Visa Ad Brims with Toys, Still Lacks Luster

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In this ad by TBWA\Chiat\Day, LA for FAO Schwarz -- er, the Visa check card, we mean, a bunch of people wander around in a toy store while juggling toys.

The ad just doesn't hit the spot.

We never really got used to the "Life takes Visa" thing. It's like a second-rate "Priceless" -- which is ironic, because Mastercard's like a second-rate Visa.

by Angela Natividad    Oct-11-07    
Topic: Brands, Commercials, Online, Television

Hosting Ads on Ad-Supported Sites May Be a Bad Idea

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We were trying very hard to watch this Bacardi spot called Made to Mix. But the media people stuck it on Veoh and there was this interactive MarketWatch ad playing right next to it. So our eyes darted frantically back and forth and in the end we decided neither was worth much of a damn.

by Angela Natividad    Oct-11-07    
Topic: Bad, Brands, Commercials, Online

Sometimes All It Takes to Send a Message is an Ornery Footballer and a Marker


We probably only think this is funny for two reasons:

1. We like the idea of poking a meaty fat guy into livid confrontation
2. The idea of leaving our mark on somebody's belly in big fat Magic Marker never loses appeal, no matter how old we get

The Hooliganograms are the classy invention of Cake, which is promoting Football Hooligans International, a new series on Discovery. It debuts in Europe this fall.

If it somehow manages to be the emotional trainwreck Footballers' Wives was, it will probably be a success.

by Angela Natividad    Oct-11-07    
Topic: Online, Promotions

Real World Domesticity Tries LV Out for a Change

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Believe it or not, there are instances when associating your brand too closely to real life can hurt. This ad for Louis Vuitton is one of them. The clutter on the closely-packed desk, the slightly bent-in LV bag, the visible electrical outlets and empty glasses and open laptop, the rumpled hair and tired but sweet nuzzles -- the whole thing fills us with discomfort.

We're thinking everyday grind, exhaustion, and a longing for this brief moment in the day to last as long as possible before life calls us back to do the dishes. It's a frenetic and agonizing sensation.

What happened to soothingly ethereal Scarlett, or gangster-film angsty Gorbachev? Take us awaaaay.

by Angela Natividad    Oct-11-07    
Topic: Brands, Online

Ask The Spirits II Connects You With the Dead


Just in time for Halloween, TAMBA Intrnet has reprised its 2006 Halloween effort with Ask the Spirits II, a Ouija board-style game that answers your questions about dead relatives and other ghoulish type inquiries. That's really all there is to it. Give it a go.

by Steve Hall    Oct-10-07    
Topic: Games, Online

TurboChef Perhaps Promises More than It Can Deliver

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We really hate it when lame music gets in the way of our ambient in-the-zone iTunes mix. But that's really the only beef we have with this microsite for TurboChef, which in all other respects is suspiciously too cool to be kitchen appliance-related.

The Oven Reinvented was put together by mono and it gives demonstrations on how the TurboChef cooks food. We watched the asparagus segment about six times. While cooking, the food sort of floats in midair while lasers shoot through it from both directions.

It's so Teleportation Pod Meets Wolfgang Puck.

In its pressie, mono calls TurboChef "15 times better" than the typical "me-too" luxury appliance. We're not really sure how the agency arrived at the number 15 but we're guessing it's probably similar to the way we pretended to count the number of times we saw the asparagus segment. (Actually, we only watched it once.)

by Angela Natividad    Oct-10-07    
Topic: Online, Promotions

Radiohead Thinks its Fans Can Set Prices Just Fine, Thanks

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Radiohead, which according to Chuck Klosterman is somehow both over- and underrated as a band, has decided to take a stand against third-party online music dealers (cough-cough-iTunes) by letting fans decide what to pay for its latest album Rainbows.

Manager Bryce Edge explained, "We're prepared to take a risk and we might come out looking very foolish. But we believe if your music is great, then people will pay for it."

The 10 tracks are available on the Radiohead website and costs allegedly vary from nothing to 100 pounds (not the weight; the currency). In fact, we can't even open it because it keeps crashing from the mad rush of fans trying to get to the goods.

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by Angela Natividad    Oct-10-07    
Topic: Campaigns, Celebrity, Online, Promotions

Fila Spot May Convince Non-Athletic Parents to Keep Jr. in Booties

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We were actually surprised here. This spot poses as a home video taken by a proud father of his baby's first steps. If you've ever witnessed a child walk for the first time, you know what a triumphant feat it is - and that it doesn't last long.

That's the first thing that sticks out.

The kid seems to be walking for an impressively long time with the dad following closely behind, cooing in paternal awe. Then they get to the front door, and POW! -- the kid's off like a shot! Pops couldn't keep up if he wanted to. The ensuing mayhem made us LOL.

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by Angela Natividad    Oct-10-07    
Topic: Brands, Commercials, Good, Online, Television Employs Zoom Feature to Explore British Airways

british airways zoom.png has just prepared a new online campaign for British Airways. Visit Upgrade to British Airways to get the gist.

Using both flash and HTML, users click on the logo and find themselves zooming ever nearer to teeny weeny little images that seemingly make up the bigger picture. Once you get as close as you possibly can to each element, you learn a neat little fact about the British Airways experience.

In the same way the Tin Man subsite loops after about 10,000 scenes or so, images are repeated without hurting the effort much -- meaning you could pretty much sit there clicking forever.

If Tin Man and British Airways are any indication, it seems like Ad-ville is developing a preoccupation with ... what could you call it? Immersion? Digging deep? Life in macro? Vertigo?

by Angela Natividad    Oct-10-07    
Topic: Brands, Online

John Cleese Offers Friendly Advice For Iron Mountain


If there's anyone who can bring even the remotest bit of excitement to the mundane category of data security, it's John Cleese. As a follow up to Dr. Harold Trainwreck's The Institute for Backup Trauma, JDW Marketing has given us the equally humorous Friendly Advice Machine which aims to explain just how important data backup (with Iron Mountain, of course) can be. Written and directed by Captains of Industry and produced by Thunder Sky Pictures, a collection of videos feature Cleese answering data backup-related questions as only Cleese can.

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by Steve Hall    Oct- 9-07    
Topic: Celebrity, Good, Online, Video

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