Pepsi, Axe Ride Lovesick Tat-Sporting Girls to Push Strangely Similar Campaigns

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We do love the smell of recycling in the morning. An Adrants reader drew our attention to this new effort by Pepsi, where you can enter a friend's information to feed the appetite of a steamy, stalkery coquette who likes to video blog. It seems an awful lot like the stalker campaign by Axe.

The Pepsi one is a little cleverer about integrating personal details, but both end the same way: with a cheesy personalized tattoo. Observe Pepsi and Axe variations for our invented victim Eric. No, we're not super creative, but hey, neither are these guys.

< ominous tone > The 'net sees all... < / ominous tone >

by Angela Natividad    Sep-24-07    
Topic: Brands, Online, Strange



It May Not Stimulate Sandwich Lust, But You Will Want a Moving Shirt

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This is almost too spiffy to stand. For sandwich chain Erbert & Gerbert, Colle+McVoy put together a human flipbook ad. It reminded us a little of Justice's DANCE, except you don't get a pop culture headache immediately afterward.

Watch the making-of video at Human Flipbook. It's arguably as entertaining as the :30 spot. We continue to be amazed by all the things you can do to - er, with - an intern.

by Angela Natividad    Sep-24-07    
Topic: Good, Online



Florence Henderson's 21st Century Brady Bunch Take on Household Germs

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It was one of television's most popular shows. It spawned a movie franchise (sort of). It made Florence Henderson a household name. Yes, we're talking about the Brady Bunch. A show that had every boy in America drooling for Marsha and every girl wondering if Greg was groovy or just weird. Bringing back that seventies kitsch, Captains of Industry has created That's Revolting, a site featuring the age-resistant Henderson and her updated, 21st century family, takes on global warming and household germs with Brady moment videos, a game and deliciously gross pictures of germs.

What's it for? It's to promote a company called Agion which makes natural antimicrobial solutions found in cleaners as well as new plastics which naturally kill germs so germophobes don't freak out after someone borrows their phone, coughs all over it while using it and then hands it back. Howard Stern will love this stuff!

more »

by Steve Hall    Sep-24-07    
Topic: Good, Online



America's Next Porn Stars Roam Streets of New York

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So wannabe models have America's Next Top Model. What do wannabe porn stars have? They have America's Next Hot Pot Porn Star. Twelve aspiring sexpots spent the summer in an LA mansion competing with each other to see who could lap dance the best, kiss the best, orgasm the best, have sex the best and generally cause a dramatic uplift for their male sex partners.

Three of the girls were in New York late last week promoting the show which is airing on cable pay per view. One of the contestants, Audrey Bitoni, who was recently interviewed on CNBC and, of course, has the biggest breasts, was intriguingly matter-of-fact when discussing her reasons for choosing a career in porn noting she'd be watching CNBC all the time for advice on how to spend the $10,000 if she were to win.

by Steve Hall    Sep-24-07    
Topic: Cable, Online, Promotions, Racy



Naughty Facebook Application Becomes Naughty Party Event

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Everyone loves cool Facebook applications, right? Especially Naughty Gifts because who really doesn't like sharing naughtiness with their friends? Well, Going.com, the company behind Naughty Gifts is porting its little application to meat space in the form of Naughty Parties at which naughtiness will be the central theme.

Natasha Chatilo and Adam Gries are the brains behind Naughty Gifts and wants to tap the avalanche of non-teens joining Facebook. So if you're inclined to take your naughtiness physical, the parties are coming to a city near you: Chicago, New York, San Francisco, Los Angeles, Boston.

by Steve Hall    Sep-24-07    
Topic: Events, Online, Social



Google Goes Beyond Conquest of Advertising, Wireless, Hearts, Minds: the 'Net Itself

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Rumor has it that our favourite soul-snatcher, Google - in tangent with a few other telecoms - plans to slide a proprietary broadband cable under the Pacific.

A Google representative points out that more infrastructure for the internet is better for users overall.

Fucking fantastic. Google: transmitting data across an ocean near you.

by Angela Natividad    Sep-24-07    
Topic: Brands, Online



Netflix Preps for Halloween with Strangely Cheerful Zombies

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We really only noticed this ad because we were busy looking for something critical to the happiness of all mankind -- an ice cream parlor open at midnight -- when these undead faces practically leaped off the page.

Then we thought, Oh right, Halloween is coming.

Does commercial preparation for this holiday always have to involve ugly costuming? It would be nice to witness more of the tranquil, pretty sadness of Corpse Bride get-ups, for example.

Look, they even have zesty variations.

by Angela Natividad    Sep-23-07    
Topic: Online



Biker Boys Raise Hell to Maroon 5

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...that is, if Allstate is any authority on their musical palates.

And with the help of Rolling Stone, apparently it is.

The campaign is to promote motorcycle insurance. A lot of Allstate's biker insurers are bikers themselves. Neato. Then again, you probably wouldn't buy car insurance from a guy on a bicycle.

by Angela Natividad    Sep-21-07    
Topic: Online



Nielsen Hopes Social Networking Whores Could Use One More ... for Data's Sake

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You'd probably feel like an ass if you were tracking all kinds of data about the mountain-moving power of social networks without actually doing anything about it. And because it's in just that position, Nielsen is finally jumping aboard the buzz train.

The company has just sent us a beta invitation to Hey! Nielsen, a very late attempt to lavish in the data that MySpace and Facebook are swimming in.

We're still kind of tooling around with it. For obvious (er, metric-oriented) reasons, members are invited to air their views about movies, music, TV shows, online destinations and celebrity personalities.

And here's the Hey! Nielsen value-add: unlike with "other" social networks, the viewpoints of Hey! Nielsen's valued members may be "shared directly with key decision makers in the entertainment industry."

"We have every intention of making sure Hey! Nielsen members are heard," stated the company in an email to us.

The site opens to the public this 24th. Here's to hoping people will fall in love with it and participate obsessively, so marketers won't have to pay MySpace for stats that Nielsen will have to turn into palatable data anyway. We'll totally ignore the fact that MySpace has a head start comprised of years, and millions on millions on millions of users.

by Angela Natividad    Sep-21-07    
Topic: Online



Wicked Handplay Drives Users into Lovin' Arms of Guinness

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ichameleon group -- the cats notably responsible for the human Subservient Chicken, better known as Trevor the Mentos Intern -- have sent us their latest oeuvre: Guinness Hands.

Watch a pair of hands do zany things to zany music. It's very old-school Nickelodeon, and it kind of reminded us of Elle MacPherson's Drummer Girl, except without the whole lingerie aspect.

If you get really sucked in, you can actually use the keyboard to teach a pair of hands new gestures in your own film. Cute. Will it push beers? Who knows.

Mainly, we're happy because the agency didn't get high on its Mentos intern success and try replicating that across the board. You know, like 42 or Fuel.

Advertising is one of those exceptions where you don't want to see much recycling.

by Angela Natividad    Sep-20-07    
Topic: Brands, Good, Online










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