YES Essentials Hits Us with Icky New Product Demos

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If you're wondering what the image is at left, it involves two guys pouring milk onto a pair of car seats. Later, these seats are going to be locked in airtight capsules and left alone for awhile, and then we're going to look at mold!

This is part of YES Essential's new Seeing is Believing demo, which shows you the effects of odors, stain and static on items that are protected by YES Essentials, and items that aren't.

(The latter is not cute.)

YES Essentials last indulged our ick factor with Splat the Mat, where we got to pour stuff on a really clean woman.

Props to Erwin-Penland for knowing we like watching things get gross. So many products focus on ridding our lives of this compulsion. EP obviously knows better.

by Angela Natividad    Oct-22-07    
Topic: Good, Online



John Cusack, Mars Movie Bring Time Capsules Back into Vogue

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Here's an interesting premise for a movie: a kid who thinks he's from Mars and spends most of his time in a box. And who better to socialize him than John Cusack? Few adults suffer more adorably. For sex appeal, add Amanda Peet to the mix. How can you lose?

The film is called Martian Child, which you can learn all about at the Martian Child/Family Project website -- brought us by New Media Maze, Ltd.

The site lets families create time capsules -- er, "pods," to which they can add photos, videos and other documents. When you're done, your pod gets launched to virtual Mars, where other people can look through it.

We're going to guess that at the end of the film, irrefutable evidence will suggest that the kid actually is from Mars, and the grown-ups will have something to believe in again.

by Angela Natividad    Oct-22-07    
Topic: Celebrity, Online, Promotions



After 3 Weeks on a String, Gum Thief Proves Decidedly Worthy of Perusal

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Final reactions to the last installment of the Crush, Toronto campaign for Douglas Coupland's The Gum Thief:

- Roger, pt 3: If people wore costumes 365 days of the year, it wouldn't be cool, it would just be Second Life
- Bethany, pt 3: This clip was chillingly short. We think she is going to kill herself, or at least try, for attention's sake
- Glove Pond, the novel within the novel, pt 3: Gloria and her husband bond over dinner party sadism. We like where this is going

And we have no idea why these ads are now compelling us to buy this book. Maybe it's because we actually did wait anxiously for each installment. Or maybe the thought of poisoning people at a dinner party -- or at least making their tummies hurt -- is almost appealing. Or maybe, once upon a time, we did scribble Anarchy symbols onto office supply shop property with felt pens.

It's anybody's guess, really.

Catch parts one and two here.

by Angela Natividad    Oct-22-07    
Topic: Good, Online, Promotions, Publishing, Video



Joe Jaffe Climbs Amazon Book Charts With 'Bumrush' Stunt

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Not necessarily sure what to make of all of this but, if anything, when Joe Jaffe is involved, it's bound to be a gleeful tempest in a teacup though one which manages to capture quite a bit of attention as well as achieve marked significance and success. Jaffe asked everyone who was planning to buy his new book, Join the Conversation, yesterday on Amazon so that the book would climb the daily sales charts. And climb it did.

At 8:52AM, the book was listed at number 4,840. By 6:23PM, the book has risen to number 26 overall and the second most sold business book of the day behind Alan Greenspan's book. Whether or not cramming all his book sales into one day will make him more money is unclear but that doesn't matter to Jaffe. He wants to get people involved, more so that they normally would. He's turned the mundane process of buying a book into a communal event of sorts which is in complete alignment with the subject matter of his book.

by Steve Hall    Oct-22-07    
Topic: Good, Guerilla, Online, Publishing



Photobucket Promises Prizes for Scary Slideshows

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Photobucket is running a slideshow contest called Freakin' Friends for Halloween.

The object is to create a photo slideshow of your and your friends embarking on the festivities. Here is a slideshow the PR girl created. Lots of pretty people. We're sure this would be really neat and funny if we knew who any of them were.

The prize is a TiVo HD Digital Video Recorder with a wireless adapter and three free months of service. (Here's to hoping that when the bills start coming, you don't remember where you got it from.)

by Angela Natividad    Oct-20-07    
Topic: Online, Promotions



Pam Ann Takes Flight With British Airways

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Getting cheeky, the usually highbrow British Airways campaign goes for camp with a new site featuring comedian Pam Ann. Like that flight attendant you'd wish would wipe that annoyed look off her face, Pam Ann lightens things up a bit with mumbles, stumbles and pratfalls and she "auditions" to become a British Airlines flight attendant. Of course, she fails miserably but not before offering up a few laughs.

by Steve Hall    Oct-19-07    
Topic: Good, Online, Strange, Video



Movie Promo Urges People to Create Digital Time Pods

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How do you promote a John/Joan Cusack movie about a kid who lives in a box and thinks he's from Mars? You launch a virtual time capsule project, of course. What time capsules have to do with the movie, we know not but the site lets you upload pictures and other family goodies to, supposedly, be stored digitally for another generation to view.

And the movie? Well, anything that puts siblings John and Joan together is usually pretty good. Add a dollop of Amanda Pet and you can't go wrong.

by Steve Hall    Oct-19-07    
Topic: Online, Promotions



Digital Swami Helps Augment PC Efficiency

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Now you can go green in everyday life without using Blackle or looking like a poser. (No offense to people who are actually craaaazy about the Gap Red campaign.)

Marketing for Good, a blog that author Drew Neisser hopes will give marketers a conscience (eh?), drew our attention to the Green PC initiative by iYogi.net.

Green PC is like an Ayurvedic cure for computers. For $9.99 these people assess your unit, develop a special plan tailored to your computing patterns, and furnish you with tactics and setting adjustments for maximizing your PC's energy efficiency.

Sounds easy enough. As long as nobody's trying to force our chakras open, we're in.

by Angela Natividad    Oct-19-07    
Topic: Cause, Good, Online



Nokia: Not Just a Phone; a Cathartic Evolutionary Tool

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This short video was gleaned from Nokia's Go:Play press material.

Under the premise that three screens have dramatically changed human interaction and understanding, Nokia contends that its Nseries represents the fourth such screen. Charming (could be the organ music, though). Definitely more compelling than what came out of this, and let's not even talk about that maiming-computer thing they had going on.

Props to Fresh Creation for pointing it out.

by Angela Natividad    Oct-19-07    
Topic: Brands, Good, Online, Video



We7 Grafts Ads Onto Free Music Downloads

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OK, so we guess it's just like old school radio so we really shouldn't complain but do we really want to listen to short audio ads placed in front of the music we download? Music site We7 thinks so and has based their ad-supported music download service on it. As explained on the We7 site, audio ads are dynamically grafted onto the front of music tracks and albums based on a person's demographic profile.

Just yesterday, We7 announced a deal with the producers of the Michael Moore film Sicko which will be released in the UK October 26th. Audio ads for the film will preface downloaded music tracks.

by Steve Hall    Oct-18-07    
Topic: Online








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