Windorphins Prove that Outdoor Still Works

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We were stalking the streets of NYC one night when we saw this compromised poster that said "Windorphins are like a ticker tape parade for your soul." A ticker tape parade is too exciting to turn down so we dashed drunkenly home and plugged windorphins.com into our browser.

After 10 or 11 tries we arrived at the site and discovered that Windorphins are a "natural byproduct of eBay" and are the hormonal result of a victory. The site features studies, celebrity comparisons ("Who's got more Windorphins?"), an opportunity to make your own "Windorphs" (like Weemees, except in your bloodstream!) -- and of course a place to conduct searches on eBay.

The campaign wasn't super-imaginative but we're fairly sure it's more successful than a lot of online efforts out there, mainly because eBay advertises outdoor. Which brings up a good point: just because you're running an online campaign doesn't mean you should only advertise over the internet.

by Angela Natividad    Aug- 9-07    
Topic: Brands, Campaigns, Good, Online, Outdoor



Alltel Geeks Get ManCave

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While it's pretty obvious what a typical guy's hang room looks like, it's not so obvious what the hang room of those Alltel geeks would look like. ManCave helps us see into the world of geekdom. And yes, even geeks have bikinied babes skulking about their basements.

by Steve Hall    Aug- 8-07    
Topic: Online



Zipcar Plays the Tease: Promises Sex, Takes it Away

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We were buggering around on some other ad sites when we came across this set of banners for Zipcar flashing at us.

Under the impression that Zipcar was offering us 350 hours for sex, we were scandalized and a little perplexed.

And then we realized it was giving us two facts. Apparently, according to some average out there in the ether, people spend 350 hours having sex and 420 hours looking for parking.

Armed with this new understanding, we were even more excited: using a Zipcar can nail us that displaced 420 hours (for sex)! Then we thought, wait. Driving a Zipcar won't win us more down-and-dirty time; it'll just ensure that we don't have to pay for that time (parking is included in the Zipcar deal).

Half-heartedly we thought, well, that's almost as good as sex. But no, it isn't.

by Angela Natividad    Aug- 8-07    
Topic: Brands, Online



Apple Brings Sexy Desktop Back, Takes a Bite Out of Our Self-Esteem

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Having unleashed its sexy new iMac yesterday afternoon, Apple flooded our inbox this morning with an ad for it that smugly proclaimed, "You can't be too thin. Or too powerful."

Yo. Are you calling us fat? Low blow, Steve Jobs. What would Rubenesque Ruby say?

by Angela Natividad    Aug- 8-07    
Topic: Online



Don't Just Encourage Literacy, Pistolwhip People with It!

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Jeremy over at Pop-PR sent us a link to this alleged PSA, which takes place at Raphael De La Ghetto High School, where very scary things happen. (Really. It was like a lower-budget version of Pink Floyd's "The Wall.")

The purpose of the crunked-out video is to encourage disenfranchised youth to "read a mothafuckin' book!" Users are also led to Not a Rapper, the official website of Bomani D'Mite Armah, "the poet with a hip-hop style."

There are other important messages proffered by the PSA, including "Your body needs water, so drink that shit!" and "Brush your teeth, brush your teeth, brush your goddamn teeth!"

Word on the street is the video aired on BET and appeared on VH1's Best Week Ever. We sat through the whole thing for posterity's sake and, afterward, did indeed feel violently inclined to pick up a mothafuckin' book. Whether it so triggered the street hoods is another question.

by Angela Natividad    Aug- 7-07    
Topic: Cause, Online, Strange



This Time in '45, Hiroshima Was Devastated

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With war such a salient topic of late, it was only a matter of time before we started getting throwbacks from the '40s.

Owen over at Sinless just sent us the Aug 6th Hiroshima Ginsberg De-Classified Nuclear Test Film, a 12-minute visual assault on what was happening in Hiroshima in 1945, roughly during this time of year.

The video includes a reading of Allen Ginsberg's poem "Plutonian Ode." If that sounds like it'll add some nuance to your day (it definitely added sparkle to ours), by all means, watch. If enough people get all riled-up, maybe we can storm the Capitol together, say around 6?

by Angela Natividad    Aug- 7-07    
Topic: Cause, Online



Brickfish Wants Your War Ballads!

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Here's an opportunity to undo all the ickiness generated by that godforsaken All You Need is Luvs campaign. Brickfish is conducting a call for entries by people seeking to belt out a tune about the war. Some of the stuff is all right if not overproduced, but hey, maybe that's the fruit of UGC.

The logo is a little confusing. Songs from the heart or songs from the war? In our case, maybe it's the same thing.

Three lucky winners get $500 and potentially a diaper campaign cameo via Saatchi and Saatchi. Just kidding. Maybe.

by Angela Natividad    Aug- 6-07    
Topic: Cause, Online, Promotions



Alltel Rides Mancave Concept for All it's Worth (Not Much?)

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To get the most out of its most current Mancave ad campaign, Alltel launches ... wait for it, wait for it ...

The Mancave.

By manufacturing a sense of animosity allegedly felt by those "other" wireless guys against Alltel, the burgeoning mobile company hopes to lend the sense that it's, if not bigger, then at least more chill than its hopelessly pre-pubescent, nunchuk-toting contemporaries.

Requisite MySpace at WirelessThugz.com. You get the picture.

It's really cool that all these online brand communities are launching to back up these funny little ad campaigns, but how does traffic actually get to any of them? How are they actually leveraged? After the death of bud.tv, we remain nonplussed.

by Angela Natividad    Aug- 6-07    
Topic: Brands, Online



We Don't Have a Search Beast; We've Got an Ego Vacuum

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On Wednesday morning at ad:tech in Chicago, I hit Managing the Search Beast, the first of the several SEM seminars I masochistically slated myself to take.

It was one of those seminars in which a speaker like David Doucette feebly tries pushing product (the Fairmont Hotel and Resorts) while the audience, every member of which thinks it's smarter than he, attacks with questions that, if you've ever worked in SEM, you know nobody knows the answers to.

And they're simple questions: "How did you track that social networking effort?" and "How do you prevent against click fraud?"

The crickets chirp in response. It's not that there aren't any answers; it's that marketing and sales guys rarely have a true sense of what's happening on the back-end when it comes to SEO. They pull the numbers from IT and that's the deepest it gets.

This is one reason why search engine marketing (poetically) highlights the growing tensions between marketing and tech.

You think Boyz n the Hood was scary? You've probably got similar tensions running between creatives and devvies - except without guns, and possibly more animosity.

more »

by Angela Natividad    Aug- 3-07    
Topic: Events, Online



Smirnoff Debuts Tea Partay Sequel, 'Boyz N The Hillz'

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Perhaps it's because we're squarely East Coast. Perhaps it's because sequels rarely, if ever, surpass the greatness from which they spawn. Perhaps its that we're much more prep at heart than West Coast Whacked. Perhaps it's just that this JWT New York-created Smirnoff Tea Partay sequel, Boyz in the Hillz, simply isn't as good as the original.

Oh sure, it rips West Coast oddities just as the original ripped East Coat preppy life but it doesn't seem to have the wit of the original. Of course, we could be completely wrong and this sequel may go on to garner millions more views than the millions the original achieved. Time will tell. But according to East Coast Tea Partay frontman Prescott, "those West Coast rappers are whacked, yo!"

by Steve Hall    Aug- 2-07    
Topic: Online, Video, Viral










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