Creativity Shared, Legends Made, Taglines Trashed

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- Maybe creating advertising isn't the only thing you create. If you've got creativity you want to share with the world, check out The Rogue's Gallery.

- Want to become an ad legend but don't want to wait around 40 years for it to happen? Check out Instant Ad Legend. Oh wait, it's just a portfolio for a couple of college students. Still check it out though. It's,,,well...it's OK.

- Love to wallow in the hideousness of bad creative? Bad over to the Bad Taglines Twitter stream. (Oops. It seems to have disappeared. Oh well.)

- The Cheesecake Factory has partnered with Feeding America for The 'Drive Out Hunger' Tour. Throughout the month of September, in support of Hunger Action Month, they'll be touring 30 cities in 30 days holding an event each day to collect cans of soup benefiting the local food bank

by Steve Hall    Sep-21-09    
Topic: Online, Promotions



Relationship Retards Bare Warts, Lapsed STD Checks and All

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Love in the Dumps has the unlikely, and possibly masochistic, ambition of becoming the non-dating site of dating sites. The homepage makes a show of highlighting everything we hate about romantic relations: a section titled Date Dispatch headlines a manifesto on white guys that date Asian girls, Pop Goes the Culture reviews "Hud" 46 years late, and Featured Impersonals showcase various users by antidepressent stats, among other things.

We like the Dr. Damage and Bitch Whispers sections best.

AAAAANYwho, to promote the site, a series of videos are hitting YouTube under the cheerful premise relationship retard. Witness a bunch of for-the-most-part dateable people proclaim, with glee, all the ways in which they'll ruin your life after a couple of months' nesting-time. One will smash you with sarcasm; another vows he'll probably leave you for the neighbour.

If only you could gauge that stuff beforehand. But, given that you can't, might as well admit that you, too, are prone to some retarded relationship shit.

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by Angela Natividad    Sep-18-09    
Topic: Brands, Campaigns, Online, Promotions, Video



Second Life Redlights, Viral Film Fest, Denmark Defends Honour

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- Allan Gray graciously exploits the late James Dean.

- Denmark pulls tourism vid that (apparently?) depicts it as slutty.

- Vanksen's second annual Viral Film Festival is now accepting entries. Dust off your amateur vid brainchild, that tops short film you did, or an audiovisual tale whose launch got shafted, and turn it in before October 23rd. The Festival goes down in Paris on November 26th.

- GOOG to open DoubleClick ad exchange to AdWords and AdSense customers.

- Second Life sued by sex toy guy for sex toy knock-offs. Yeah. Virtual ones. We have no idea.

by Angela Natividad    Sep-18-09    
Topic: Brands, Campaigns, Online



Imagine Chases Voyeur Out the Vaults of HBO

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HBO follows up on the ridiculously-lauded Voyeur campaign with Imagine.

Visually, it's a storytelling mashup of the social cloud and the Mac Cube: a series of stories are told from different perspectives, and you'll need to see all four sides of each to get a complete picture of what's going on.

Production quality is, as always, Home Box Office-caliber. The first one we saw was Art Heist, and it sucked us into its drama-ridden tentacles with a quickness -- once we got the damn site to load. (Small price to pay for good ol'-fashioned passive entertainment.)

Also, doesn't seem to work on Firefox. Fix, somebody, fix!

by Angela Natividad    Sep-18-09    
Topic: Brands, Campaigns, Good, Online



Mutant Animals Pimp Converse's Customizable Kicks

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To convey the endless possibilities to those choosing to avail themselves of Converse's new customizable sneakers, Anomoly created a collection of mutant (customized, get it?) animals which will appear on banners and on wild postings throughout New York.

The work is freaky but interestingly original. You can see it all here.

by Steve Hall    Sep-17-09    
Topic: Good, Online, Outdoor



Richard Does Resumes, Cadbury Goes Gold, Vagina's OK's

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- It's OK to put a giant vagina on top of a building. But a simple statement criticizing an insurance company? Not in LA.

- Wanna know how to create a great resume? Resume Richard is here to help.

- Something about Cadbury. Something about WispaGold. We have no idea but it's all here if you're really that interested.

- Art Directors Club-Nissan Student Cube competition. Playing off ADC's prestigious Cube award, students will be asked to respond to a creative brief for the new Nissan Cube, a stylish car targeted at the 18-24 year old market. Participants will develop a creative campaign, and be eligible for a $2,500 ADC scholarship and and ADC Gold, Silver or Bronze Cube awards. Judging will be done by a five-person jury made up of executives from Nissan North America and TBWA\Chiat\Day, the car company's ad agency.

by Steve Hall    Sep-11-09    
Topic: Online, Outdoor



Hey, It's One of Those Viral Things

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The Money Supermarket saves people money. How much? Well, I'll tell you. So much that they can go out and spend it, shoot what they bought or did with it, then upload it to letshavethesavings.com. Which, if you look at it, is a microcosm of our economic mindset right there: Screw saving, let's spend it. But you don't come here for the lectures, YOU COME FOR THE BATMAN DOGGIE COSTUMES! The beautiful thing here is that she will still have some left over for Benson's therapy.

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by Bill Green    Sep- 2-09    
Topic: Online



Guy Proposes to Girlfriend with Online 'Engagement' Ad.

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Impressive if a little in-your-face. With help from SheKnows, Deep Focus and VideoEgg, NYC-based creative producer Fred Ehrhard used video banner ads, a Diggable top-10 list and Twitter hashtags to convince his girlfriend to marry him.

In the event that you want to help the stalwart Fred along, use the hashtag #sayyesD to tell Delila, the girl in question, why she should weld her life to his FOREVAH. Handy-dandy twitter search, however, has informed us that she's accepted, so now y'all can stop stressing about the additional work that's been imposed on the hive mind.

Wondering if this is the last we'll hear about Delila and Fred. Probably not. We can see the Caturday headlines now: IM IN UR SOCNETS, ARRANGING UR MARRIAGE!

by Angela Natividad    Aug-31-09    
Topic: Online, Strange, Trends and Culture



Hey, Soldier. Are You Good to Go?

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Being in the service is like living in a bubble: you do as you're told, go where you're sent, and live on-base, which has its own restaurants, shops and medical centers.

So one of the scariest things about leaving the military is knowing what to do afterward. Four years in, it's hard to remember what civilian life is like; worse still, you're rusty with the social and professional politics.

To help future former military members get a head start, Plaid created AreYouG2G, a clever little site that helps them construct outside lives based on what they did in uniform.

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by Angela Natividad    Aug-28-09    
Topic: Campaigns, Cause, Good, Online



Sears Does Geek Squad/Real-Time Price Match Thing

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Ho there. Know what we never get tired of? That retail-superhero crap that Best Buy did with Geek Squad and Dell tried doing with Nerd Buddy.

But that's cool, because this is Sears, and you know they're hurtin' for imagination.

In defense of the Sears Blue Electronics Crew, we will say real-time price-checking is neat if it works the way it does in the ad, and we dig how research-intensive purchases, like a new TV, are made to look like a rest-easy impulse-buy process.

The slogan is equally brief: "Sears: Life. Well Spent."

These are the parts we like. The parts we don't: it's derivative, as usual; the piece is too long; and we feel like they tossed in Brett Farve because a celebrity face will ensure at least some campaign love. Also, did they even do the price comparison before Farve OK'ed the buy?

Nice tie-in with the "waffle" joke though. High-five for that, Y&R/Chicago.

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by Angela Natividad    Aug-26-09    
Topic: Brands, Campaigns, Celebrity, Online, Video










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