Britain's Royal Navy Delivers Message Sloooooowly

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We like gluelondon but we're not that impressed for their recent work done for Britain's Royal Navy recruitment efforts. Basically, it's a website that lets you send personalized video messages to your friends. Well, not all that personalized. From several videos of the Royal Navy doing their thing, one is chosen, the sender writes a message, chooses a name from a name list and then emails the thing to a friend or to the friends mobile.

Sadly, the site takes eons to load. It's one thing for a site to go through a slow pre-load which then results in a stellar experience but this site goes through a slew of very slow pre-loads, some of which stutteringly occur in the middle of the presentation which, itself, is far from stellar.

Targeted to 15-24 year olds, famous for their lack of attention span, we question how many will make it far enough through this site to actually click the Send button.

by Steve Hall    May-14-07    
Topic: Bad, Creative Commentary, Online, Social



Help Sell Rum, Channel a Fruit

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By gad, can it be? Why yes, it can! It's another CGM contest, this time for Malibu Rum's new Tropical Banana. All you have to do to win the cash prize is artistically interpret Banana Boat's "Day-O," made somehow less potent in a remix by DJ RJD2.

Be quick, yellow comrades - deadline's mid-June.

Hooray for acting like an ass on camera for cash. Though to be fair, if somebody handed us a check for $25,000 for dressing up like bananas and gyrating to a bad remix, we probably wouldn't drum up any angst. And if there's liquor in the deal (there would have to be), better still.

by Angela Natividad    May-14-07    
Topic: Campaigns, Online, Promotions, Video



Nothing Encourages Pursuit of Happiness Like a French PSA

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We do love a good French PSA in the morning.

Shedwa pokes us in the direction of a couple of French AIDS awareness ads admonishing watchers to "live long enough to find happiness. Protect yourself." The message is typical but the ads certainly aren't (unless you're comparing them to this. Aren't the French awesome?).

See both versions below.

o "Baby Baby" (the straight one):


o "Sugar Baby Love" (the gay one):


more »

by Angela Natividad    May-14-07    
Topic: Best, Cause, Commercials, Online, Racy, Television



Adidas Campaign Just Impossible to Deal With

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We can kind of see the esprit de coeur behind this Adidas wish-I-were-a-viral by glue London, but beyond that the sound effects drove us fucking insane.

It also takes more than an uploaded head and some doodles to imbibe the notion that impossible is nothing.

We know. In times of angst, we have exhausted the limits of Paint a number of times.

The PR guy's spiel:

"Slamdunk the moon and eat a flying shark in your own incredible adventure. Impossible Story lets users create a totally personalised animation in a matter of seconds. Anyone can be the star. Simply upload a picture of their head and use the A-Z keys to make your character achieve one unbelievable feat after another and then share your journey with your friends."

Fail.

by Angela Natividad    May-11-07    
Topic: Brands, Online



Rubik's-Solving, Body-Building Bikini Babe Sells ... Gradient Sunglasses?

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Forging on with the twisted but potentially viral Never Hide campaign, the folk at Feed Company befuddle us with Bikini Body Builder vs. Rubik's Cube.

Watch it. Really. Your life probably won't change but at least you'll have some reasonably amusing fodder to toss across the bar whilst drinking like a fish:

"So, like, there's this bikini bodybuilder, right..."

"Ew, gross! Those girls look like guys, ugh!"

"No, let me finish! She was wearing Ray Bans and that Borat swimsuit--"

"The balls-hugger?"

"--and dancing around to some African drums--"

"God, STFU!"

"--and solving a Rubik's Cube!"

Silence.

by Angela Natividad    May-11-07    
Topic: Campaigns, Online, Video



Playboy Enters Second Life, Geeks Rejoice

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OK, it's a slow news day around here so forgive us if we report the stunning news Playboy is going to set up shop in Second Life. Set to occur in June, details are scarce and Second Life Herald has a lot of questions such as will there be a virtual Mansion? Will the real world bunnies have anything to do with the virtual bunnies? Will there even be virtual bunnies? How many Playboy Bunny avatars will actually be fat, balding, middle aged gamer geeks getting their rocks off while staring at their virtual Bunny? Do tell, Hugh. Inquiring geeks want to know.

by Steve Hall    May-10-07    
Topic: Games, Online, Racy, Social



Where Is Brooke Now? In Tupperware World

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Today's knitting circle is the Tupperware party, and Brooke Shields is an integral part of said party, at least for the Chain of Confidence campaign.

This is a new social media effort geared toward connecting women and celebrating friendship, because that's what you call it when bored chicks get together for a long period of time and gossip about one another while painting their toenails and fussing with plastic containers of varying shapes, sizes and colours.

WHITTMANHART Interactive designed the campaign to "[challenge] women to tell their own inspirational stories of how friendship increases their confidence." Does it really?

by Angela Natividad    May-10-07    
Topic: Campaigns, Celebrity, Online



TitleRound Social Network Gets Guy's Heads Out of MySpace Gutter

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Riding the vertical social network trend, TitleRound, a new social networking site for men hopes to offer guys what they can't find on MySpace, Facebook and other broadly focused networks. We're told the site will provide "a centralized area where guys in their twenties, thirties and forties can communicate on a public and personal level about the topics and interests that matter to them, including sports, gear, entertainment, activism, business, sex and health." Probably a good thing. There's only so much time a guy can spend looking at and fantasizing about things he'll never get his hands on. At least with TitleRound a guy can win stuff through the site's Triple Crown baseball promotion.

Not completely ignoring a guy's primary needs, TitleRound also features a baseball hottie contest in which guys can leer at women dressed in baseball uniforms. Some things will never change.

by Steve Hall    May-10-07    
Topic: Games, Online, Promotions, Social



Expedia Sends 35,000 Troops to Iraq

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Joining our long list of contextual advertising oddities is this reader-submitted Expedia.com ad residing next to a CNN story about 35,000 American troops receiving deployment notification for late 2007. If the Air Force and the Navy can't get them there, Expedia is, it seems, happy to help.

by Steve Hall    May- 9-07    
Topic: Online, Strange



Ask Gets Cryptic, Too Cryptic, to Push Equally Cryptic Algo

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We were trawling SF during ad:tech when we saw the ad at left, except smaller and on some kind of relief kiosk. We wondered whose it was and suspected Ask after seeing another billboard that said, "The algorithm killed Jeeves."

Bitter much? The butler was awkward. If the algo didn't kill him, Ms. Dewey would have anyway.

Anyway, Make the Logo Bigger asked the question we didn't and found all the alleged background information for this Ask.com campaign by Crispin.

The hope is people will be inspired to hunt around for the campaign online, thereby tickling the very algorithm that so escapes them. Well, one out of three ain't bad.

by Angela Natividad    May- 9-07    
Topic: Campaigns, Online, Outdoor








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