Whole Foods: Selling Ever-So-Short on Coveted Cool Factor

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To prove to us (and possibly itself) that it is indeed "the world's coolest, healthiest market," Whole Foods has launched a YouTube channel called The WTF? Network, a play on Whole Food's initials (if you just ignore that pesky T).

The channel lives up to its acronym, and not in a super-cool way. The featured, very shaky video follows a girl riding a unicycle around the veggie section of the supermarket. We're sure this was funny as hell for her friends, but it really didn't make us salivate for six organic lima beans at $8 a pop.

Or laugh, for that matter. In fact, the grave frowns we wore for the video's :20 run has begun to hurt our faces.

WTF indeed, Whole Foods?

by Angela Natividad    Aug-21-07    
Topic: Bad, Brands, Online



JWT Australia Gestates Inside Womb

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OK, so here's a new one. And there's rarely anything new at all about an agency website but we think JWT Australia has done it. How? They made their site a womb. Yes, a womb. As in wheere baies grow. It's a conceptual oddity but, strangely, it works for us. Or, maybe it's just gross. We can't tell. Oh wait, yes we can. The "baby" picks his nose. Eew. Give it a look and let us know what you think.

by Steve Hall    Aug-21-07    
Topic: Agencies, Online



German Engineers Wish They'd Built the Subaru Imprezza

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Subaru makes good cars. At least that's what Consumer Reports says year after year. But why do most their cars look, well, so pedestrian. While that's one person's opinion, it seems, according to a recently launched campaign for the Impreza (which does actually look better than past models) created by DB Canada, German engineers are jealous of Subaru's performance.

The campaign consists of an onslaught of television, out-of-home, online, print, direct and cinema. The cinema ad broke late July and the rest is coming soon to Canadians country-wide.

The cinema ad, which you can view here, features four German engineers out for a joy ride in the Imprezza. They cruise the test track to the tune of Falco's Amadeus until they are met with the disapproving eyes of their senior engineer who mutters disgust in German.

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HSM Rocks Ratings, Diesel Fuels, Asses Wiped

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- Cynopsis reports, "High School Musical 2 premiered on Disney Channel on Friday night and drew in a record breaking audience of 17.2 million viewers, according to the Nielsen preliminary fast national ratings." The kids do like their HSM.

- If you think the CxO Insanity has progressed to buffoonery "WorldNow announced today that advertising sales veteran Adam Gordon has joined WorldNow's Local Media Network as Chief Revenue Officer, National Ad Sales."

- Diesel's up to something again.

- Mini gets even..."minier"?

- We once said wipe your ass with this ad. Now, apparently, all you have to do is use up all the toilet paper.

- "Facebook surfers are costing Australian companies billions of dollars a year in lost productivity." Oops.

OK, this is just gross.

by Steve Hall    Aug-20-07    
Topic: Cable, Online, Specialty



Multi-talented Phishers Don't Just Write Crappy Emails; They Build Crappy Banner Ads, Too

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For most people working closely with the internet, it's almost laughable to think somebody out there is still falling for schemes where a company is updating its databases and "needs" your username and password.

But apparently people still do. It happened to a friend and Adrants reader, whose Gmail account is now being used to send urgent messages demanding financial aid via wire transfer for her dire-straights "husband" in Nigeria. We were like, "What, she got married? And the guy's trapped in Africa? And he uses Western Union?!"

Thankfully there's help - like that promised by this banner ad, which claims it will check if your credit card has been compromised if you'll just tap your card number and expiry date into the boxes.

We're sure a couple hundred people fell for that one, too.

by Angela Natividad    Aug-19-07    
Topic: Bad, Online, Spoofs



Uh, We're MySpace. Do We Look Like We Need Static Page Elements?

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For some odd reason MySpace has gone all super-pink on our asses. This bamboozled us so we dug deep to work out what was going on.

Oh right, it's all part of that Cherry Coke contest, for which they've found a winner - a cat (yeah, you read right) named Pouncer.

