If you can make head or tail of these instructions, courtesy of Grupow.com for Unilever's Rexona, you'll have a competitive advantage over us in this game (because you'll actually know how to play it):
Rexona, a deodorant brand from Unilever, offers the possibility of going to England and drive 4 sports car if you can get one of the 4 lowest temperatures in this advergame, where you have to mix speed when typing your arrow keys and some coordination to type them alternate so you can avoid the guy inside the car to sweat while driving.
Despite our confusion we think the graphics and sound quality in this piece is really sexy. We actually felt our fingers tingle in competitive anticipation.
Our only qualm was waiting for it to load while it ticked off the seconds (over 100! Come ON). You know how we hate that.
Courtesy of Deep-Focus, here's an absolutely whacked promotional site for the absolutely whacked upcoming HBO show Flight of the Comchords. The show follows the trials and tribulations of the New Zealand-based digi-folk band as they, Bret McKenzie on guitar and vocals, and Jemaine Clement on guitar and vocals, make their way to New York. There's videos. There's a game. It's all as hipsteresque as they come.
- Cynopsis reports, "The disappointing Bud.tv may "fade away" later this year, admitted Anheuser-Busch CEO August Busch IV in a conference call to analysts" and "Rupert Murdoch's bid to acquire the Dow Jones & Co., which includes The Wall Street Journal, Barrons and the Dow Jones Newswires, isn't looking too promising."
- The Internet Advertising Bureau and PriceWaterhouseCooper report online ad revenue increased 35 percent in 2006 to $16.9 billion.
- Havas' MPG is certainly grinning over its recent $740 million Sear media account win. Unfortunately former media agency, Carat, is grinning an entirely different grin.
- This is just not all that much fun but hey, you have to sell office cooling systems somehow.
The musical track played during load time, alone, make this site worth the visit. So apropos. Apparently, a dude is waiting for your phone call and will pick up the phone at the exact time you call. Why? We have no idea but we do know it's the work of Dutch agency Brandbase. It seems Giles is stuck in the office until enough people forward the thing to their friends and the counter hits zero.
For upcoming film Knocked Up, a story about a one-night-stand pregnancy and the unlikely couple that decides to go it together, ad firm ADD has built the Knocked Up Babymaker.
The site enables users to upload images of two "parents" and combine their features to make a baby. Afterward you can send this hypothetical disaster to friends, family or the mashed-up victims of your unbridled imagination.
The baby at left is the happy result of a zealous PR guy mashing up the two male co-stars of the film. This is one more reason why you should never exchange numbers after converting on a one-night stand.
We were skulking around the Internet when we came across this hourglass-shaped FedEx banner. It turned on its own a few times, then invited us to flip it ourselves. So we did and it said something really snarky like, "You must have a lot of time on your hands."
Oh how we seethed. Then we realized it's been a long time since we've felt anything at all about a banner (have we just been burned too many times before?) so we thought we'd post it.
Nice how it flipped without bringing us anywhere or generating pop-ups.
Sapient has come to the rescue. Well, at least for people who might not take kindly to others accessing their online ad program data. Following the wave of recent acquisitions, advertisers and marketers who use ad servers from DoubleClick and aQuantive to measure their online advertising - including Google search and MSN - are worried about loss of objectivity and conflict of interest while publishers in direct competition with Google are reluctant to embrace DoubleClick's tools for fear of sharing sensitive information with the enemy. Sapient says these industry developments have accelerated the expected demand for an independent online advertising platform supported by integrated tools and services. Hence, the introduction of the company's BridgeTrack ad serving solution.
In the works for seven years for 25,000 online campaigns, Sapient is now offering BridgeTrack as a standalone product.
Well this is easy. Orange, the UK mobile entertainment company, has launched a game called Spot the Bull that gives players the chance to win one of 20 pairs of tickets to the Glastonbury Festival. Created by Poke London, all you have to do is pick a spot on the filed when you think Derek the Bull will appear at 3PM. enter your contact info and wait. that's it. We like simple.
Catch Up Lady has a descriptive overview of an ongoing viral campaign for the the upcoming Warner Brothers movie Batman: The Dark Knight. The promotion began cryptically with a site that showed nothing but the Batman logo but then progressed to several other sites that encouraged visitor involvement to reveal the identity of the actor who would play the Joker, Heath Ledger. No less than four sites told the story in a very clear and intriguing manner. get the whole story here.
Axe just keeps pumping out the goodies for 14 year old boys across the globe. And every other guy across the globe of any age since all men are 14 years old when it comes to certain thoughts. Anyway, enough with the psychoanalysis. Axe, once again, is having fun at the expense of the male race's instinctual weakness, women.
In this little video created to look like an actual webcam mounted near a beach shower, the viewer can change the temperature of the water and view the results. Don't bother with the Cold setting. It doesn't deliver the response you expect. Go right to the Very Hot setting and you'll get the usual girl on girl goodness.