It's Food, Not Fucks, that Make a Match, Says Match.com

match_diet.jpg

We're having fun with this new quiz-style Match.com campaign, the first iteration of which we saw a couple of weeks ago.

In a rollover questionnaire housed by this unappetizing banner ad, we made the meat-loving choice and were redirected to a page full of meat-loving men.

We have to say their use of borderline campy imagery in these new dating ads is way more effective than the Tits + Love approach.

by Angela Natividad    Jul- 9-07    
Topic: Brands, Online



Candystand Does Air Hockey, We Are Not Amused

air_hockey.jpg

High off our last accolades, Candystand took the liberty of sharing its new air hockey game with us.

They promised it would be as addictive as ping-pong but it wasn't. It sucked, mainly because the hockey puck is controlled by the movement of your mouse and it sometimes takes awhile for it to catch up.

With that in mind, the British destroyed us more times than we want to relive.

Air hockey = FTL. And the music is horrible!

by Angela Natividad    Jul- 7-07    
Topic: Bad, Games, Online



Scion Momentarily Shelves Little Deviants - for Urban Hustlers? Yawn.

scion_hustlers.jpg

With the help of video site Blastro, which specializes in pandering to the brand-spankin'-old Urban Hustlers demographic, Scion shakes off its Little Deviants to remind suburban "deviants" they're still down with the community.

We have to admit that the interactive room in Block Savvy nails the street aesthetic nicely, and Streetfire, their racer-friendly customization page, brings Scion back to what made the otherwise-unattractive vehicle unique in the first place (its mutability).

But we're otherwise really bored with all this desperate pleading in the direction of hip hop. It's the reason why we liked Want 2 B Square and Little Deviants so much - Scion carved an edgy new personality on its own merits instead of paying Kanye for his. So much for that.

by Angela Natividad    Jul- 6-07    
Topic: Brands, Online



IKEA Adds Yet Another Oddity to Dorm Room Activities

ikea_dorm.jpg

The college dorm room. Ah yes. That tiny, not so personal space that sees more action in one semester than in the entire run of Big Brother. Is there anything that hasn't happened in a dorm room? Not anymore thanks to IKEA who's released a video in which heads randomly pop out of a dorm room's enclosed spaces and begin to beatbox. It's all to get people to head over to roommateliving.com on which IKEA hawks its college room-ready wares. And yup, there's even an IKEA College Night promotion from July 6-9 where college students and high school seniors can bring their IDs to IKEA stores for a chance to win free stuff.

by Steve Hall    Jul- 6-07    
Topic: Good, Online, Video



For Repressed Catholic Schoolgirls, SilverJet's the Way to Fly

silverjet_women_only.png

The guys over at Brand Experience Lab were kind enough to share this ad for Silverjet's "women-only loos" with us.

The concept was clever and probably would have rung unexpectedly fresh if, twice before watching it, we weren't told the approach would be "a little different for an upscale airline!"

But since the surprise was spoiled and we are for the most part tired of Mile High Club jokes, the whole thing seemed kind of trashy.

If we ever harbored any doubts about whether gender division actually prevents the nice from going naughty, we would have visited a public men's room at 2 AM or picked up a Colette novel.

by Angela Natividad    Jul- 5-07    
Topic: Online, Racy



Water Aimed at Just the Right Artifice Can Be ... Delightful

toto_bidet.png

Maybe knowing that a bare ass is at least the quickest way to get our attention, Toto's Clean is Happy shows us the backsides of its spokespeople before we ever see their faces. (Which makes things sort of awkward when we finally do.)

And we could have dealt with that. What we couldn't deal with was the smiling woman telling us a bidet is all about relaxation and wellness as she sat, perkily perched, atop a toilet.

The site was put together by the Jonestown School of Advertising. Must have been a pretty hit-or-miss project. For every classmate whose junk in the trunk we wanted to gawk at when we were in school, there were at least 10 that we hoped would keep theirs stashed.

by Angela Natividad    Jul- 5-07    
Topic: Online, Strange



HDTV Makes Traumatic Impact on Collision Kind

hdtv_crash_test.png

Martijn over at Fresh Creation pointed us to this ad for Videotron, which sought to emphasize the HDTV experience with a crash test dummy.

We dig the voice-over and the concept, but why haven't crash test dummies been retired to the annals of old-school yet?

by Angela Natividad    Jul- 5-07    
Topic: Commercials, Online, Television



Boy Band Lovers Get Juicy Fix in Fruit Guys

fruitguys2.png

We never get tired of a rip on boy bands, especially when the pith is as thinly-veiled as it is on Fruit Guy Fans, a site for a Fruit of the Loom-sponsored boy band whose costumes are just as fruity as its music.

The concept's actually pretty sound, resisting the urge to go over the top like so many other parodies (or not) tend to. Download MP3s for would-be one-hit wonders like "You Can't Overlove." Our favorite is "Dream."

Thanks Bill for the heads-up and the bad poetry.

by Angela Natividad    Jul- 5-07    
Topic: Brands, Campaigns, Good, Online



Why Deal with Unpredictable Personalities When You Can Make Your Own?

usb_friends.png

This really takes egocasting to the next level. For those who find even virtual networking a problem, Brando gives you USB Virtual Friends, which enable you to invest a little plastic buddy with all the qualities you really need in a desktop partner. Including a photo.

Far from a mere memory-logger, these dolls give you a virtual world where you are master. Give them personalities and your choice of over 100 preprogrammed dialogues for communication.

Available in Virtual Boyfriend, Virtual Girlfriend ($17, respectively) or sets ($30).

by Angela Natividad    Jul- 5-07    
Topic: Good, Online, Packaging, Strange



MPAA Dirties Hands with Fake Torrent for Pirate-Busting

pirates_for_hire.png

There's nothing dirtier than a self-righteous agency that dips into unarguably unethical practices to nail, uh, unethical practices.

So with that completely objective introduction, we present you with Miivi.net. "Hey," you say. "That site doesn't exist." That's because it was taken down after a "D'oh!" by the MPAA, which realized, the hard way, that pirates - real pirates - stick together.

With help from an equally pompous agency called Media Defender, the MPAA launched fake movie torrent Miivi, which promised "fast and easy downloading all in one great site." The real purpose of the great site was to catch sinners in the act of sinning. There was even an app that simplified the downloading process.

Pirate Bay called shenanigans, leaking news of the gross deception to ZeroPaid. The site got pulled shortly thereafter.

Dumbasses.

by Angela Natividad    Jul- 5-07    
Topic: Online, Policy, Worst










Featured FREE Resource: