'Billboards are Idiots' Protesters are a Mite Confused Themselves

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Here's an interesting one. Billboard Advertisers are Idiots is an effort to get billboard advertisers to stop "blighting" the landscape with their ads.

The whole thing is a little muddly - offending advertisers are listed as "not idiots," with an image of the board and contact info of the media planner if available. The idea is to wage peaceful war by calling these people and getting them to promise not to advertise on billboards anymore.

Apparently this move wasn't the greatest, considering around August the site seems to experience an identity crisis. It decides to call it quits, and then comes back, determined to be ridiculous and not vindictive.

Well ... good job!

by Angela Natividad    Aug-14-07    
Topic: Online, Outdoor



KickFlip Brings Skateboarding Beat-box to Deskside Thrill-Seekers

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The music on this new Candystand game, dubbed KickFlip, is annoying as hell but unavoidably catchy. Like the interns who will undoubtedly be blowing office hours playing it, its single set of lyrics keeps chanting, "I want to skaaaa-ya-yate."

There's also an Extra ad that precedes the game in which a guy who looks suspiciously like an ad douche sticks some gum in his mouth and starts dancing under the transfiguring power of strobe. It physically hurt us.

by Angela Natividad    Aug-13-07    
Topic: Games, Online



Zwinky Has A Party, Others Label It Spyware

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While our Zwinky friends are out with a new commercial for their tween-focused avatars and online chat world, several YouTubers have created videos advising people to beware of Zwinky and its toolbar claiming the installation dumps spyware on one's computer.

by Steve Hall    Aug-13-07    
Topic: Commercials, Online, Video



Julie Roehm, Along with Other Time-Wasting Ad People, Get All Friendy on Facebook

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We might have a lead on where all those old Facebookers are suddenly coming from. Advertising Age reports that marketers, sensing the hype, are joining the Facebook bandwagon in droves.

These include Julie Roehm, who calls Facebook "a terrific networking site that has a social bent, which makes it more fun than businesslike."

Roehm is using the service to connect with "young family members" according to Facebook, while other marketing gurus are taking advantage of said "social bent" to demonstrate that they too have personalities - joining political parties, posting vids and sharing useless information in real-time via the status feature.

Ad Age's Steve Rubel, for example, is "enjoying a light frappucino."

We played with the thought of trashing all these people but unfortunately we're on it too, and practically log on compulsively to see if anyone has SuperPoked us in the last 8-10 minutes.

by Angela Natividad    Aug-13-07    
Topic: Online, Trends and Culture



And, the Cheap Buzz Merchants are at It Again

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Alex Tew's Million Dollar Homepage has spawned another copycat. A boy named Graham (at left) has launched Million Dollar Wiki, an opportunity to own a completely customizable page for a mere $100 a pop.

So far we've found pages for buying a blogger, Fender guitars and letters to businesses. We can't believe this guy has already sold almost 300 pages. Guess we'll see if lightning can strike twice and the million dollar idea makes another millionaire out of another earnest kid.

by Angela Natividad    Aug-10-07    
Topic: Online



Hard-Ass Sport, Longtime Legends, Hip-Hop Luminaries Join in Testosterone-Topia

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Video game publisher 2K Sports has pulled digital firm EVB into its ranks to build a lifestyle marketing campaign called Football Resurrected.

A big plug for All-Pro Football 2K8, the virtual game boasts 300 pigskin "legends" including Jerry Rice and Barry Sanders, as well as a few familiar faces of underground hip-hop, including Hieroglyphics, Jurassic 5, Pep Love and even Rakim.

The site is pretty cool and the raps, which revolve entirely around "the resurrection of 2K Sports," are damn sound. It's all really clever and whatnot.

If the musical icons from our beat-banging youth aren't going to rap about their shoes or how cool they are or how lame haters can be or how love pounds you into submission, they might as well be rapping about football.

We're all just trying to get paid at the end of the day, right? Right.

by Angela Natividad    Aug- 9-07    
Topic: Celebrity, Good, Online, Sponsorship



The Rumors are True: Heinz Ketchup Leads to Big Surprises

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If you're going to run a UGC campaign, you're inevitably going to get some entries that just aren't after your best interest.

We thought this entry for Heinz was awesome, mainly because it poked fun at the whole UGC idea, and also because it reminded us of when we were kids and thought everything had "that secret ingredient" (or a "secret ingredient" pesticide) in it - from Cheetos to Mountain Dew.

KetchupFriends, which created the entry, actually put together a whole series of equally subversive oeuvres for Heinz. This one's creepy as hell but you get the idea.

We're wondering if the "friends" behind the ketchup are actually enlisted by the brand in some way. If so, that's a risky positioning move that maybe wants rewarding.

We'll keep mum about your dark side, Heinz. Don't worry.

by Angela Natividad    Aug- 9-07    
Topic: Online, Spoofs



Slingbox Gives Us Subservient Manslave

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Remember that Slingbox concept from so-long-ago-that-it's-not-even-worth-the-recall? Apparently it's still around, and in an effort to rekindle public interest in the whole control-your-TV concept, they've given us a stiff, somewhat unwilling human version of subservient chicken.

The options for what he can do are limited and, because he seems so unhappy about life, continuing to force him to Macarena and Frug stems from a quality of sadism and not actual voyeuristic interest.

by Angela Natividad    Aug- 9-07    
Topic: Online



Windorphins Prove that Outdoor Still Works

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We were stalking the streets of NYC one night when we saw this compromised poster that said "Windorphins are like a ticker tape parade for your soul." A ticker tape parade is too exciting to turn down so we dashed drunkenly home and plugged windorphins.com into our browser.

After 10 or 11 tries we arrived at the site and discovered that Windorphins are a "natural byproduct of eBay" and are the hormonal result of a victory. The site features studies, celebrity comparisons ("Who's got more Windorphins?"), an opportunity to make your own "Windorphs" (like Weemees, except in your bloodstream!) -- and of course a place to conduct searches on eBay.

The campaign wasn't super-imaginative but we're fairly sure it's more successful than a lot of online efforts out there, mainly because eBay advertises outdoor. Which brings up a good point: just because you're running an online campaign doesn't mean you should only advertise over the internet.

by Angela Natividad    Aug- 9-07    
Topic: Brands, Campaigns, Good, Online, Outdoor



Alltel Geeks Get ManCave

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While it's pretty obvious what a typical guy's hang room looks like, it's not so obvious what the hang room of those Alltel geeks would look like. ManCave helps us see into the world of geekdom. And yes, even geeks have bikinied babes skulking about their basements.

by Steve Hall    Aug- 8-07    
Topic: Online








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