Bud.tv Dies, Online Ads Live, Carat Loses, Office Cools

rapid_heatbusters.jpg

- Cynopsis reports, "The disappointing Bud.tv may "fade away" later this year, admitted Anheuser-Busch CEO August Busch IV in a conference call to analysts" and "Rupert Murdoch's bid to acquire the Dow Jones & Co., which includes The Wall Street Journal, Barrons and the Dow Jones Newswires, isn't looking too promising."

- The Internet Advertising Bureau and PriceWaterhouseCooper report online ad revenue increased 35 percent in 2006 to $16.9 billion.

- Havas' MPG is certainly grinning over its recent $740 million Sear media account win. Unfortunately former media agency, Carat, is grinning an entirely different grin.

- This is just not all that much fun but hey, you have to sell office cooling systems somehow.

by Steve Hall    May-24-07    
Topic: Agencies, Brands, Games, Online, Research, Television



Slow Site Load Accompanied With Perfect Music

brandbase_giles.jpg

The musical track played during load time, alone, make this site worth the visit. So apropos. Apparently, a dude is waiting for your phone call and will pick up the phone at the exact time you call. Why? We have no idea but we do know it's the work of Dutch agency Brandbase. It seems Giles is stuck in the office until enough people forward the thing to their friends and the counter hits zero.

by Steve Hall    May-23-07    
Topic: Online, Strange



Get Hypothetically Knocked Up for 'Knocked Up'

13b931ab34291ed925fd19a9dc0bfb77.jpg

For upcoming film Knocked Up, a story about a one-night-stand pregnancy and the unlikely couple that decides to go it together, ad firm ADD has built the Knocked Up Babymaker.

The site enables users to upload images of two "parents" and combine their features to make a baby. Afterward you can send this hypothetical disaster to friends, family or the mashed-up victims of your unbridled imagination.

The baby at left is the happy result of a zealous PR guy mashing up the two male co-stars of the film. This is one more reason why you should never exchange numbers after converting on a one-night stand.

Ever.

by Angela Natividad    May-23-07    
Topic: Online, Promotions



FedEx Talks Back to 'Net-Surfing Time-Wasters

fedex_hourglass.jpg

We were skulking around the Internet when we came across this hourglass-shaped FedEx banner. It turned on its own a few times, then invited us to flip it ourselves. So we did and it said something really snarky like, "You must have a lot of time on your hands."

Oh how we seethed. Then we realized it's been a long time since we've felt anything at all about a banner (have we just been burned too many times before?) so we thought we'd post it.

Nice how it flipped without bringing us anywhere or generating pop-ups.

by Angela Natividad    May-22-07    
Topic: Brands, Good, Online



Sapient Offers Stand Alone Ad Serving Tool

bridgetrack.jpg

Sapient has come to the rescue. Well, at least for people who might not take kindly to others accessing their online ad program data. Following the wave of recent acquisitions, advertisers and marketers who use ad servers from DoubleClick and aQuantive to measure their online advertising - including Google search and MSN - are worried about loss of objectivity and conflict of interest while publishers in direct competition with Google are reluctant to embrace DoubleClick's tools for fear of sharing sensitive information with the enemy. Sapient says these industry developments have accelerated the expected demand for an independent online advertising platform supported by integrated tools and services. Hence, the introduction of the company's BridgeTrack ad serving solution.

In the works for seven years for 25,000 online campaigns, Sapient is now offering BridgeTrack as a standalone product.

by Steve Hall    May-22-07    
Topic: Online, Tools



Find the Bull, Win Glastonbury Music Festival Tickets

spot_bull.jpg

Well this is easy. Orange, the UK mobile entertainment company, has launched a game called Spot the Bull that gives players the chance to win one of 20 pairs of tickets to the Glastonbury Festival. Created by Poke London, all you have to do is pick a spot on the filed when you think Derek the Bull will appear at 3PM. enter your contact info and wait. that's it. We like simple.

by Steve Hall    May-22-07    
Topic: Games, Online, Promotions



Upcoming Batman Movie Makes Extensive Use of Viral

batman1sgsdgfd.jpg

Catch Up Lady has a descriptive overview of an ongoing viral campaign for the the upcoming Warner Brothers movie Batman: The Dark Knight. The promotion began cryptically with a site that showed nothing but the Batman logo but then progressed to several other sites that encouraged visitor involvement to reveal the identity of the actor who would play the Joker, Heath Ledger. No less than four sites told the story in a very clear and intriguing manner. get the whole story here.

by Steve Hall    May-22-07    
Topic: Good, Online, Outdoor, Viral



Change Shower Head Temperature, Get Girl on Girl Action

axe_beach_shower.jpg

Axe just keeps pumping out the goodies for 14 year old boys across the globe. And every other guy across the globe of any age since all men are 14 years old when it comes to certain thoughts. Anyway, enough with the psychoanalysis. Axe, once again, is having fun at the expense of the male race's instinctual weakness, women.

In this little video created to look like an actual webcam mounted near a beach shower, the viewer can change the temperature of the water and view the results. Don't bother with the Cold setting. It doesn't deliver the response you expect. Go right to the Very Hot setting and you'll get the usual girl on girl goodness.

by Steve Hall    May-22-07    




New Chick Site is Pretty, Peppy and Pop-Trivia Rich, Just Like its Fantasy Demo

soma_flower.jpg

For every lad mag that does well, a new chick rag is born to reinstill self-esteem and sell make-up at the same time. This rule also applies to online destinations.

So if traditional media hasn't sated your burning desire to read interviews with girls who want to be models, brand-spankin'-new Somagirls.tv will handle that fix. This cross between Seventeen and Elle uses online video, virtual world placement and mobile platforms to get the message across, according to Marketing Vox.

Target demo: girls ages 12-24. That's pretty broad. Well, guess it's never too early or late to "learn how to transform your old pants in to hot 'Skinny's'!".

by Angela Natividad    May-22-07    
Topic: Online



Ask, Ask a Ninja Get Together for Algo

ask_a_ninja.jpg

While we thought their last algo campaign was kind of lame, we did admire Ask.com's attempt to get people actually involved with the search engine.

Keeping with that, Ask has partnered up with Ask a Ninja. Puppetvision points us to a new ninja video called Ninja Sayings, where the ninja takes everyday vernacular and gives it ninja roots. (We have always known, for example, that "OK" actually means "zero kills.")

At the end of the video you're invited to look a word up on Ask.com. After you do that you get a bonus ninja video, which makes up the top search result.

We like it: good clean interactivity, minimal commitment, instant reward. How often can you say that about a campaign that bounces you from one site to another? Not often. This goes to show that the old adage "when in doubt, find a ninja" is actually sound.

NewTeeVee points out Ask a Ninja is now powered by Castfire, whose audio/video CMS tool they've been using to serve their fare on the Ask site.

by Angela Natividad    May-22-07    
Topic: Brands, Good, Online








Stanton Optical


Featured FREE Resource: