Adding to the growing collection of create-a-hottie promotions, this work from Firebelly for the months old movie Surrogates creates a custom hottie for you after you answer a few questions. Called Surrogate, the site also lets you share your creation on Facebook or send it off to a friend.
We're happy with our creation, Jessica, who likes strawberries and who, apparently, made off with all the breast molding material.
A recently granted patent has given Google the ability to sell ad space on billboards through its Street View map product. Rather than a Street View user seeing the actual billboard image - in many cases months old - captured by the Google Street View vehicle, the person would see a digitally placed image purchased through the new system.
The patent explains how advertisers can replace their old images with digitally created new ones. It also describes a bidding system which could possibly allow for an advertiser who isn't using the board in real life to buy and apply a digital billboard over the advertiser who is using it in real life.
You know that really annoying...uh, really effective yodel that accompanies every Yahoo ad? Well, now, with help from Poke London, you can make your own. Head over to the Yodelizer, tap your keyboard a bit and you've got your own customized Yahoo Yodel.
You can download it, save it, share it, tag it, use it as a ringtone and check out other people's Yodelizer creativity.
GoViral has launched an online poll to determine the "most game-changing" online marketing campaign of the decade. Through December 19, you can check out the short list of 40 entrants from the Cadbury Gorilla to the Obama campaign to John West's Bear to Agent Provocatuer's Feat to BMW Films to Burger King's Subservient Chicken Lynx Tickle to Dove Evolution to Epybird's Diet Coke/Mentos thing to Diesel's Heides and vote for your favorite.
Check it all out here.
Like online games? Like online racing games? Don't have enough money to actually buy a decent online racing game? Electronic Arts is here to help with their new ad campaign. An interactive banner has been placed on several gaming and automotive sites, such as AutoWeek, in the Netherlands which allow the visitor to race against others viewing the banners on other sites.
Here's how the campaign is described: "After each race, players are invited to race the next track on the following website. Combined, all 5 websites form a Grand Prix. Players can save and cumulate their scores across all five websites, by creating an online Driver Profile. All the Driver Profiles are ranked on a central Leaderboard, that is found on the campaign site. The player with the highest Leaderboard position at the end of the campaign, wins the Grand Prix: a custom race chair, an XBOX 360 Elite, the game Need for Speed SHIFT and an exclusive mini fridge from Coca-Cola Zero, the campaigns in-game advertiser."
Amsterdam-based NRG3 created the campaign.
Writing "Part ad, part supplementary miniseries, the work celebrates the contemporary woman: a pristine if idle creature reeking of restrained force, moving like a hot knife through a man's world. Art, games, editorial and videos add colour and context to her tapestry," Angela Natividad is a fan of more.madame.
The work, described as "the first-ever 'digital standalone,'" was created by Mediaedge:cia and the Figaro Group. The site is a collection of many forms of media which aim to be relevant to the modern woman. read all about it here.
Aside from the fact writing and uttering the convenience store brand name Kum & Go is kind of fun, do we really need another stupid upload-your-photo-to-our-website promotion? No. We don't think so. But that's not going to stop brand from doing it to us over and over and over again.
Shooosh. It reinforces Orbit gum's clean a dirty mouth premise by using "street" artist Goons to clean up... the streets. It's cool. Watch it. Then say hi to agency Evolution Bureau for coming up with it.
The funniest part of this website? The Breaking News section. Just check it out. Anyway, to promote its line of clothing, Egg Baby has launched I Want to be a Baby on which grown ups can leave behind grown up responsibilities and travel back to the days when poop, boogers, burps and crying were all acceptable forms of public behavior, where there were no Blackberrys, no bills to pay and when sleep was plentiful.
On the site you can see humorous videos of adults acting like babies in public, check out your baby astrology, review some off the wall baby names and images of adults getting their baby on.
The site was designed by Marta Ibarrondo.
With help from Crispin Porter + Bogusky (featuring built-in tweetage from @bogusky hisself!), two intrepid messengers from Brammo are on a mission to present President Obama with the most energy-efficient electric vehicle in America: the Brammo Enertia powercycle.
The pair adds a dash of bloggable epic to the quest by road-trippin' it from Detroit to Washington, DC: the route automotive CEOs took when they made their pilgrimages to beg for bailout aid.
"But instead of seeking aid, were going to present President Obama with a homegrown solution to the transportation crisis," the pair writes gleefully.
To succeed in their quest, dubbed ShockingBarack, they're depending on little more than "the kindness of everyday Americans." Visit the ShockingBarack website to offer them a place to crash, a source that'll help them get in touch with the President or an outlet to fuel their motorbikes. (They promise to reimburse you the $0.30 it takes to charge them.)
If you lack the inclination or the geographic convenience to do either, follow the journey. The latest video -- where they visit the Mayor of Adrian bearing a peace offering of donuts -- appears below.