Here's a business proposition that pairs all the verbal BS floating around with all the web 2.0 BS floating around. We give you HitTail Live, a new widget that embeds itself in the ads running on your site, then shows search hits in real-time that are driving traffic to you.
HitTail itself analyzes search terms people use to get to your site, then populates suggestions for things you can write about. Look at it as the long way around to finally getting Google Analytics, which kind of does the same thing, except you have to infer the suggestions part yourself.
We got the coolest spam today. Check it out here.
For those too lazy or too distrusting to click, it says:
"Hey, can you make love more that 10 minutes? Yes, you can with our 'manpower candies.' All love enhancers (and many other meds) at one online store!"
We're not really sure what manpower candies are. They sound like a cross between our favourite peppermint treat and Power Thirst. We looked them up on our handy-dandy internets and only found more questions than answers.
We really dig method, a company that took it upon itself to develop cleaning products that are non-toxic, easy on the eyes and gentle on the senses.
But probably the biggest reason why we like them is they can push that manifesto in a trendy, almost sexy way.
We recently got an email blast from method under the subject line, "(still) cleans like a mother." Ha-ha, right? We are over this hipster crap. Then we opened it up and saw this.
And we're like, that picture is cute. That copy is clever. Wait, our kids lick tile? (Indeed, they do.) But wow, a method cleaning product does look really good with any decor.
Because Microsoft can't drive users to its search engine by merit (recall the Ms. Dewey effort), it's been dangling bait over internet users with various mind games and search-oriented word puzzles.
One such game is Chicktionary, where you try to build as many words as you can with a given set of scrambled letters. Once you engage an ad banner, you're driven to Live Search Club, where your engagement with the game is counted as ongoing use of Live Search.
This is how: each time you use the scrambled letters to make a word, successful words are counted as queries in the search engine, which then brings you its definition.
This and similar games have brought inordinately good tidings to the Microsoft search camp.
We're not really sure what purity has to do with wearing your underpants in the Alps, but apparently there's a connection.
Evian is proof that all good marketers own a thesaurus. Note connections between purity and innocence (free-wheeling nakedness); note connections between balance and the the meditation posture. If it helps sell water...
We love ourselves some naked. And if bare flesh says something about luxury drinking water, then by all means, bare all.
We do love a game with a snappy title like Avenue of Death. Put together by UK-based TAMBA, the object of the game is to guide Young Bond through a series of death traps. The game is a promotion for Hurricane Gold, a Young Bond book that's just recently come out.
Enter your score on the leaderboard and you could win "an exclusive piece of original Young Bond artwork, signed by Charlie Higson and Kev Walker."
After a quick run-through, we decided there's really nothing Bondian about the game at all. If anything, it brings Prince of Persia to mind. And when we fed our little hero to the big snake, he just stood there until the snake woke up and ate him. Then he screamed like a girl.
The Bakery, Jakarta sent us to unleash-yourself.com for some subsite-ribbing fun.
Word on the street is that this is a campaign for the Toyota Rush mini SUV. But after clicking on both the High and Low Bandwidth options, little has happened, and we've blown at least a minute in a half staring at these blue skid marks.
That's a long time to be staring at skid marks.
We're not sure how or why, but while trying to steal a Rich Media ad off MySpace we ended up downloading a widget for CBS' The Big Bang Theory.
After contemplating the widget for awhile we decided to look up the show. That quest brought us to this trailer, which is really less a trailer than a three-minute hard sell with a laugh reel and every cliche imaginable, strangely coupled with Bill Gates philosophy and new media name-dropping.
Fall semester is here, so now we've got uni-oriented campaigns to sift through. "Hail, Stanford, Hail" is an effort for that one school in California whose name we'll let you guess. This is the site. Note that it's down (or was when we looked). Hail, Stanford, Hail.
But when it's up, it hosts two clever little videos that include college antics dubbed with a professorial narrative. Here's some trivia: Stanford is the alma mater for the inventors of the microwave and the FM synthesizer.
Marshmallow bunny molesters and Guitar Hero fanboys everywhere thank you, Stanford. And at the very least, your campaign was way better than Temple's. (Although we still like Wilkes best.)
Hey, where are the ad campaigns for Berkeley? Oh yeah, everybody there is still on strike and lamenting the recent loss of Bob Marley.
What makes a website or an ad campaign EGGciting? Don't come here to find out. The music will appall you, the animation and imagery will bring you feverish memories of your attempts to build a site on GeoCities and AngelFire, and even the font makes us angry for some odd reason.
Shortly after asking in a manner most slow what makes a site or campaign EGGciting, a little mouth appears and screams in our faces to demonstrate, we don't know, the element of surprise. Thankfully we were already distracted by then so the full effect was lost on us.
Rob, whoever you are, leave the gurus to Axe and Tanqueray.