Microsoft's Easy Easier Tries Hard, Harder

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In its ongoing attempts to demonstrate it does have a sense of humor, Microsoft put together Easy Easier for potential Forefront users in Canada.

The premise is actually kind of cute, as you learn how to defend your operating system against the likes of ninjas, secret agents and legions of the undead. But as usual with Microsoft there's laggage like mad and just an overall "Please love me!" feeling.

by Angela Natividad    Jul- 5-07    
Topic: Online



What's to Love about European Cinema? The Sex, Baby, the Sex

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Let's be realistic. Artsy qualities aside, one of the biggest selling-points for European films in the US market are the sex scenes. The hot, steamy, sometimes seamy or wholly improbable sex scenes.

With that in mind, YouTube user EUTube released a montage called Film Lovers Will Love This!, in which a bunch of steamy moments from EU films (well, mainly Amelie) are knitted together to join in one harmonious slogan: "Let's come together."

Supporters call it a celebration of European cinema but British Conservative MEP Chris Heaton-Harris called it a "cobbling-together" of "44 seconds of soft porn" that wastes taxpayers' money and does nothing to solve the European film industry's "image problem."

We figure it's a little lopsided to glean quotes from a British publication when it's the Italians, Spaniards and French doing all the grunt work. After all, where do you find those racy PSAs we love so much? Not at the home of Big Ben.

by Angela Natividad    Jul- 3-07    
Topic: Cause, Good, Online, Trends and Culture, Video, Viral



No Southern Comfort Like a MilkQuake, Says Krystal

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It's not just brands hawking friends on MySpace anymore; it's products too. For a free milkshake promotion to cool the summer months, Southern brand Krystal put together the Krystal Lovers Lounge, a MySpace page for those who know nothing gets the heart racing (or slowing?) like whipped milk on ice.

While it won't do jack for your waistline, the MilkQuake page does include eco-friendly tips like admonishings to "Switch off your computer and any lights not in use."

by Angela Natividad    Jul- 2-07    
Topic: Online, Promotions



Fruit Massacre on Hard Lemonade Makes for Entertaining Pastime

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Hard lemonade beverage-maker VEX has a new ad that mashes Hostel up with horny fruit and a blender.

Developed by GJP Advertising, the ad commits a sin typical of spirits that think highly of themselves: it's way too long. Note Smirnoff and Tanqueray.

On another tangent, don't you kind of want to get drunk and hack at fruit now?

by Angela Natividad    Jun-29-07    
Topic: Brands, Online



Lululemon's L'Odeur Leaves Something Lovely Wanting

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For L'Odeur, an edible perfume, Lululemon put together this ad that can't seem to decide whether it's Calvin Klein or SNL.

We weren't the only ones who cringed. The PR people didn't seem keen on it either. And we can see why. It's a little ... well, gross.

To be fair, the ending was kind of funny.

by Angela Natividad    Jun-29-07    
Topic: Bad, Brands, Campaigns, Online, Strange



Cherry Coke Does Colorful MySpace Page, Back Button Still Useless

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In one of the better makeovers of the horrific-looking MySpace, Juxt has created a Cherry Coke MySpace Page Design contest that places the winning design on the MySpace homepage. As part of the contest, there's all sorts of Flashtastic goodies for people to embed within their own sites, screensavers, wallpapers and all the rest of the usual stuff.

Unfortunately, as with most Flash creation, the browser Back button is rendered useless causing one to continuously back off the promotional page by mistake. Would it really be so hard for Flash to enable or for designers to make possible the use of the browser back button within a Flash page? Or to prevent the entire Flashurbation from also rendering useless the right click menu? Flash can make beautiful things but it also has a nasty tendency to fuck with established web navigation methods.

by Steve Hall    Jun-29-07    
Topic: Online, Social



Decapitation's Not Your Hype? Play Fatworld

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Wired conducted coverage of a Web game called Fatworld, which aims - with the couch potato's favorite active medium - to lend insight on the "politics of nutrition."

Fatworld, which comes out this fall, was put together by Ian Bogost, a Georgia Tech professor who likes designing snarky little games that illuminate harsh realities. In Fatworld, gamers that make less-than-fantastic health choices can watch their characters bloom with food allergies, heart disease, diabetes and, predictably, death.

Other Bogost games sound equally awe-inspiring. In one called Disaffected!, which came out last year, players pose as Kinko's employees struggling to meet print orders while lazy colleagues make paper-filing errors.

Per a Bogost user review: "I could actually feel myself getting angry and depressed and my sense of self-worth going right through the floor."

Wow. Sounds suspiciously like life. We'll stick with collecting Sheeple blood, thanks.

by Angela Natividad    Jun-28-07    
Topic: Games, Online



EMC Goes Mush with Burglar at the Reins

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What's going on with this banner ad for EMC? The guy leading that team of dogs looks less like a picturesque Jack London hero and more like, well, a jewel thief.

Probably not the best foot to put forward if you're a document protection firm.

by Angela Natividad    Jun-28-07    
Topic: Brands, Online, Strange



Geeky Gamers Find Peppy Persona in Dangerous Digits

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This effort is meant to illustrate how the XBox 360 connects to Windows Media Center. When selected, it plays a little video featuring a domestic scenario between the chunky but fancy-free gamer and his out-of-touch girlfriend. Imaginatively, follow-up creative and the website say, "XBox connects to Windows Media Center."

You know that South Park episode where Cartman impersonates Jennifer Lopez with his hand, and then she takes over? This image reminds us of that. We can already imagine the slew of would-be witty gamers blaming wasted days on malicious thumbs.

We'd do the same thing to justify our Candystand abuse and Sheeple harassment (yeah, we're still stuck on that), but unfortunately it's pretty clear that, far from hard-partying alter-egos with fangs, our fingers are all pedants.

by Angela Natividad    Jun-28-07    
Topic: Online



Batanga Miami Party Quite Possibly the Best ad:tech Party Ever

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During the evenings of most ad:tech conferences, we have to troll around the host city to make sure we cover the extensive party scene each night yields. Not so during the first night of ad:tech Miami. While there may have been smaller parties around town, none likely compared to the scale and quality of the Batanga-hosted opening night party held at the Royal Palm Hotel on Miami Beach.

Quite possibly, this was the best party we've attended in the four years we've covered ad:tech conferences. Firstly, the party planners made use of all the hotel had to offer: two pool bars, one long outdoor courtyard area on which food was served, one upper bar overlooking a pool with white linen covered tables and lounge beds, one conference/club room in which the band Tartara performed and several hallways with food stations. This was no Crobar.

more »

by Steve Hall    Jun-26-07    
Topic: Industry Events, Online, Trends and Culture








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