Hard-Ass Sport, Longtime Legends, Hip-Hop Luminaries Join in Testosterone-Topia


Video game publisher 2K Sports has pulled digital firm EVB into its ranks to build a lifestyle marketing campaign called Football Resurrected.

A big plug for All-Pro Football 2K8, the virtual game boasts 300 pigskin "legends" including Jerry Rice and Barry Sanders, as well as a few familiar faces of underground hip-hop, including Hieroglyphics, Jurassic 5, Pep Love and even Rakim.

The site is pretty cool and the raps, which revolve entirely around "the resurrection of 2K Sports," are damn sound. It's all really clever and whatnot.

If the musical icons from our beat-banging youth aren't going to rap about their shoes or how cool they are or how lame haters can be or how love pounds you into submission, they might as well be rapping about football.

We're all just trying to get paid at the end of the day, right? Right.

by Angela Natividad    Aug- 9-07    
Topic: Celebrity, Good, Online, Sponsorship

The Rumors are True: Heinz Ketchup Leads to Big Surprises


If you're going to run a UGC campaign, you're inevitably going to get some entries that just aren't after your best interest.

We thought this entry for Heinz was awesome, mainly because it poked fun at the whole UGC idea, and also because it reminded us of when we were kids and thought everything had "that secret ingredient" (or a "secret ingredient" pesticide) in it - from Cheetos to Mountain Dew.

KetchupFriends, which created the entry, actually put together a whole series of equally subversive oeuvres for Heinz. This one's creepy as hell but you get the idea.

We're wondering if the "friends" behind the ketchup are actually enlisted by the brand in some way. If so, that's a risky positioning move that maybe wants rewarding.

We'll keep mum about your dark side, Heinz. Don't worry.

by Angela Natividad    Aug- 9-07    
Topic: Online, Spoofs

Slingbox Gives Us Subservient Manslave


Remember that Slingbox concept from so-long-ago-that-it's-not-even-worth-the-recall? Apparently it's still around, and in an effort to rekindle public interest in the whole control-your-TV concept, they've given us a stiff, somewhat unwilling human version of subservient chicken.

The options for what he can do are limited and, because he seems so unhappy about life, continuing to force him to Macarena and Frug stems from a quality of sadism and not actual voyeuristic interest.

by Angela Natividad    Aug- 9-07    
Topic: Online

Windorphins Prove that Outdoor Still Works


We were stalking the streets of NYC one night when we saw this compromised poster that said "Windorphins are like a ticker tape parade for your soul." A ticker tape parade is too exciting to turn down so we dashed drunkenly home and plugged windorphins.com into our browser.

After 10 or 11 tries we arrived at the site and discovered that Windorphins are a "natural byproduct of eBay" and are the hormonal result of a victory. The site features studies, celebrity comparisons ("Who's got more Windorphins?"), an opportunity to make your own "Windorphs" (like Weemees, except in your bloodstream!) -- and of course a place to conduct searches on eBay.

The campaign wasn't super-imaginative but we're fairly sure it's more successful than a lot of online efforts out there, mainly because eBay advertises outdoor. Which brings up a good point: just because you're running an online campaign doesn't mean you should only advertise over the internet.

by Angela Natividad    Aug- 9-07    
Topic: Brands, Campaigns, Good, Online, Outdoor

Alltel Geeks Get ManCave


While it's pretty obvious what a typical guy's hang room looks like, it's not so obvious what the hang room of those Alltel geeks would look like. ManCave helps us see into the world of geekdom. And yes, even geeks have bikinied babes skulking about their basements.

by Steve Hall    Aug- 8-07    
Topic: Online

Zipcar Plays the Tease: Promises Sex, Takes it Away


We were buggering around on some other ad sites when we came across this set of banners for Zipcar flashing at us.

Under the impression that Zipcar was offering us 350 hours for sex, we were scandalized and a little perplexed.

And then we realized it was giving us two facts. Apparently, according to some average out there in the ether, people spend 350 hours having sex and 420 hours looking for parking.

Armed with this new understanding, we were even more excited: using a Zipcar can nail us that displaced 420 hours (for sex)! Then we thought, wait. Driving a Zipcar won't win us more down-and-dirty time; it'll just ensure that we don't have to pay for that time (parking is included in the Zipcar deal).

Half-heartedly we thought, well, that's almost as good as sex. But no, it isn't.

by Angela Natividad    Aug- 8-07    
Topic: Brands, Online

Apple Brings Sexy Desktop Back, Takes a Bite Out of Our Self-Esteem


Having unleashed its sexy new iMac yesterday afternoon, Apple flooded our inbox this morning with an ad for it that smugly proclaimed, "You can't be too thin. Or too powerful."

Yo. Are you calling us fat? Low blow, Steve Jobs. What would Rubenesque Ruby say?

by Angela Natividad    Aug- 8-07    
Topic: Online

Don't Just Encourage Literacy, Pistolwhip People with It!


Jeremy over at Pop-PR sent us a link to this alleged PSA, which takes place at Raphael De La Ghetto High School, where very scary things happen. (Really. It was like a lower-budget version of Pink Floyd's "The Wall.")

The purpose of the crunked-out video is to encourage disenfranchised youth to "read a mothafuckin' book!" Users are also led to Not a Rapper, the official website of Bomani D'Mite Armah, "the poet with a hip-hop style."

There are other important messages proffered by the PSA, including "Your body needs water, so drink that shit!" and "Brush your teeth, brush your teeth, brush your goddamn teeth!"

Word on the street is the video aired on BET and appeared on VH1's Best Week Ever. We sat through the whole thing for posterity's sake and, afterward, did indeed feel violently inclined to pick up a mothafuckin' book. Whether it so triggered the street hoods is another question.

by Angela Natividad    Aug- 7-07    
Topic: Cause, Online, Strange

This Time in '45, Hiroshima Was Devastated

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With war such a salient topic of late, it was only a matter of time before we started getting throwbacks from the '40s.

Owen over at Sinless just sent us the Aug 6th Hiroshima Ginsberg De-Classified Nuclear Test Film, a 12-minute visual assault on what was happening in Hiroshima in 1945, roughly during this time of year.

The video includes a reading of Allen Ginsberg's poem "Plutonian Ode." If that sounds like it'll add some nuance to your day (it definitely added sparkle to ours), by all means, watch. If enough people get all riled-up, maybe we can storm the Capitol together, say around 6?

by Angela Natividad    Aug- 7-07    
Topic: Cause, Online

Brickfish Wants Your War Ballads!


Here's an opportunity to undo all the ickiness generated by that godforsaken All You Need is Luvs campaign. Brickfish is conducting a call for entries by people seeking to belt out a tune about the war. Some of the stuff is all right if not overproduced, but hey, maybe that's the fruit of UGC.

The logo is a little confusing. Songs from the heart or songs from the war? In our case, maybe it's the same thing.

Three lucky winners get $500 and potentially a diaper campaign cameo via Saatchi and Saatchi. Just kidding. Maybe.

by Angela Natividad    Aug- 6-07    
Topic: Cause, Online, Promotions

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