Some Banners Are More Interactive Than Others

WEB_Autoweek.nl.jpg

Like online games? Like online racing games? Don't have enough money to actually buy a decent online racing game? Electronic Arts is here to help with their new ad campaign. An interactive banner has been placed on several gaming and automotive sites, such as AutoWeek, in the Netherlands which allow the visitor to race against others viewing the banners on other sites.

Here's how the campaign is described: "After each race, players are invited to race the next track on the following website. Combined, all 5 websites form a Grand Prix. Players can save and cumulate their scores across all five websites, by creating an online Driver Profile. All the Driver Profiles are ranked on a central Leaderboard, that is found on the campaign site. The player with the highest Leaderboard position at the end of the campaign, wins the Grand Prix: a custom race chair, an XBOX 360 Elite, the game Need for Speed SHIFT and an exclusive mini fridge from Coca-Cola Zero, the campaigns in-game advertiser."

Amsterdam-based NRG3 created the campaign.

by Steve Hall    Dec- 9-09    
Topic: Online



Chanel Women 'Move Like a Hot Knife Through A Man's World'

chanel_jewelery.jpg

Writing "Part ad, part supplementary miniseries, the work celebrates the contemporary woman: a pristine if idle creature reeking of restrained force, moving like a hot knife through a man's world. Art, games, editorial and videos add colour and context to her tapestry," Angela Natividad is a fan of more.madame.

The work, described as "the first-ever 'digital standalone,'" was created by Mediaedge:cia and the Figaro Group. The site is a collection of many forms of media which aim to be relevant to the modern woman. read all about it here.

by Steve Hall    Dec- 2-09    
Topic: Online



Can We Put A Moratorium on the Upload Your Photo Idiocy?

fight_morning_face.jpg

Aside from the fact writing and uttering the convenience store brand name Kum & Go is kind of fun, do we really need another stupid upload-your-photo-to-our-website promotion? No. We don't think so. But that's not going to stop brand from doing it to us over and over and over again.

by Steve Hall    Nov-24-09    
Topic: Online



Waaaa, But It Doesn't Sell Gum, Waaaa

Shooosh. It reinforces Orbit gum's clean a dirty mouth premise by using "street" artist Goons to clean up... the streets. It's cool. Watch it. Then say hi to agency Evolution Bureau for coming up with it.

more »

by Bill Green    Nov-16-09    
Topic: Campaigns, Cause, Online



Pooping, Eating Boogers and Screaming All OK With Egg Baby

i_just_want_to_poop.jpg

The funniest part of this website? The Breaking News section. Just check it out. Anyway, to promote its line of clothing, Egg Baby has launched I Want to be a Baby on which grown ups can leave behind grown up responsibilities and travel back to the days when poop, boogers, burps and crying were all acceptable forms of public behavior, where there were no Blackberrys, no bills to pay and when sleep was plentiful.

On the site you can see humorous videos of adults acting like babies in public, check out your baby astrology, review some off the wall baby names and images of adults getting their baby on.

The site was designed by Marta Ibarrondo.

by Steve Hall    Oct-22-09    
Topic: Good, Online



Bearing Change for Obama, Brammo Bikes from Detroit to DC

shockingbarack.jpg

With help from Crispin Porter + Bogusky (featuring built-in tweetage from @bogusky hisself!), two intrepid messengers from Brammo are on a mission to present President Obama with the most energy-efficient electric vehicle in America: the Brammo Enertia powercycle.

The pair adds a dash of bloggable epic to the quest by road-trippin' it from Detroit to Washington, DC: the route automotive CEOs took when they made their pilgrimages to beg for bailout aid.

"But instead of seeking aid, were going to present President Obama with a homegrown solution to the transportation crisis," the pair writes gleefully.

To succeed in their quest, dubbed ShockingBarack, they're depending on little more than "the kindness of everyday Americans." Visit the ShockingBarack website to offer them a place to crash, a source that'll help them get in touch with the President or an outlet to fuel their motorbikes. (They promise to reimburse you the $0.30 it takes to charge them.)

