OK, it's a slow news day around here so forgive us if we report the stunning news Playboy is going to set up shop in Second Life. Set to occur in June, details are scarce and Second Life Herald has a lot of questions such as will there be a virtual Mansion? Will the real world bunnies have anything to do with the virtual bunnies? Will there even be virtual bunnies? How many Playboy Bunny avatars will actually be fat, balding, middle aged gamer geeks getting their rocks off while staring at their virtual Bunny? Do tell, Hugh. Inquiring geeks want to know.
Today's knitting circle is the Tupperware party, and Brooke Shields is an integral part of said party, at least for the Chain of Confidence campaign.
This is a new social media effort geared toward connecting women and celebrating friendship, because that's what you call it when bored chicks get together for a long period of time and gossip about one another while painting their toenails and fussing with plastic containers of varying shapes, sizes and colours.
WHITTMANHART Interactive designed the campaign to "[challenge] women to tell their own inspirational stories of how friendship increases their confidence." Does it really?
Riding the vertical social network trend, TitleRound, a new social networking site for men hopes to offer guys what they can't find on MySpace, Facebook and other broadly focused networks. We're told the site will provide "a centralized area where guys in their twenties, thirties and forties can communicate on a public and personal level about the topics and interests that matter to them, including sports, gear, entertainment, activism, business, sex and health." Probably a good thing. There's only so much time a guy can spend looking at and fantasizing about things he'll never get his hands on. At least with TitleRound a guy can win stuff through the site's Triple Crown baseball promotion.
Not completely ignoring a guy's primary needs, TitleRound also features a baseball hottie contest in which guys can leer at women dressed in baseball uniforms. Some things will never change.
Joining our long list of contextual advertising oddities is this reader-submitted Expedia.com ad residing next to a CNN story about 35,000 American troops receiving deployment notification for late 2007. If the Air Force and the Navy can't get them there, Expedia is, it seems, happy to help.
We were trawling SF during ad:tech when we saw the ad at left, except smaller and on some kind of relief kiosk. We wondered whose it was and suspected Ask after seeing another billboard that said, "The algorithm killed Jeeves."
Bitter much? The butler was awkward. If the algo didn't kill him, Ms. Dewey would have anyway.
Anyway, Make the Logo Bigger asked the question we didn't and found all the alleged background information for this Ask.com campaign by Crispin.
The hope is people will be inspired to hunt around for the campaign online, thereby tickling the very algorithm that so escapes them. Well, one out of three ain't bad.
We really dig this classic spoof from the Harry Enfield Show about the proper execution of "advertisement breaks."
It's never too late to learn from the slickest society-shapers out there, of which the spot includes three: liquor, tobacco and child advertising in general. Put together, they're even more compelling.
And look - no colour or jingles! Beat that, Old Navy.
To push TLC, its on-the-go flight update function, Orbitz gets behind YouTube in these ads which, if nothing else, show the perfect good-bye depends as much on the timeliness of your beloved's leaving as on your demonstration of suicide-inducing sadness.
Funny funny. We like how the gay one is labeled LGBT. It really led us to believe the spot would be racier than it was.
There's just something about the phrase "master of disguise" that dissolves us into giggles.
Grey Worldwide and Asabailey Viral Advertising put together an explorer-style "branded entertainment feature" (not viral) to showcase Tanqueray's adventurous new Rangpur gin. Created for the Globe Probe and set in mystery-ridden India, the show has an Austin Powerness to it that's inexpicably appealing.
Take a seat for The Hidden Lime Groves of Rangpur. It's actually almost worth it until the Tanqueray comes out of the snake basket and you realize that you just lost 10 minutes of your life to a gin ad.
Alongside that chic McBride run for its Never Hide campaign, Ray Ban is also pushing this funny little YouTube effort that both laughs at and laughs with the hipsters.
Really. It's a pair of dudes wandering around catching Wayfarers with their faces.
But that aside, it does a good job of taking the occasional stodginess associated with Ray Ban and demonstrating how the post-post-modern uncool-cool kids have invested it with new life.
We love expansive thinking and chain-of-event style dramas such as NBC's Heroes so it is without surprise we think this newish campaign, Save the Monkeys, for Swedish carbohydrate supplement Gainomax is one of the wittiest we've seen in a long time. Borrowing Heroes' famed premise, "save the cheerleader, save the world," Gainomax, in a hilarious logic-taken-to-the-extreme video called Bananageddon, asks us to "save the monkys, save the world" by drinking Gainomax after exercise instead of eating a banana.
In the Bananageddon, a world without bananas becomes a world without moneys which, in turn, leads to a world full of lice and world leaders who can do nothing expect perpetuate the extinction of all human life...all because we eat bananas. Yes, it sounds very twisted so just watch the video and it will all make perfect sense. Well, sort of.