Talk about deception. Here's a campaign that looked like something it wasn't.
Mastercard's Priceless Pep Talks with Peyton Manning gives you two text-entry boxes: a place for your name, and a place to enter something you're bummed about.
But if your name isn't already in a pre-set database, you officially do not exist. And the second box seems to be stuck on one setting: "I drive a minivan."
- Yahoo grabs ad network BlueLithium for a $300 million.
- It outlasted every other dot com magazine but Business 2.0 has finally succumbed to the tightening economics of magazine publishing and will cease to publish on its own, becoming part of Fortune.
- Make sure your Facebook profile doesn't include any salaciously incriminating information. The site has just made profiles publicly searchable.
- JupiterResearch reports just 15 percent of viral campaigns achieved success in the last year. Good. Maybe we'll see a lot less crap from marketers now.
Shortly after its embarrassing Friday spat with Apple, NBC developed a similar relationship with Amazon TV.
One of the biggest points of the Apple/NBC disagreement was Apple's insistence that NBC wanted to raise its costs per episode to $4.99. NBC said this wasn't true, and the REAL issue was Apple's refusal to sell episodes in package sets.
Well, regardless of who you believed then, NBC put its money where its cavernous mouth is and developed a relationship with Amazon TV's Unbox. Episodes are still going for $1.99 ("Up yours, iTunes!") and customers who buy complete seasons get a 30 percent discount.
Nothing like a public mud-fight to get the blood pressure up. Think we can talk them into solving future disputes election '08 style?
Several years ago, Patrick Sell, who has a history in marketing with stints at Doremus and Reuters, launched a site called I Do Nothing All Day. Aptly, the site contains nothing more than videos he takes while out and about in New York City. Of course, they aren't just any videos, they're videos of beautiful women walking down the sidewalk or in the park. Originally, Sell envisioned I Do Nothing All Day as a site where all kinds of New York City imagery would be captured and shared but as we all know, nothing attracts more attention than a beautiful woman walking down the sidewalk on a hot summer day.
Now, before you go and label Sell a perv, check out the site. It's nicely done and he asks everyone permission before he films them. He's not doing anything more salacious than you'd find in your average fashion magazine or on fashion show runways anywhere in the world. The work is just a simple appreciation of natural female beauty. Now that we have that clarified, Sell has expanded, launching Turning His Head, a site which sells women's clothing featured in I Do Nothing All Day videos.
- If you want your NFL online...legally, that is... the league is splitting with CBS Sportsline and launching its own site to offer its library of video.
- The UK's KateModern is the answer to LonelyGirl15. Viewers and brands seem to like it. Hmm. Not as cute as Bree.
- Diversity rocks the apple cart which is why things won't change until a new cart arrives. Sadly, we couldn't agree more.
- While concern over CBS's Kid Nation increases and advertisers shy away, we're betting this thing'll be a hit.
"Well, FU2" seems to be the standard response from one corporation when another cuts its legs off. That's what's going on with Apple and NBC right now. NBC Universal has decided not to renew its distribution deal with Apple's iTunes as it has plans to launch its own online distribution service, Hulu. In response, Apple announced it will not make available for download fall programming from NBC even though the contract between the two runs through December.
Apple has a good reason to feel snubbed as NBC, according to Apple as reported by Advertising Age, accounted for three of iTune's top selling TV shows which accounted for 30 percent of all TV show sales through the service.
Some people, like LotR aficionados, have waited most of their adult lives for their epic to hit the big screen. Others, notably Harry Potter and Narnia fans, haven't really had to suffer the bittersweet agony of waiting for some director to do justice to their literary childhood fantasia.
Our time has finally come. And it's either going to be really crappy, in which case it takes New Line Cinema down along with it, or it's going to blow our fucking minds.
The epic we're referring to is The Golden Compass, part one of a trilogy we've read at least six times. Watch the Comic Con preview for the fullest effect.
While we doubt Daniel Craig and Nicole Kidman would ever let us down, we realize how stupid it is to pin all our broken dreams on an adaptation, so we are holding our emotions at arm's length.
- More on Diesel's Fuel for Life. It all started with a guerilla campaign called No Legalization, in which the fabled Society Against Legalization fought tooth and nail to forbid public consumption of the perfume.
- Pingdom gets more people to divorce IE for Team: Firefox. We didn't realize the browser wars were so ... personal.
- NBC and News Corp execs name their nameless collaboration site Hulu "because it sounded fun and rhymed with itself," says MarketingVox.
- Yet one more reason to jump the Goodship MySpace for Facebook: Spacelift! Now you can turn your MySpace into Facebook! Holy shit! (Sorry - it just seemed like it had to be said.)
- For "Gone Running," Nike puts together a very hard-to-read do-not-disturb-type sign that vibes like a nervous breakdown (but with a light at the end of the tunnel!).
- Google and CNN become bosom buddies. That's ... sweet.
We'd have thought there were only a handful of ways you could manipulate a high school yearbook photo (color? grayscale? mustache?), but Classmates.com is remarkably good at coming up with new ones.
First it tickled our love of schoolyard gossip by replacing its bespectacled standby with a Farrah look-alike, then it gave us a puzzle to play with, and now you can mess around with the actual features of the photos.
Word on the street is Classmates.com is headed toward an IPO soon. What took so long? At this point the company's business model is about as vintage as its ads. Doesn't Facebook fully satisfy our compulsive need to gawk at, and shit-talk about, our former peers?
For those seeking another reason (besides Facebook) to screw around at work, just ask for a Mac.
The Art of Office brings Mac users back to Apple's roots as a graphic design darling. Here, artists can upload stuff they've created on the Mac Office suite (Word, Powerpoint, Excel) for creative critique in the vocal cult of Mac elitists.
Some (well, most) seem promising but are kind of a letdown. Like this. We expected an all-singing, all-dancing extravaganza, but all we got were a bunch of gigantic eyes staring at us.
Then again, we didn't think Office allowed for much creativity along this vein, so it's impressive even while it disappoints.