With a dependable combination of vivid colour, fast cuts, screenplay dialogue and campy melodrama, the video at Get Engaged Quickly accomplishes what we thought it wouldn't: it had us watching until the end.
Get Engaged Quickly is a promotional effort for 10 Ton, an agency that posits the rules of audience engagement have changed, and they hold the golden key: entertaining, rather than intrusive, video.
It's not like we didn't already know people want to be entertained and not pitched. But now that there's somebody to pay to think on behalf of the major players, perhaps we'll start seeing some good stuff.
We don't buy the notion that the best virals are by nature non-corporate. The best virals are by nature authentic. If you can be authentic, you're going to move people. Consider the (exhaustive) success of Dove Evolution.
Guess it helps to have Oprah accolades too.
If you've ever harbored questions about the quality of your ad indoctrination, ease (or aggravate) those concerns with the TV Jingles Quiz from Mental Floss. We nailed 11/16 and lament the absence of the Whatchamacallit song, which was our favourite.
There's something deliciously twisted about feeling childhood fondness for a sales gimmick. Then again, what music isn't trying to sell you something? Even the Beatles are pushing shopping carts these days.
Like shame, camp is one of those marketing tactics that never dies. Dish with Doris, an interactive microsite promotion for Palmolive's Scrub Buster, pushes the latter to its limits.
Appliances in Doris' kitchen afford users multiple opportunities to play with the little old woman. Lest you search in vain for yet another film-making opportunity, hit the fridge.
A clever little campaign dubbed RGX Life touts RGX as a mature brand that's easier on the senses than flashy jockstraps like Axe and Tag. In a compelling series of ads, actress Rachel Specter challenges the camera eye's manhood with a few well-written insecurity jabs.
Bravo, RGX. Shame is a time-honoured and totally legit tactic. Consider how long Listerine's been doing it.
If you're curious about how RGX is holding up against the competition, Advertising Age has practically written a novel about it.
TBWA, France is responsible for this AIDS awareness ad, the third installment of what apparently started out a slightly more charming series. Thanks go out to FishNChimps who, as usual, knows how to send us home happy.
We love love love love love love love PSAs from the French. They're masters of the subtler message delivery arts.
Most of us have done that (transparent) thing where we text a friend and beg them to call with a life-altering emergency so we can ditch a date.
To rid us of the inconvenience of praying for follow-through, Cosmo hosts a call-back service that enables serial daters to pre-set a time for the phone to ring.
Because the ringing effect just ain't fancy enough, you can select the type of caller you want, too.
Consider the potential. This doesn't just make date-ditching easier; it also makes check-skipping more convenient. And it would probably make a unique morning wake-up call too.
The function is powered by Moderati and can be accessed at the mobile component of the Cosmo site. The service costs a dollar and, we suppose, saves you some dignity.
Thanks go out to Snackable Content, who knows how the single do suffer.
We don't know whether or not it's important to be the first brand to appear on a nanosite dependent entirely on video players, but after clicking on the link (resting at the deceptively named Bore Me) we know we are not going back to sleep.
Dude. That kid is pissed off. Then again, you could be singing in German (which at some point he does) and still sound like you're about to rend somebody's limbs off with your teeth.
Backstory: 20th Century Fox is the first brand to appear on the video player-hosting nanosite Bore Me. They'll be pushing interactive for 28 Weeks Later, a film that's supposed to be scary but probably won't be as addling as the screaming German spawn.
Today, rumors were afloat industry newsletter Adotas had been sold. A quick IM to Founder and Publisher Pesach Lattin confirms the rumor but Lattin wouldn't say to whom the publication was sold only that "small group of industry execs" were involved. He promised full details of the sale would be released Monday.
Lattin has sold his position in Adotas outright and will no longer be involved with the online newsletter. Lattin, long involved with online publishing including the famed AdBumb told us the reasoning behind the sale. saying, "After 6 years of publishing interactive advertising publications, I have decided that it is time to focus 100 percent on Vizi|Media and our growing business." So there you have it. The man behind the often controversial AdBumb has left the publishing building for different pastures.
When we're presented the chance to launch ourselves out of a cannon to any destination in the world, we tend to get a bit excited. After all, that Outpost.com gerbil thing was pretty cool. Well after no less that 15 clicks and a seemingly endless collection of forms, buttons, drop down menus and a final challenge to enter personal information, our desire to hop inside the cannon quickly waned. For fuck's sake, marketers, if you're gonna offer up some silly time-waster, the least you could do is make it simple.
If you care, this whole cannon thing has something to do with Heineken, the UEFA Champions League Final and various prize packages. We know we're shirking our journalistic duties here but if you really want to see what happens when the cannon goes off, you'll have to slog through the site on your own,
Continuing their Emerald Nuts twisted quirkiness, Goodby, Silverstein & Partners has launched Goulet Bars, a site on which Robert Goulet tells us not to believe "that silly nut company" which says he messes around with people's stuff while their asleep at the office. Rather, he has your best interests at heart and wants you to eat his Snooze Bar which will help you go to sleep, not finish your work and thereby lower people's expectations of you so you won't have to do a lot of work in the first place. Love that logic. Goulet rocks!
On the site, you can download some sweet Goulet lullabies to ease you into that work-reducing, afternoon nap. You can also check out the nutrition section which responds to Emerald Nuts' "propagandist" nutrition literature by countering "Health is a non-issue. As a regular Snooze bar eater, you will spend close to 90 percent of your life asleep so who cares what kind of shape you're in for that other 10 percent." Hmm. Now there's a diet worth trying.
The whole thing is the perfect anti-sell that sells. Or at least we hope it does. Trouble is, or own unscientific testing of Emerald Nuts versus big boy Planter's, sadly, leaves Emerald Nuts on the lower rung of the taste ladder. No matter. All we care about here is cool advertising and Emerald Nuts has it in spades over Planter's who can't sop messing with that iconic nut in a tuxedo dude.