You'd probably feel like an ass if you were tracking all kinds of data about the mountain-moving power of social networks without actually doing anything about it. And because it's in just that position, Nielsen is finally jumping aboard the buzz train.
The company has just sent us a beta invitation to Hey! Nielsen, a very late attempt to lavish in the data that MySpace and Facebook are swimming in.
We're still kind of tooling around with it. For obvious (er, metric-oriented) reasons, members are invited to air their views about movies, music, TV shows, online destinations and celebrity personalities.
And here's the Hey! Nielsen value-add: unlike with "other" social networks, the viewpoints of Hey! Nielsen's valued members may be "shared directly with key decision makers in the entertainment industry."
"We have every intention of making sure Hey! Nielsen members are heard," stated the company in an email to us.
The site opens to the public this 24th. Here's to hoping people will fall in love with it and participate obsessively, so marketers won't have to pay MySpace for stats that Nielsen will have to turn into palatable data anyway. We'll totally ignore the fact that MySpace has a head start comprised of years, and millions on millions on millions of users.
ichameleon group -- the cats notably responsible for the human Subservient Chicken, better known as Trevor the Mentos Intern -- have sent us their latest oeuvre: Guinness Hands.
Watch a pair of hands do zany things to zany music. It's very old-school Nickelodeon, and it kind of reminded us of Elle MacPherson's Drummer Girl, except without the whole lingerie aspect.
If you get really sucked in, you can actually use the keyboard to teach a pair of hands new gestures in your own film. Cute. Will it push beers? Who knows.
Mainly, we're happy because the agency didn't get high on its Mentos intern success and try replicating that across the board. You know, like 42 or Fuel.
Advertising is one of those exceptions where you don't want to see much recycling.
According to a press release, the Dairy Queen hasn't given its site a much-needed overhaul since the mid-'90s. Agency space150 was commissioned to bring it up to date.
Strangely, it still looks like it's from the mid-'90s. Seriously - DQ-topia?
We liked the billboard, though. When you click on it, you get to see old photos and Dairy Queen TV spots. Learning a brand's history is always neat.
Here's a funny coincidence: A company's inception always seems to take place during a time when no colored photographs were available.
Oh we love how some marketers know exactly how to attract attention on YouTube. To promote the new Fox movie The Comebacks, which aims to do for sports movies what the Scary Movie franchise did for horror flicks, videos of a very pretty, double-entendre spewing, huge breasted hottie in a low cut cheerleader's uniform spouting valley speak are making the rounds.
In the videos, cheerleader Amy, who is the proud owner of magnetically eye catching cleavage, sits in the locker room and in the coaches office of the team telling us things like how hot the players are and how quarterback Lance, who stared at her during cheer practice, is "way hotter than Trotter." All while stroking (jacking off?) a baseball bat she's placed between her legs as she mentally imagines it's the real thing.
Here's an ad for Fubar, an online bar, that just leaped out at us. Jailbait, anyone?
Somebody pinch us; that chick looks young. If she walked up to us with a line like, "Wanna get me drunk?" we'd be all, "Wanna show me some ID?"
Oh, snap. Here's our girl of the hour, about five years prior (NSFW). If she looks young now...
Mountain Dew has a lot going on: from Prohibition songster revivals, to tattoo-inspired designs, to geriatric deejays.
Maybe to ensure each of these different personalities hits the right target, Tribal, Dallas has coordinated the first major redesign of the Mountain Dew website in three years.
The site is gritty without being too busy, and it definitely did what it was supposed to do. We targeted in on our favorite effort, the New York hand puppet video, and savored the Dew's efficiency.
It's not easy to officially launch anything when you don't even have a logo. Now that we do, we are pleased to announce the official launch of AdGabber, a social network for individuals in advertising, marketing and media. AdGabber, which soft launched in May, has just over 1,600 members with about 40 new members joining each day. An offshoot of Adrants, we couldn't be happier with the growth and the activity we've seen to date on the network.
AdGabber offers all the usual social networking stuff like member profiles, forums, topical groups which member can create on their own, a video section that serves as the ad industry's YouTube, a photo section, a calendar section where industry events are listed, a music player, and chat feature, blogs for individual members and an RSS feed providing news from Adrants. In fact, the thing is so flexible, that anything at all can be added to the network such as daily or weekly survey, ad industry job listings and creative portfolios.
Extending the gadget technology currently available with Google Desktop, Google is has debuted its Gadget Ads, AdSense standard sized ads into which AdWords advertisers can embed video, games, flash animations, feeds and other elements. The units, in beta since last Spring, can also be placed on iGoogle homepages, Google Creator pages and inside Google Desktop.
There is a communal, social networking aspect to the ad units as well. People can take the Gadget ads and place them on their own iGoogle pages. Ad for everyone. How nice.
This is only mildly creepy. In hopes of generating fan interest for an Allstate promotion to meet Kasey Kahne of NASCAR, the pencil-twirlers at Leo Burnett have come up with a few videos of fans hanging out with a cardboard Kasey. It manages to be both laughable and sad. Our favorite is probably the ping-pong scene.
For those who prefer flesh to the paper doll, opt for more contest information on the site. After that, you'll be able to upload a picture so you can see what you'd look like hanging out with Kahne. And when all this fantasizing is said and done, you may win a chance to actually meet the guy.
We love the idea of selling idolatry to push insurance. It's so deliciously insane.
This game is awesome. Banking on the knowledge that most of us have enjoyed the fantasy of a good food fight but have had little opportunity to act on it, mono has created The Good Food Fight for General Mills' Eat Better America.
Gamers get to choose between three healthy dishes, based on splat factor, hurlability and stainage. Then they get to select a trash-talking, food-slewing chef.
We were disappointed at first because after choosing a chef, the site loaded a recipe page. So we thought we'd write the game off - then all of a sudden this crazy chef in a kimono comes leaping out of the frame throwing food at us and saying all kinds of wild things.
It was amazing. It was like playing a game of Street Fighter and finding our little characters come to life to harass us. It was like Animator vs. Animation, except with a tiny person and not a sociopathic stick figure.
Anyway, we lost the game, and in a manner most demeaning we were told to go clean ourselves up. Bummer. But in a good way.