Evian Gives Second Life Users a New Lease on Skin

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We took issue with Evian's use of language in the last ad of theirs we covered, but the words on its virtual vending machine are just too weird not to pick at.

The machine reads, "Bring your skin to life." and "Get FREE skins!"

Not sure how it's possible, but before Evian, we haven't seen anybody talk of human skin and online skins so closely together.

Strange. And somehow very uncomfortable. (We're thinking Silence of the Lambs, except without the moths.)

Anyway, Evian actually is giving Second Life residents new skin when they buy a bottle of Evian water. According to the pressie, "the bodily presentation of the character then becomes more defined, having a better texture and is lit in a more flattering manner."

by Angela Natividad    Oct-17-07    
Topic: Online, Strange



Get Results. Initiate Employees into the Cult of Apple.

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This is part of a mailer we received for Apple's corporate gift and rewards program, which, with lots of other catchy slogans, admonishes execs to "get results. Give Apple."

Few companies can ride unconditional youth acceptance of costly lifestyle products while simultaneously suggesting that enterprises also buy the same products en masse. And engraved!

But Apple will be the first to tell you it's the exception to many rules.

by Angela Natividad    Oct-17-07    
Topic: Direct, Online, Promotions



Snow Plows the New 'Just When You Thought...' Ad Medium

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OMG. Just when we thought we'd written this line for the last time, we're gonna write it again: "Just when you thought every last inch of space had been covered with advertising, yet another appears." Most recently, it was the front of washing machines in laundromats. Now, it's the front of plows to promote Audi Canada's Quattro event which aims to get people into dealerships this week to try ot the vehicle.

Accompanied by radio, print and online, five snow plows were outfitted with signage and painted plows which read, "Winter is Coming" along with the dates of the event. As we've said every time before, it's only a matter of time before someone offers to paint our house for free as long as they can paint a giant logo on the front of the house. Lowe Roche created the campaign.

by Steve Hall    Oct-17-07    
Topic: Events, Good, Guerilla, Online, Outdoor, Radio



P&G's Stint as Online Series Producer is Out with the Tide

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Check out Crescent Heights, an effort by P&G to promote Tide through the lives of twenty-somethings (Quarterlife, anybody?) with painfully bright clothes.

Endless product promotion aside, we admire the series' capacity to remind us so vividly of Saved by the Bell: The New Class -- except without the charm of the previous class' success to leech off of.

And the fake messages on the discussion board (generously mocked by the seven or so watchers of the series)? Nice touch.

by Angela Natividad    Oct-16-07    
Topic: Online, Promotions, Worst



Wendy's Red Wigs Attack Heavy.com In Homepage Takeover

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Tomorrow, Wendy's and its team of red wig wearing goofs will take over the Heavy.com site at 10AM EST for a 12 hour period. The site will be emblazoned with Wendy's and red wig goodies including the magical placement of the red wig atop people's heads in videos featured on the site.

While some may disagree, we think the red wig campaign is one of the best since "Where's the beef?" barring, perhaps, Dave Thomas' long running appearance as spokesman.

by Steve Hall    Oct-16-07    
Topic: Good, Online



Hooking Up Loses Appeal with Chlamydia on the Lurk

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This spot for raising STD awareness made us kind of sick, mainly because the guy in the chlamydia suit actually looks like somebody we dated. (It's amazing how unforgiving memory can be.)

Check out the STD Monster subsite to see more chlamydia behaving badly.

"Can I crash in your fallopian tube tonight?" God damn.

The spots were put together by the cats at SecretSauce.tv. There's also a contest where you can vote for your favourite chlamydia spot to win a free STD combo pack. (That's a series of tests for Chlamydia, Gonorrhea, Syphilis, Hepatitis and HIV.)

The only thing we can think of that's cooler than a jam-pack of STD tests is a gift basket of microbe stuffed animals. Ebola never looked more cuddly, especially under the unattractive highlights of the chlamydia monster.

by Angela Natividad    Oct-16-07    
Topic: Cause, Online, Strange, Video



'28 Seconds Later' Makes Us Want to Watch Campy Horror

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28 Seconds Later is a (completely left-field!) short film promoting the DVD release of 28 Weeks Later. It makes fun of -- but also revels in -- the gratuitous bloodshed and flimsy premises of zombie tribute movies.

It blew our minds. And then we ate them.

See the other three here. The shorts and website were designed by Kulavortex.

by Angela Natividad    Oct-16-07    
Topic: Good, Online, Promotions, Video



MochiMedia Launches Self-Serve Online Game Ad Network

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We've never heard of these guys as they've been in private beta for a while but yesterday Mochi Media announced its public launch of MochiAds, online games ad network for advertisers and independent game developers who want to capitalize on the estimated one in three Internet users that visit online games sites each month.

more »

by Steve Hall    Oct-16-07    
Topic: Games, Online



Timberland Recycles Commercial to Promote Eco-Friendly Boots

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Arnold has repurposed its wall of rain spot which ran last year in Europe last year into an Americanized, full-on, politically correct, environmentally friendly campaign about Timberland's use of organic materials in its boots and how it's jumping on the carbon offset bandwagon. Carbon dioxide emissions associated with the campaign will be offset by Timberland's purchase of wind power from Western Massachusetts' Jiminy Peak Mountain Resort wind project. We're told the move will be equivalent to not driving 109,000 miles or planting approximately 44 acres of trees.

more »

by Steve Hall    Oct-15-07    
Topic: Campaigns, Commercials, Good, Online, Outdoor, Radio, Television



Mod-Happy Geeks Make Hot Rods Out of PCs

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Who needs Import Tuner or Pimp My Ride when you've got a mod shop for computers?

The custom PC-rigging site was launched by Future US and is hosting a monthly "gladiator-style" tourney for $2,000 in cash and prizes, courtesy of Microsoft.

We're not really sure what to say aside from that apparently geeks have testosterone too. So. When do the PC models debut? Is the MySpace Queen up for that? Oh wait, she's busy looking for love right now.

by Angela Natividad    Oct-15-07    
Topic: Brands, Good, Online, Promotions, Strange







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