Where Is Brooke Now? In Tupperware World

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Today's knitting circle is the Tupperware party, and Brooke Shields is an integral part of said party, at least for the Chain of Confidence campaign.

This is a new social media effort geared toward connecting women and celebrating friendship, because that's what you call it when bored chicks get together for a long period of time and gossip about one another while painting their toenails and fussing with plastic containers of varying shapes, sizes and colours.

WHITTMANHART Interactive designed the campaign to "[challenge] women to tell their own inspirational stories of how friendship increases their confidence." Does it really?

by Angela Natividad    May-10-07    
Topic: Campaigns, Celebrity, Online



TitleRound Social Network Gets Guy's Heads Out of MySpace Gutter

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Riding the vertical social network trend, TitleRound, a new social networking site for men hopes to offer guys what they can't find on MySpace, Facebook and other broadly focused networks. We're told the site will provide "a centralized area where guys in their twenties, thirties and forties can communicate on a public and personal level about the topics and interests that matter to them, including sports, gear, entertainment, activism, business, sex and health." Probably a good thing. There's only so much time a guy can spend looking at and fantasizing about things he'll never get his hands on. At least with TitleRound a guy can win stuff through the site's Triple Crown baseball promotion.

Not completely ignoring a guy's primary needs, TitleRound also features a baseball hottie contest in which guys can leer at women dressed in baseball uniforms. Some things will never change.

by Steve Hall    May-10-07    
Topic: Games, Online, Promotions, Social



Expedia Sends 35,000 Troops to Iraq

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Joining our long list of contextual advertising oddities is this reader-submitted Expedia.com ad residing next to a CNN story about 35,000 American troops receiving deployment notification for late 2007. If the Air Force and the Navy can't get them there, Expedia is, it seems, happy to help.

by Steve Hall    May- 9-07    
Topic: Online, Strange



Ask Gets Cryptic, Too Cryptic, to Push Equally Cryptic Algo

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We were trawling SF during ad:tech when we saw the ad at left, except smaller and on some kind of relief kiosk. We wondered whose it was and suspected Ask after seeing another billboard that said, "The algorithm killed Jeeves."

Bitter much? The butler was awkward. If the algo didn't kill him, Ms. Dewey would have anyway.

Anyway, Make the Logo Bigger asked the question we didn't and found all the alleged background information for this Ask.com campaign by Crispin.

The hope is people will be inspired to hunt around for the campaign online, thereby tickling the very algorithm that so escapes them. Well, one out of three ain't bad.

by Angela Natividad    May- 9-07    
Topic: Campaigns, Online, Outdoor



Harry Enfield Shows Us How to Advertise

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We really dig this classic spoof from the Harry Enfield Show about the proper execution of "advertisement breaks."

It's never too late to learn from the slickest society-shapers out there, of which the spot includes three: liquor, tobacco and child advertising in general. Put together, they're even more compelling.

And look - no colour or jingles! Beat that, Old Navy.

by Angela Natividad    May- 9-07    
Topic: Celebrity, Good, Online, Spoofs, Television



Orbitz: Ruining Memories, One Botched Farewell at a Time

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To push TLC, its on-the-go flight update function, Orbitz gets behind YouTube in these ads which, if nothing else, show the perfect good-bye depends as much on the timeliness of your beloved's leaving as on your demonstration of suicide-inducing sadness.

Funny funny. We like how the gay one is labeled LGBT. It really led us to believe the spot would be racier than it was.

by Angela Natividad    May- 8-07    
Topic: Campaigns, Good, Online, Video



Tanqueray Transfixes with Far-East Adventure Show

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There's just something about the phrase "master of disguise" that dissolves us into giggles.

Grey Worldwide and Asabailey Viral Advertising put together an explorer-style "branded entertainment feature" (not viral) to showcase Tanqueray's adventurous new Rangpur gin. Created for the Globe Probe and set in mystery-ridden India, the show has an Austin Powerness to it that's inexpicably appealing.

Take a seat for The Hidden Lime Groves of Rangpur. It's actually almost worth it until the Tanqueray comes out of the snake basket and you realize that you just lost 10 minutes of your life to a gin ad.

by Angela Natividad    May- 8-07    
Topic: Campaigns, Good, Online, Video



Ray Ban Appeals to the Uncool Cool

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Alongside that chic McBride run for its Never Hide campaign, Ray Ban is also pushing this funny little YouTube effort that both laughs at and laughs with the hipsters.

Really. It's a pair of dudes wandering around catching Wayfarers with their faces.

But that aside, it does a good job of taking the occasional stodginess associated with Ray Ban and demonstrating how the post-post-modern uncool-cool kids have invested it with new life.

more »

by Angela Natividad    May- 8-07    
Topic: Campaigns, Online, Video



Cheerleaders Aren't the Only Ones Who Need Saving

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We love expansive thinking and chain-of-event style dramas such as NBC's Heroes so it is without surprise we think this newish campaign, Save the Monkeys, for Swedish carbohydrate supplement Gainomax is one of the wittiest we've seen in a long time. Borrowing Heroes' famed premise, "save the cheerleader, save the world," Gainomax, in a hilarious logic-taken-to-the-extreme video called Bananageddon, asks us to "save the monkys, save the world" by drinking Gainomax after exercise instead of eating a banana.

In the Bananageddon, a world without bananas becomes a world without moneys which, in turn, leads to a world full of lice and world leaders who can do nothing expect perpetuate the extinction of all human life...all because we eat bananas. Yes, it sounds very twisted so just watch the video and it will all make perfect sense. Well, sort of.

more »

by Steve Hall    May- 7-07    
Topic: Good, Online, Promotions, Strange, Video



Volvo Sets Scavengers on Typo - Er, Treasure Hunt

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Volvo thinks it's the only vehicle sound enough to transport buried treasure from the Caribbean to your home. We would've guessed armored car, private jet or pirate ship, but you know, whatever.

Indulge the automaker by digging around for the gold doubloons and car key they hid for a campaign collabo with Pirates of the Caribbean: At World's End.

If you're too jaded to do that, indulge us by playing Bill's game instead.

That's what we did. Why hunting down a stylistic inconsistency won out over doubloons, though, is anybody's guess.

Solving puzzles posited by cryptic voices just seemed like too much of a commitment. There are other things that demand our time.

Like Bloxie.

by Angela Natividad    May- 7-07    
Topic: Campaigns, Games, Online, Promotions










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