part of an alliance with Monster.com. Apparently the military buys some kind of package from Monster that grants their spots inclusion onto any of a number of represented community sites.
When military agents were told of the GLEE placements, they appeared astonished and pulled the ads.
If you're wondering what the image is at left, it involves two guys pouring milk onto a pair of car seats. Later, these seats are going to be locked in airtight capsules and left alone for awhile, and then we're going to look at mold!
This is part of YES Essential's new Seeing is Believing demo, which shows you the effects of odors, stain and static on items that are protected by YES Essentials, and items that aren't.
(The latter is not cute.)
YES Essentials last indulged our ick factor with Splat the Mat, where we got to pour stuff on a really clean woman.
Props to Erwin-Penland for knowing we like watching things get gross. So many products focus on ridding our lives of this compulsion. EP obviously knows better.