We just can't get enough of this stuff! We love it when computers are left to do the work of humans because, well, computers are dumb and dumb nets dumb no matter how much the things try not to be dumb. Ah yes, our favorite whipping boy, contextual advertising, has risen his ugly head once again in a ad for Folger's coffee directly next to an article about hoe coffee could trigger the first heart attack in some people.
Oddly this story is dated August 15th so either there's some time travel going on here, this thing is a year old or it just came up in a Yahoo News search. No matter. It's still fun to witness idiocy in action.
- In the ever expanding quest to make sure every inch of media space contains some elements of its campaign, the Simpson's Movie campaign has hit the pages of Harpers' Bazaar.
- Grow Interactive has created Disco Dream Ride, a site which promotes Lance Armstrong's fan club and the Discovery Channel Pro Cycling Team. Visotors can webcam themselves and affix their heads to character on the site Trailer Crashers-style.
- Eyewonder has launched a Click-to-Call feature or its rich media ad units.
- Naked people, cock rings and orgasm mops get it on for Method cleaning products. These are the ComeClean people.
- The "world's most boring movie" is supposed to promote paint. We think not.
- Here's the full length Obama Girl vs. Giuliani Girl video we tipped last week.
- First there was Diet Coke and Mentos. Now, there's Carlsberg and Mentos. And it's bad. Really, really bad.
Joining the "we don't give a shit whether or not our burgers have three million calories, clog your arteries and turn you in to a lazy couch potato with no interest in accomplishing anything in life other than clicking your Wii" trend, Wendy's has introduced the Baconator, a one half pound, six bacon strip monstrosity possibly bigger than the Paris Hilton Bentley Burger.
To promote the burger's beefy, bacon, cheese, ketchup and mayonnaise-slathered massiveness, Wendy's is "inviting America to create "burger music", musical pieces that incorporate the vibrant sounds associated with preparing and serving a great hamburger" whatever that may be.
The really scary this about this pseudo security tape of a business man having a meltdown in a hotel lobby is we've seen very similar things in real life. Clearly, we are way too stressed out but Cisco claims it has the answer with its Unified Communications product, one of those bring it all together business communication wonders you hear so much about but no one actually uses.
Anyway, the video points to Don't Have A Meltdown which is a representation of a psychiatrist's office where the doctor promises cures for freaked out business people. The video is finding widespread success on Break, MySpace, Filcabi, YouTube and all sort of other video sites since its launch a few weeks ago. Ogilvy West created.
We're not sure why a company would position itself as an asterisk hunter when, in fact, it's impossible to run a company, or anything for that matter, without certain ground rules, terms, conditions and guidelines but broadband company Bright House thinks it's asterisk-free and wants to celebrate. So, who are we to stop a company that wants to have some fun with the annoying asterisk found in so many advertisements these days. Here's their Fry Hammond Barr-created commercial and here's the Asterisk Hunter website.
What do you do when you want to call attention to Amnesty International's Make Some Noise human rights campaign? You get a bunch of celebrities doing strange things to make noise, of course. After all, that's what they're great it, right?
Ever vigilant, Factory sent us more mash-ups of the Jonas Moore thing it's doing. These guys, Humans Out Of Control, created a whole YouTube channel for the effort. And these are The Marvis. Their mash-up involves gratuitous use of some woman named Ananke, who says things like "A woman's work is never done!"
We thought the "Vietnam: The Game" billboards around modern London were a nice effect for illustrating the premise. At this point though, all the mashups-cum-trailers are just kind of coalescing. We feel like we've seen every image at least three times. Just hurry and give us the first episode already.
We don't know why, but lately we're paying a lot of attention to the ads that appear on MySpace. Taking advantage of the teens who sit around filling out blog questionnaires all day, T-Mobile recently launched a quiz campaign where you're asked all sorts of inane multiple-choice questions by people who still think other people say "posse."
A variation involving pets is here. We're reminded of a campaign Match.com is also running.
It's always wince-worthy to watch big brands work hard to catch the thought streams racing through a whole 'nother world. Then again, maybe there's something to these individual-toting ad messages. MySpace's Shawn Gold did recently mention the social networking giant wanted to release user psychographics.
Back in the day, people scoffed at the practice of parting with cash to acquire a bottle of water, a product readily available free from any faucet. Now, water, a product which costs its makers next to nothing to produce, is standard fair in convenience and grocery stores the world over.
An alien visiting from another planet might think this paying for water thing is one of the most illogical of all observed human behavior but he would be wrong. Until he observes humans paying $40 for a bottle of Bling H2O marketed by none other than the ubiquitous bare-assed, sex-sells hottie, he won't have a true understanding of how the human race has "evolved" since his last visit.
While our alien might hypothesize anyone marketing a bottle of $40 water must have their head up their ass, the ad will certainly confirm that assumption quite clearly.
A buddy at Deep Focus sent us this news about Rap Cat, demonstrable success that guerrilla advertising, performed properly (assuming Rap Cat was), unlocks the quality of loyalty and evangelism in the demo it's meant for.
We don't know about all that. And five pages on a video that we couldn't hang with past the first minute was five pages too many. We did think Rap Cat was a good way to showcase how vacuous mainstream rap is (and has been for awhile), and maybe it's commentary on the whole lolcat phenomenon too. Who knows.
All we know is we felt embarrassed watching it, and somewhat impatient, and a little aggravated, and after all that washed away we had a strong suspicion Rap Cat was intended to generate just those feelings. Because it sure wasn't funny.
(For the record, Deep Focus had zip to do with Rap Cat. The bling-sporting feline was the brainchild of Amalgamated, a wee NYC firm.)