Well this is easy. Orange, the UK mobile entertainment company, has launched a game called Spot the Bull that gives players the chance to win one of 20 pairs of tickets to the Glastonbury Festival. Created by Poke London, all you have to do is pick a spot on the filed when you think Derek the Bull will appear at 3PM. enter your contact info and wait. that's it. We like simple.
Catch Up Lady has a descriptive overview of an ongoing viral campaign for the the upcoming Warner Brothers movie Batman: The Dark Knight. The promotion began cryptically with a site that showed nothing but the Batman logo but then progressed to several other sites that encouraged visitor involvement to reveal the identity of the actor who would play the Joker, Heath Ledger. No less than four sites told the story in a very clear and intriguing manner. get the whole story here.
Axe just keeps pumping out the goodies for 14 year old boys across the globe. And every other guy across the globe of any age since all men are 14 years old when it comes to certain thoughts. Anyway, enough with the psychoanalysis. Axe, once again, is having fun at the expense of the male race's instinctual weakness, women.
In this little video created to look like an actual webcam mounted near a beach shower, the viewer can change the temperature of the water and view the results. Don't bother with the Cold setting. It doesn't deliver the response you expect. Go right to the Very Hot setting and you'll get the usual girl on girl goodness.
For every lad mag that does well, a new chick rag is born to reinstill self-esteem and sell make-up at the same time. This rule also applies to online destinations.
So if traditional media hasn't sated your burning desire to read interviews with girls who want to be models, brand-spankin'-new Somagirls.tv will handle that fix. This cross between Seventeen and Elle uses online video, virtual world placement and mobile platforms to get the message across, according to Marketing Vox.
Target demo: girls ages 12-24. That's pretty broad. Well, guess it's never too early or late to "learn how to transform your old pants in to hot 'Skinny's'!".
While we thought their last algo campaign was kind of lame, we did admire Ask.com's attempt to get people actually involved with the search engine.
Keeping with that, Ask has partnered up with Ask a Ninja. Puppetvision points us to a new ninja video called Ninja Sayings, where the ninja takes everyday vernacular and gives it ninja roots. (We have always known, for example, that "OK" actually means "zero kills.")
At the end of the video you're invited to look a word up on Ask.com. After you do that you get a bonus ninja video, which makes up the top search result.
We like it: good clean interactivity, minimal commitment, instant reward. How often can you say that about a campaign that bounces you from one site to another? Not often. This goes to show that the old adage "when in doubt, find a ninja" is actually sound.
NewTeeVee points out Ask a Ninja is now powered by Castfire, whose audio/video CMS tool they've been using to serve their fare on the Ask site.
We totally dig how girl power in marketing is manifested in self-imposed inaugurations and, now, opportunities to actually build men.
This is for the Venus Manquarium campaign. Fembot future, here we come.
Our surrogate employers at Wrigley's Candystand have leaped on the Goodship Sudoku with a casino twist that we're sure will sell plenty of gum.
What the deal with Sudoku, man? If it weren't enough that everybody on the train in the morning is playing it, a few college buddies have expressed an interest in learning the game to earn some social clout. That's like playing Tetris to get laid. What's the correlation?
If somebody can give us a good logical explanation of why Sudoku has taken the nation by storm, we'll give you a present.
Now here's a much better way to promote your beer brand than stupid million dollar Super Bowl commercials that do nothing but tell stupid jokes and make women mud wrestle while wearing tiny bikini. OK, so that might be just a small bit fun to watch but we bet Widmer Brothers is getting a lot more mileage out of their YouTube-style site that features video of "lemoning their Widmer. Watch guys putt a lemon into a Widmer, launch a lemon from a slingshot, drop a lemon into a Widmer from a pinata.
Beer. Lemons. Video. People with way too much time on their hands. We say perfect.
Avis, the guys who made a winning marketing position out of being the second-place rental car guys, have leaped onto the blog train. And while the site looks boring and fairly inactive, we do think the facts are handy and the little chatboxes on wheels are cute.
They clearly do try harder.
How much do you love your carbonated sperm-killing cola of choice?
Enough to turn it into body art? Mountain Dew and agency Seed Gives Life hope so.
By implication, anyway. A new campaign called Green Label Art is promoting a series of limited-edition Mountain Dew bottles, inspired by tat culture. See video.
Rumour has it a local burger joint whose name escapes us conducted a campaign in which people were invited to tattoo their logo somewhere on their bodies in exchange for free food for life. In just a few months so many people called the bluff that the campaign had to end.
Sucks for those who didn't cash in. Well, a memory's worth a thousand ice-breaking conversations, isn't it?