To honor said winner, for all of today (and hopefully not tomorrow), it's not just MySpace.com; it's Pouncer's MySpace.com. Courtesy of Cherry Coke.

Options to molest your MySpace page in equal cherry-soaked fashion are available here.

We don't know why we're surprised or even confused, considering MySpace has always been open about its willingness to sacrifice a consistent aesthetic scheme to the highest bidder.

by Angela Natividad    Aug-17-07    
Topic: Online, Promotions



Jailhouse 'Thriller' Has Chilling Background Story

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The first time we saw this video of Filipino inmates dancing to Thriller, we remember thinking, "... Dude, how were 1500 inmates at a Cebu prison coaxed into a coordinated syncopated jamboree?"

We didn't have long to wonder. Security consultant Byron Garcia, the force behind it, isn't exactly shy. With a near-comical audacity, Garcia uploaded the video onto YouTube himself, along with a shit-ton of other coordinated nightmares, including I Will Follow Him from Sister Act.

more »

by Angela Natividad    Aug-16-07    
Topic: Online, Worst



'Wild Hogs' Interstitial Growls, We Growl Back

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We were on Discovery News reading an article when we were interrupted by the presence of a really ugly "scoop n' poop" advergame for Wild Hogs that expanded, didn't contract and opened the website when we pushed the "close" button.

We'd say that the type of ad a site chooses to populate its real estate is kind of a big deal. And while a film like Wild Hogs is probably within Discovery News' parameter of family-friendly fare, it would have been nice if somebody had tried it out beforehand or at least seriously considered its placement - in the middle of a story about King Nebuchadnezzar? Come on!

by Angela Natividad    Aug-16-07    
Topic: Bad, Online



Heineken Takes Svedka Vodka Robots to Dance Floor

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For pure amusement it seems, Heineken has released DraughtKeg, a site on which you can upload your face to a futuristic robot who will then appear on the dance floor grooving to pseudo-futuristic dance music. It's all very retro...in a futuristic sort of way. And it's to promote their new, uber-cool keg that's, apparently, really, really better than your standard keg.

Let's imagine ourselves sitting in on the Publicis Modem Berlin Cameron (sorry, our PR rep mis-spoke. The campaign was created by Berlin Cameron. Modem handled online work and subcontracted out the creation of this website to Brothers by Choice) concepting session for this piece of work.

AE: "So you all saw the thing. It is pretty advanced for just a keg of beer, right?
AD: "Futuristic, even."
COPY: "The thing looks like some sort of mini-robot."
AD: "I got it! Robots. Beer. The future. A party. A robot dance party!"
AE: "Um, what about Svedka's robots?"
COPY: "Who gives a shit. Ours will be way better because...ooo...I got it...we'll let people upload their heads to the robots! All that social media shit, you know."
AE: "Uh, Trailer Crashers did that."
AD: "Dude. It's ALL been done before. It's not like you expected an original idea, right?"
AE: "Uh, I guess. Hey, just make it look cool OK? Like the music and shit. And make sure you show the fucking product!"
COPY: "Dude, we aren't idiots."
AE: "OK. I know. You rock. I need it next Thursday."
AE/AD/Copy: Three way fist-bump

by Steve Hall    Aug-16-07    
Topic: Creative Commentary, Good, Online



Yeah, Another Candystand Game. Who Works on Thursdays Anyway?

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Here's a distraction that's sure to derail your workday. In the interest of going simpler, Candystand gives us Jetboost, a game where all you have to do is make the little jetpack-wearing man jump as high as he can.

Each level lasts just a few seconds, which strangely makes you want to do a bunch. Oh, the marketing magic of bite-size.

Addictive. But then again, shiny objects usually are when you have something more important to do.

Keep the volume down if you're in your cubby hole -- er, cubicle. To note, we've long since stopped noticing what candy is advertised - but, foreseeing this, Candystand since began forcing users to sit through a short ad while the game loads. Those clever candy peddling rogues.

by Angela Natividad    Aug-16-07    
Topic: Brands, Games, Good, Online








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