If you lack the inclination or the geographic convenience to do either, follow the journey. The latest video -- where they visit the Mayor of Adrian bearing a peace offering of donuts -- appears below.

more »

by Angela Natividad    Oct-15-09    
Topic: Brands, Campaigns, Guerilla, Online, Social



A Halloween Promotion Disaster Detailed in 14 Easy Steps

meijer_halloween.jpg

"Not only am I a terrible copywriter but my client actually approved this shit." That's the apparent confession of a DeVito Verdi New York creative during a Copywriters Anonymous meeting earlier this week. The copywriter was referring to recent television commercial created for client Meijer, a Midwest-based retailer. You can view the disaster here.

But that's not what we're really talking about here. The retailer recently launched a Halloween promotion that, OMG, lets you make a video of yourself wearing a Halloween mask! It's really easy. Here's what you do.

1. Fire up your webcam (Oops, don't have one)
2. Go to http://meijerhalloween.com and oops. You have to give Adobe Flash Player permission to access your webcam and microphone which you don't have. No worries, we'll just check it out anyway.
3. Click Allow and oops. "Total Immersion D'Fusion Web Plug-in Installation Required." Say what? Never heard of that. (Why do we need yet another plug in when Flash would have worked just fine?)
4. Throw your hands up and download the plug in anyway.
5. Refresh.
6. View screen as it reload and, again, tells you, "Total Immersion D'Fusion Web Plug-in Installation Required." (Um, say what? We already did that.)
7. Oh wait. Note onscreen verbiage, "You have to manually launch it."
8. Proceed to waste more time digging around your hard drive to find out where exactly that weird ass plug in downloaded to.
9. Give up and move on with your day.

And if you're the one reviewing this less than wonderful Halloween promotion:

10. Feel sorry for the creator who sent you the work and link to what one of these video creations would look like.
11. View the video and, again, feel sorry for the person who sent you this work because you know them.
12. Don't publicly out them because your not a dick and don't want to hurt their feelings by telling them this is one of the lamest pieces of shit you've reviewed in a long time.
13. Have second thoughts about mentioning this at all.
14. Then click the Publish button. Because it's your job.

by Steve Hall    Oct-13-09    
Topic: Consumer Created, Online, Social, Video, Worst



Million Dollar Homepage Concept Nets Google Calendar Copycat

365daysads.jpg

Wow. This goes way back. We thought the days of Million Dollar Homepage knock offs were over. After all, none of them actually made money. The latest is 365DaysAds, a "viral experiment where advertisers can catch the attention of the public by buying advertising days" on a Google calendar.

Our prediction? No one will care. No one will notice. No one will buy. We could be wrong. But we're pretty confident we're not.

by Steve Hall    Oct-13-09    
Topic: Online



Toyota Sued, Brand Slavery, Viral Vetting, Court Orders on Twitter

v-f-f.jpg

- Toyota and Saatchi get sued for freaking a woman out with their stalkerish Matrix campaign.

- If you guys are in NYC next week, join me at an AdForum social media sesh called Brand Servants or Brand Masters?. I think you can guess what it's about and why it might be relevant. Entry's $95; it'll be two hours long.

- Social media summed up.

- The October 23 deadline for the Viral Film Festival, held by Vanksen, fast approaches! Get your cool viral work in and see it projected over a panoply of drunk people in Paris on November 26. No cost to enter; this is all for the love of the crowd. (And some goodwill for Vanksen, natch.)

- One tweet you probably don't want.

- Something about nosepicking.

- NPR wants hyperlocal journos.

by Angela Natividad    Oct- 2-09    
Topic: Online, Social



Kleenex Lectures Us on Brand Identity With Grammar Fail

kleenex_comma.jpg

Love the comments we get from readers.

Somebody claiming to be Kevin wrote:

Did you see the banner/display ad on the AdAge newsletter this AM? from Kleenex, "Help us keep our brand identity COMMA ours." And a click-thru to some dopey microsite.

misplaced comma

Are they friggin kidding?

Oops.

by Steve Hall    Sep-21-09    
Topic: Bad, Online










Featured FREE Resource: