Taco Bell Tries to 'Fetch' Fourth Meal

fourth_meal.jpg

While we can appreciate the effort put into this DraftFCB Irvine online work for Taco Bell, Fourth Meal, which presents itself as a late night resource for night owls, it's a bit kludgey considering the hundreds of other similar online efforts which have come before it. Doing the Taxicab confessions thing, visitors can ride a cab around the city, check out late night hot spots added by users and record their own confessions for upload. Maybe Dunkin' gave us a decaf this morning by mistake but this just isn't hitting us.

by Steve Hall    Jul-27-07    
Topic: Bad, Consumer Created, Online, Social, Video



Soldiers of Christ Commence Crusade Into Second Life

jesus_lol.jpg

The Jesuits, an order of Catholic priests founded in the 1500s, have decided to make Second Life their latest site of evangelical expansion.

"Second Life is not simply a 'closed' phenomenon," writes Father Spadaro of the Jesuits, who outlined a detailed plan on the benefits and hazards of the virtual world, as well as instructions on becoming a resident. "It is a real living environment that every day extends its frontiers and increases the number of residents. We cannot close our eyes to it."

After smut trades and regulation came barging through the doors, it was only a matter of time before religion came a-knocking gently.

Or not.

by Angela Natividad    Jul-27-07    
Topic: Cause, Online



For Greener Good, Some Say Google Should Go Black

blackle.jpg

LittleJohn pointed out this effort by Heap Media, which posits that computers exert less energy if they display black screens instead of white ones. This does make sense considering on older TV sets, light only shines through areas that deviate from the darkness you see when the machine is off.

This trivia is not without motivation. To generate an energy-saving movement of sorts, Heap is promoting the notion of a black Google, which would save (literally) heaps of energy if it joined the dark side, considering the number of searches it supports. To get the search giant to see the light, users are encouraged to make Blackle their homepage.

more »

by Angela Natividad    Jul-27-07    
Topic: Online, Promotions



Ask Tries Hard to Go Low-Budget

get_more.jpg

Fallon, London just put together these new spots for Ask.com. They've got that VHS vibe going on and are weird, but oddly watchable. (We liked Algorithm best, probably because of the dancing.)

With the failure of Jeeves and the new face of Ask, characterized by that cryptic billboard campaign, it took us awhile to warm up to the brand's quirky new personality. The ninja effort probably helped.

What we like about the new Ask is that they manage the random humor well but don't go all left-field - all efforts serve the purpose of delivering the same, consistent message in different ways.

Smart. Why is that so hard to do?

by Angela Natividad    Jul-26-07    
Topic: Brands, Online, Strange



Sisley Pulls Coke-White Wool Over Our Eyes

sisley_steph.jpg

Some time ago we got word that Sisley released this racy ad featuring allusions to coke, the unofficial talc of the modeling world.

Later Benetton Group, the parent company, left us a comment stating this work is not formally associated with the Sisley brand. The statement included a push for Sisley's latest campaign featuring Stephanie Seymour, "worldwide recognized as an icon of fashion and beauty."

An image from said campaign is at left. It's so much less racy (and infinitely more creative) than the coke-whore glamazon variation. < /sarcasm >

Inspired by these curious events, MyItThings wrote a post on fakedvertising that pretty much states Sisley (or someone who loves the company enough to throw together some pretty well-made creative) pulled a clever one with this effort.

Way to go.

by Angela Natividad    Jul-25-07    
Topic: Guerilla, Online, Viral, Word of Mouth



Billboard Purism, Calgary Promotes Gwangyang, AOL Buys Tacoda

aquafresh_flexigel_ear_1_25.jpg

- Christiania Spirits is hosting a billboard competition. Finalists will be judged on the company's guiding principles known as Purism. OK then.

- A recent ad in the Economist promoting South Korea's Gwangyang as a business center used the Calgary skyline to do so.

- AOL has plans to acquire behavioral ad network Tacoda. The company will use Tacoda's targeting capabilities to improve its advertising offering.

- On the eve of Saatchi's new red pigtail guy commercial, Improv Everywhere is staging a faux protest claiming the ads unfairly represent red heads.

- AdFreak says Microsoft's new Live Derby 2007 game which promotes Live Search doesn't do much more than prove Microsoft is uncool and is still good at crashing.

more »

by Steve Hall    Jul-25-07    
Topic: Consumer Created, Magazine, Online, Outdoor, Strange



Blue Q Brings the Boobie Back to Tubevertising

blueq.png

Imagine the worst of '80s music, the most transparent of body-builder come-ons and a never-ending infomercial merged into a bikini-sporting ad campaign.

We're not really sure what else to say about these Blue Q spots by Mother, except that they feel a little like a sensory molestation. Or you know that feeling of violation you get when somebody puts a finger in your belly button? More like that.

We would like to try some of that Irish accent breath spray, though.

Hunk and Babe variations here. And we'd be asses if we forgot the Sexy Music Video.

by Angela Natividad    Jul-25-07    
Topic: Agencies, Online, Video



HBO Voyeur Draws Idle Eyes into Dollhouse Worlds

Picture 1.png

These spots for HBO Voyeur, developed by Jun Group in tangent with BBDO, made us feel more than a little nervous about what might be going on upstairs.

In this dollhouse menagerie, a family man is having an affair with the girl upstairs. And while we may not see all the details, the security cam does.

Two more here and here.

It's not totally clear what's happening in all of them but that's supposedly part of the fun of being a voyeur (until somebody tries to kill you, like in Hitchcock's Rear Window). The HBO Voyeur site also leads users to thestorygetsdeeper.com, which is essentially a bunch of people on a forum going on and on about how mysterious this all is.

They do have extra bits on the storyline though, which makes things peripherally more interesting.

by Angela Natividad    Jul-25-07    
Topic: Good, Online



Little Guy Pokes Fun At Big Guys' Phone Tree Hell

gyro_vcom.jpg

While it's hardly new for a telecom company to set itself apart from their more impersonal competitors by promising attentive, responsive personalized service, Gyro International has found a fairly (we say fairly because we know one of you wise asses is going to dig up some old campaign that did a similar thing, sling in our face and tell us we suck at providing advertising news) unique, simple and humorous way to do just that for client VCOM Solutions.

Using nothing more than a visual of a telephone keyboard and an annoyingly witty operator voice over, Gyro has delivered a simple message simply. Now whether or not VCOM actually does anything better than the big guys is another story entirely,

by Steve Hall    Jul-24-07    
Topic: Good, Online



H&M Invades the Nearly-Obliviated Sims

hm_sims.jpg

Because Second Life is getting too competitive (or not), H&M goes back to where vicarious cyber-living began: the Sims, in a Fashion Stuff Expansion Pack for Sims 2.

We nearly forgot the Sims existed.

Check out H&M Sims trailer. It makes shopping almost as tiresome as it is in real life. Maybe the physical experience would be funner on a runway. Or maybe we're digging too deep and the truth is that all experiences are just funner on coke. Is there coke in Second Life?

by Angela Natividad    Jul-24-07    
Topic: Brands, Online










Featured FREE Resource: