Diesel is really good at developing fairly coherent creative ideas and then half-assing them. For its Fuel for Life thing, which we kind of mentioned here, the gritty-chic company takes its "For successful living" slogan and applies it to a perfume (the aforementioned Fuel for Life).
Then it pimps out its homepage with all this busy-as-shit promotional material - most of which Adverblog valiantly tries to cover.
But what really ticks us off is the Italian model who greets us at outset with the burning rhetorical question, "Are you alive?" And he never stops asking. He keeps asking.
Inc., a magazine that covers topics of interest to entrepreneurs (which means mainly profiles of each other), has just expanded its yearly Inc. 500 to 5000. Kind of. To save on glossy paper, the magazine is only doing the standard 500; the full monty appears online.
This probably started out as some sort of office bet:
"Stop joshing, Stan. There are not 5,000 companies worth mentioning out there. And even if there were, it would be killer to get all those copywriters to dredge up a profile for each one."
Or else a financial analyst was really hurting for something to do.
Anyway, check out the Inc. 5000 here. MarketingVox pointed out that Red Ventures, Charlotte and HydraMedia, Beverly Hills topped the Marketing and Advertising Top 100.
We don't know a ton about either company, probably because they're private-sector, but we do know HydraMedia is home to a classier set of chicks than most. A strange slant for this industry. Maybe they were onto something after all.
Young Guns work is usually great but when you have to wait like an entire minute...or more...for a site to load it's well, off putting. That said, this new work, which comes in the form of an online musical, takes us through the day in the life of an award show virgin. All the cliches are here. And there's even appearances by Alex Bogusky, David Droga and Lee Clow. Even the audience can participate.
We particularly like the reference to timelines as akin to having "a clock jammed up your ass." Ooo. Ooo. And there's school girl outfits too! The longer you watch, the better it gets.
MySpace is pushing a promotion for Bravo's series premier of Tim Gunn's Guide to Style, which looks like Tim Gunn's sad attempt to become the fashion world's version of the UK's Brian Sewell, who travels the world to say nasty things about everyone else's ancient oeuvres.
We are not convinced by his "fashion therapy" approach, but maybe it's only because he hasn't got an accent.
If a niche authority were a piece of American real estate, his or her value could increase by at least $2-$4,000 with proper use of an accent alone. Call it the personality variant of flying buttresses or vaulted ceilings.
Speaking of Jack Bauer, guess who's running for President? Maybe God is indeed with him more than with most.
The site reports that season 7 of 24, which essentially put Bauer on the map, will be taking place in Washington, DC.
We'd pass judgment on this whole thing now but it would probably be too rash before we've seen the Bauer variation of the Obama/Guiliani/Clinton/Romney girls.
Even the nobodies in this election know they've got better chances at making PotUS if they've got ass-shakers behind them. Talk about spectacle.
Looking to leverage public disdain for Michael Vick? You probably can't do it any better than this triage of veterinary clinics in Ontario, Canada, which is inviting Facebook users to donate unwanted Vick paraphernalia for reuse as cage lining.
Sufficiently slashed jerseys will then be burned in some sort of ceremony. We're touched. The point is, marketers are riding Facebook like it's a new breed of horse. We'll see how long this lasts before co-eds say "fuck it" and move onto the next high.
Spam gets an increasingly bad rap - it's hard to remember that some aspects of it are nice. When it's on toast, for example.
To remind us of its merits, check out The Book of Spam, which suggestively pulsates when you hover your mouse over it. Enjoy all the necessary accoutrements of a big Spam fan, including wallpapers and videos.
And to prevent the persistent from laying more abuse on this most versatile of non-meats, ruminate instead over a new artery- and inbox-clogging buzzword: bacn.
So Best Buy's got this contest running called TechUOut. Upload a video about why your dorm room needs some techie refurbishing, and you could win $15,000 for a Best Buy shopping spree. So yeah, imagine nailing that new iPod, humoring yourself over HDTV and indulging your lust for Molly Ringwald films all in one big fat wad-blow.
Not all entries are a waste of infinite tube space, though. We liked this one, which just goes to show there's still plenty of audience creativity to milk in the vast universe of CGM.
- EVB has put together MLS Represents for Adidas. Each MLS U.S. soccer team has been paired with 13 originally created anthems which can also be turned into music videos by fans.
- Seemingly to protect its brand, China Airlines, following the crash of one of its planes, concealed the plane's logo by painting over it.
- All those Diet Pepsi Max yawning sounds are now conveniently available on Wake Up People. Oddly, if you stuck the word "white" in there, you'd instantly have Daniel Carver's catchphrase.
- On September 18, the PSFK Conference Series will hit LA. Held at the Pacific Design Center, the conference will examine innovation and change in the areas of creative, media, marketing and advertising.
For the elite (or just the super-boughie), Sprint is running a deal on a $10.5 million Blackberry smartphone that comes with a private island. See ad here.
Would-be island takers are invited to enter their Billionaire Identification Numbers to initiate a money transfer. Meanwhile, poorer users are admonished to settle for the $199 (plus $100 rebate) offer instead.
Those curious about finding out whether the company's really giving away a free island are severely guilt-tripped by a pop-up stating that you better have the assets if you're going to screw around, because if you were really on top of the world you wouldn't be impersonating a rich guy, would you?
The offer sports Sprint's new "Sprint ahead" tagline, but operates with a tone significantly different from its psychedelic last effort. Maybe the slogan should be "Sprint in all directions."