If there's any category of marketer who has dramatically altered the way they market their product, it would be book publishers. Publishers have jumped head first into what online marketing has to offer. From using blog, to social networking sites to video to dedicated websites, the category has forever left behind its formerly staid marketing practices. Surely, they are not alone but they tend to stand out more so than others.
To market the book The Electric Church, a science fiction novel about eternal life via brain transplant into cyborg avatars (or something like that), has launched a BlogAd campaign and a site that takes you inside the church in a freaky sort of way. The creative includes interactive elements from the site. It's definitely simple but simple is more often than not all it takes to deliver a message.
Think Facebook is worth $10 billion? It will prove worth that and more if Microsoft decides to take a 5 percent stake in the company for $300 million to $500 million.
Word of Microsoft's intentions has also got Google sniffing back up the ass of everybody's favourite social network. Not bad pickin's considering Facebook is expected to suck in $150 in revenue this year, of which $30 million will be profit.
Talk about fiat value. Here's to Facebook, which isn't so much "connecting" people as it is printing its own scrilla-scratch-dough.
For a dollar, you could get a Digital Panhandler to shit-talk somebody in an audio email. (As a courtesy to patrons, your identity will remain anonymous.)
Ain't technology great?
For other sackcloth-sporting brethren the premier Panhandler lends these words of encouragement: "Remember Digital Panhandlers you are not alone. Where ever you may roam in the matrix you will find a fellow Digital Panhandler."
In the end, that's all these ad-supported new-media-buzzing VC-hustling widget-builders are doing anyway, right? And why not? At least one guy's freshly-plush off the hype.
We'd never have guessed that espresso, electronics and easy listening were a match made in heaven, but that's probably why we're not Starbucks or Apple. Observe chummy Schultz and Jobs at left.
To promote the fresh-formed relationship between two masters of addiction, Starbucks baristas will be giving away 1.5 million "Song of the day" cards per day between October 2 and November 7, totaling 50 million free songs.
The cards can be redeemed on iTunes.
And to make its musical fare more compatible with iTunes users who may not have an iPod or Mac on them in-store, Starbucks will also start selling "digital release" cards that enable you to download albums online.
Who says Google doesn't help the poor?. Or do they? AdPulp's David Burn, calling it The Sexy Side of AdSense, found a photo on Flickr of a short shorts-wearing, girl-next-door cute woman holding a coffee cup and wearing a t-shirt which reads, "AdSense Buys My Daily Coffee (And Keeps the Change). Sweet.
We do love the smell of recycling in the morning. An Adrants reader drew our attention to this new effort by Pepsi, where you can enter a friend's information to feed the appetite of a steamy, stalkery coquette who likes to video blog. It seems an awful lot like the stalker campaign by Axe.
The Pepsi one is a little cleverer about integrating personal details, but both end the same way: with a cheesy personalized tattoo. Observe Pepsi and Axe variations for our invented victim Eric. No, we're not super creative, but hey, neither are these guys.
< ominous tone > The 'net sees all... < / ominous tone >
This is almost too spiffy to stand. For sandwich chain Erbert & Gerbert, Colle+McVoy put together a human flipbook ad. It reminded us a little of Justice's DANCE, except you don't get a pop culture headache immediately afterward.
Watch the making-of video at Human Flipbook. It's arguably as entertaining as the :30 spot. We continue to be amazed by all the things you can do to - er, with - an intern.
It was one of television's most popular shows. It spawned a movie franchise (sort of). It made Florence Henderson a household name. Yes, we're talking about the Brady Bunch. A show that had every boy in America drooling for Marsha and every girl wondering if Greg was groovy or just weird. Bringing back that seventies kitsch, Captains of Industry has created That's Revolting, a site featuring the age-resistant Henderson and her updated, 21st century family, takes on global warming and household germs with Brady moment videos, a game and deliciously gross pictures of germs.
What's it for? It's to promote a company called Agion which makes natural antimicrobial solutions found in cleaners as well as new plastics which naturally kill germs so germophobes don't freak out after someone borrows their phone, coughs all over it while using it and then hands it back. Howard Stern will love this stuff!
So wannabe models have America's Next Top Model. What do wannabe porn stars have? They have America's Next Hot Pot Porn Star. Twelve aspiring sexpots spent the summer in an LA mansion competing with each other to see who could lap dance the best, kiss the best, orgasm the best, have sex the best and generally cause a dramatic uplift for their male sex partners.
Three of the girls were in New York late last week promoting the show which is airing on cable pay per view. One of the contestants, Audrey Bitoni, who was recently interviewed on CNBC and, of course, has the biggest breasts, was intriguingly matter-of-fact when discussing her reasons for choosing a career in porn noting she'd be watching CNBC all the time for advice on how to spend the $10,000 if she were to win.
Everyone loves cool Facebook applications, right? Especially Naughty Gifts because who really doesn't like sharing naughtiness with their friends? Well, Going.com, the company behind Naughty Gifts is porting its little application to meat space in the form of Naughty Parties at which naughtiness will be the central theme.
Natasha Chatilo and Adam Gries are the brains behind Naughty Gifts and wants to tap the avalanche of non-teens joining Facebook. So if you're inclined to take your naughtiness physical, the parties are coming to a city near you: Chicago, New York, San Francisco, Los Angeles, Boston.