Icebreakers Takes Philosophical Turn, We Shy Away

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This playful little campaign by Grupo W, Mexico is for Hershey's Icebreakers, and the object of each interaction -- for those who don't speak Spanish -- is to demonstrate how "The truth tastes better." Especially with Icebreakers.

There's also a companion site that roughly translates to The Flavor of Your Truth, where you can spell out your personal truth and create a new brand image out of pictures tagged with the words you used.

It all sounds very Dorian Gray. Do you really want to know what your truth looks like?

by Angela Natividad    Oct- 6-07    
Topic: Online



Save Sex, Insurance Excites, Conference Gets Virtual, 1984 Trashed

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- Mini Cooper has a couple of new sites up. One provides better things to do with your lunch hour and the other...well, you have to wait until lunch time to find out.

- What could possibly be exciting about insurance? Right. Nothing and Insurance .com knows this so they've launched May the Best Win, a video competition.

- Why be bothered with the expense and annoyance of interacting with real people an an industry trade show when you can go to a virtual one while sitting at your computer in your underwear?

- For Boston's Hatch Awards, Arnold created this opening video spoofing the creation of a 1984-style Apple commercial and a focus group which trashed it.

more »

by Steve Hall    Oct- 5-07    
Topic: Online, Spoofs, Video



T-Mobile Gets Imaginative (Or Not) with Rich Media Foray

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How do you get a passel of users to interact with your ad? Give them a compelling scenario with a cliffhanger that demands they mouse over to learn more.

Not a bad strategy. But a conversation about figure skating...? Come on, T-Mobile.

Our best guess is they were trying to capture the kind of inane conversation you'd have on a landline. (That is, before the advent of "free nights and weekends.") But the "hours later..." punchline isn't that great, either.

by Angela Natividad    Oct- 4-07    
Topic: Mobile/Wireless, Online



Miss America Devotes Site, Software to Protecting Kids Online

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For those seeking a hero in a beauty queen, Miss America has created her own browser to protect young girls from online predators.

Each site the browser accesses is filtered and approved by the Miss America Organization and the Children's Educational Network. It also reads email out loud and can instruct kids to do laundry or homework, based on parental programming.

Par for the course if she can improve the ratio for the 1/5 Americans who can't locate the States on a map. Miss South Carolina failed miserably in that regard, but maybe that's why she didn't win the crown.

by Angela Natividad    Oct- 4-07    
Topic: Celebrity, Good, Online



Could Diesel Be the Velvet Underground of Fashion?

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We love Diesel. We've been shopping there since we were old enough to comfortably blow triple digits on sneakers.

So maybe it's our bias when we look at one of their myriad scatterbrained campaigns and suggest that maybe Diesel does know what it's doing. Maybe they're the rock stars of the fashion world: burn-outs on the outside, but soaked in talent and a profound quest for meaning from within.

more »

by Angela Natividad    Oct- 4-07    
Topic: Brands, Online, Video



Marketers Invited to Fulfill Wishes in Exchange for Some Love

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We were about to trash this concept, but now we're not sure if we want to. Pay it to Me! is a site where people can post images of stuff they want, with the cost and currency prominently displayed. Then an advertiser buys the item for the person and gets some traffic to their website in exchange.

Sounds simple enough, but we had it explained to us once and still had to reread it on the site. It's hard to tell what the site is for unless you scroll down a little.

It also doesn't seem like traffic is jumping, though the creators hope they've got the next Million Dollar Homepage on their hands.

Either way, this could be an awesome opportunity to ask for completely inane stuff. Like Lincoln Logs put together in the shape of Jesus. Or a car made out of cake. Come on, baby, pay it to me.

by Angela Natividad    Oct- 4-07    
Topic: Online, Strange



Is Clapton God? Pissing Pets May Beg to Differ

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We're not really sure why you'd want to tell a buddy that he or she "is God," but Eric Clapton's PR team is hoping you will.

The image at left is being promoted to celebrate "Complete Clapton," which goes out on October 8. In the meantime, you're invited to send a "[Buddy's Name Here] is God" ecard to somebody you (presumably) worship in exchange for the chance to win a Fender Stratocaster electric guitar.

Guess that makes sense.

by Angela Natividad    Oct- 3-07    
Topic: Celebrity, Online, Promotions



Toyota Pitpass Brings Fans *that* Much Closer to NASCAR

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...assuming you want to get very close at all.

To promote the Pitpass subsite (created by Zugara, LA), which is Toyota's attempt to drum a fanbase out of the NASCAR niche, Saatchi & Saatchi gives us FanDangler and FanTandem.

The former actually seems like a lot of fun, and the latter looks like something you might think would be funny to try if you were bored as hell and high as a kite and had nothing better to do besides see what NASCAR was up to (and baby, it ain't never much).

by Angela Natividad    Oct- 3-07    
Topic: Brands, Online, Promotions



Leo Burnett Captures Pop Culture Cross-Culture for Melody Tunes

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This is awesome. Leo Burnett in Cairo put together this series of real-life-meets-pop-culture spots for client Melody Tunes, Egypt's first all-English music channel.

The effort goes in exact opposition to the hipster feel of iPod spots, which suggest your writhing rendition of the soundtrack in your head is actually sexier than it is. The parodies also touch lightly on cultural misunderstandings that occur when pop culture is imported.

This is something we can especially relate to, considering our mom thought "Hit Me Baby One More Time" was an anthem for masochists.

Onto the parodies: Smack That, Oops! I Did It Again, Candy Shop (50 Cent would be so proud), Don'tcha (we covered our eyes for this one), and Hang Up.

That zany little fat kid just cracks us up. He looks (and cries) like an Egyptian Cartman.

by Angela Natividad    Oct- 3-07    
Topic: Commercials, Good, Online, Spoofs



Youth Anti-Smoking Campaign Gets Fashionable

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WongDoody, which recently brought us the clever Horizon Air campaign, has extended its No Stank You youth anti-smoking campaign for the Washington State Department of Health with a social media and fashion styled campaign.

The program is described thusly, "To earn a free No Stank You shirt, teens visit No Stank You and participate in the "Do 3, Get T" incentive program. Points are awarded for adding a No Stank You banner to a personal Web site, submitting an original tee design, referring a friend to the No Stank You site and more. Each activity is worth one point. Three points earns a free tee."

Supporting the effort are TV and radio. View one of the six spots here. Gross. Weird. Good.

by Steve Hall    Oct- 2-07    
Topic: Cause, Good, Online, Radio, Television










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