There's nothing dirtier than a self-righteous agency that dips into unarguably unethical practices to nail, uh, unethical practices.
So with that completely objective introduction, we present you with Miivi.net. "Hey," you say. "That site doesn't exist." That's because it was taken down after a "D'oh!" by the MPAA, which realized, the hard way, that pirates - real pirates - stick together.
With help from an equally pompous agency called Media Defender, the MPAA launched fake movie torrent Miivi, which promised "fast and easy downloading all in one great site." The real purpose of the great site was to catch sinners in the act of sinning. There was even an app that simplified the downloading process.
Pirate Bay called shenanigans, leaking news of the gross deception to ZeroPaid. The site got pulled shortly thereafter.
The Simpsons' Mr. Burns has hacked into the Flight Log of David Neeleman of JetBlue to show him what it really takes to run a successful business.
"Your rates make a mockery of the corporate greed our great confederacy was built upon," Burns snarls. Oh how we LOLed.
It's a rare brand that can tap into pop culture and incorporate iconic personalities without making asses of themselves. In this case, JetBlue makes good. We look forward to the next brittle wrist-slapping.
We were screwing around on some foreign news site when we saw the banner at left and thought, "Hey, Smokey Bear! Can't believe that guy is still around."
Out of curiosity, we hit www.smokeybear.com and found a creepy video that involves a child singing some song about forest fires, coupled with imagery of a spark igniting stenciled animals and a forest.
Smokey's Vault is a feature that brings Smokey into 2007 with a bunch of hip little spigot-thingies. There we discovered that Smokey was an actual baby bear that in 1950 rolled charred (and orphaned) out of the forest after a (clearly unprevented) forest fire.
And that's way more about fire-shy Bear than we ever thought we'd know. Those spigots, or at least that Bambi-esque banner ad, are clearly very effective.
In its ongoing attempts to demonstrate it does have a sense of humor, Microsoft put together Easy Easier for potential Forefront users in Canada.
The premise is actually kind of cute, as you learn how to defend your operating system against the likes of ninjas, secret agents and legions of the undead. But as usual with Microsoft there's laggage like mad and just an overall "Please love me!" feeling.
Let's be realistic. Artsy qualities aside, one of the biggest selling-points for European films in the US market are the sex scenes. The hot, steamy, sometimes seamy or wholly improbable sex scenes.
With that in mind, YouTube user EUTube released a montage called Film Lovers Will Love This!, in which a bunch of steamy moments from EU films (well, mainly Amelie) are knitted together to join in one harmonious slogan: "Let's come together."
Supporters call it a celebration of European cinema but British Conservative MEP Chris Heaton-Harris called it a "cobbling-together" of "44 seconds of soft porn" that wastes taxpayers' money and does nothing to solve the European film industry's "image problem."
We figure it's a little lopsided to glean quotes from a British publication when it's the Italians, Spaniards and French doing all the grunt work. After all, where do you find those racy PSAs we love so much? Not at the home of Big Ben.
It's not just brands hawking friends on MySpace anymore; it's products too. For a free milkshake promotion to cool the summer months, Southern brand Krystal put together the Krystal Lovers Lounge, a MySpace page for those who know nothing gets the heart racing (or slowing?) like whipped milk on ice.
While it won't do jack for your waistline, the MilkQuake page does include eco-friendly tips like admonishings to "Switch off your computer and any lights not in use."
Hard lemonade beverage-maker VEX has a new ad that mashes Hostel up with horny fruit and a blender.
Developed by GJP Advertising, the ad commits a sin typical of spirits that think highly of themselves: it's way too long. Note Smirnoff and Tanqueray.
On another tangent, don't you kind of want to get drunk and hack at fruit now?
For L'Odeur, an edible perfume, Lululemon put together this ad that can't seem to decide whether it's Calvin Klein or SNL.
We weren't the only ones who cringed. The PR people didn't seem keen on it either. And we can see why. It's a little ... well, gross.
To be fair, the ending was kind of funny.
In one of the better makeovers of the horrific-looking MySpace, Juxt has created a Cherry Coke MySpace Page Design contest that places the winning design on the MySpace homepage. As part of the contest, there's all sorts of Flashtastic goodies for people to embed within their own sites, screensavers, wallpapers and all the rest of the usual stuff.
Unfortunately, as with most Flash creation, the browser Back button is rendered useless causing one to continuously back off the promotional page by mistake. Would it really be so hard for Flash to enable or for designers to make possible the use of the browser back button within a Flash page? Or to prevent the entire Flashurbation from also rendering useless the right click menu? Flash can make beautiful things but it also has a nasty tendency to fuck with established web navigation methods.
Wired conducted coverage of a Web game called Fatworld, which aims - with the couch potato's favorite active medium - to lend insight on the "politics of nutrition."
Fatworld, which comes out this fall, was put together by Ian Bogost, a Georgia Tech professor who likes designing snarky little games that illuminate harsh realities. In Fatworld, gamers that make less-than-fantastic health choices can watch their characters bloom with food allergies, heart disease, diabetes and, predictably, death.
Other Bogost games sound equally awe-inspiring. In one called Disaffected!, which came out last year, players pose as Kinko's employees struggling to meet print orders while lazy colleagues make paper-filing errors.
Per a Bogost user review: "I could actually feel myself getting angry and depressed and my sense of self-worth going right through the floor."
Wow. Sounds suspiciously like life. We'll stick with collecting Sheeple blood, thanks.