BAT-Test Shatters Long Held Belief that We Are, in Fact, Superhuman

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This is almost too engaging. To promote the premiere of Bionic Woman, take your BAT.

The BAT-test is where you can have a bionic assessment made on your super-extremities. The examinations are simple but actually pretty hard, and they can all be solved via keyboard.

Apparently Adrants is only 39 percent bionic. We're bummed.

Well, even if you can't be all powerful, you can at least watch Jaime Sommers try balancing life and paramilitary affairs on NBC's series premiere, which hits TVs on September 26th at 9/8c.

by Angela Natividad    Aug-22-07    
Topic: Best, Games, Online, Promotions



Still Hot for CGM? Get Naked for Christi

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Now, here's a contest that cuts right to the chase. Upload your nude art, and get potentially recognized at a big gallery event in NYC! The contest is called Christi Naked, which we at first thought was maybe a publicity stunt by an otherwise talentless model (you know, sort of like this).

But actually it's for Christiania Vodka. We dig the minimalist Norwegian aesthetic and for some reason knowing this contest is for vodka is soothing. Maybe it's because we got tired of the coquettishly naked but unlovable Fembots.

The last entries are due today, so strip down and speed up if you want to be counted.

by Angela Natividad    Aug-22-07    
Topic: Good, Online, Promotions



Apartments.com Goes CGM. Win $20,000 for a Video of Your Crap

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Sometimes we wonder if this ongoing effort by brands to throw together CGM contests is actually part of a large-scale game of industry Hot Potato we just don't know about. Like "How Many Cheap Videos Can We Leach Out of Consumers Before We Start Getting More Backlashes than Exhibitionist Pillow-Fights?"

Anyway, Apartments.com is launching a contest called Possession Obsession. If you send them a video of stuff you collect, you could win (drumroll, please) $20,000.

more »

by Angela Natividad    Aug-22-07    
Topic: Bad, Games, Online, Promotions



Dan Fielding is a Big Mystery. Do You Care Enough to Solve It?

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We're not crazy about comedians, though every once in awhile we find a winner like ad cock-snapping Charlie Brooker, and Hardaway-rubbing George Takei.

This Dan Fielding character is unimpressive at outset. And even with a little more exposure, he's little more than an arrogant SOB who happens to want his own show called The Domestic God.

But in his efforts to self-promote, he's done something interesting: turned himself into a contest.

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by Angela Natividad    Aug-22-07    
Topic: Games, Online, Promotions



Whole Foods: Selling Ever-So-Short on Coveted Cool Factor

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To prove to us (and possibly itself) that it is indeed "the world's coolest, healthiest market," Whole Foods has launched a YouTube channel called The WTF? Network, a play on Whole Food's initials (if you just ignore that pesky T).

The channel lives up to its acronym, and not in a super-cool way. The featured, very shaky video follows a girl riding a unicycle around the veggie section of the supermarket. We're sure this was funny as hell for her friends, but it really didn't make us salivate for six organic lima beans at $8 a pop.

Or laugh, for that matter. In fact, the grave frowns we wore for the video's :20 run has begun to hurt our faces.

WTF indeed, Whole Foods?

by Angela Natividad    Aug-21-07    
Topic: Bad, Brands, Online



JWT Australia Gestates Inside Womb

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OK, so here's a new one. And there's rarely anything new at all about an agency website but we think JWT Australia has done it. How? They made their site a womb. Yes, a womb. As in wheere baies grow. It's a conceptual oddity but, strangely, it works for us. Or, maybe it's just gross. We can't tell. Oh wait, yes we can. The "baby" picks his nose. Eew. Give it a look and let us know what you think.

by Steve Hall    Aug-21-07    
Topic: Agencies, Online



German Engineers Wish They'd Built the Subaru Imprezza

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Subaru makes good cars. At least that's what Consumer Reports says year after year. But why do most their cars look, well, so pedestrian. While that's one person's opinion, it seems, according to a recently launched campaign for the Impreza (which does actually look better than past models) created by DB Canada, German engineers are jealous of Subaru's performance.

The campaign consists of an onslaught of television, out-of-home, online, print, direct and cinema. The cinema ad broke late July and the rest is coming soon to Canadians country-wide.

The cinema ad, which you can view here, features four German engineers out for a joy ride in the Imprezza. They cruise the test track to the tune of Falco's Amadeus until they are met with the disapproving eyes of their senior engineer who mutters disgust in German.

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HSM Rocks Ratings, Diesel Fuels, Asses Wiped

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- Cynopsis reports, "High School Musical 2 premiered on Disney Channel on Friday night and drew in a record breaking audience of 17.2 million viewers, according to the Nielsen preliminary fast national ratings." The kids do like their HSM.

- If you think the CxO Insanity has progressed to buffoonery "WorldNow announced today that advertising sales veteran Adam Gordon has joined WorldNow's Local Media Network as Chief Revenue Officer, National Ad Sales."

- Diesel's up to something again.

- Mini gets even..."minier"?

- We once said wipe your ass with this ad. Now, apparently, all you have to do is use up all the toilet paper.

- "Facebook surfers are costing Australian companies billions of dollars a year in lost productivity." Oops.

OK, this is just gross.

by Steve Hall    Aug-20-07    
Topic: Cable, Online, Specialty



Multi-talented Phishers Don't Just Write Crappy Emails; They Build Crappy Banner Ads, Too

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For most people working closely with the internet, it's almost laughable to think somebody out there is still falling for schemes where a company is updating its databases and "needs" your username and password.

But apparently people still do. It happened to a friend and Adrants reader, whose Gmail account is now being used to send urgent messages demanding financial aid via wire transfer for her dire-straights "husband" in Nigeria. We were like, "What, she got married? And the guy's trapped in Africa? And he uses Western Union?!"

Thankfully there's help - like that promised by this banner ad, which claims it will check if your credit card has been compromised if you'll just tap your card number and expiry date into the boxes.

We're sure a couple hundred people fell for that one, too.

by Angela Natividad    Aug-19-07    
Topic: Bad, Online, Spoofs



Uh, We're MySpace. Do We Look Like We Need Static Page Elements?

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For some odd reason MySpace has gone all super-pink on our asses. This bamboozled us so we dug deep to work out what was going on.

Oh right, it's all part of that Cherry Coke contest, for which they've found a winner - a cat (yeah, you read right) named Pouncer.

To honor said winner, for all of today (and hopefully not tomorrow), it's not just MySpace.com; it's Pouncer's MySpace.com. Courtesy of Cherry Coke.

Options to molest your MySpace page in equal cherry-soaked fashion are available here.

We don't know why we're surprised or even confused, considering MySpace has always been open about its willingness to sacrifice a consistent aesthetic scheme to the highest bidder.

by Angela Natividad    Aug-17-07    
Topic: Online, Promotions










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