If you like farms with pigs, cows, fish, farting farmers, aliens and atomic bombs that launch out of grain silos, you're gonna love this new site for Butternuts Beer & Ale from Woods Witt Dealy & Sons. just click around and have fun. Don't forget to click on the tractor in the back.
Along with the website, the campaign also includes print ads, table tents, packaging, posters and a MySpace page, all of which can be seen here. In one of the print ads, the cans are celebrated with the write-itself headline, Nice Cans. The ad is also carries a blue ribbon honoring the breweries position as best brewery in Garrattsville, New York. Not that there's any other brewers there which , of course, is the entire point of the ribbon.
Dubbed "farmhouse ale" (whatever that is) the beer's got great names like Porkslap, Heinnieweisse and Moo Thunder. If a microbrewer has to set itself apart from the pack, aligning the brand with farm nomenclature is certainly one way to do it.
We were beginning to think there was no longer any such thing as sites that take two minutes to load and count to or from 100 the whole time.
But Manning's Mind, a new promotion for Sprint by Goodby, defeats that logic.
Post-load, the site is actually not bad. It just isn't anything special. Take Peyton Manning on in a trivia-style game where each point won brings you closer to a touchdown.
It appears Peyton Manning is one of the only sports celebrity sponsors who's actually used for what he has to say. We don't know what that means, but it's interesting.
70 Volvos are hidden in a bunch of beautiful but rugged places and according to this subsite it is your responsibility to find out where. (Despite the daunting sound of the task and the lameness of going Volvo-hunting, clues and a Yahoo! Maps integration help the process along.)
More interestingly, is it just us or is the music for the subsite a throwback to the score for Vanilla Sky? It's probably just us.
With the ubiquitous YouTube video, Leno appearance and online video site, famed (at least if you watch movies and TV) Fred Thompson has entered the 2008 presidential race. We're not much into politics finding ourselves oddly aligned to some things Democrat and some things Republican but not comfortable with Independent status and certainly not or right or left wing crazy...at least in real life. So it is with confusion, we are drawn to Fred Thompson who appears to be as Republican as they come but also pretty laid back about a lot of things.
Irish marketers and media mavens now have their own online network - The Media Show.
Right now neither the site nor the show look very exciting, but that's what ads are for. If you have an abiding interest in the burgeoning marketing industry in Ireland, it might do well to sponsor these guys. To tell the truth, we have no idea whether the advice they're dispensing is good or bad, because the whole thing just made us too sleepy.
Talk about deception. Here's a campaign that looked like something it wasn't.
Mastercard's Priceless Pep Talks with Peyton Manning gives you two text-entry boxes: a place for your name, and a place to enter something you're bummed about.
But if your name isn't already in a pre-set database, you officially do not exist. And the second box seems to be stuck on one setting: "I drive a minivan."
- Yahoo grabs ad network BlueLithium for a $300 million.
- It outlasted every other dot com magazine but Business 2.0 has finally succumbed to the tightening economics of magazine publishing and will cease to publish on its own, becoming part of Fortune.
- Make sure your Facebook profile doesn't include any salaciously incriminating information. The site has just made profiles publicly searchable.
- JupiterResearch reports just 15 percent of viral campaigns achieved success in the last year. Good. Maybe we'll see a lot less crap from marketers now.
Shortly after its embarrassing Friday spat with Apple, NBC developed a similar relationship with Amazon TV.
One of the biggest points of the Apple/NBC disagreement was Apple's insistence that NBC wanted to raise its costs per episode to $4.99. NBC said this wasn't true, and the REAL issue was Apple's refusal to sell episodes in package sets.
Well, regardless of who you believed then, NBC put its money where its cavernous mouth is and developed a relationship with Amazon TV's Unbox. Episodes are still going for $1.99 ("Up yours, iTunes!") and customers who buy complete seasons get a 30 percent discount.
Nothing like a public mud-fight to get the blood pressure up. Think we can talk them into solving future disputes election '08 style?
Several years ago, Patrick Sell, who has a history in marketing with stints at Doremus and Reuters, launched a site called I Do Nothing All Day. Aptly, the site contains nothing more than videos he takes while out and about in New York City. Of course, they aren't just any videos, they're videos of beautiful women walking down the sidewalk or in the park. Originally, Sell envisioned I Do Nothing All Day as a site where all kinds of New York City imagery would be captured and shared but as we all know, nothing attracts more attention than a beautiful woman walking down the sidewalk on a hot summer day.
Now, before you go and label Sell a perv, check out the site. It's nicely done and he asks everyone permission before he films them. He's not doing anything more salacious than you'd find in your average fashion magazine or on fashion show runways anywhere in the world. The work is just a simple appreciation of natural female beauty. Now that we have that clarified, Sell has expanded, launching Turning His Head, a site which sells women's clothing featured in I Do Nothing All Day videos.
- If you want your NFL online...legally, that is... the league is splitting with CBS Sportsline and launching its own site to offer its library of video.
- The UK's KateModern is the answer to LonelyGirl15. Viewers and brands seem to like it. Hmm. Not as cute as Bree.
- Diversity rocks the apple cart which is why things won't change until a new cart arrives. Sadly, we couldn't agree more.
- While concern over CBS's Kid Nation increases and advertisers shy away, we're betting this thing'll be a hit.