Allison Stokke Pole Vaulted to Internet Fame. Will Nike Bite?


There are unconfirmed and likely false rumors floating about that Nike will sign a marketing deal with high school pole vaulting sensation Allison Stokke. A few weeks ago, Stokke became the subject of a leering Internet drool fest much to the chagrin of Stokke and her family who felt, first hand, what's it's like to be the object of Internet admiration. While images of Stokke are said to have been circulating for years, it wasn't until an image of her posing her her pole appeared on the sports blog With Leather that things broke loose.

Stokke, 18, is a senior at Newport Harbor high school in Newport Beach, California, set the freshman female pole vaulting record of 12' 8" and now jumps consistently over 13 feet. She's won titles, broken records and earned scholarships but now she's feeling the unfortunate fame of becoming an Internet celebrity. At first, she kept it a secret when friends tipped her her images were beginning to appear all over the Internet. Shortly after that she told her parents and has now considered consulting handlers to deal with all the sudden media attention.

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by Steve Hall    Jun- 4-07    
Topic: Online, Opinion, Social, Strange, Trends and Culture

Cuervo Can't Be Taken Seriously, Even When It's Trying Really Hard Not to Be


This intentionally campy Cuervo season campaign takes jabs at Sportscenter but fails to be funny on its own. Plus, the Game Game sucks and everything takes too long to load. The tickers suck too.

Well, the idea was funny in theory.

Cuervo Season = Fail.

by Angela Natividad    Jun- 4-07    
Topic: Brands, Online

Cows Picket for Udder Relief, Bovine Rights


Apparently having "unalienable rights" can mean more for the common cow than just avoiding aliens. The fine folk at Sustainable Table have launched a campaign called Cows Unite, in which our bovine buddies battle it out for organic sustainability.

Check out the Bovine Bill of Rights, which states, among other things, that cows have the right to dignity and joy. Well, hey. Unlike the citizens of most countries, they clearly know what to ask for. No wonder the aliens are always abducting them.

We wonder what cows themselves would actually have to say about how much personality we project onto them. Would they laugh? Would they demand royalties in grassy knolls? Would they become self-conscious about their spots?

by Angela Natividad    Jun- 4-07    
Topic: Cause, Good, Online

For Bigger Balls, Get the Corvette of Golf Equipment


Bored with being the khaki-shorts man's sport of choice, golf gets ballsy in a campaign called The Balls to Go for It. This is for Callaway's Top Flite D2, the must have for ball-chuckers who "never lay up - never wuss out."

Site features include Smack Talk 101, E-Insults and the Wussipedia, a user-compiled list of on-course faux pas.

Hrm. We never thought a sport could suffer from a midlife crisis. Then again...

by Angela Natividad    Jun- 4-07    
Topic: Online, Promotions

Hardee's Celebrates Booty-Less Women With FlatBuns


Not to be left out of the whole Angus Burger thing, Hardee's has crafted FlatBuns, a cheesy, Geocities-style site that worships Flat-Bun Bettys or, girls with no ass. Celebrating pancake butts, miss six o'clocks, and boney bottoms, FlatBuns makes it known every female isn't born with a Jennifer Lopez or Hayden Panettiere-like butt. It's all part of their promotion the the chain's Patty Melt Thick Burger...with grilled, flat rye bread.

by Steve Hall    Jun- 1-07    
Topic: Good, Guerilla, Online

HBO 'Big Love' Campaign "Tricks" Viewers With Spoof Fragrance, Viagra Ads


If you haven't watched HBO's Big Love, you really should. It doesn't matter that the show's about a polygamist family focusing on a guy with three wives and three houses and they're battle to "fit in" while navigating the difficult restrictions "their own kind" place upon them. What matters is the show's keen ability to make other lifestyles seem as normal and everyday as your own. Aligning perfectly with that notion or normality is this campaign from Seattle-based Creature which spoofs fragrance and Viagra ads in a way that makes the lifestyle seem normal while also poking fun at it.

The spots (here and here) have been released on YouTube and fake ads have been placed on the HBO Big Love site. Spoof-like print ads are also part of the campaign and will be placed in sections relevant to the individual ad's focus.

by Steve Hall    Jun- 1-07    
Topic: Cable, Good, Online, Spoofs, Video

In Case You Ever Needed to Learn...


This has been circulating the 'net for awhile, but the information it conveys is so life-changing it merits a mention nonetheless.

Ever wonder what the difference is between marketing, public relations, advertising and branding? You probably have good textbook examples and some similar spoofs, but like anything else, the best way to learn is with an example involving sex. (Unless the topic you're learning is sex itself, in which case the best example involves Barbies or birds and bees.)

A reader points us to this series developed by Neutron, LLC.

The best thing about it is next time you're faced with any of the illustrated situations you'll know exactly what's going on. And knowing is half the battle. (That's a cheap meme.)

by Angela Natividad    May-31-07    
Topic: Good, Online, Spoofs

Skoda Fabia is the Stuff of Dreams


To demonstrate the super-awesomosity of its Fabia, Skoda lets users watch them build one.

Out of cake ingredients.

We've never felt more inclined to run a hand across the hood of a vehicle and hope against hope that the finish will come off. Plus, there's something so psychologically soothing about Poppins. Thanks Shedwa for the good word.

by Angela Natividad    May-30-07    
Topic: Brands, Online, Video

Altoids Unveils Sindy in Google-Powered Search Game


You know how much we love games. Find Altoids' Sindy in a game built right into Google Earth. We were never superkeen on Carmen Sandiego, but Sindy probably won't have trouble inspiring a chase.

Nice to see Altoids is over its frightening identity crisis. We salute you, Hal Riney WDDG (oops, sorry about that, guys).

by Angela Natividad    May-30-07    
Topic: Brands, Games, Good, Online

Agency Says Connection to Consumer Cannot Be Found, Offers Solution


Atlanta-based agency WestWayne has modified it website to resemble the classic 404 Page Not Found page. Humorously, yet very insightfully, the page reads, "The consumer you are trying to sell products or services to has been disconnected from your brand."

The page then offers suggestions such as, "Stop calling them consumers, they are people" and "Build a relationship with them and they will return the favor."

It's a daring move for an agency to make. To forgo all that Flashtastic, ego-driven drivel no one cares about in favor of a simple, straight forward message is truly commendable.

by Steve Hall    May-30-07    
Topic: Agencies, Best, Online, Promotions

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