Talking Polar Bears, Alethiometers, Nicole Kidman - What's Not to Like?!

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Some people, like LotR aficionados, have waited most of their adult lives for their epic to hit the big screen. Others, notably Harry Potter and Narnia fans, haven't really had to suffer the bittersweet agony of waiting for some director to do justice to their literary childhood fantasia.

Our time has finally come. And it's either going to be really crappy, in which case it takes New Line Cinema down along with it, or it's going to blow our fucking minds.

The epic we're referring to is The Golden Compass, part one of a trilogy we've read at least six times. Watch the Comic Con preview for the fullest effect.

While we doubt Daniel Craig and Nicole Kidman would ever let us down, we realize how stupid it is to pin all our broken dreams on an adaptation, so we are holding our emotions at arm's length.

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by Angela Natividad    Aug-31-07    
Topic: Best, Online, Promotions, Trends and Culture



Diesel Fuels On, Firefox Pwns IE, MySpace Gets Spacelift, Nike Sends Office Foot Soldiers Running

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- More on Diesel's Fuel for Life. It all started with a guerilla campaign called No Legalization, in which the fabled Society Against Legalization fought tooth and nail to forbid public consumption of the perfume.

- Pingdom gets more people to divorce IE for Team: Firefox. We didn't realize the browser wars were so ... personal.

- NBC and News Corp execs name their nameless collaboration site Hulu "because it sounded fun and rhymed with itself," says MarketingVox.

- Yet one more reason to jump the Goodship MySpace for Facebook: Spacelift! Now you can turn your MySpace into Facebook! Holy shit! (Sorry - it just seemed like it had to be said.)

- For "Gone Running," Nike puts together a very hard-to-read do-not-disturb-type sign that vibes like a nervous breakdown (but with a light at the end of the tunnel!).

- Google and CNN become bosom buddies. That's ... sweet.

by Angela Natividad    Aug-30-07    
Topic: Brands, Online, Outdoor



Classmates.com Circulates Yet Another New Banner, Creeps Sluggishly Toward IPO

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We'd have thought there were only a handful of ways you could manipulate a high school yearbook photo (color? grayscale? mustache?), but Classmates.com is remarkably good at coming up with new ones.

First it tickled our love of schoolyard gossip by replacing its bespectacled standby with a Farrah look-alike, then it gave us a puzzle to play with, and now you can mess around with the actual features of the photos.

Word on the street is Classmates.com is headed toward an IPO soon. What took so long? At this point the company's business model is about as vintage as its ads. Doesn't Facebook fully satisfy our compulsive need to gawk at, and shit-talk about, our former peers?

by Angela Natividad    Aug-30-07    
Topic: Games, Online



With Mac, Every Cubicle Slacker Can Be a Closet Cubist

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For those seeking another reason (besides Facebook) to screw around at work, just ask for a Mac.

The Art of Office brings Mac users back to Apple's roots as a graphic design darling. Here, artists can upload stuff they've created on the Mac Office suite (Word, Powerpoint, Excel) for creative critique in the vocal cult of Mac elitists.

Some (well, most) seem promising but are kind of a letdown. Like this. We expected an all-singing, all-dancing extravaganza, but all we got were a bunch of gigantic eyes staring at us.

Then again, we didn't think Office allowed for much creativity along this vein, so it's impressive even while it disappoints.

by Angela Natividad    Aug-30-07    
Topic: Consumer Created, Good, Online



AT&T Rubs Elbows with Vlogger, who Produces Ad in Gratitude

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There's this little video ad that's been hovering in the corner of our MySpace homepage for over 24 hours (which means we've seen it about 648 times). It is entitled "AT&T Simplified Billing." In it a girl named Justine demonstrates (via iPhone) how AT&T simplified its billing process, thereby simplifying her life.

Backstory: Justine complained about a very long, very high bill in a previous spot on her blog, so to appease Her Highness AT&T decided to remove its itemized detail.

The fruits of UGC are finally being realized.

by Angela Natividad    Aug-30-07    
Topic: Online



Miss South Carolina Sparks Online Cartography Craze

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A few days ago we watched this (subtitled!) video for the Miss Teen America pageant, in which Miss South Carolina is asked (by a girl named Aimee Teegarden! Who finds these people and how do beauty pageants get so many of them?) why 1/5 of Americans can't locate the US on a map.

Her response was curious at best, but the point she made was that too few Americans have maps, and we also need to help South Africans and the people in the Iraq.

This on its own is probably not worthy of rantage, but this - inspired by Miss South Carolina's epiphany - kind of is.

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by Angela Natividad    Aug-30-07    
Topic: Good, Online, Spoofs



Behold: The SEO World's Response to the Inexplicable Success of 'The Secret'

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Given: It's hard to make SEO interesting or even appealing to marketers who would rather be designing graphics for a direct mailer or fantasizing about making music videos.

MRP Web Media gives us The Lost Brad Tapes, a compilation of the world traveler's attempts to become a website success. Supposedly these tapes have just been liberated from a vault, where they were wrongfully hidden on account of their incendiary nature (you know, kind of like The Secret).

In the first installation we find our hero in the desert, talking to a disembodied voice who is supposed to represent a website sage. He reminded us of James Brown, which resulted in us looking up James Brown clips for half an hour in order to validate this resemblance. It turns out he doesn't sound much like James Brown at all.

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by Angela Natividad    Aug-29-07    
Topic: Online, Tools



Elle Gets Intimate with Trick-Performing Models and Videocams

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It's always nice to see a model with a sense of humor. For her Intimates collection, Elle Macpherson put together a funny little set of ads that 1) look completely home made, 2) have a quality of the impossible and 3) are still sexy.

Check out Drummer Girl and Bubble Girl. (We really liked Bubble Girl.) Others include Balloon Girl, Saucer Girl, Tuba Girl, Bomber Girl and Joke rGirl.

The Glue Society directed the spots, with help from The Names Agency.

by Angela Natividad    Aug-29-07    
Topic: Celebrity, Commercials, Good, Online



Monster Breached, Gap Mastectomized, Diesel Dives. Hill Heaved

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- Uh Oh. Not good. Cynopsis reports, "Online job seeking site Monster.com suffered a security breach potentially exposing the confidential information of 1.5 million users then waited 5 days to report it."

- Gap ads featuring John Mayer and Lucy Liu get facials scars, mastectomy, respectively.

- Copyranter wishes Diesel would return to its usual form of advertising which made no sense and was sick.

- We love it when agency execs are escorted to the door by security.

- Advertising Age reports AT&T has placed its $3.4 billion media buying and planning account into review. A consultant is involved and incumbent agencies have been invited to pitch.

by Steve Hall    Aug-28-07    
Topic: Agencies, Online, Outdoor



Skid Marks, Ill Fitting Underwear Make For Jockey 'Viral'

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OK, then. Let's celebrate skid marks and itchy butts over at Jockey's Stop Squirming site which promises to Tame That Booty. Yes, indeed. Delight in such antics as The Booty Smack, The Bum-Muncher and Crotchcapades. There's all kinds of other stuf on the site too but we just couldn't get past The Scoot. Eew.

While we admire Jockey's efforts, we have to admit we think Hanes' are better. Not by much though. Especially when it involves a cute but unsanctioned bikini contest promotion. And...we'll take Jennifer Love Hewitt anytime over a guy scooting his ass along the floor.

by Steve Hall    Aug-28-07    
Topic: Online








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