Stella Artois has done a nice job elevating the online video to something much more that a simple add on to a website. The Stella Artois site uses video (a "full length film" if you will) as a navigational element. Created by Lowe, the film was shot on the set of Ingmar Bergman's last movie by members of the crew that work on The Illusionist and pauses every once in a while to offer up navigational options.
We really wonder if people do their homework before launching what they believe will become something akin to the next YouTube. The idea of commercials as content has been done many times before and has failed each time. However, the recently launched Firebrand doesn't seem to care and believes its offering of the "coolest" commercials served up MTV VJ-style will connect "consumers directly with their favorite brands in an integrated environment." How many billions of time have we heard that before?
We tried really hard not to laugh when Firebrand CEO Roman Vinoly said, "We program TV spots like a DJ spins music in a club. There is a rhythm and flow to it." In an attempt to spin Firebrand as something other than a massive database of commercials, Vinoly adds, "On Firebrand, you'll see more car chases, explosions, gags, drama, heroes, Oscar-winning actors, directors and producers in an hour than in a month of HBO." Right, dude. They're still fucking commercials. Not The Sopranos.
The college-bound doll at left is going for a steal at $19,995 on Marry Our Daughter, where families can safely sell stone-footed girls for a price soothing enough to eradicate in-law strife.
Harking back to arranged marriage in the Biblical sense, the site's a publicity stunt orchestrated by women who actually were sold into marriage. They hope to shed light on the mail order bride industry at large, and on loopholes across the nation that enable minors to marry, says Newsweek.
If there's any category of marketer who has dramatically altered the way they market their product, it would be book publishers. Publishers have jumped head first into what online marketing has to offer. From using blog, to social networking sites to video to dedicated websites, the category has forever left behind its formerly staid marketing practices. Surely, they are not alone but they tend to stand out more so than others.
To market the book The Electric Church, a science fiction novel about eternal life via brain transplant into cyborg avatars (or something like that), has launched a BlogAd campaign and a site that takes you inside the church in a freaky sort of way. The creative includes interactive elements from the site. It's definitely simple but simple is more often than not all it takes to deliver a message.
Think Facebook is worth $10 billion? It will prove worth that and more if Microsoft decides to take a 5 percent stake in the company for $300 million to $500 million.
Word of Microsoft's intentions has also got Google sniffing back up the ass of everybody's favourite social network. Not bad pickin's considering Facebook is expected to suck in $150 in revenue this year, of which $30 million will be profit.
Talk about fiat value. Here's to Facebook, which isn't so much "connecting" people as it is printing its own scrilla-scratch-dough.
For a dollar, you could get a Digital Panhandler to shit-talk somebody in an audio email. (As a courtesy to patrons, your identity will remain anonymous.)
Ain't technology great?
For other sackcloth-sporting brethren the premier Panhandler lends these words of encouragement: "Remember Digital Panhandlers you are not alone. Where ever you may roam in the matrix you will find a fellow Digital Panhandler."
In the end, that's all these ad-supported new-media-buzzing VC-hustling widget-builders are doing anyway, right? And why not? At least one guy's freshly-plush off the hype.
We'd never have guessed that espresso, electronics and easy listening were a match made in heaven, but that's probably why we're not Starbucks or Apple. Observe chummy Schultz and Jobs at left.
To promote the fresh-formed relationship between two masters of addiction, Starbucks baristas will be giving away 1.5 million "Song of the day" cards per day between October 2 and November 7, totaling 50 million free songs.
The cards can be redeemed on iTunes.
And to make its musical fare more compatible with iTunes users who may not have an iPod or Mac on them in-store, Starbucks will also start selling "digital release" cards that enable you to download albums online.
Who says Google doesn't help the poor?. Or do they? AdPulp's David Burn, calling it The Sexy Side of AdSense, found a photo on Flickr of a short shorts-wearing, girl-next-door cute woman holding a coffee cup and wearing a t-shirt which reads, "AdSense Buys My Daily Coffee (And Keeps the Change). Sweet.
We do love the smell of recycling in the morning. An Adrants reader drew our attention to this new effort by Pepsi, where you can enter a friend's information to feed the appetite of a steamy, stalkery coquette who likes to video blog. It seems an awful lot like the stalker campaign by Axe.
The Pepsi one is a little cleverer about integrating personal details, but both end the same way: with a cheesy personalized tattoo. Observe Pepsi and Axe variations for our invented victim Eric. No, we're not super creative, but hey, neither are these guys.
< ominous tone > The 'net sees all... < / ominous tone >
This is almost too spiffy to stand. For sandwich chain Erbert & Gerbert, Colle+McVoy put together a human flipbook ad. It reminded us a little of Justice's DANCE, except you don't get a pop culture headache immediately afterward.
Watch the making-of video at Human Flipbook. It's arguably as entertaining as the :30 spot. We continue to be amazed by all the things you can do to - er, with - an intern.