Now here's a much better way to promote your beer brand than stupid million dollar Super Bowl commercials that do nothing but tell stupid jokes and make women mud wrestle while wearing tiny bikini. OK, so that might be just a small bit fun to watch but we bet Widmer Brothers is getting a lot more mileage out of their YouTube-style site that features video of "lemoning their Widmer. Watch guys putt a lemon into a Widmer, launch a lemon from a slingshot, drop a lemon into a Widmer from a pinata.
Beer. Lemons. Video. People with way too much time on their hands. We say perfect.
Avis, the guys who made a winning marketing position out of being the second-place rental car guys, have leaped onto the blog train. And while the site looks boring and fairly inactive, we do think the facts are handy and the little chatboxes on wheels are cute.
They clearly do try harder.
How much do you love your carbonated sperm-killing cola of choice?
Enough to turn it into body art? Mountain Dew and agency Seed Gives Life hope so.
By implication, anyway. A new campaign called Green Label Art is promoting a series of limited-edition Mountain Dew bottles, inspired by tat culture. See video.
Rumour has it a local burger joint whose name escapes us conducted a campaign in which people were invited to tattoo their logo somewhere on their bodies in exchange for free food for life. In just a few months so many people called the bluff that the campaign had to end.
Sucks for those who didn't cash in. Well, a memory's worth a thousand ice-breaking conversations, isn't it?
Every marketer's got one of those personalized, send to a friend video thingamabobbers that's all the rage these days and that "miraculously" arrives in your friends inbox "miraculously" personalized with information no one but you could possibly know. Yawn.
Now, if you really want to have fun with your friends, check out this Chris Angel Mind Freak promotion. It's not that this promotion uses any new technology or amazing wizardry but it does present itself in a way that manages freak you out a bit. At least it did us. Anyway, take a look at it. We can't even show you an example because the created video can only be used once. Probably a good thing since it contains identifying information. Send one to yourself as an example.
If you feel like hanging with One Club Chairman McKinney Executive Creative Director David Baldwin, you can have the pleasure of his company during a chat session this afternoon from 4 - 4:30P EST on a site, Virtual Ad Partner, his agency developed in tandem with a print an run in ONE Magazine. Apparently. McKinney wants to share its One Show award winning creative directors with the rest of the industry providing them a platform to impart One Show Pencil winning strategies to the rest of us losers whose work failed to deliver. Since everyone can't have a real Pencil, McKinney will offer "every struggling copywriter and art director a chance to win their very own (digital) Pencil."
Come on. You know you'll be there. You'll do anything for an award of any kind, right? We're all sick like that and you know it.
Back in April, Lynx launched its Bom Chicka Wah Wah Rally flirting contest which asked guys to send in videos displaying their best flirting techniques. Well, the finalists have been selected by a team of Lynx Mynx Girls and you can view them here. It's no wonder most guys still can't get a date.
Occasionally we see work from agencies that falls short and disappoints. Earlier this week, we took a look at the work gluelondon did for the Royal Navy. It was a site that let visitors send naval-themed personalized messages to their friends which would be delivered via email or mobile. Well, let's just say the site was a bit kludgey and took forever to load even loading several times in the middle of its presentations. Usually this work just lives on continuing to cause disappointment without a care from either the client or the agency. Not this time.
Remember AdCandy, where companies could pitch consumers and consumers could throw together campaigns for a pittance?
Change Advertising Forever takes that same idea and infuses it with drama.
We're with Shedwa on this one.
Oh, awesome. Again for its Palio model, Fiat succeeds in confusing us more than it did yesterday.
Got two minutes? Watch an old man throw knives at a cow. Then hit the campaign website, where you can watch all sorts of other bizarre Brazilian fare.
Because it has nothing to hide (no nasty chemicals or cancer-causing agents), skincare brand Elave pitches product in the buff.
We've never seen so many different types of naked people doing all sorts of really ... well, mundane stuff. Where do we apply?