Ask, Ask a Ninja Get Together for Algo

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While we thought their last algo campaign was kind of lame, we did admire Ask.com's attempt to get people actually involved with the search engine.

Keeping with that, Ask has partnered up with Ask a Ninja. Puppetvision points us to a new ninja video called Ninja Sayings, where the ninja takes everyday vernacular and gives it ninja roots. (We have always known, for example, that "OK" actually means "zero kills.")

At the end of the video you're invited to look a word up on Ask.com. After you do that you get a bonus ninja video, which makes up the top search result.

We like it: good clean interactivity, minimal commitment, instant reward. How often can you say that about a campaign that bounces you from one site to another? Not often. This goes to show that the old adage "when in doubt, find a ninja" is actually sound.

NewTeeVee points out Ask a Ninja is now powered by Castfire, whose audio/video CMS tool they've been using to serve their fare on the Ask site.

by Angela Natividad    May-22-07    
Topic: Brands, Good, Online



Why Date When You Can Engineer? Introducing the Manquarium

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We totally dig how girl power in marketing is manifested in self-imposed inaugurations and, now, opportunities to actually build men.

This is for the Venus Manquarium campaign. Fembot future, here we come.

by Angela Natividad    May-19-07    
Topic: Campaigns, Online, Strange



Candystand Finally Develops a Sudoku Game

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Our surrogate employers at Wrigley's Candystand have leaped on the Goodship Sudoku with a casino twist that we're sure will sell plenty of gum.

What the deal with Sudoku, man? If it weren't enough that everybody on the train in the morning is playing it, a few college buddies have expressed an interest in learning the game to earn some social clout. That's like playing Tetris to get laid. What's the correlation?

If somebody can give us a good logical explanation of why Sudoku has taken the nation by storm, we'll give you a present.

by Angela Natividad    May-19-07    
Topic: Games, Online



Save That Super Bowl Money And 'Lemon Your Widmer' On Video Site

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Now here's a much better way to promote your beer brand than stupid million dollar Super Bowl commercials that do nothing but tell stupid jokes and make women mud wrestle while wearing tiny bikini. OK, so that might be just a small bit fun to watch but we bet Widmer Brothers is getting a lot more mileage out of their YouTube-style site that features video of "lemoning their Widmer. Watch guys putt a lemon into a Widmer, launch a lemon from a slingshot, drop a lemon into a Widmer from a pinata.

Beer. Lemons. Video. People with way too much time on their hands. We say perfect.

by Steve Hall    May-18-07    
Topic: Consumer Created, Good, Online, Video



Avis 'Tries Harder' to Catch Up to Web 2.0

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Avis, the guys who made a winning marketing position out of being the second-place rental car guys, have leaped onto the blog train. And while the site looks boring and fairly inactive, we do think the facts are handy and the little chatboxes on wheels are cute.

They clearly do try harder.

by Angela Natividad    May-17-07    
Topic: Online



Mountain Dew Gets All Tatted Out with Sexy New Bottles

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How much do you love your carbonated sperm-killing cola of choice?

Enough to turn it into body art? Mountain Dew and agency Seed Gives Life hope so.

By implication, anyway. A new campaign called Green Label Art is promoting a series of limited-edition Mountain Dew bottles, inspired by tat culture. See video.

Rumour has it a local burger joint whose name escapes us conducted a campaign in which people were invited to tattoo their logo somewhere on their bodies in exchange for free food for life. In just a few months so many people called the bluff that the campaign had to end.

Sucks for those who didn't cash in. Well, a memory's worth a thousand ice-breaking conversations, isn't it?

by Angela Natividad    May-17-07    
Topic: Campaigns, Online, Packaging, Trends and Culture



Chris Angel is a Mind Freak and Knows Who You Are!

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Every marketer's got one of those personalized, send to a friend video thingamabobbers that's all the rage these days and that "miraculously" arrives in your friends inbox "miraculously" personalized with information no one but you could possibly know. Yawn.

Now, if you really want to have fun with your friends, check out this Chris Angel Mind Freak promotion. It's not that this promotion uses any new technology or amazing wizardry but it does present itself in a way that manages freak you out a bit. At least it did us. Anyway, take a look at it. We can't even show you an example because the created video can only be used once. Probably a good thing since it contains identifying information. Send one to yourself as an example.

by Steve Hall    May-17-07    
Topic: Online, Strange, Video, Viral



McKinney Offers (Virtual) One Show Pencils to Losers

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If you feel like hanging with One Club Chairman McKinney Executive Creative Director David Baldwin, you can have the pleasure of his company during a chat session this afternoon from 4 - 4:30P EST on a site, Virtual Ad Partner, his agency developed in tandem with a print an run in ONE Magazine. Apparently. McKinney wants to share its One Show award winning creative directors with the rest of the industry providing them a platform to impart One Show Pencil winning strategies to the rest of us losers whose work failed to deliver. Since everyone can't have a real Pencil, McKinney will offer "every struggling copywriter and art director a chance to win their very own (digital) Pencil."

Come on. You know you'll be there. You'll do anything for an award of any kind, right? We're all sick like that and you know it.

by Steve Hall    May-17-07    
Topic: Agencies, Good, Industry Events, Online



Lynx Mynxes Select Ultimate Lynx Player Finalists

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Back in April, Lynx launched its Bom Chicka Wah Wah Rally flirting contest which asked guys to send in videos displaying their best flirting techniques. Well, the finalists have been selected by a team of Lynx Mynx Girls and you can view them here. It's no wonder most guys still can't get a date.

by Steve Hall    May-17-07    
Topic: Bad, Consumer Created, Good, Online, Video



gluelondon Listens, Improves Initially Disappointing Work

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Occasionally we see work from agencies that falls short and disappoints. Earlier this week, we took a look at the work gluelondon did for the Royal Navy. It was a site that let visitors send naval-themed personalized messages to their friends which would be delivered via email or mobile. Well, let's just say the site was a bit kludgey and took forever to load even loading several times in the middle of its presentations. Usually this work just lives on continuing to cause disappointment without a care from either the client or the agency. Not this time.

more »

by Steve Hall    May-17-07    
Topic: Agencies, Creative Commentary, Good, Online










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