We're not sure why a company would position itself as an asterisk hunter when, in fact, it's impossible to run a company, or anything for that matter, without certain ground rules, terms, conditions and guidelines but broadband company Bright House thinks it's asterisk-free and wants to celebrate. So, who are we to stop a company that wants to have some fun with the annoying asterisk found in so many advertisements these days. Here's their Fry Hammond Barr-created commercial and here's the Asterisk Hunter website.
What do you do when you want to call attention to Amnesty International's Make Some Noise human rights campaign? You get a bunch of celebrities doing strange things to make noise, of course. After all, that's what they're great it, right?
Ever vigilant, Factory sent us more mash-ups of the Jonas Moore thing it's doing. These guys, Humans Out Of Control, created a whole YouTube channel for the effort. And these are The Marvis. Their mash-up involves gratuitous use of some woman named Ananke, who says things like "A woman's work is never done!"
We thought the "Vietnam: The Game" billboards around modern London were a nice effect for illustrating the premise. At this point though, all the mashups-cum-trailers are just kind of coalescing. We feel like we've seen every image at least three times. Just hurry and give us the first episode already.
We don't know why, but lately we're paying a lot of attention to the ads that appear on MySpace. Taking advantage of the teens who sit around filling out blog questionnaires all day, T-Mobile recently launched a quiz campaign where you're asked all sorts of inane multiple-choice questions by people who still think other people say "posse."
A variation involving pets is here. We're reminded of a campaign Match.com is also running.
It's always wince-worthy to watch big brands work hard to catch the thought streams racing through a whole 'nother world. Then again, maybe there's something to these individual-toting ad messages. MySpace's Shawn Gold did recently mention the social networking giant wanted to release user psychographics.
Back in the day, people scoffed at the practice of parting with cash to acquire a bottle of water, a product readily available free from any faucet. Now, water, a product which costs its makers next to nothing to produce, is standard fair in convenience and grocery stores the world over.
An alien visiting from another planet might think this paying for water thing is one of the most illogical of all observed human behavior but he would be wrong. Until he observes humans paying $40 for a bottle of Bling H2O marketed by none other than the ubiquitous bare-assed, sex-sells hottie, he won't have a true understanding of how the human race has "evolved" since his last visit.
While our alien might hypothesize anyone marketing a bottle of $40 water must have their head up their ass, the ad will certainly confirm that assumption quite clearly.
A buddy at Deep Focus sent us this news about Rap Cat, demonstrable success that guerrilla advertising, performed properly (assuming Rap Cat was), unlocks the quality of loyalty and evangelism in the demo it's meant for.
We don't know about all that. And five pages on a video that we couldn't hang with past the first minute was five pages too many. We did think Rap Cat was a good way to showcase how vacuous mainstream rap is (and has been for awhile), and maybe it's commentary on the whole lolcat phenomenon too. Who knows.
All we know is we felt embarrassed watching it, and somewhat impatient, and a little aggravated, and after all that washed away we had a strong suspicion Rap Cat was intended to generate just those feelings. Because it sure wasn't funny.
(For the record, Deep Focus had zip to do with Rap Cat. The bling-sporting feline was the brainchild of Amalgamated, a wee NYC firm.)
"Welcome to DMBDO, the hottest agency in the business, where the work comes first, unless something better comes along." This is the welcome line for Puppet Agency, a wicked take on agency life in serial form.
We tried in our lazy two-minute way to figure out who was behind it, but the whois on the domain is, of course, anonymous. But we've been tipped it's
BBDO. Blue Sky Agency.
The featured agency episodes, though, are funny as hell and surprisingly insightful. They take every inane frustration you suffer at your desk, talking to all sorts of digression-happy vainglorious folk, then magnify them - with puppets! And oh, what a theme song.
See the first installment, Junior's Advice. Way to encapsulate a character that doubles as both puppet and complete tool.
We've just spent the last hour having way too much fun with Pet Moustache, built in-house by the facial hair-loving folk at Crispin Porter + Bogusky.
The site is an interactive extension of the Burger King Western Whopper campaign, and it's almost too entertaining, particularly in the wee hours of the morning.
You upload a picture, grow your own mustache and then trim, wax and shape it. The demo made this process look really easy but the hair is unwieldy and the image at left was the best we could do.
If we could get this grooming thing down, we think we'd look kind of awesome.
"It's horrific," a nearby passerby said.
Yeah. If by "horrific" you mean, "THE SEX."
Factory Publishing launched a contest for The Many Worlds of Jonas Moore, an online graphic novel with a Matrixy premise that revolves around a United States controlled by - get this - British gamers.
Jonas Moore fans can mash up, remix and otherwise stir the soup of various graphic novel media to create their own music videos.
To demonstrate that all's well on the CGM front, Factory sent us this recent montage put together by an artist called Emeson for his song Maybe We Energise.
The song has its moments and the tame, carefully-selected imagery is occasionally cool, but the whole thing rings too much like an agonizing 20 minutes spent watching a video collage at somebody's wedding: self-indulgent, too long, and uninteresting to non-fans.
Leaping into the virtual world with guns a-blazing, and perhaps dissatisfied with slaughtering just Spanish on its quest for incoherence, Taco Bell partners with DraftFCB, Irvine, which in turn enlisted Gizmoz and MTV, to launch a "virtual casting call." Future digital celebrities will have the pleasure of appearing on a late night commercial in the MTV Video Music Awards.
So for those seeking their 15 minutes of fame amongst stoner-kind, you may get your wish.