During the evenings of most ad:tech conferences, we have to troll around the host city to make sure we cover the extensive party scene each night yields. Not so during the first night of ad:tech Miami. While there may have been smaller parties around town, none likely compared to the scale and quality of the Batanga-hosted opening night party held at the Royal Palm Hotel on Miami Beach.
Quite possibly, this was the best party we've attended in the four years we've covered ad:tech conferences. Firstly, the party planners made use of all the hotel had to offer: two pool bars, one long outdoor courtyard area on which food was served, one upper bar overlooking a pool with white linen covered tables and lounge beds, one conference/club room in which the band Tartara performed and several hallways with food stations. This was no Crobar.
While there haven't been any of the usual booth babes here at ad:tech Miami, which, some would say is a good thing, we were pleased to run into a fully-dressed team from No More Landing Pages, the group that protested outside the last ad:tech in San Francisco to advance their cause of "increasing online conversions and ROI." Oh, and its also a front for the agency that actually does the work that increases the efficiency of pages: Ion Interactive. Oh, and it's also an Adrants advertiser for all you full disclosure lovers.
Here's (links after more) some kind of weird video campaign for some kind of weird new HBO show called Voyeur which basically looks like an updated HBO-style take on the classic Jimmy Stewart flick Rear Window. Distributed by Jung Group, the videos are fairly non-nonsensical but, then again, what most people do when they think no one is looking - the premise of the show - can very often be nonsensical. So, we guess it all makes sense.
To help drive its mobile effort and maybe loosen the white collar a little, Microsoft puts together Work Wherever, where you can distract some mildly neurotic, unfunny suited dude and even shoot him in the balls. Kind of.
Exciting. Aside from that, ho-hum.
We wish they'd done more with Clearification.
While other condom-pushers go voodoo and the French go ... French, Trojan has decided to Evolve - a new campaign that takes on an uncharacteristically serious tack to turn condoms into a de facto aspect of the casual encounter.
The ad takes an Animal Farm kinda twist, except in reverse, depicting boys as pigs until one buys a condom and turns into a yummy hipster man-thing.
It does strike us as a little lopsided, though. Men out there probably couldn't even count on one hand how often a woman has said, "I don't like how it feels with a condom on..."
These days it's not enough to appear on a social networking site; you have to be, like, married to one.
On that note, NBC Universal has inked an agreement with Going.com to promote Talk to Me, a new Don Cheadle film.
And like all online community courtships, the hope is to build a loyal network of people that will hopefully lift their asses off their ergonomic computer chairs and schmooze at prearranged promotional gatherings in cities like New York, Boston and San Francisco.
But unlike MingleNow, which is pretty loyal to Anheuser-Busch, Going.com is a promiscuous bedfellow. Le gasp.
Match.com has this incredible knack for drawing our attention - mainly because they can't hold together a consistent ad campaign, as evidenced here and here and here and here and here. Here they even try being somebody else for awhile.
Anyway, we recently came across this banner ad that uses the pun "Heavy petting" to invite users to enter their pet preferences for a different take on the whole matching thing. We were later brought to this puppy love landing page.
Animal humor always weirds us out when it's too closely related to the topic of hooking up. But more importantly, didn't True already pull out the pet prattle?
Riding the coattails of Spiderman III, Agency.com, London has put together this weird video contest for Pringles. The idea is to throw together a video with Pringles as the star. We'd call it a stretch to make a hero out of potato chips, but it can't be any less off-putting than getting rescued by a spider suffering from involuntary costume changes.
Entries made thus far are pretty broad. This one is like America's Funniest Home Videos, except without Bob Saget. And for some reason that we're failing to wrap our brains around, this one involves a crab. (The animation's pretty awesome, though.)
Winners get 12 months unlimited Cineworld passes, valid at all UK theatres and at Cineworld Dublin - not a bad deal.
Pringles last did the CGM thing in March, when they were courting new jingles. Guess Spiderman's not the only one suffering from an identity crisis.
For it's fourth outing, Arnold's Cannes't team found Ogilvey's Nancy Vonk and Janet Kestin who spoke about their work on Grand Prix contender Dove Evolution and how it has affected their work for other clients. In a nutshell, many clients eye's were opened by the work and have become more willing to explore similar, non-traditional approaches to their advertising.
Also explored in the video is Cannes night life. mostly a montage of joyful advertising bodies happy to be away from the office for a week, the segment does a nice job encapsulating the non-awards portion of Cannes. We still don't know about the tattoo or where Meredeth went.
Alas, it was R/GA's Nike + iPod which won the coveted Cyber Lion.
MindComet is behind this What Good is Your Old Phone effort which encourages people to submit videos of them trashing their old cell phones because, of course, on June 29, everyone is going to run out and buy the iPhone making all existing cell phones useless.