Boy Band Lovers Get Juicy Fix in Fruit Guys


We never get tired of a rip on boy bands, especially when the pith is as thinly-veiled as it is on Fruit Guy Fans, a site for a Fruit of the Loom-sponsored boy band whose costumes are just as fruity as its music.

The concept's actually pretty sound, resisting the urge to go over the top like so many other parodies (or not) tend to. Download MP3s for would-be one-hit wonders like "You Can't Overlove." Our favorite is "Dream."

Thanks Bill for the heads-up and the bad poetry.

by Angela Natividad    Jul- 5-07    
Topic: Brands, Campaigns, Good, Online

Why Deal with Unpredictable Personalities When You Can Make Your Own?


This really takes egocasting to the next level. For those who find even virtual networking a problem, Brando gives you USB Virtual Friends, which enable you to invest a little plastic buddy with all the qualities you really need in a desktop partner. Including a photo.

Far from a mere memory-logger, these dolls give you a virtual world where you are master. Give them personalities and your choice of over 100 preprogrammed dialogues for communication.

Available in Virtual Boyfriend, Virtual Girlfriend ($17, respectively) or sets ($30).

by Angela Natividad    Jul- 5-07    
Topic: Good, Online, Packaging, Strange

MPAA Dirties Hands with Fake Torrent for Pirate-Busting


There's nothing dirtier than a self-righteous agency that dips into unarguably unethical practices to nail, uh, unethical practices.

So with that completely objective introduction, we present you with "Hey," you say. "That site doesn't exist." That's because it was taken down after a "D'oh!" by the MPAA, which realized, the hard way, that pirates - real pirates - stick together.

With help from an equally pompous agency called Media Defender, the MPAA launched fake movie torrent Miivi, which promised "fast and easy downloading all in one great site." The real purpose of the great site was to catch sinners in the act of sinning. There was even an app that simplified the downloading process.

Pirate Bay called shenanigans, leaking news of the gross deception to ZeroPaid. The site got pulled shortly thereafter.


by Angela Natividad    Jul- 5-07    
Topic: Online, Policy, Worst

Mr. Burns Trashes JetBlue's 'Interwebular Chronicle'


The Simpsons' Mr. Burns has hacked into the Flight Log of David Neeleman of JetBlue to show him what it really takes to run a successful business.

"Your rates make a mockery of the corporate greed our great confederacy was built upon," Burns snarls. Oh how we LOLed.

It's a rare brand that can tap into pop culture and incorporate iconic personalities without making asses of themselves. In this case, JetBlue makes good. We look forward to the next brittle wrist-slapping.

by Angela Natividad    Jul- 5-07    
Topic: Celebrity, Online

Smokey Bear Turns 60, Introduces Sexy New Graphics and Touching Bearcub Story


We were screwing around on some foreign news site when we saw the banner at left and thought, "Hey, Smokey Bear! Can't believe that guy is still around."

Out of curiosity, we hit and found a creepy video that involves a child singing some song about forest fires, coupled with imagery of a spark igniting stenciled animals and a forest.

Smokey's Vault is a feature that brings Smokey into 2007 with a bunch of hip little spigot-thingies. There we discovered that Smokey was an actual baby bear that in 1950 rolled charred (and orphaned) out of the forest after a (clearly unprevented) forest fire.

And that's way more about fire-shy Bear than we ever thought we'd know. Those spigots, or at least that Bambi-esque banner ad, are clearly very effective.

by Angela Natividad    Jul- 5-07    
Topic: Campaigns, Cause, Good, Online

Microsoft's Easy Easier Tries Hard, Harder


In its ongoing attempts to demonstrate it does have a sense of humor, Microsoft put together Easy Easier for potential Forefront users in Canada.

The premise is actually kind of cute, as you learn how to defend your operating system against the likes of ninjas, secret agents and legions of the undead. But as usual with Microsoft there's laggage like mad and just an overall "Please love me!" feeling.

by Angela Natividad    Jul- 5-07    
Topic: Online

What's to Love about European Cinema? The Sex, Baby, the Sex


Let's be realistic. Artsy qualities aside, one of the biggest selling-points for European films in the US market are the sex scenes. The hot, steamy, sometimes seamy or wholly improbable sex scenes.

With that in mind, YouTube user EUTube released a montage called Film Lovers Will Love This!, in which a bunch of steamy moments from EU films (well, mainly Amelie) are knitted together to join in one harmonious slogan: "Let's come together."

Supporters call it a celebration of European cinema but British Conservative MEP Chris Heaton-Harris called it a "cobbling-together" of "44 seconds of soft porn" that wastes taxpayers' money and does nothing to solve the European film industry's "image problem."

We figure it's a little lopsided to glean quotes from a British publication when it's the Italians, Spaniards and French doing all the grunt work. After all, where do you find those racy PSAs we love so much? Not at the home of Big Ben.

by Angela Natividad    Jul- 3-07    
Topic: Cause, Good, Online, Trends and Culture, Video, Viral

No Southern Comfort Like a MilkQuake, Says Krystal


It's not just brands hawking friends on MySpace anymore; it's products too. For a free milkshake promotion to cool the summer months, Southern brand Krystal put together the Krystal Lovers Lounge, a MySpace page for those who know nothing gets the heart racing (or slowing?) like whipped milk on ice.

While it won't do jack for your waistline, the MilkQuake page does include eco-friendly tips like admonishings to "Switch off your computer and any lights not in use."

by Angela Natividad    Jul- 2-07    
Topic: Online, Promotions

Fruit Massacre on Hard Lemonade Makes for Entertaining Pastime


Hard lemonade beverage-maker VEX has a new ad that mashes Hostel up with horny fruit and a blender.

Developed by GJP Advertising, the ad commits a sin typical of spirits that think highly of themselves: it's way too long. Note Smirnoff and Tanqueray.

On another tangent, don't you kind of want to get drunk and hack at fruit now?

by Angela Natividad    Jun-29-07    
Topic: Brands, Online

Lululemon's L'Odeur Leaves Something Lovely Wanting


For L'Odeur, an edible perfume, Lululemon put together this ad that can't seem to decide whether it's Calvin Klein or SNL.

We weren't the only ones who cringed. The PR people didn't seem keen on it either. And we can see why. It's a little ... well, gross.

To be fair, the ending was kind of funny.

by Angela Natividad    Jun-29-07    
Topic: Bad, Brands, Campaigns, Online, Strange

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