For Mountain Dew, it's not far-reaching enough to be down with street culture. Apparently it wants to be in with the Dirty South too.
A firm called Mirrorball.com has sent us a weird new take on the Green Label Project for Mountain Dew.
Meet Willy the Hillybilly, the face of the drink pre-dating the '60s. One-time tagline "Zero Proof Moonshine" also harks back to Prohibition, which is when the catchy Mountain Dew song in the ad was written.
We're a little late on this one, but it's worth mentioning anyway because finally there's a way to express the impact and meaning of Web 2.0 without verbally fumbling with "blogs," "collaboration," "synergy" and other bullshit buzz we've been hammered with and hammering others with so relentlessly.
After some trial and error, anthro professor Mike Wesch has perfected his text-based thesis on the evolution of the word, technology and ourselves in Web 2.0.
Definitely worth the watch. The progression from paper to text is a little painful if you've seen it 34598349058 times like we have, but it's nonetheless an elegant process and the ending is still pretty moving. Thanks Lee Hopkins for tipping us off.
Now Wesch can roll up his sleeves and start on his next project: Web 3.0, a web far more tangly than the one we've just finished weaving. But it isn't just around the corner, it's pretty much already here.
To call attention to the 250,000 children around the world who cause group War Child Canada says are training for, fighting and dying in wars at any given moment, the group has launched Camp Okutta, a full blown camp that instructs children on the art of war. Fictitiously, of course. A video, posters and the camp website round out the campaign which was created pro-bono by Toronto agency john st. Indusblu created the Camp Okutta website and Soci-Media created the War Child corporate site.
ELLEgirl.com and Warner Bros. Consumer Products recently bowed ELLEgirl goes Tweety Chic! campaign, a contest inviting wannbe fashionistas to create a tunic design for Tweety. Powered by user-generated content company Brickfish, the contest will award the winner with a tunic of her (or his, we assume, for for so inclined) design created by L.A. stylists Cristina Ehrlich and Estee Stanley of Miss Davenporte along with a weekend trip to Beverly Hills to stay at the Mondrian hotel, a gift bag filled with $500 in Tweety goodies and the...wait for it... chance to blog about the weekend on ELLEgirl.com.
Two years ago we'd just call this an online contest. Now we have to call it a social media-enabled, consumer/user-generated/created content/media campaign. Remember when an integrated campaign was dubbed "synergistic"? Yup. Everything's the same. We just have new blatherific labels for the same old shit.
Anyway. You still here? What are you waiting for? Beverly Hills? $500? And a chance to be a blogger? What's holding you back?
This is almost too engaging. To promote the premiere of Bionic Woman, take your BAT.
The BAT-test is where you can have a bionic assessment made on your super-extremities. The examinations are simple but actually pretty hard, and they can all be solved via keyboard.
Apparently Adrants is only 39 percent bionic. We're bummed.
Well, even if you can't be all powerful, you can at least watch Jaime Sommers try balancing life and paramilitary affairs on NBC's series premiere, which hits TVs on September 26th at 9/8c.
Now, here's a contest that cuts right to the chase. Upload your nude art, and get potentially recognized at a big gallery event in NYC! The contest is called Christi Naked, which we at first thought was maybe a publicity stunt by an otherwise talentless model (you know, sort of like this).
But actually it's for Christiania Vodka. We dig the minimalist Norwegian aesthetic and for some reason knowing this contest is for vodka is soothing. Maybe it's because we got tired of the coquettishly naked but unlovable Fembots.
The last entries are due today, so strip down and speed up if you want to be counted.
Sometimes we wonder if this ongoing effort by brands to throw together CGM contests is actually part of a large-scale game of industry Hot Potato we just don't know about. Like "How Many Cheap Videos Can We Leach Out of Consumers Before We Start Getting More Backlashes than Exhibitionist Pillow-Fights?"
Anyway, Apartments.com is launching a contest called Possession Obsession. If you send them a video of stuff you collect, you could win (drumroll, please) $20,000.
We're not crazy about comedians, though every once in awhile we find a winner like ad cock-snapping Charlie Brooker, and Hardaway-rubbing George Takei.
This Dan Fielding character is unimpressive at outset. And even with a little more exposure, he's little more than an arrogant SOB who happens to want his own show called The Domestic God.
But in his efforts to self-promote, he's done something interesting: turned himself into a contest.
To prove to us (and possibly itself) that it is indeed "the world's coolest, healthiest market," Whole Foods has launched a YouTube channel called The WTF? Network, a play on Whole Food's initials (if you just ignore that pesky T).
The channel lives up to its acronym, and not in a super-cool way. The featured, very shaky video follows a girl riding a unicycle around the veggie section of the supermarket. We're sure this was funny as hell for her friends, but it really didn't make us salivate for six organic lima beans at $8 a pop.
Or laugh, for that matter. In fact, the grave frowns we wore for the video's :20 run has begun to hurt our faces.
WTF indeed, Whole Foods?
OK, so here's a new one. And there's rarely anything new at all about an agency website but we think JWT Australia has done it. How? They made their site a womb. Yes, a womb. As in wheere baies grow. It's a conceptual oddity but, strangely, it works for us. Or, maybe it's just gross. We can't tell. Oh wait, yes we can. The "baby" picks his nose. Eew. Give it a look and let us know what you think.