If you're going to run a UGC campaign, you're inevitably going to get some entries that just aren't after your best interest.
We thought this entry for Heinz was awesome, mainly because it poked fun at the whole UGC idea, and also because it reminded us of when we were kids and thought everything had "that secret ingredient" (or a "secret ingredient" pesticide) in it - from Cheetos to Mountain Dew.
KetchupFriends, which created the entry, actually put together a whole series of equally subversive oeuvres for Heinz. This one's creepy as hell but you get the idea.
We're wondering if the "friends" behind the ketchup are actually enlisted by the brand in some way. If so, that's a risky positioning move that maybe wants rewarding.
We'll keep mum about your dark side, Heinz. Don't worry.
Remember that Slingbox concept from so-long-ago-that-it's-not-even-worth-the-recall? Apparently it's still around, and in an effort to rekindle public interest in the whole control-your-TV concept, they've given us a stiff, somewhat unwilling human version of subservient chicken.
The options for what he can do are limited and, because he seems so unhappy about life, continuing to force him to Macarena and Frug stems from a quality of sadism and not actual voyeuristic interest.
We were stalking the streets of NYC one night when we saw this compromised poster that said "Windorphins are like a ticker tape parade for your soul." A ticker tape parade is too exciting to turn down so we dashed drunkenly home and plugged windorphins.com into our browser.
After 10 or 11 tries we arrived at the site and discovered that Windorphins are a "natural byproduct of eBay" and are the hormonal result of a victory. The site features studies, celebrity comparisons ("Who's got more Windorphins?"), an opportunity to make your own "Windorphs" (like Weemees, except in your bloodstream!) -- and of course a place to conduct searches on eBay.
The campaign wasn't super-imaginative but we're fairly sure it's more successful than a lot of online efforts out there, mainly because eBay advertises outdoor. Which brings up a good point: just because you're running an online campaign doesn't mean you should only advertise over the internet.
While it's pretty obvious what a typical guy's hang room looks like, it's not so obvious what the hang room of those Alltel geeks would look like. ManCave helps us see into the world of geekdom. And yes, even geeks have bikinied babes skulking about their basements.
We were buggering around on some other ad sites when we came across this set of banners for Zipcar flashing at us.
Under the impression that Zipcar was offering us 350 hours for sex, we were scandalized and a little perplexed.
And then we realized it was giving us two facts. Apparently, according to some average out there in the ether, people spend 350 hours having sex and 420 hours looking for parking.
Armed with this new understanding, we were even more excited: using a Zipcar can nail us that displaced 420 hours (for sex)! Then we thought, wait. Driving a Zipcar won't win us more down-and-dirty time; it'll just ensure that we don't have to pay for that time (parking is included in the Zipcar deal).
Half-heartedly we thought, well, that's almost as good as sex. But no, it isn't.
Having unleashed its sexy new iMac yesterday afternoon, Apple flooded our inbox this morning with an ad for it that smugly proclaimed, "You can't be too thin. Or too powerful."
Yo. Are you calling us fat? Low blow, Steve Jobs. What would Rubenesque Ruby say?
Jeremy over at Pop-PR sent us a link to this alleged PSA, which takes place at Raphael De La Ghetto High School, where very scary things happen. (Really. It was like a lower-budget version of Pink Floyd's "The Wall.")
The purpose of the crunked-out video is to encourage disenfranchised youth to "read a mothafuckin' book!" Users are also led to Not a Rapper, the official website of Bomani D'Mite Armah, "the poet with a hip-hop style."
There are other important messages proffered by the PSA, including "Your body needs water, so drink that shit!" and "Brush your teeth, brush your teeth, brush your goddamn teeth!"
Word on the street is the video aired on BET and appeared on VH1's Best Week Ever. We sat through the whole thing for posterity's sake and, afterward, did indeed feel violently inclined to pick up a mothafuckin' book. Whether it so triggered the street hoods is another question.
With war such a salient topic of late, it was only a matter of time before we started getting throwbacks from the '40s.
Owen over at Sinless just sent us the Aug 6th Hiroshima Ginsberg De-Classified Nuclear Test Film, a 12-minute visual assault on what was happening in Hiroshima in 1945, roughly during this time of year.
The video includes a reading of Allen Ginsberg's poem "Plutonian Ode." If that sounds like it'll add some nuance to your day (it definitely added sparkle to ours), by all means, watch. If enough people get all riled-up, maybe we can storm the Capitol together, say around 6?
Here's an opportunity to undo all the ickiness generated by that godforsaken All You Need is Luvs campaign. Brickfish is conducting a call for entries by people seeking to belt out a tune about the war. Some of the stuff is all right if not overproduced, but hey, maybe that's the fruit of UGC.
The logo is a little confusing. Songs from the heart or songs from the war? In our case, maybe it's the same thing.
Three lucky winners get $500 and potentially a diaper campaign cameo via Saatchi and Saatchi. Just kidding. Maybe.
To get the most out of its most current Mancave ad campaign, Alltel launches ... wait for it, wait for it ...
By manufacturing a sense of animosity allegedly felt by those "other" wireless guys against Alltel, the burgeoning mobile company hopes to lend the sense that it's, if not bigger, then at least more chill than its hopelessly pre-pubescent, nunchuk-toting contemporaries.
Requisite MySpace at WirelessThugz.com. You get the picture.
It's really cool that all these online brand communities are launching to back up these funny little ad campaigns, but how does traffic actually get to any of them? How are they actually leveraged? After the death of bud.tv, we remain nonplussed.