Perrier Nails Left-of-Center in the Bullseye

perrier_trendier.png

In hopes of winning points with the edgy and the tongue-in-cheek, Perrier launches Show Me Perrier.

The site works a little like Stumbleupon. You click on the Perrier logo (which, instead of "Perrier," says "Sexier") and it brings you to a new Web destination without driving you out of the Perrier site. Then you rate the content or contribute your own site to the mix.

more »

by Angela Natividad    Jul-10-07    
Topic: Best, Brands, Online, Poster



Candystand Leaps Off Dedicated Site, Infiltrates UK

airwaves.jpg

After deluging us with Candystand-specific fun and games, the makers of the Wrigley's games have started a microsite for UK-based Airwaves gum. Check out Airwaves Pro.

It boasts user interactivity features, content sharing and laggage galore.

by Angela Natividad    Jul-10-07    
Topic: Games, Online



Voyeuristic Viral Draws Fawning Eyeballs to Open Event

hot_fans.png

SemutApi Colony put together a video to help raise awareness about an event with voyeuristic viral from the inside. Here you find a camera boy peering up shirts and down ass cracks to gauge the quality of fan meat.

We're not sure what language the viral is in but it does involve a good swift punch in the face, which was pretty satisfying.

by Angela Natividad    Jul-10-07    
Topic: Online, Video



Sears' Die Hard Click-to-Call Doesn't

die_hard.jpg

We're thinking if Sears were to partner with eStara on a click-to-call, battery promotion project, the two might actually want the thing to work. Perhaps, we just caught them at a busy time. Although, we wonder how many people are really buying batteries at 12:30 AM. It's all working fine now but it's random glitches like this that insure POTS (plan old telephone service) will always have a place in this world.

by Steve Hall    Jul-10-07    
Topic: Bad, Brands, Online, Tools



Ford Sponsors Wiki-Controlled Farting Joneses

back_stretch_fart_ford.jpg

Created by Imagine Digital Communications and produced by Baby Cow, the Ford-sponsored "daily interactive online sitcom" uses a Wiki-style website called Where Are the Joneses, which allows any viewer to change the storyline, character, setting, location or any other element of the sitcom. With all kinds of interesting scenes involving back stretch farting, we're sure this one's going to be a winner.

by Steve Hall    Jul-10-07    
Topic: Online, Strange, Video, Weblogs



Page View Dead, Jane Dead, Heavy Drifts, Simpsons Market, Flickr Up

drinking_youth_council.JPG

- The death of the page view is now a reality. As of today, Nielsen is expected to announce it will no longer base its ranking on page views but rather time spent on the site. Stickiness is the new auto-reload. Of course, time spent and page view are just one metric among many used based on campaign goals. All have their place.

- Heavy.com and Castrol have launched Heavy Tuning Channel to celebrate the art of drifting.

- Rohit Bhargava has gathered together all the varied methods of marketing used for the upcoming Simpsons movie.

- Following a two year, last ditch effort to rejuvenate Jane magazine, Conde Nast is folding the publication, shuttering the website and bidding adieu to employees.

- Hitwise reports Flickr traffic is up 38 percent over the past four weeks following Yahoo's shut down of its Yahoo Photos and its inclusion of Flickr photos.

- Copyrranter ain't liking the new Ad Council PSA for youth alcohol abuse.

by Steve Hall    Jul-10-07    
Topic: Magazine, Online, Promotions, Research, Tools



Wirebreakers Confuzzle Ball Players with Arms, Legs All Akimbo

wirebreakers.png

Motorola's Wirebreakers are back with a viral hopeful in which a headphone-wearing breakdancer storms onto a baseball field and starts to battle in front of first base.

Uh ... yeah. Motorola's PR efforts feel as broken as its Razrs and Qs.

by Angela Natividad    Jul- 9-07    
Topic: Bad, Brands, Online



Pot Noodle Courts UGC for ... Pots ... of ... Noodles.

pot_noodle.jpeg

AKQA London has launched a weird little YouTube campaign for Pot Noodle in the UK.

We like the campaign mainly because, in exchange for user-generated fare, they've opted not to dole out the usual $10K. Instead, winners get a FREE CASE OF POT NOODLE!!!, which is probably exactly what they're worth.

Oh yeah, you can also win a PS3.

by Angela Natividad    Jul- 9-07    
Topic: Campaigns, Good, Online



It's Food, Not Fucks, that Make a Match, Says Match.com

match_diet.jpg

We're having fun with this new quiz-style Match.com campaign, the first iteration of which we saw a couple of weeks ago.

In a rollover questionnaire housed by this unappetizing banner ad, we made the meat-loving choice and were redirected to a page full of meat-loving men.

We have to say their use of borderline campy imagery in these new dating ads is way more effective than the Tits + Love approach.

by Angela Natividad    Jul- 9-07    
Topic: Brands, Online



Candystand Does Air Hockey, We Are Not Amused

air_hockey.jpg

High off our last accolades, Candystand took the liberty of sharing its new air hockey game with us.

They promised it would be as addictive as ping-pong but it wasn't. It sucked, mainly because the hockey puck is controlled by the movement of your mouse and it sometimes takes awhile for it to catch up.

With that in mind, the British destroyed us more times than we want to relive.

Air hockey = FTL. And the music is horrible!

by Angela Natividad    Jul- 7-07    
Topic: Bad, Games, Online







Stanton Optical


Featured FREE Resource: