Occasionally we see work from agencies that falls short and disappoints. Earlier this week, we took a look at the work gluelondon did for the Royal Navy. It was a site that let visitors send naval-themed personalized messages to their friends which would be delivered via email or mobile. Well, let's just say the site was a bit kludgey and took forever to load even loading several times in the middle of its presentations. Usually this work just lives on continuing to cause disappointment without a care from either the client or the agency. Not this time.
Remember AdCandy, where companies could pitch consumers and consumers could throw together campaigns for a pittance?
Change Advertising Forever takes that same idea and infuses it with drama.
We're with Shedwa on this one.
Oh, awesome. Again for its Palio model, Fiat succeeds in confusing us more than it did yesterday.
Got two minutes? Watch an old man throw knives at a cow. Then hit the campaign website, where you can watch all sorts of other bizarre Brazilian fare.
Because it has nothing to hide (no nasty chemicals or cancer-causing agents), skincare brand Elave pitches product in the buff.
We've never seen so many different types of naked people doing all sorts of really ... well, mundane stuff. Where do we apply?
How do you sell an overpriced Sleep Number bed? With drugs, of course, and a gigantic eyeball, which we're beginning to suspect is a more effective marketing tool than we thought. Or at least a more popular one, anyway.
Wakey'z Drug Mall, which hopes through pretty pink pills to demonstrate people need fewer artificial means of finding rest, was created by McKinney, Durham. We're not quite convinced but reserve our judgment to see what else they do with the bloodshot drug-peddling cartoon character.
Meet HI NRG, a vodka-based energy drink whose campaign site Dance Responsibly features three videos that have captured violations of our sensory rights.
Inspired by the self-policing "drink responsibly" sash alcohol brands are so fond of wearing, HI NRG claims to give you so much energy that it too must be had responsibly. Lest you diverge, the stern dance police will (you hope, we're sure) whip you back into shape.
And because it wouldn't be a legit marketing strategy without one, the site also features a CGM campaign for $3,000, almost a third lower than the going bedroom-dancing rate of $10,000, a figure that seems to fall out of CGM coffers like candy out of a big fat pinata.
Because neither the pleather-porting sex kitten cops nor the dance-themed campaign were enough of a back-decade rip-off, the drink had to call itself HI NRG too.
The campaign was put together by Kojo Interactive. We really can't think of a more devastating attempt to manifest the 90s. Wait, Alicia Silverstone just turned the corner.
One thing that's awesome about viral video is it gives brands a platform to loosen their politically-correct, manifesto-rich ties and shake out saltier inclinations.
Raw Talk from the Raw Bar, a video for Legal Seafoods restaurant, takes full advantage, running amock with sailor-caliber curses and sub-par seafood punning.
Whether the mouthy food or the mouthy company comprises the referenced "typical shellfish bastards" is your call.
Perhaps giving eMarketer a run for its money, a new site and newsletter, MarketingCharts from Watershed Publishing, publisher of MarketingVOX and MediaBuyerPlanner, has launched to provide marketers with charts, graphs, tables and all manner of data for marketers, advertisers and agencies.
We are told, "Content will focus on daily updates of key marketing data, both traditional and interactive, and daily stories digesting the latest studies and other data-intensive developments. Users will be able to download Excel files of data for their own use." The site will be edited by former MarketingVOX editor Vahe Habeshian.
Apparently, this is what web design firms do during down time. Seemingly for our amusement and, in the process, to demonstrate their stellar design skills, 10mg interactive has offered up a stuffed bunny who needs surgery. With defibrillator, razor, scalpel and other surgery tools, those inclined can zap the bunny, cut him open and play with his intestines. Fun, huh? We're definitely calling these guys for our next project!
Wow. We just might have to start liking Agency.com and put that whole Subway deal behind us. But, maybe not since the Subway video-creating Agency.com is not the same as the London-based Agency.com that created this new work for British Airways' new Club World Cabin. While lushly displaying all the first class cabin's accouterments, visitors can play a game in which the cabin's features are explored while searching for a pair of airline tickets which, if found, enter one in a drawing. The drawing's winner receives two tickets in the Club World Cabin from London to New York and a stay at the Intercontinental Barclay Hotel. We entered. Twice.