Decapitation's Not Your Hype? Play Fatworld

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Wired conducted coverage of a Web game called Fatworld, which aims - with the couch potato's favorite active medium - to lend insight on the "politics of nutrition."

Fatworld, which comes out this fall, was put together by Ian Bogost, a Georgia Tech professor who likes designing snarky little games that illuminate harsh realities. In Fatworld, gamers that make less-than-fantastic health choices can watch their characters bloom with food allergies, heart disease, diabetes and, predictably, death.

Other Bogost games sound equally awe-inspiring. In one called Disaffected!, which came out last year, players pose as Kinko's employees struggling to meet print orders while lazy colleagues make paper-filing errors.

Per a Bogost user review: "I could actually feel myself getting angry and depressed and my sense of self-worth going right through the floor."

Wow. Sounds suspiciously like life. We'll stick with collecting Sheeple blood, thanks.

by Angela Natividad    Jun-28-07    
Topic: Games, Online



EMC Goes Mush with Burglar at the Reins

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What's going on with this banner ad for EMC? The guy leading that team of dogs looks less like a picturesque Jack London hero and more like, well, a jewel thief.

Probably not the best foot to put forward if you're a document protection firm.

by Angela Natividad    Jun-28-07    
Topic: Brands, Online, Strange



Geeky Gamers Find Peppy Persona in Dangerous Digits

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This effort is meant to illustrate how the XBox 360 connects to Windows Media Center. When selected, it plays a little video featuring a domestic scenario between the chunky but fancy-free gamer and his out-of-touch girlfriend. Imaginatively, follow-up creative and the website say, "XBox connects to Windows Media Center."

You know that South Park episode where Cartman impersonates Jennifer Lopez with his hand, and then she takes over? This image reminds us of that. We can already imagine the slew of would-be witty gamers blaming wasted days on malicious thumbs.

We'd do the same thing to justify our Candystand abuse and Sheeple harassment (yeah, we're still stuck on that), but unfortunately it's pretty clear that, far from hard-partying alter-egos with fangs, our fingers are all pedants.

by Angela Natividad    Jun-28-07    
Topic: Online



Batanga Miami Party Quite Possibly the Best ad:tech Party Ever

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During the evenings of most ad:tech conferences, we have to troll around the host city to make sure we cover the extensive party scene each night yields. Not so during the first night of ad:tech Miami. While there may have been smaller parties around town, none likely compared to the scale and quality of the Batanga-hosted opening night party held at the Royal Palm Hotel on Miami Beach.

Quite possibly, this was the best party we've attended in the four years we've covered ad:tech conferences. Firstly, the party planners made use of all the hotel had to offer: two pool bars, one long outdoor courtyard area on which food was served, one upper bar overlooking a pool with white linen covered tables and lounge beds, one conference/club room in which the band Tartara performed and several hallways with food stations. This was no Crobar.

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by Steve Hall    Jun-26-07    
Topic: Industry Events, Online, Trends and Culture



ad:tech Miami Exhibit Hall Floor Has No More Landing Pages

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While there haven't been any of the usual booth babes here at ad:tech Miami, which, some would say is a good thing, we were pleased to run into a fully-dressed team from No More Landing Pages, the group that protested outside the last ad:tech in San Francisco to advance their cause of "increasing online conversions and ROI." Oh, and its also a front for the agency that actually does the work that increases the efficiency of pages: Ion Interactive. Oh, and it's also an Adrants advertiser for all you full disclosure lovers.

by Steve Hall    Jun-26-07    
Topic: Agencies, Industry Events, Online



People Do the Strangest Thing When No One's Looking

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Here's (links after more) some kind of weird video campaign for some kind of weird new HBO show called Voyeur which basically looks like an updated HBO-style take on the classic Jimmy Stewart flick Rear Window. Distributed by Jung Group, the videos are fairly non-nonsensical but, then again, what most people do when they think no one is looking - the premise of the show - can very often be nonsensical. So, we guess it all makes sense.

more »

by Steve Hall    Jun-25-07    
Topic: Good, Online, Video, Viral



Microsoft is Still Not Funny, But We're Down to Launch Balls at Cubicle Cogs

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To help drive its mobile effort and maybe loosen the white collar a little, Microsoft puts together Work Wherever, where you can distract some mildly neurotic, unfunny suited dude and even shoot him in the balls. Kind of.

Exciting. Aside from that, ho-hum.

We wish they'd done more with Clearification.

by Angela Natividad    Jun-25-07    
Topic: Online



Trojan Gets Orwellian on Our Asses

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While other condom-pushers go voodoo and the French go ... French, Trojan has decided to Evolve - a new campaign that takes on an uncharacteristically serious tack to turn condoms into a de facto aspect of the casual encounter.

The ad takes an Animal Farm kinda twist, except in reverse, depicting boys as pigs until one buys a condom and turns into a yummy hipster man-thing.

It does strike us as a little lopsided, though. Men out there probably couldn't even count on one hand how often a woman has said, "I don't like how it feels with a condom on..."

by Angela Natividad    Jun-25-07    
Topic: Brands, Online, Promotions



NBCU Goes Whor- er, Networking to Push Cheadle

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These days it's not enough to appear on a social networking site; you have to be, like, married to one.

On that note, NBC Universal has inked an agreement with Going.com to promote Talk to Me, a new Don Cheadle film.

And like all online community courtships, the hope is to build a loyal network of people that will hopefully lift their asses off their ergonomic computer chairs and schmooze at prearranged promotional gatherings in cities like New York, Boston and San Francisco.

But unlike MingleNow, which is pretty loyal to Anheuser-Busch, Going.com is a promiscuous bedfellow. Le gasp.

by Angela Natividad    Jun-25-07    
Topic: Online, Promotions, Social



Make Fastrack to Fuck Buddies with Furry Four-Legged Friends

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Match.com has this incredible knack for drawing our attention - mainly because they can't hold together a consistent ad campaign, as evidenced here and here and here and here and here. Here they even try being somebody else for awhile.

Anyway, we recently came across this banner ad that uses the pun "Heavy petting" to invite users to enter their pet preferences for a different take on the whole matching thing. We were later brought to this puppy love landing page.

Animal humor always weirds us out when it's too closely related to the topic of hooking up. But more importantly, didn't True already pull out the pet prattle?

by Angela Natividad    Jun-25-07    
Topic: Bad, Campaigns, Online










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