Atlanta-based agency WestWayne has modified it website to resemble the classic 404 Page Not Found page. Humorously, yet very insightfully, the page reads, "The consumer you are trying to sell products or services to has been disconnected from your brand."
The page then offers suggestions such as, "Stop calling them consumers, they are people" and "Build a relationship with them and they will return the favor."
It's a daring move for an agency to make. To forgo all that Flashtastic, ego-driven drivel no one cares about in favor of a simple, straight forward message is truly commendable.
- It is said NBC will, today, confirm the firing of Network Entertainment President Kevin Reilly. He will be replaced by William Morris Exec Ben Silverman.
- Facebook is getting in bed with marketers with a new release that lets software developers create branded applications which will integrate with the site.
- Miller Brewing is heading over to Saatchi & Saatchi for some Lovemarks goodness.
- All your feeds are belong to us.
- Julie Roehm goes after Wal-mart...again.
So 72andSunny got together with some esoteric music-makers to put some weird shit out on Zune-Arts.net. The most current of these is a little video called Los Corazones, animated by Punga, and set to ³Lex² by electro-rock band Ratatat.
The spot reminded us of Boy Meets Girl - it's got that noir innocence going for it. It also features self-conducted organ donation, which we're increasingly convinced is the only way to show love. How very Dirty Pretty Things.
Check out the spot at the Zune Arts site. It's the one with the two bear-looking things. One is yellow and one is dressed in a skeleton suit.
If you need more coaxing, there's a live heart transfusion, followed by plenty of dancing by said bear-looking things. Need we say more?
If you can make head or tail of these instructions, courtesy of Grupow.com for Unilever's Rexona, you'll have a competitive advantage over us in this game (because you'll actually know how to play it):
Rexona, a deodorant brand from Unilever, offers the possibility of going to England and drive 4 sports car if you can get one of the 4 lowest temperatures in this advergame, where you have to mix speed when typing your arrow keys and some coordination to type them alternate so you can avoid the guy inside the car to sweat while driving.
Despite our confusion we think the graphics and sound quality in this piece is really sexy. We actually felt our fingers tingle in competitive anticipation.
Our only qualm was waiting for it to load while it ticked off the seconds (over 100! Come ON). You know how we hate that.
Courtesy of Deep-Focus, here's an absolutely whacked promotional site for the absolutely whacked upcoming HBO show Flight of the Comchords. The show follows the trials and tribulations of the New Zealand-based digi-folk band as they, Bret McKenzie on guitar and vocals, and Jemaine Clement on guitar and vocals, make their way to New York. There's videos. There's a game. It's all as hipsteresque as they come.
- Cynopsis reports, "The disappointing Bud.tv may "fade away" later this year, admitted Anheuser-Busch CEO August Busch IV in a conference call to analysts" and "Rupert Murdoch's bid to acquire the Dow Jones & Co., which includes The Wall Street Journal, Barrons and the Dow Jones Newswires, isn't looking too promising."
- The Internet Advertising Bureau and PriceWaterhouseCooper report online ad revenue increased 35 percent in 2006 to $16.9 billion.
- Havas' MPG is certainly grinning over its recent $740 million Sear media account win. Unfortunately former media agency, Carat, is grinning an entirely different grin.
- This is just not all that much fun but hey, you have to sell office cooling systems somehow.
The musical track played during load time, alone, make this site worth the visit. So apropos. Apparently, a dude is waiting for your phone call and will pick up the phone at the exact time you call. Why? We have no idea but we do know it's the work of Dutch agency Brandbase. It seems Giles is stuck in the office until enough people forward the thing to their friends and the counter hits zero.
For upcoming film Knocked Up, a story about a one-night-stand pregnancy and the unlikely couple that decides to go it together, ad firm ADD has built the Knocked Up Babymaker.
The site enables users to upload images of two "parents" and combine their features to make a baby. Afterward you can send this hypothetical disaster to friends, family or the mashed-up victims of your unbridled imagination.
The baby at left is the happy result of a zealous PR guy mashing up the two male co-stars of the film. This is one more reason why you should never exchange numbers after converting on a one-night stand.
We were skulking around the Internet when we came across this hourglass-shaped FedEx banner. It turned on its own a few times, then invited us to flip it ourselves. So we did and it said something really snarky like, "You must have a lot of time on your hands."
Oh how we seethed. Then we realized it's been a long time since we've felt anything at all about a banner (have we just been burned too many times before?) so we thought we'd post it.
Nice how it flipped without bringing us anywhere or generating pop-ups.
Sapient has come to the rescue. Well, at least for people who might not take kindly to others accessing their online ad program data. Following the wave of recent acquisitions, advertisers and marketers who use ad servers from DoubleClick and aQuantive to measure their online advertising - including Google search and MSN - are worried about loss of objectivity and conflict of interest while publishers in direct competition with Google are reluctant to embrace DoubleClick's tools for fear of sharing sensitive information with the enemy. Sapient says these industry developments have accelerated the expected demand for an independent online advertising platform supported by integrated tools and services. Hence, the introduction of the company's BridgeTrack ad serving solution.
In the works for seven years for 25,000 online campaigns, Sapient is now offering BridgeTrack as a standalone product.