Once again confirming boobs, butts and bimbos can get the human race (or at least mean) to do anything, Heavy has launched its second annual Massive Mating Game which offers guys the chance to win a day with one of four "hottest girls on Earth" simply by watching their videos and becoming their friends on MyHeavy.
Well, Heavy has certainly cracked the male 18-34 code with this one insuring lots of drool and other fluids will hit keyboards as men slather over these videos trying to decide which of the "hottest girls on Earth" is...well...the hottest. It's so easy a caveman could do it. Oh wait, that one's taken.
It may not be as cute as the iPhone, but the Nokia N95 - and its ad campaigns - might just be cleverer.
The premise behind jealouscomputers.com is that the N95, which boasts music, GPS, camera, and video cam all in one (okay, really ugly) phone, may spark the jealousy of lesser-seeming technologies - like your laptop, for example. And along with footage of tech gone awry are flight attendant-type videos about protecting yourself from dangerous hardware, as well as camouflage tactics for the N95.
You might want to try the latter, even if you don't have a laptop raring to bite you. (Seriously. Look at it.)
Here's some more would-be viral insanity for Rayban's Never Hide campaign.
This video requires a "don't try this at home" disclaimer. Because we actually did try this (we get very adventurous after our morning martinis), and hours later, we still have water up our noses.
That shit hurts, and it's not as easy as the guys make it seem to get Wayfarers around your head in a bucket of water.
But we're not the type of people who give up, so we had the interns keep trying until they got the process nailed. This is the kind of stuff college just doesn't prepare you for.
The fact no one really cares how gum is made or has any interest in exploring the inside of a gum making plant hasn't deterred Stride gum from providing a detailed look into the bowels of their operation. There's game. There's videos. There's witty foolery. There's a battle of the bands. Us? We just like buying our gum at a regular grocery store and really, really don't want to know what nasty chemicals probably goes into the stuff.
The :30 ad isn't necessarily dead. For an online show called The Burg, Draftfcb, NY and the Lifelong Friendship Society (we have no idea) have put together these series of "hipster tips" ads for the Motorola RIZR.
Smart call on ads that help hipsters. If the RIZR is anything like its vacuous cousins RAZR and Q, it's probably only got looks going for it. But bloody Marys at brunch? That's so Baby Boomer. Don't hipsters drink Fat Tires?
Check the ads out here. The narrator sounds like a senile Christopher Walken, with some Dr. Strangelove thrown in. Hey, strange love can be hip.
Imagine for a second that dating sites are people. There's something to be said about a dude that just seems comfortable in his own skin as opposed to one that's constantly changing tacks.
Ad text on this simple Yahoo! Personals piece reads, "If you're ready to settle down, but not ready to grow up ... then you're ready to meet someone on Yahoo! Personals."
Simple. No boob-tacularity or cock jokes. No cheesy love hook or douchey common interest talk (the ad equivalent of "Hey baby, what's your sign?").
And it works.
We just can't get enough of this stuff! We love it when computers are left to do the work of humans because, well, computers are dumb and dumb nets dumb no matter how much the things try not to be dumb. Ah yes, our favorite whipping boy, contextual advertising, has risen his ugly head once again in a ad for Folger's coffee directly next to an article about hoe coffee could trigger the first heart attack in some people.
Oddly this story is dated August 15th so either there's some time travel going on here, this thing is a year old or it just came up in a Yahoo News search. No matter. It's still fun to witness idiocy in action.
- In the ever expanding quest to make sure every inch of media space contains some elements of its campaign, the Simpson's Movie campaign has hit the pages of Harpers' Bazaar.
- Grow Interactive has created Disco Dream Ride, a site which promotes Lance Armstrong's fan club and the Discovery Channel Pro Cycling Team. Visotors can webcam themselves and affix their heads to character on the site Trailer Crashers-style.
- Eyewonder has launched a Click-to-Call feature or its rich media ad units.
- Naked people, cock rings and orgasm mops get it on for Method cleaning products. These are the ComeClean people.
- The "world's most boring movie" is supposed to promote paint. We think not.
- Here's the full length Obama Girl vs. Giuliani Girl video we tipped last week.
- First there was Diet Coke and Mentos. Now, there's Carlsberg and Mentos. And it's bad. Really, really bad.
Joining the "we don't give a shit whether or not our burgers have three million calories, clog your arteries and turn you in to a lazy couch potato with no interest in accomplishing anything in life other than clicking your Wii" trend, Wendy's has introduced the Baconator, a one half pound, six bacon strip monstrosity possibly bigger than the Paris Hilton Bentley Burger.
To promote the burger's beefy, bacon, cheese, ketchup and mayonnaise-slathered massiveness, Wendy's is "inviting America to create "burger music", musical pieces that incorporate the vibrant sounds associated with preparing and serving a great hamburger" whatever that may be.
The really scary this about this pseudo security tape of a business man having a meltdown in a hotel lobby is we've seen very similar things in real life. Clearly, we are way too stressed out but Cisco claims it has the answer with its Unified Communications product, one of those bring it all together business communication wonders you hear so much about but no one actually uses.
Anyway, the video points to Don't Have A Meltdown which is a representation of a psychiatrist's office where the doctor promises cures for freaked out business people. The video is finding widespread success on Break, MySpace, Filcabi, YouTube and all sort of other video sites since its launch a few weeks ago. Ogilvy West created.