Ready for a New Buzz Word? All Together Now: 'AVATARSMENT'

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Leaping into the virtual world with guns a-blazing, and perhaps dissatisfied with slaughtering just Spanish on its quest for incoherence, Taco Bell partners with DraftFCB, Irvine, which in turn enlisted Gizmoz and MTV, to launch a "virtual casting call." Future digital celebrities will have the pleasure of appearing on a late night commercial in the MTV Video Music Awards.

So for those seeking their 15 minutes of fame amongst stoner-kind, you may get your wish.

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by Angela Natividad    Jul-10-07    
Topic: Online, Promotions, Strange



(sic) culture Chooses Table Napkins Over iPhone, Any Day

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We're kind of crazy about this parody site for (sic) culture's iDea, which contests the iPhone with a table napkin and an awkward pear-shaped logo sporting a bite on the "wrong" side.

Like the iPhone, it's got simplicity going for it - and like the iPhone, it can accommodate your biggest ideas, then act as a vehicle to communicate it to the rest of the world. Add-on accessories include masking tape.

As an act of goodwill, the small print divulges that the parody site was created on a Mac. That aside, we think it's less a jab to the miracle technology and more a nod to the simple things we take for granted.

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by Angela Natividad    Jul-10-07    
Topic: Online, Packaging, Spoofs



Perrier Nails Left-of-Center in the Bullseye

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In hopes of winning points with the edgy and the tongue-in-cheek, Perrier launches Show Me Perrier.

The site works a little like Stumbleupon. You click on the Perrier logo (which, instead of "Perrier," says "Sexier") and it brings you to a new Web destination without driving you out of the Perrier site. Then you rate the content or contribute your own site to the mix.

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by Angela Natividad    Jul-10-07    
Topic: Best, Brands, Online, Poster



Candystand Leaps Off Dedicated Site, Infiltrates UK

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After deluging us with Candystand-specific fun and games, the makers of the Wrigley's games have started a microsite for UK-based Airwaves gum. Check out Airwaves Pro.

It boasts user interactivity features, content sharing and laggage galore.

by Angela Natividad    Jul-10-07    
Topic: Games, Online



Voyeuristic Viral Draws Fawning Eyeballs to Open Event

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SemutApi Colony put together a video to help raise awareness about an event with voyeuristic viral from the inside. Here you find a camera boy peering up shirts and down ass cracks to gauge the quality of fan meat.

We're not sure what language the viral is in but it does involve a good swift punch in the face, which was pretty satisfying.

by Angela Natividad    Jul-10-07    
Topic: Online, Video



Sears' Die Hard Click-to-Call Doesn't

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We're thinking if Sears were to partner with eStara on a click-to-call, battery promotion project, the two might actually want the thing to work. Perhaps, we just caught them at a busy time. Although, we wonder how many people are really buying batteries at 12:30 AM. It's all working fine now but it's random glitches like this that insure POTS (plan old telephone service) will always have a place in this world.

by Steve Hall    Jul-10-07    
Topic: Bad, Brands, Online, Tools



Ford Sponsors Wiki-Controlled Farting Joneses

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Created by Imagine Digital Communications and produced by Baby Cow, the Ford-sponsored "daily interactive online sitcom" uses a Wiki-style website called Where Are the Joneses, which allows any viewer to change the storyline, character, setting, location or any other element of the sitcom. With all kinds of interesting scenes involving back stretch farting, we're sure this one's going to be a winner.

by Steve Hall    Jul-10-07    
Topic: Online, Strange, Video, Weblogs



Page View Dead, Jane Dead, Heavy Drifts, Simpsons Market, Flickr Up

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- The death of the page view is now a reality. As of today, Nielsen is expected to announce it will no longer base its ranking on page views but rather time spent on the site. Stickiness is the new auto-reload. Of course, time spent and page view are just one metric among many used based on campaign goals. All have their place.

- Heavy.com and Castrol have launched Heavy Tuning Channel to celebrate the art of drifting.

- Rohit Bhargava has gathered together all the varied methods of marketing used for the upcoming Simpsons movie.

- Following a two year, last ditch effort to rejuvenate Jane magazine, Conde Nast is folding the publication, shuttering the website and bidding adieu to employees.

- Hitwise reports Flickr traffic is up 38 percent over the past four weeks following Yahoo's shut down of its Yahoo Photos and its inclusion of Flickr photos.

- Copyrranter ain't liking the new Ad Council PSA for youth alcohol abuse.

by Steve Hall    Jul-10-07    
Topic: Magazine, Online, Promotions, Research, Tools



Wirebreakers Confuzzle Ball Players with Arms, Legs All Akimbo

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Motorola's Wirebreakers are back with a viral hopeful in which a headphone-wearing breakdancer storms onto a baseball field and starts to battle in front of first base.

Uh ... yeah. Motorola's PR efforts feel as broken as its Razrs and Qs.

by Angela Natividad    Jul- 9-07    
Topic: Bad, Brands, Online



Pot Noodle Courts UGC for ... Pots ... of ... Noodles.

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AKQA London has launched a weird little YouTube campaign for Pot Noodle in the UK.

We like the campaign mainly because, in exchange for user-generated fare, they've opted not to dole out the usual $10K. Instead, winners get a FREE CASE OF POT NOODLE!!!, which is probably exactly what they're worth.

Oh yeah, you can also win a PS3.

by Angela Natividad    Jul- 9-07    
Topic: Campaigns, Good, Online










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