Remember back in the day when the click was king and animated banners were all the rage? Back when Geocities sites ruled? Yea, they were quaint times. Thankfully, we've come a long way since then. Well, some of us have. Not the Council of Responsible Advertisers Promoting Accepted Digital Solutions or C.R.A.P.A.D.S. No. C.R.A.P.A.D.S. thinks it's still all about the click and all this rich media stuff is, well, crap. After all, who wants bloated images floating across the screen?
C.R.A.P.A.D.S. wants us to appreciate the "beauty and effectiveness of traditional ad banners. Company Chairman Charles Letchwell says they're reliable and "better suited for real internet people."
C.R.A.P.A.D.S. Creative Director Eldred Tosveck says rich media is "gratuitous and obscene" and "only 98 percent of the web browsers are enable with The Flash. Who's looking out for the other two?"
You'll be surprised when the responsible party behind this campaign is outed. We know who it is but we're not saying. After all, that would take the fun out of the hunt, right?
And now...FULL DISCLOSURE: This company advertises on Adrants. And they pay us money to do so. OK? We good?
Now come on, who can be the first to name the company?
That agency with our favorite name, Wexley School for Girls, has developed Everyone Deserves a Snow Day, a site that offers employers, employees and the unemployed tools to petition their boss, co-workers, supervisors, husbands, wives, girlfriends, boyfriends that they really, really need a day off to go skiing.
On the site you can, like making your porn start name, create your ski patrol name. And amont the many other available goodies, there's a Snow Day Soundboard tool that makes "sick noises" such as a cough, hack or sneeze among others, you can click on while in your office to spoof your boos into thinking you need a sick day. Which you, of course, will use to go skiing at Copper Mountain.
So if you like to ski, give this site a visit and let us know if it works.
Adverlicious points to an interesting ad for LowerMyBills which features a collection of vanity license plates that, supposedly, riff off the reputation of individual states. Some more biting than others. Here's a look at a few.
Ever wonder makes a great website? Well, Aquent, with help from Barbarian Group, thinks it has the answer. As you roll over particular elements of the site, The Internet Online Website provides tips on the importance of each element and hos you can use the tips to improve youur own website.
As Ryan mcMaus write on the Barbarian Blog, "InternetOnlineWebsite.com is a website ABOUT websites. It's been specially formulated to educate, enlighten, and delight those who are looking to add to their online presence and marketing initiatives."
We like. Simple. Informative. Helpful. Instructional.
Adding to the growing collection of create-a-hottie promotions, this work from Firebelly for the months old movie Surrogates creates a custom hottie for you after you answer a few questions. Called Surrogate, the site also lets you share your creation on Facebook or send it off to a friend.
We're happy with our creation, Jessica, who likes strawberries and who, apparently, made off with all the breast molding material.
A recently granted patent has given Google the ability to sell ad space on billboards through its Street View map product. Rather than a Street View user seeing the actual billboard image - in many cases months old - captured by the Google Street View vehicle, the person would see a digitally placed image purchased through the new system.
The patent explains how advertisers can replace their old images with digitally created new ones. It also describes a bidding system which could possibly allow for an advertiser who isn't using the board in real life to buy and apply a digital billboard over the advertiser who is using it in real life.
You know that really annoying...uh, really effective yodel that accompanies every Yahoo ad? Well, now, with help from Poke London, you can make your own. Head over to the Yodelizer, tap your keyboard a bit and you've got your own customized Yahoo Yodel.
You can download it, save it, share it, tag it, use it as a ringtone and check out other people's Yodelizer creativity.
GoViral has launched an online poll to determine the "most game-changing" online marketing campaign of the decade. Through December 19, you can check out the short list of 40 entrants from the Cadbury Gorilla to the Obama campaign to John West's Bear to Agent Provocatuer's Feat to BMW Films to Burger King's Subservient Chicken Lynx Tickle to Dove Evolution to Epybird's Diet Coke/Mentos thing to Diesel's Heides and vote for your favorite.
Check it all out here.
Like online games? Like online racing games? Don't have enough money to actually buy a decent online racing game? Electronic Arts is here to help with their new ad campaign. An interactive banner has been placed on several gaming and automotive sites, such as AutoWeek, in the Netherlands which allow the visitor to race against others viewing the banners on other sites.
Here's how the campaign is described: "After each race, players are invited to race the next track on the following website. Combined, all 5 websites form a Grand Prix. Players can save and cumulate their scores across all five websites, by creating an online Driver Profile. All the Driver Profiles are ranked on a central Leaderboard, that is found on the campaign site. The player with the highest Leaderboard position at the end of the campaign, wins the Grand Prix: a custom race chair, an XBOX 360 Elite, the game Need for Speed SHIFT and an exclusive mini fridge from Coca-Cola Zero, the campaigns in-game advertiser."
Amsterdam-based NRG3 created the campaign.
Writing "Part ad, part supplementary miniseries, the work celebrates the contemporary woman: a pristine if idle creature reeking of restrained force, moving like a hot knife through a man's world. Art, games, editorial and videos add colour and context to her tapestry," Angela Natividad is a fan of more.madame.
The work, described as "the first-ever 'digital standalone,'" was created by Mediaedge:cia and the Figaro Group. The site is a collection of many forms of media which aim to be relevant to the modern woman. read all about it here.