Having unleashed its sexy new iMac yesterday afternoon, Apple flooded our inbox this morning with an ad for it that smugly proclaimed, "You can't be too thin. Or too powerful."
Yo. Are you calling us fat? Low blow, Steve Jobs. What would Rubenesque Ruby say?
Jeremy over at Pop-PR sent us a link to this alleged PSA, which takes place at Raphael De La Ghetto High School, where very scary things happen. (Really. It was like a lower-budget version of Pink Floyd's "The Wall.")
The purpose of the crunked-out video is to encourage disenfranchised youth to "read a mothafuckin' book!" Users are also led to Not a Rapper, the official website of Bomani D'Mite Armah, "the poet with a hip-hop style."
There are other important messages proffered by the PSA, including "Your body needs water, so drink that shit!" and "Brush your teeth, brush your teeth, brush your goddamn teeth!"
Word on the street is the video aired on BET and appeared on VH1's Best Week Ever. We sat through the whole thing for posterity's sake and, afterward, did indeed feel violently inclined to pick up a mothafuckin' book. Whether it so triggered the street hoods is another question.
With war such a salient topic of late, it was only a matter of time before we started getting throwbacks from the '40s.
Owen over at Sinless just sent us the Aug 6th Hiroshima Ginsberg De-Classified Nuclear Test Film, a 12-minute visual assault on what was happening in Hiroshima in 1945, roughly during this time of year.
The video includes a reading of Allen Ginsberg's poem "Plutonian Ode." If that sounds like it'll add some nuance to your day (it definitely added sparkle to ours), by all means, watch. If enough people get all riled-up, maybe we can storm the Capitol together, say around 6?
Here's an opportunity to undo all the ickiness generated by that godforsaken All You Need is Luvs campaign. Brickfish is conducting a call for entries by people seeking to belt out a tune about the war. Some of the stuff is all right if not overproduced, but hey, maybe that's the fruit of UGC.
The logo is a little confusing. Songs from the heart or songs from the war? In our case, maybe it's the same thing.
Three lucky winners get $500 and potentially a diaper campaign cameo via Saatchi and Saatchi. Just kidding. Maybe.
To get the most out of its most current Mancave ad campaign, Alltel launches ... wait for it, wait for it ...
By manufacturing a sense of animosity allegedly felt by those "other" wireless guys against Alltel, the burgeoning mobile company hopes to lend the sense that it's, if not bigger, then at least more chill than its hopelessly pre-pubescent, nunchuk-toting contemporaries.
Requisite MySpace at WirelessThugz.com. You get the picture.
It's really cool that all these online brand communities are launching to back up these funny little ad campaigns, but how does traffic actually get to any of them? How are they actually leveraged? After the death of bud.tv, we remain nonplussed.
On Wednesday morning at ad:tech in Chicago, I hit Managing the Search Beast, the first of the several SEM seminars I masochistically slated myself to take.
It was one of those seminars in which a speaker like David Doucette feebly tries pushing product (the Fairmont Hotel and Resorts) while the audience, every member of which thinks it's smarter than he, attacks with questions that, if you've ever worked in SEM, you know nobody knows the answers to.
And they're simple questions: "How did you track that social networking effort?" and "How do you prevent against click fraud?"
The crickets chirp in response. It's not that there aren't any answers; it's that marketing and sales guys rarely have a true sense of what's happening on the back-end when it comes to SEO. They pull the numbers from IT and that's the deepest it gets.
This is one reason why search engine marketing (poetically) highlights the growing tensions between marketing and tech.
You think Boyz n the Hood was scary? You've probably got similar tensions running between creatives and devvies - except without guns, and possibly more animosity.
Perhaps it's because we're squarely East Coast. Perhaps it's because sequels rarely, if ever, surpass the greatness from which they spawn. Perhaps its that we're much more prep at heart than West Coast Whacked. Perhaps it's just that this JWT New York-created Smirnoff Tea Partay sequel, Boyz in the Hillz, simply isn't as good as the original.
Oh sure, it rips West Coast oddities just as the original ripped East Coat preppy life but it doesn't seem to have the wit of the original. Of course, we could be completely wrong and this sequel may go on to garner millions more views than the millions the original achieved. Time will tell. But according to East Coast Tea Partay frontman Prescott, "those West Coast rappers are whacked, yo!"
The bitchy thing about Candystand, which has long exhausted its welcome in the Adrants annals, is their advergames are actually really good.
Take this new one called Fire and Ice. With unique characters and quirky music, the game still manages to bring us back to the Super NES days, jumping over turtles and malicious red owls while trying to sate an endless lust for floating coins. We can't trash something we just blew half an hour playing.
Our only problem with it is it lacks that classic Mario speed-running feature. Do you hear us, advergame gods? We want a speed-running feature.
As we surmised earlier this month, Philips Bodygoom has taken its efforts the the next logical step. The marketer's agency, Tribal, has launched Robot Skin, an episodic series in which grooming robots, otherwise known as "the key that unlocks the version of yourself you always wanted to be," become the most desirable toy men can possess in the future. It's a a nice effort. After all, imagining a fembot stroking your various body parts is a lot more exciting than the mundane reality of an electric grooming device doing the same. And it's far better than that dude in the white bathrobe spewing double entendres about your nuts. But we do wonder if Svedka Vodka's fembot are gonna come knocking.
Change the body and the mind will follow. Or so the copy says.
- If you care, Facebook's heretofore "non-existent" ad rates have been leaked.
- Pepsi's Alan Pottash, the man behind many successful campiagns such as Pepsi Generation, Pepsi Challenge and all those celbu-commercials, died July 27 in LA at the age of 79.
- Toto's Times Square bare asses have been covered - quite creatively - following complaints from Reverend Neil Rhodes of the Times Square Church.
- This is what happens when an ad agency with just ten people and three accounts has too much time on their hands.