Altoids Unveils Sindy in Google-Powered Search Game

altoids_sindy.png

You know how much we love games. Find Altoids' Sindy in a game built right into Google Earth. We were never superkeen on Carmen Sandiego, but Sindy probably won't have trouble inspiring a chase.

Nice to see Altoids is over its frightening identity crisis. We salute you, Hal Riney WDDG (oops, sorry about that, guys).

by Angela Natividad    May-30-07    
Topic: Brands, Games, Good, Online



Agency Says Connection to Consumer Cannot Be Found, Offers Solution

westwayne_connection.jpg

Atlanta-based agency WestWayne has modified it website to resemble the classic 404 Page Not Found page. Humorously, yet very insightfully, the page reads, "The consumer you are trying to sell products or services to has been disconnected from your brand."

The page then offers suggestions such as, "Stop calling them consumers, they are people" and "Build a relationship with them and they will return the favor."

It's a daring move for an agency to make. To forgo all that Flashtastic, ego-driven drivel no one cares about in favor of a simple, straight forward message is truly commendable.

by Steve Hall    May-30-07    
Topic: Agencies, Best, Online, Promotions



Kevin Canned, Facebook Updated, Miller Lovemarked, Feedburner Googled

bk_bikini_girls.jpg

- It is said NBC will, today, confirm the firing of Network Entertainment President Kevin Reilly. He will be replaced by William Morris Exec Ben Silverman.

- Facebook is getting in bed with marketers with a new release that lets software developers create branded applications which will integrate with the site.

- Miller Brewing is heading over to Saatchi & Saatchi for some Lovemarks goodness.

- All your feeds are belong to us.

- Julie Roehm goes after Wal-mart...again.

more »

by Steve Hall    May-29-07    
Topic: Agencies, Online, RSS, Strange, Television



Creepy Zune Characters Trade Pulsing Organs to Electro-Rock

zune_arts.jpg

So 72andSunny got together with some esoteric music-makers to put some weird shit out on Zune-Arts.net. The most current of these is a little video called Los Corazones, animated by Punga, and set to ³Lex² by electro-rock band Ratatat.

The spot reminded us of Boy Meets Girl - it's got that noir innocence going for it. It also features self-conducted organ donation, which we're increasingly convinced is the only way to show love. How very Dirty Pretty Things.

Check out the spot at the Zune Arts site. It's the one with the two bear-looking things. One is yellow and one is dressed in a skeleton suit.

If you need more coaxing, there's a live heart transfusion, followed by plenty of dancing by said bear-looking things. Need we say more?

by Angela Natividad    May-29-07    
Topic: Online, Strange, Video



This Contest Could Land You a Sportscar in England. We think.

rexona.jpg

If you can make head or tail of these instructions, courtesy of Grupow.com for Unilever's Rexona, you'll have a competitive advantage over us in this game (because you'll actually know how to play it):

Rexona, a deodorant brand from Unilever, offers the possibility of going to England and drive 4 sports car if you can get one of the 4 lowest temperatures in this advergame, where you have to mix speed when typing your arrow keys and some coordination to type them alternate so you can avoid the guy inside the car to sweat while driving.

Despite our confusion we think the graphics and sound quality in this piece is really sexy. We actually felt our fingers tingle in competitive anticipation.

Our only qualm was waiting for it to load while it ticked off the seconds (over 100! Come ON). You know how we hate that.

by Angela Natividad    May-25-07    
Topic: Games, Online, Promotions



'Flight of the Conchords' Get Game For HBO Show

light_conchords.jpg

Courtesy of Deep-Focus, here's an absolutely whacked promotional site for the absolutely whacked upcoming HBO show Flight of the Comchords. The show follows the trials and tribulations of the New Zealand-based digi-folk band as they, Bret McKenzie on guitar and vocals, and Jemaine Clement on guitar and vocals, make their way to New York. There's videos. There's a game. It's all as hipsteresque as they come.

by Steve Hall    May-24-07    
Topic: Cable, Games, Good, Online



Bud.tv Dies, Online Ads Live, Carat Loses, Office Cools

rapid_heatbusters.jpg

- Cynopsis reports, "The disappointing Bud.tv may "fade away" later this year, admitted Anheuser-Busch CEO August Busch IV in a conference call to analysts" and "Rupert Murdoch's bid to acquire the Dow Jones & Co., which includes The Wall Street Journal, Barrons and the Dow Jones Newswires, isn't looking too promising."

- The Internet Advertising Bureau and PriceWaterhouseCooper report online ad revenue increased 35 percent in 2006 to $16.9 billion.

- Havas' MPG is certainly grinning over its recent $740 million Sear media account win. Unfortunately former media agency, Carat, is grinning an entirely different grin.

- This is just not all that much fun but hey, you have to sell office cooling systems somehow.

by Steve Hall    May-24-07    
Topic: Agencies, Brands, Games, Online, Research, Television



Slow Site Load Accompanied With Perfect Music

brandbase_giles.jpg

The musical track played during load time, alone, make this site worth the visit. So apropos. Apparently, a dude is waiting for your phone call and will pick up the phone at the exact time you call. Why? We have no idea but we do know it's the work of Dutch agency Brandbase. It seems Giles is stuck in the office until enough people forward the thing to their friends and the counter hits zero.

by Steve Hall    May-23-07    
Topic: Online, Strange



Get Hypothetically Knocked Up for 'Knocked Up'

13b931ab34291ed925fd19a9dc0bfb77.jpg

For upcoming film Knocked Up, a story about a one-night-stand pregnancy and the unlikely couple that decides to go it together, ad firm ADD has built the Knocked Up Babymaker.

The site enables users to upload images of two "parents" and combine their features to make a baby. Afterward you can send this hypothetical disaster to friends, family or the mashed-up victims of your unbridled imagination.

The baby at left is the happy result of a zealous PR guy mashing up the two male co-stars of the film. This is one more reason why you should never exchange numbers after converting on a one-night stand.

Ever.

by Angela Natividad    May-23-07    
Topic: Online, Promotions



FedEx Talks Back to 'Net-Surfing Time-Wasters

fedex_hourglass.jpg

We were skulking around the Internet when we came across this hourglass-shaped FedEx banner. It turned on its own a few times, then invited us to flip it ourselves. So we did and it said something really snarky like, "You must have a lot of time on your hands."

Oh how we seethed. Then we realized it's been a long time since we've felt anything at all about a banner (have we just been burned too many times before?) so we thought we'd post it.

Nice how it flipped without bringing us anywhere or generating pop-ups.

by Angela Natividad    May-22-07    
Topic: Brands, Good, Online








Featured FREE Resource: